Fang Fei and Zhang Yaowu glanced at each other, not understanding what Yang Zijun's expression meant at all.

Fang Fei said a little embarrassed: "Yang Zijun, what does your question have to do with the propaganda method you want to talk about? ”

Zhang Yaowu sneered: "I don't understand the relationship between the two.

What brilliant ideas does Mr. Yang have, you might as well say it directly, and let us appreciate the subtlety. ”

Of course, Yang Zijun could hear that Zhang Yaowu was mocking himself, but he had already adjusted his emotions and would not get angry so easily.

"The two topics I'm talking about are actually very closely related.

I believe that when the two of them play social software, they often browse some interesting pictures or information posted by friends or people they know, which are either insights about certain things, or they may be the insights they get after reading a good book or a good movie.

Through the personal experience of these friends or acquaintances, then we can quickly understand whether a book or a movie is good or not, and because friends are the people we trust, their words are highly credible.

For example, if we see a billboard in the subway or in a supermarket, it says that so-and-so movie is very good, will you go to see this movie because of this advertisement? Obviously not, because once you realize that this is an advertisement, you will instinctively reject the information in it, and you would have liked to see this movie, but after seeing this advertisement, you will be disgusted and do not plan to go. ”

Zhang Yaowu and Fang Fei both nodded slightly, as if they had understood something from Yang Zijun's words, but they couldn't explain clearly, and they didn't know what central idea Yang Zijun wanted to express.

Yang Zijun continued to say very energetically: "But if you see a message in your circle of friends, sent by a good friend you trust, he said that he saw a movie and was moved to tears, it's really beautiful."

How do you feel when you see such news? The first feeling of ordinary people must be, wow, is this movie so good? Then I must go and see it when I have time.

Why? Because if two people can be friends, then at least the interests and life experiences of these two people are roughly the same, and if a movie can move this person's friends, it can also move this person.

Therefore, the words of friends are the most trustworthy, and the publicity effect is also the best. ”

Fang Fei and Zhang Yaowu still didn't quite understand what Yang Zijun wanted to express, both of them stared at Yang Zijun with very embarrassed eyes, and they didn't say a word in between.

Yang Zijun was annoyed by the eyes of the two people, and he was very unhappy: "What's the matter? I've talked to this point, don't you two still understand? It's a shame that you are still a person who has been in this industry for a long time, and your comprehension ability really disappoints me." ”

Fang Fei and Zhang Yaowu both looked embarrassed.

"Frankly speaking, Mr. Yang, what you said is too leapfrogging, I can't keep up, can you directly explain the relationship to me and reduce the difficulty. ”

Fang Fei nodded, indicating that he also meant the same.

Yang Zijun was about to cry, why did these two people understand so poorly.

He was angry, but he still calmed down and continued to talk about what he thought in his heart: "What I want to say is that a friend's ability to influence a person is very strong, and a friend's personal experience and perception are the most powerful to influence a person."

Friends' thoughts and experiences are now often posted on social media, which makes it easier for people to read about other people's thoughts and feelings, and it is easier for people to avoid detours.

This avoids some very unnecessary waste.

For example, if a restaurant is very unpalatable, if a friend goes to this restaurant for a meal, finds out this fact, and posts it in his circle of friends, then when you see this news, you will definitely never go to this restaurant to eat out of trust.

The reverse is also true, if your friend goes to eat a tube that is very delicious, and he shares this feeling and experience, you see it, and you will definitely be eager to go to this restaurant for a meal. ”

Fang Fei and Zhang Yaowu both looked at Yang Zijun with wide eyes, meaning to let him continue talking and not stop.

Yang Zijun was a little desperate, so he had no choice but to continue: "I say so much just to tell you how much social media has an impact now, and how much influence friends have on a person."

Social media can be said to be an emerging way of publicity, and the heavy users of social media are young people and school students.

In addition to going to school and eating, a student spends almost half of the day playing on his mobile phone 24 hours a day, and their circle of friends is colorful and has all kinds of novelties.

If we go to the campus to promote the event, we can imagine how happy and excited these college students are to see a star like Fang Fei with their own eyes, do you think they will post this event on their circle of friends? I think it's for sure.

As long as five out of ten students post our promotional activities to the circle of friends, then our publicity method will be successful. ”

Fang Fei and Zhang Yaowu finally understood what Yang Zijun wanted to say at this time, and they both admired Yang Zijun extremely in their hearts, and felt that this kid's thoughtfulness was beyond imagination.

Yang Zijun didn't care about the changes in their expressions, and continued his narration: "There are so many social software on a young person's mobile phone that you can't imagine, and there are so many friends on a social software that you can't imagine, a message he posted may be seen by thousands of people, and these people may be his good friends and believe in his feelings."

If we go to the campus and seven or eight out of 10 students go to see our movie, and then five of them post the experience of watching the movie on their social media, then the effect of this publicity will increase exponentially.

A student may influence five or six of his friends to watch this movie, and his five or six friends may influence fifty or sixty people to watch this movie.

Zhang Yaowu put down the small notebook in his hand and applauded desperately with both hands: "Mr. Yang, it's really better to listen to your words than to read a book for ten years."

I think I've been in the entertainment industry for many years, my job is publicity and planning, and I think I've made a lot of achievements in this field, but after listening to your words today, I think I still have a lot of room for improvement. ”