Chapter 034: CU's Dilemma!
This is an emerging enterprise with the network as its main core business, belonging to the Ali department, since its establishment, it has launched its own core product, the company is named CU browser.
However, Lu Yang, the main founder of CU company, who is also a researcher and is now the chairman, is a little worried.
Because unlike Lu Yang's investment and the company's ambition at the beginning, the company's development trend is not very good.
Due to the lack of a major market positioning and selling point, coupled with the late entry into the market, the cake of domestic browsers and Internet + companies has long been divided by those old giants.
In this era of network big data, there are not many browsers available for netizens to choose from.
According to the financial reports and data of the last quarter, the company's continuous losses, coupled with the shortage of profits, have also led to the disapproval of CU's current biggest financial owner, that is, Ali's father.
If some changes are not made, it is only a matter of time before they are abandoned.
This made Lu Yang, the founder, very hurt.
He didn't know what to do, a browser, it was too difficult to find market positioning and selling points.
It is safe to say that although the current CU network seems to be in a prosperous and increasingly good trend, in fact they are in an embarrassing situation and desperately want to change.
For example, the current CU has a new proposal to be implemented internally, a new product plan called 'CU Toutiao'.
At this time, at the headquarters of CU company, a young man was hurriedly trotting towards the conference room.
As a medium-sized enterprise, CU Mobile was not developed at first, but it was several otaku programmers who began to develop in the form of small workshops, and it was not until later that it was favored by Ali's father, of course, these are all things that followed.
Today, it has a certain scale.
CU Browser This program did not make enough money as expected, and there was no improvement, based on CU Browser's subsidiary business CU Headlines, which is just preparing to develop.
However, the business of CU Toutiao has actually been established for a long time, but due to content problems, coupled with the most important presentation problem, as well as the new force that provides creative content, it has been plaguing CU Mobile.
Because according to CU Mobile's own ideas, what they want is not to set up a newsroom or a content editorial department independently, but to set up a review department, in a more unique way, so that users can provide their own content creation, and even they can provide a part of the income and support according to the popularity of the content!
But the question is, how to define the content, and the gap of this creator, where do they go to support it?
After all, this is writing journalism, not fiction or cultural works.
If you choose this path, and in the end, there are no creators who can provide them with creative content, and there are too few, how can this be solved?
CU's current situation is that they are determined to make a browser that is different from any other browser on the market, or a consulting and browsing platform, so it is natural that they will focus on the 'creative core'.
Now that the funds are in place, the technology is in place, the R&D and the platform are also in place, the most critical content core is missing, as long as this is solved, CU Toutiao can be developed immediately!
However, this is the most difficult problem, and the current consultation and browsing program has basically caused market saturation, and there are not a few.
To put it mildly, in the field of news and consulting in China, the boss belongs to the Goose News Department!
Whether it is Jiu Jiu and Jianxin, the two social software embedded in the national people's social software, or the independent goose news, they basically occupy most of the market share, and other companies and platforms can't even eat a fart.
In fact, if it weren't for the saturation of the market and the road was difficult, how could CU come up with a trick for creators to self-incubate content?
This is like a sword going off the rails and winning with odds.
So CU has actually taken action, for example, recently, they actually have all online platforms across the country, especially video platforms, to search for some content on a large scale, as well as video creators.
Yes, they are aiming at these self-media creators!
Although the domestic self-media industry is still very miserable, and it is even difficult to feed one person, everyone's attention is more focused on the information of the platform, and few have paid attention to the field of self-media and video masters.
But no matter how niche it is, there are still a group of people who are doing this industry.
Then CU actually contacted a group of top video creators and self-media in the industry, sent an invitation letter, and then assessed and spot-checked their ability to create content.
If a group of suitable people are selected, CU will absorb these people to form their first batch of core content creation force and vigorously support them!
Presumably, as long as there is a success of this batch, it will be more perfect to attract latecomers in the future, right? After all, human beings have a herd mentality, what can make money, what can bring traffic, then what their dream is.
And CU Mobile has made such a move, which is intended to let everyone play their thinking, hoping that the major self-media can draw content that satisfies them.
But from July 17th to today, the staff has browsed a lot of content from the emails of media creators, but none of them can completely satisfy them.
Because of the content of the creators of self-media.... It's not that it's bad, but it will more or less have some more 'egoistic' factors in it.
For example, it is clear that CU needs content for news and consultation, but the core of the content of these self-media video owners is often themselves, not content.
Although there is an emphasis on content, their approach is based on emphasizing themselves first and then replacing the content with themselves, rather than simply emphasizing the content.
This doesn't work, after all, making news content is very different from other content.
This made the people who moved in CU a little scolded.
If everyone is like this, then other content providers can't get out of this style either.
At this time, Chairman Lu Yang convened everyone at the meeting to discuss what to do if a satisfactory new force of creators could not be gathered, and he hoped that everyone could give their own opinions.
"The chairman... Today is the last day of fundraising, and I have to admit that although the idea of funding users to be creators and providing content by creators has been established, it is no longer possible to make this kind of application, so I seconded Ning Planning's suggestion, continue to use the model of Goose News as the standard, and change the CU headlines to the way of officially deciding the content and then pushing, at least the old way is still more stable. ”
(Thanks to the book friend for the reward: book friend 20190329221248653, ah gua i, eywq123.) )