Huaixiang Group's latest promotional materials will be updated in all publicity channels before the Spring Festival.

In addition to newspapers, television, and magazines, station advertisements, body advertisements, and airport billboards have all been replaced with new image spokespersons.

Choosing the popular female movie star Mu Xiao as the image spokesperson makes the brand image more wise and mature.

As for Qiao Zhi and Zhong Shi, they appeared as supporting roles.

Although there are not many shots or pictures of the appearance, the fame of the two has been significantly improved.

Huaixiang Group also promotes through a short video platform.

Every commercial of Mu Xiao has reached one million likes.

Mu Xiao is holding a mobile phone, which is one of the promotional videos.

A smile appeared on her face, and she smiled with Sister Fen and said, "I found Qiao Zhi very interesting, this advertisement looks very funny, and it is much funnier than that fat man." ”

Sister Fen frowned and reminded: "You have watched this promotional video at least ten times. When you shoot commercials, there are at least hundreds of brands, and I have never seen you pay so much attention. Xiaoxiao, you won't be ......"

"Don't talk nonsense!"

Mu Xiao sensitively interrupted Sister Fen's words.

"I just thought the promo was funny. ”

Sister Fen shook her head and smiled bitterly: "I don't see the slightest bit of fun." Mu Xiao, you can fall in love and find a boyfriend, but you must not find a married man, then your personality will completely collapse. For example, Cai Yu, why was she once so popular, but she fell because of a scandal? Because the person she loves is wrong, a man with a family. ”

Mu Xiao was silent for a long time, and said very seriously: "I have a good impression of Qiao Zhi, but that is definitely not love. Sister Fen, don't worry, I won't ask for trouble. ”

Sister Fen smiled bitterly: "No one can control the emotional matter." Qiao Zhi is indeed a very interesting man, but he is also a bit dangerous because of it. I suggest you don't see him again in the future. ”

"No, won't I never be able to eat the food he cooked again?" Mu Xiao strongly objected.

Sister Fen's eyes flashed, and she reached out to grab Mu Xiao's wrist, "You have worked hard for many years to get everything you are now, if you like food, I can take you to taste different foods around the world." ”

Mu Xiao smiled: "Sister Fen, the dishes made by Qiao Zhi will always be the first in my heart." ”

Sister Fen lost her mind and sighed in a low voice: "Crazy, you are really crazy!"

Mu Xiao likes to insert knives.

The more afraid she is of what she says, the more she will stab her in the underbelly.

Sister Fen regretted it very much, there was a problem with her original choice.

There should be no strong objection to her contacting Qiao Zhi.

How to understand?

Mu Xiao is like a girl who is still in the rebellious period of youth.

The more she is prevented from doing something, the more stubbornly she will do it.

Preventing her from going to see Qiao Zhi, she wanted to try it even more.

Sister Fen thought about it and chose to call Mu Xiao's mother.

It is also a good way to let the parents insert the marriage of children.

After Shao Cui listened, she was silent for a long time, "I know." ”

Putting the phone on the table, Shao Cui was in a complicated mood.

My daughter has always been my pride, and she was born in a single-parent family since she was a child.

She has a well-developed personality and doesn't have any quirks.

Under careful guidance, she maintains a high level of professionalism in dancing, playing instruments, and singing.

This also provided the foundation for her to be successfully admitted to an art school with high scores.

But Shao Cui is most worried about her daughter's view of love.

Since birth, the daughter has not seen her father, and she has talked about several boyfriends one after another.

Will it be because of her unlucky and smooth marriage that Mu Xiao is in trouble in choosing love?

......

Zhong Shi finally took the first step into the world of influencers.

Registered accounts on new media such as Weibo, WeChat, Toutiao, Douyin, Kuaishou, etc., and verified them.

The number of fans is only two or three hundred, which makes him feel very lost.

Because there are more than 50,000 fans of "Slag Chong".

Zhou Chong now updates the content every day.

The positioning is mainly positive energy and funny.

Because of his good looks and the character bonus of "The Prodigal Son Turns Back", it has attracted a group of fans.

Among Zhou Chong's fans, the proportion of women is as high as more than 80%, which makes Zhong Shi extremely envious and jealous.

Zhong Shi pestered Qiao Zhi every day, hoping that he could help him recommend it and increase his attention.

Qiao Zhi is also helpless.

Now the account is operated by Ding Chan.

If you want to send a message, you have to get Ding Chan's consent.

When Qiao Zhi conveyed Zhong Shi's request, Ding Chan decisively refused.

"Old Qiao, Ding Chan is too much, I asked her to help me advertise, and he actually asked me for advertising money. ”

Zhong Shi said angrily.

With his friendship with Qiao Zhi, can this be considered a request?

He even talked to himself about money.

Open 100,000, get 50,000 discounts......

Zhong Shi also knew that Qiao Zhi's current account was worth a lot of money to advertise.

But reaching out to him to ask for money inevitably hurts his self-esteem too much.

The friendship with Qiao Zhi goes beyond low-level fun.

