The cooperation between Polaris Capital and Turner Broadcasting Company was carried out in secret and was not specifically announced to the public.

Turner Broadcasting is not a publicly traded company and is not required to make any announcements.

After the completion of the cooperation, Xia Yu's relationship with Ted Turner has gone further.

Coupled with the fact that the two have the same views, Ted Turner has a feeling of familiarity with Xia Yu at first sight.

For this reason, Ted Turner also invited Xia Yu to his home for dinner, and planned to take Xia Yu to Atlanta.

However, Xia Yu rejected Ted Turner's kindness, after all, Turner Broadcasting Company has not stopped fighting the lawsuit because of Xia Yu's capital injection, and Ted Turner has to win the lawsuit first.

If the lawsuit is not won, everything will be in vain, and no matter how much money he injects, CNN will not be able to build it.

If it can't build a national cable news network, Turner Broadcasting Company will not be able to follow its original historical trajectory, and Xia Yu's calculations will be in vain.

As for the Atlanta TV station owned by the company now, as well as several local TV stations such as Channel 17, although the value is good, the effect on Xia Yu is far less than that of CNN, which has not yet appeared.

However, Xia Yu also made the best use of everything, and had already called Yan Wenhan in New York and asked him to send someone over to connect with Turner Broadcasting Company to see if there was a suitable opportunity to cooperate with the TV station.

For example, Xia Yu acquired a large newspaper in Atlanta in advance, and then developed with the support of Atlanta TV, and was invincible.

Although he declined Ted Turner's hospitality, Xia Yu still accepted his help, such as providing a vehicle for him to travel conveniently.

Although the purpose of coming has been achieved, Xia Yu does not plan to leave immediately.

Atlanta is one of the top 10 largest cities in the United States, with many large companies, such as Coca-Cola, Delta Air Lines, United Parcel Company, Holiday Inn, etc.

As for small and medium-sized companies, it's even more.

Among these small and medium-sized companies today, there must be future giant seedlings, if you can discover one and take the opportunity to win, then you will make a lot of money!

Let his subordinates drive the car, the car was slowly wandering around Atalanda, Xia Yu sat in the back seat, observed the surroundings through the window, and took in all kinds of signboards and trademarks one by one.

Of course, for this purpose, he did not inform his subordinates.

Unconsciously, it was close to noon, and the car was driving a little remotely, Xia Yu decisively stopped his plan to continue driving to the suburbs, ready to find a good restaurant to enjoy lunch.

Just as Xia Yu parked the car and came out of the passage on the other side of the underground garage, a huge shop on the opposite street caught his eye.

It was a supermarket, just from Xia Yu's point of view, I saw that it was more than 20 meters long, but the height was only four or five meters high, much like a factory building.

But that's not the point, the point is the name of the supermarket – TheHomeDepot!

Chinese translation name - Home Depot!

With a market value of more than $200 billion, it is the second largest retailer in the United States after Wal-Mart, the largest home furnishing retailer in the United States, and is a home goods supermarket that sells tools, building materials, flooring, paints, plumbing, gardening supplies and plants.

Xia Yu's eyes were fixed on the name, and his brain was running wildly, recalling memories of Home Depot.

It seems that Home Depot was founded in 1978 and is headquartered in Atlanta, making it one of the giant companies that Atlanta is proud of.

In this way, it has only been about two years since Home Depot was established.

It's only been established for two years, and it's definitely a seedling company, and it's hard to say whether it's out of Atlanta or not.

But the value of this seedling is huge, and Xia Yu estimates that there should be no company in Atlanta with greater potential than Home Depot.

Now that you've found it, you can't let go!

His Jiuding consortium has decided that the retail industry is the core pillar and the world's largest building materials and home furnishing retailer in the future.

Before he ordered his subordinates to buy the Swedish IKEA Group, but the IKEA Group did not give him a chance, there was no way, he could only register the home brand, and planned to run a building materials and home furnishing retail giant.

However, the family is located in Xiangjiang, backed by the barren and chaotic Southeast Asia, which is destined to rise more difficult, and if it wants to develop into a world giant, it will eventually have to enter the European and American markets, especially the American market.

At that time, it will have to compete with the retail giants of home building materials in the United States, which is risky and costly.

But if you can make one in the United States at this time, or directly catch the world's first place in the future home building materials market, it's cool to think about it.

"Since you have found out, you won't be in a hurry for a day or two, don't fight an uncertain battle, collect enough business intelligence first!"

"Now it's still the first sacrifice to the Five Organs Temple. ”

Thinking of this, Xia Yu retracted his gaze and led the group to find a high-end restaurant for lunch.

After lunch, the car sped to his residence, and then Xia Yu ordered his subordinates to collect business information related to Home Depot, while he continued to search for valuable information in his memory.

In the blink of an eye, three days passed in a flash.

Xia Yu not only did it himself, but also asked his subordinates to entrust a commercial investigation company to investigate.

When he was done with the information, he drove to the main store of the Home Depot department store, which is the largest in Atlanta.

Although Home Depot was founded in 1978, it was just an ordinary store selling hardware at first, and it was not until May 1979 that it officially found the right route for future generations and opened the first family department store, which was the one Xia Yu saw a few days ago.

At that time, Home Depot was not a strong company, so department stores had to be opened on the edge of the city where the cost of rent was lower.

At this time, after nearly a year of development, although Home Depot has not yet stepped out of Atlanta, it has opened its third department store and embarked on the road of chain, which has become quite famous in Atlanta.

When Xia Yu came to the home depot main store, he was surprised to find that they were engaged in activities, which was very lively, and a huge stage was set up at the door, and many people were watching.

Xia Yu quietly walked away and saw the complete content on the advertising cloth - Home Depot's first product knowledge and skills seminar.

After watching it quietly, he understood the process.

It's really a knowledge and skills workshop, and it's customer-oriented, social-oriented.

Anyone can come up to the stage and talk about their experience, such as what kind of tools are better to use to repair the roof, how to fix it, etc.

If the idea is good and unanimously approved by everyone, Home Depot will give away a set of valuable home improvement tools.

Xia Yu couldn't help nodding secretly, the product knowledge and skills seminar allows customers to participate in it, which will greatly shorten the relationship with customers and attract more loyal customers.

In addition, Home Depot can also most appropriately understand the difficulties and needs of customers, and use the public's brain hole to provide help for the operation of Home Depot.

Very clever means!

This model is an important magic weapon for Home Depot to stand out.

It's just that in later generations, the forms have become more diverse, and at this time it is still very simple, but it has already contained the essence.

If you get it right from the start, the difficulty of success will be greatly reduced!

After searching here for a while, Xia Yu only saw Bernie Marcus, one of the founders of Home Depot, and he was not available.

As for the other founder, Arthur Blank, not here.

Since people are holding seminars again, Xia Yu can only take it slowly and walk towards the store, intending to have an in-depth understanding of the business model of Jia Depot.

PS: Ask for a ticket!

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