Chapter 1153 Tiangong Electronics VS Atari
"Chairman, I have sent two teams to Philips and Sony respectively, and also brought our CD samples and invitation letters, and now the two companies should still be doing performance testing. โ
In the invitation letter, it was made clear that the time for the meeting was September 15, and the venue was in Xiangjiang. โ
"As long as we see the performance of our discs, the two companies will definitely send the project leaders to negotiate in a few days. โ
"Now the preparations for the negotiations, we have done it. โ
Huo Jianning's face was respectful and he reported the situation truthfully.
Xia Yu bowed his head slightly and said with a smile: "Yes, tell me the results of the negotiation in a few days." โ
"By the way, on the side of the newly acquired record company, you don't forget to send someone over to familiarize yourself with it first, and the CD burning equipment should also be produced in advance. โ
"Regardless of whether Philips and Sony bow their heads or not, our standards must be promoted, and if it's a big deal, we will fight, you have to have this confidence!"
Huo Jianning's eyes lit up slightly, and he raised his voice a little and responded: "Yes!"
"If it's nothing, then you can go and get busy. โ
After Xia Yu finished speaking, he looked down at the documents on the desktop.
Huo Jianning hesitated for a moment, but still felt that he had to talk to Xia Yu about this matter.
"Chairman, I have one more thing I want to report to you, which is related to MGM Pictures and Galaxy Pictures. โ
Xia Yu's expression moved slightly, looked up at Huo Jianning again, and asked with interest: "Is it about Alien Eยท T" movie?
Huo Jianning nodded, and after sorting out his thoughts, he said: "Yes, more precisely, "Alien Eยท T's game copyright. โ
Xia Yu smiled lightly, looked at Huo Jianning quietly, and motioned for him to continue.
The latter will tell the details: "Chairman, now that "Alien Eยท The movie "T" has swept the world and caused a huge sensation all over the world, especially in developed countries in Europe and the United States, and it can be said that everyone knows it. โ
"Just the day before yesterday, Manager Wu Siyuan suddenly called me out of good intentions, saying that Atari in the United States had found MGM Pictures and had a strong willingness to buy "Alien Eยท T's home game development rights. โ
"Manager Wu Siyuan considered that Atari was the biggest competitor of Tiangong Electronics, and he was afraid that the sale of copyrights would have a huge impact on Tiangong Electronics, so he told me about this and asked me about my attitude. โ
Speaking of this, Huo Jianning didn't say anything more, as long as the meaning was clear.
In fact, he doesn't have to tell Xia Yu about this, after all, the purpose of cooperation between brother companies is to earn more profits for the boss.
But his character is more cautious and careful, and after learning that "Alien Eยท "T" was personally talked to Steven Spielberg by Chairman Xia Yu when he was in the United States, and as the crown work of MGM Pictures and the pioneering work of Galaxy Films, he was afraid that the chairman would have any strategic plans for this, so after thinking about it, he felt that he should inform the chairman and listen to his opinion.
If the chairman didn't plan, it would be better if he agreed directly.
Anyway, it's just a matter of saying more, and it's safer to mention it.
After listening to Huo Jianning's narration, Xia Yu's memory seemed to be stimulated, and his knuckles tapped on the tabletop, falling into deep thought.
Huo Jianning's heart tightened, and then he was glad that he had told the chairman about it, and he didn't take the liberty to do it directly.
He took a deep breath and looked at Xia Yu quietly with patience, waiting for the following.
After a long time, Xia Yu came back to his senses.
Just when Huo Jianning thought that Xia Yu would make a statement, Xia Yu asked a question: "Jianning, I remember the last time I visited the laboratory, you told me that in the current home game console market, Atari is the first in the United States, and Tiangong Electronics is second, right?"
Huo Jianning nodded and said: "Yes, since we launched the first home game console TG-MasterSystem in December 1981, relying on our popular games all over the world, we quickly rushed to the second place in the market. โ
"Did you know that as of this month, we have sold more than 8.6 million units of this home console worldwide, ranking second only to the Atari 2600. โ
Xia Yu showed a smile and praised: "Has it exceeded eight million units, not bad." โ
Last time in the Tiangong Science and Technology Laboratory, Huo Jianning led him to visit the most important pillar of Tiangong Electronics-the game department. Jushuku
At that time, in addition to the arcade department, which had already become the world's No. 1 arcade department, the home console market that it entered later also achieved the second place in the world, successively surpassing many players such as the island nation Nintendo, the American Fairchild Semiconductor Company, the American Mattel Company, the Dutch Philips Company and the island country NEC Company, and the global sales of TG-System game consoles at that time were less than eight million units, and they rushed to the current sales volume in just a few months.
At that time, Xia Yu also specially asked Huo Jianning and learned that this TG-MasterSystem game console was developed by Tiangong Electronics and the island country Sega company at that time, and the research and development force mainly came from the island country Sega company.