Qiao Zhi smiled dumbly, "It's really too much, I'll let Ding Chan arrange it now." If she dares to refuse, I will let her go directly. ”

Zhong Shi was slightly stunned, and said angrily: "I believe you are a big-headed ghost, you are a bad old man." ”

can dismiss Ding Chan, even if Qiao Zhizhen does this, he will not be willing.

In front of Zhong Shi, Qiao Zhi dialed Ding Chan's number.

Ding Chan waited for Qiao Zhi to finish speaking, and refused: "Your account now belongs to the company's assets, and we must follow the previous regulations and cannot use it at will." ”

Ding Chan's principled nature made Qiao Zhi appreciate it very much.

But at some point, you have to be flexible.

In his own career map, Zhong Shi is a very important role.

Investing resources in him will only make the overall strength stronger.

Qiao Zhi patiently explained: "Zhong Shi is now one of the chefs of the canteen, if he can attract a certain amount of attention, it will also improve the strength of our canteen." ”

Ding Chan thought for a while and said: "Unless he can issue a power of attorney and hand over the account to the company to operate and manage, the income of the account in the later stage will also be arranged by the company." If he leaves one day, the company has the right to dispose of his account. ”

Qiao Zhi glanced at Zhong Shi, "Ding Chan's words, you also heard them, can you accept it?"

Ding Chan's requirements are very demanding.

Zhong Shi didn't hesitate, "Okay, I'll write the power of attorney later." ”

Hanging up the phone, Zhong Shi sighed, and said to Qiao Zhi: "It's still useful for your words, Ding Chan immediately did what you wanted." ”

Qiao Zhi patted Zhong Shi on the shoulder, "It's not that simple to be a public figure, you have to be cautious in everything you do in the future." ”

Zhong Shi was slightly stunned, he understood that Qiao Zhi was hinting to himself that if he was really popular, he would have to do less of the big sword in the future.

Otherwise, if someone finds out, the image will plummet, and it will also indirectly affect the image of the canteen.

Now there are three chefs under the name of the canteen, and later

The work pressure of the kitchen is reduced a lot.

According to the schedule, Qiao Zhi can adjust one day a week to use as a rest.

But Qiao Zhi didn't have time to rest at all, and he was busy every day.

It is not only necessary to pay attention to the kitchen, but also to optimize the management rules.

As the canteen gets on the right track, some rules and regulations, rewards and punishments must also be determined.

It is no longer a rabble formed by a group of retired aunts, but a disciplined and cohesive professional team.

Chen Xuehua has played a great role in optimizing staffing.

As long as there are problematic employees, she has been persuaded to retire and join new blood.

Although the sparrow is small, it has all kinds of organs.

Qiao Zhi is still very satisfied with the current situation of the canteen, but clearly understands that there are still many places that need to be optimized.

The management major studied at university has value at this moment.

In just a few weeks, he completed a complete set of management modules, which made the canteen run smoothly.

It is also necessary to divert efforts to maintain the relationship with core customers.

Although we have a customer service department, we regularly visit customers.

The core customer is still Qiao Zhiyou, who focuses on contact and communication.

There is an identity gap between core customers and customer service, and Qiao Zhi must serve him personally.

The high unit price of dishes, the real biggest source of profit, is closely related to core customers.

The catering industry follows the 28 principle.

Although the canteen takes the Internet celebrity route, as the influx of traffic continues to be digested, it is still the core old customers who bring huge profits.

The single consumption of core customers can reach 8,000 yuan, and that of ordinary customers is about 6 or 700 yuan, a difference of more than ten times.

Qiao Zhi has a special document bag.

There are more than 20 core customers in it, recording the personalities, habits, and food preferences of these customers.

When dealing with these people, you should have a friend's heart and not be too utilitarian.

Food is a great stepping stone to tear apart your inner defenses.

When people reach a certain status and experience more things, it is becoming more and more difficult to achieve happiness.

Food is a good medium to make people feel happy from the physiological instincts of the human body.

"Qiao's canteen", accompanied by the propaganda of Huang Cheng and others, has begun to sweep the rich circle.

Some people even took the initiative to find Qiao Zhi, hoping to invest in the opening of a franchise store.

There are many chefs who have more status and influence than Qiao Zhi.

There are only a handful of chefs who are more famous than Qiao Zhi.

For investment, Qiao Zhi politely refused.

Qiao Zhi has to rely on himself to gradually grow his career.

Relying on capital, of course, it is possible to quickly spread the spread very large.

It's also easy to make things too rough, which leads to all kinds of problems in the future.

What's more critical is the introduction of capital, which is easy to lose control.

Qiao Zhi found that he was greatly influenced by his mother-in-law.

Tao Nanfang never wanted to gather capital in the form of franchise stores.

Each store of Huaixiang Group is self-operated.

The group has a dedicated team responsible for planning, site selection, recruitment, start-up, development......

The rate of expansion is slower, and the risk can be controlled.

Qiaozhi's offline expansion also follows the principle of self-operated stores.

With the increasing development of e-commerce, although many brick-and-mortar stores are facing a severe crisis, the brick-and-mortar catering industry is still strong.

Even many large supermarkets, on the surface, have settled in many brands, but in fact, they are all for restaurants to gather popularity.

No matter how times change, brick-and-mortar restaurants will only flourish.