“.....”

"In the past few years, Black Flag has invested in several movies that are not good, the framework you said is good, but can it really work?"

Listening to Song Jun talk about several years of Black Flag's operating experience, Shen Jiannan couldn't help laughing.

Later, it is not new to use media means, film and television means, entertainment means to do advertising bombardment and forced brainwashing, subtle placement of advertising or simply sponsorship support, or insertion of advertising live broadcast, various ways of advertising are not uncommon, and even, simply use information to erode directly, as long as you look at the same information, whether you hate or like, will be planted with the concept of brand.

As for the effect... The market is the best proof of this.

From a small black car to a spelling night, and then from a full to a cool group, from *** to the king of PTT, from bank wealth management to platform finance, as long as there are enough resources to bombard indiscriminately, it is enough to reverse the tide of right and wrong.

However, this kind of means of capital operation is still far away for the current Song Jun.

Shen Jiannan just put forward a general idea of film and television comparison, and made Song Jun the first two big.

Why?

In the past few years, Black Flag has also invested in a lot of movies, and implanted advertising forms in movies, trying to seize a step in the market profits, but the results were unsatisfactory, not to mention the box office of the film, and because of the implantation of advertisements, people are very disgusted, and the reputation has not improved, but is getting worse and worse.

Shen Jiannan shook the juice in his hand and took a sip gently.

There are some operational methods, in fact, he has learned a lot before, and now listening to Song Junyi, when his touching thinking is limited to a bottleneck, he really needs to open a line.

"Old Song, I think you can understand it in a different way. ”

Old Song!

The muscles on Song Jun's face couldn't help twitching.

If you really give some color, you dare to open a dyeing workshop. You just give me a cheap price, give me a score, and I can't tell you one, two, three, to see how I clean you up.

A silent, threatening look cast at him.

Shen Jiannan couldn't help but feel a faint pain in the muscles of his thighs, and the tearing sensation that had long been gone resurfaced from his memory, driving the pain on his body. didn't dare to continue the waves, this guy quickly adjusted his attitude and put away the cheap smile on his face.

"Branding is not just about products. Like, big and invisible. It's too big for people to find out. Why? Because human vision is limited, beyond which it is impossible to see the whole picture, but in fact it really exists. At the very least, something that is too small is also limited by the sight of the eye, but it still exists.

Therefore, it is normal for many people's attention to be focused on the visual range of people's thinking. ”

“......”

"Let's take a simple example. ”

"There are nearly 1,000 associations in Hong Kong, large and small, if these associations want to open up new markets and absorb fresh blood, they will make a few club movies full of youthful enthusiasm. For example, using the screenwriter's technique to turn the characters into protagonists, a little street fights step by step from a little brother to a big brother, after grievances and hatreds, with endless money, he takes a group of little brothers everywhere, and cuts whoever is not pleasing to the eye. What do you think it will do?"

“......”

Song Jun was dumbfounded.

Although he is the director of Yixing Company, he never thought that he could even play like this when the club recruits blood.

As for the effect?

can think of it with your ass, if it is a group of young people who watch the protagonists in the film and television become famous step by step, how much influence it will bring.

As if a door had been opened on his braincase, a hint of excitement flashed in Song Jun's eyes.

"You're saying that everything we can think of as brands?"

"That's right. Top Gun doesn't know if you've seen it, just the Tom Cruise Air Force movie. At that time, the U.S. government wanted to recruit soldiers, and there were very few applicants, but as soon as this movie came out, the protagonist's success and fame were so successful that he couldn't wait in line. ”

"And the Godfather series of movies. With the full release of the movie, the Gambino family successfully escaped the crisis of extinction. ”

"Including police stories in Hong Kong. After the police story came out that year, the number of applicants for uniformed police officers was much higher than in the same period. ”

“......”

"Then why can't we see Chinese culture and Western culture as two brands?"

Boom –

It was like a thunderbolt exploding in my head.