But who made Tiangong Electronics the parent company, so the game console developed was named TG, and Sega also matched TG-MasterSystem when making games.
So in fact, TG--MasterSystem game console is also the largest platform in the island home game console market, surpassing Nintendo's CTVG6 and CTVG15, and many game makers make game cartridges according to TG--MasterSystem game console, as if they have become the little brother of Tiangong Electronics and Sega.
Of course, the most important thing is that Tiangong Electronics itself has many fun arcade games, which are transplanted from the arcade to the home game console, and are still invincible in the market, quickly seizing a large market.
The reason why the Atari 2600 game console has taken the world by storm is because of the arcade games.
In 1979, the Atari 2600 console sold just over three million units a year.
However, in January 1980, after relying on the arcade ported game of "Space Invaders", console sales exceeded 7 million units that year, and the game cartridge of "Space Invaders" also sold more than 2 million copies.
Then Atari continued to port excellent arcade games to its home consoles, so that last year's global sales reached a staggering 11 million units.
Of course, after Tiangong Electronics transplanted several arcade games to the Atari 2600 at the beginning, Huo Jianning decisively terminated the cooperation and developed his own home game console, and then relied on his own unique excellent games to catch up with Atari Company.
It is precisely because of the strength of Tiangong Electronics in the world that Atari also regards Tiangong Electronics as its biggest competitor, and the key is to play a boutique game with great influence.
Straight to the point.
When visiting the Tiangong Science and Technology Laboratory, Xia Yu also saw the second-generation TG-MasterSystem game console being developed, and at that time, in addition to understanding the situation, he also made a few very good suggestions, which were based on the Nintendo NFC game console that swept the world in later generations.
Thinking of this, Xia Yu asked again: "Jianning, has the second-generation Tiangong Master System game console been developed?"
Huo Jianning nodded: "It has been developed, and now it is being fully optimized, and according to the plan, it will be launched to the market before Christmas this year." โ
"Is there a shortage of new games?" Xia Yu continued to ask.
Huo Jianning shook his head and said: "There is no shortage of new games, we have prepared five new games with different styles, in addition to the fact that now our trump cards "Super Mario", "Huaxia Cube", "Tank Wars" and so on have also been redesigned with new levels, and the quality of the game has also been optimized. โ
Xia Yu suddenly understood, and said with a light smile: "That is to say, even if there is no "Alien Eยท T", the game of the same name, is it still confident to be launched to the market?"
How can Huo Jianning not understand this time?
He sighed in his heart, and then replied honestly, "Yes, chairman." โ
Xia Yu smiled and asked another question that was difficult for Huo Jianning to answer: "Jianning, now Atari is still the first in the global home game console market, how long do you think it will take for Tiangong Electronics to surpass it?"
Huo Jianning condensed his eyebrows and said after thinking for a long time: "Chairman, this is difficult to say, the key is not us, but Atari himself." โ
"Our rise in the home console market has been rapid and we are now rapidly closing the gap with Atari and putting a lot of pressure on Atari. โ
"But since the beginning of this year, in response to the pressure from us and other competitors, Atari has released game cartridges very quickly, for example, in June, the Atari 2600 console platform had more than 100 games, but now it has reached more than 200, which is almost equivalent to releasing two games a day, which is very scary. โ
"But we have also been analyzing, and found that the quality of the games launched by Atari can only be regarded as an average middle and lower level, mainly to win by quantity, relying on the huge number of games to screen out excellent games, which is to eat the old book, is to cheat consumers out of money. โ
"So in fact, the chasers behind us are all working together to oppress Atari in the hope that it will make mistakes of its own and completely wear out the patience of consumers. โ
"If we were to give ourselves a forecast based on the current situation, we would be able to surpass Atari and become the world's No. 1 company in three years. โ
"Of course, if there is a game company that has a popular game that has swept the world in the middle, it is also possible to surpass us like we surpassed Taidong Company before, and if Atari is lost, relying on its current market position, it is difficult to say that it will continue to sit in the hegemony. โ
"But we are not without measures, in order to defeat Atari as soon as possible, we are ready to rely on the second generation of TG-MasterSystem game consoles, to launch a full-scale offensive this Christmas, Atari is also targeting the Christmas market, I heard that it is working hard to develop popular games. โ
Now Atari is eyeing the global hit "Alien Eยท T", I suspect that it is intended to use the influence of this film to develop it into an ace game to conquer the market. โ
Xia Yu said with a smile: "Since this is the case, I will put "Alien Eยท T" game rights to Atari Inc. โ
Huo Jianning was stunned.
PS: I was too busy last night, and my body couldn't bear it, so I didn't dare to stay up late, so I got up at six o'clock this morning to code words.