Shen Jiannan's words blew up Song Jun's whole body.

Hongmen has been promoting Chinese cultural heritage and traditional medicine overseas, but the results for decades have not been good. Judging from the statistical data, in terms of the speed of invasion, the development of Hongmen is much worse than Rockefeller's entry into China.

The inheritance of Western medicine and culture in China is too big and too complicated, and it can be seen and touched, but it is impossible to really peek into its corner.

For this reason, Song Jun also thought about it, but he still couldn't think of a good way.

But he never imagined that he could look at different cultural heritages in the same way as brands.

"Brand ad placement doesn't happen overnight. The more imperceptibly rooted it is to inherit the torch, the more inexplicable it is. Think about it, Union University has a history of 70 years, teachers teach students, students teach students, generation after generation, what kind of changes will be brought subtly. When the outstanding among these people enter the Ministry of Health with the help of capital, what will be the consequences? ”

"Lao Song, if you look carefully at the current movies, there will be similar episodes in many movies and TV series.

For example, a grandmother or a child suffering from a certain disease went to a doctor, and finally drank a decoction that either did not work or worsened, and finally, sent to a church hospital for a check-up, and finally the doctor insulted a quack doctor, and the person was cured by infusion or a few pills. ”

"Have you ever wondered why there is such a bridge?"

"Why are most of them children or old people, or are they simply pregnant women?"

“......”

"I'll tell you why. The sense of substitution is mainly the sense of substitution. Recruiting soldiers is aimed at young people, so in the movie, there will be lavish queues, beautiful women, promotions and fighter planes. Every young person who watches a movie will unconsciously feel that he too can be the protagonist. ”

"Let's talk about gambling. Ordinary people who watch movies will feel that they can also become the protagonists in gambling movies. If you investigate, you will find that gambling has been prevalent in recent years, and the business of major casinos has been much better. Many of the investors who invest in these gambling films are related to the casino.

That's the effect of substitution.

Use a sense of substitution to implant the maximum brand effect and make the benefits outer. ”

“......”

"Actually. From the time the missionaries marched eastward, this situation had already begun. Hongmen wants to carry forward the inheritance culture and popularize traditional medicine. I want the profits from the medical market to do something else. Our goals are the same. ”

“......”

Wei Yuan mentioned in the Atlas of the Sea Kingdom that the division uses long skills to control the country. They can use the trick of killing the panda, why can't we?"

“......”

"History doesn't lie. The source of the Black Death was in Central Asia, where the Mongol cavalry spread the plague to Europe, killing more than 20 million people in Europe. But at that time, China was also enslaved by the Mongols, and it was also contagious. Why didn't it erupt?"

“......”

"You think, let's make a movie. How about a movie where the characters switch scenes?"

"There is no harm and disparity without comparison!"

“.......”

"In the form of a documentary, the difficulties brought by the Black Death can be shown on the big screen. How Ukraine was infected by Mongolian soldiers, and then how Europeans perceived the panic and helplessness when it was difficult to come, despair and corpses were everywhere. Let's insert how traditional Chinese medicine blocked and treated the Black Death. ”

"Don't forget, history doesn't lie. In the history of China, there have been countless outbreaks of plagues, but they have never caused such a catastrophe as in Europe. ”

"In modern dramas, we can also copy homework. For example, no matter how advanced the equipment of Western medicine is, it cannot detect a fever below 37 degrees, and for example, it is powerless against internal medicine and Western medicine. ”

"I heard that Liang Qichao was misdiagnosed by Western medicine and cut the wrong kidney. ”

"Isn't it just reversing black and white, mixing up the eyes of the fish, and promoting the strengths and avoiding the weaknesses, who wouldn't. ”

"We can catch each other's shortcomings and use our strengths to highlight, and without the equipment, they are all blind, but we are still expected to hear and ask. ”

"And the plague. The plague has always been a nightmare for Westerners, and we can highlight their weakness and incompetence, and our indifference in coping with it. ”

“......”