555 Promotion route of medical cosmetology
"Well, very good, promise him, the more such exchanges, the better, and the more exchanges, the greater our fame. ”
Xiao Feng smiled and said to Guan Zhenhai, he has known Guan Zhenhai for a while, Xiao Feng often discusses some things in the medical field with him, so he knows some insiders of the hospital very well.
For example, if you want to make a hospital bigger and stronger, there are many doorways.
Private hospitals are now basically the world of a certain field system, and their methods of becoming bigger and stronger are very simple and rude, and they will not work the quality of doctors and medicine, but spend a lot of money on advertising.
TV, Internet search platforms, all kinds of public transportation, etc., anyway, they just spend a lot of money on advertising, and then deceive consumers, and slaughter consumers as fat sheep.
Such a hospital is basically a one-shot deal, and patients who have been fooled will definitely not go a second time, and their reputation has already been stinky, and Xiao Feng is not optimistic about the future prospects.
And a private hospital like him who wants to take the regular path wants to become bigger and stronger, so it can't advertise everywhere like a certain field system, because doing so will make people more and more suspicious that you and a certain field department are in the same way.
So it's definitely out of place to advertise in a big way, but how do you make a name for yourself?
This depends on the word-of-mouth effect, the doctor's recommendation, the patient's word of mouth, although this routine is very old, the effect is slow, but the effect is the best.
Once you make a name for yourself, it's a real deal.
This is also the main reason why Xiao Feng welcomes other hospitals to organize teams and come over to communicate.
"But communication is communication, and this core technology must not be leaked. Of course, if they are willing to spend money on the finished drug, they can supply it in limited quantities. ”
Xiao Feng explained again, this scald cream was carefully researched in the ninth laboratory, and some changes were made on the basis of the original jade liquid.
For example, some anti-inflammatory and anti-life drugs are added to the Yurong liquid to improve the efficacy of the ointment, and this Yurong liquid is vacuum-sealed and packaged.
Once opened, it must be used within fifteen minutes, and once the time is exceeded, it will be invalid, so as to prevent others from taking it back for reverse study.
Therefore, Xiao Feng is not afraid of selling ointment to others, not to mention that he also has the basic raw material for making ointment, Yurong liquid!
After all, when people come to communicate with hospitals, they are definitely not here to learn your skills, in fact, people are coming for your ointment, if you don't give people at all, how can you expect people to recommend patients to you in the future?
So you can sell it to them, but the price is definitely higher, and it's a low-profile version, so that those hospitals can use these ointments to treat some minor burns, but when faced with moderate and severe burns, they can't treat them.
And the doctors who accept their favor will recommend the Blue Sky Burn Hospital to the families of those patients with moderate to severe burns and scalds, so that they can come here for treatment.
In fact, this is a psychological warfare played by Xiao Feng, and how can Guan Zhenhai not understand this essence?
Even those reduced versions of low-grade scald cream were only researched after he and Jiang Gaofeng from the Ninth Laboratory discussed it.
"Mr. Xiao, don't worry, I know what to do. But Mr. Xiao, although our fame is gradually spreading, we haven't made any money with these sick numbers, and we have even posted a lot... ”
Guan Zhenhai looked at Xiao Feng's face as he spoke, and Xiao Feng laughed: "It's okay, it's in the start-up stage! ”
Xiao Feng waved his hand very arrogantly, what is this medical expense, the most important thing is to be able to make a name for himself quickly.
Besides, the majority of the hospital's future profits will not be in burns and scalds at all, but in medical cosmetology!
In the opening stage, in order to make a name for himself, this loss-making business must be done.
Not to mention the hospital, no matter what kind of business you do now, which one is just opened, you can't throw money into it, lose money and make money?
So this hospital will lose money at the beginning, and Xiao Feng is psychologically prepared.
What's more, the really profitable department of this hospital, he didn't expect the burn treatment department, but the medical aesthetic department, which is the top priority of this hospital.
When he first learned that the main content of this jade liquid was small molecule collagen, which was very suitable for human absorption, the first thought that came to his mind was to open a beauty salon.
Because this industry is so profitable, let's just say that the popular botulinum toxin and hyaluronic acid needles on the market now.
An imported needle is worth thousands, and a domestic one is also hundreds of dollars, but there are still countless women who love beauty.
Previously, in his ninth laboratory, under the leadership of Yang Xin, He Fangzhou's team, their scientific research team finally got a variety of beauty materials extracted using small molecule collagen.
For example, all kinds of beauty fillers, anti-wrinkle injections, face slimming injections, etc., these beauty materials, according to them, the effect is all leveraged.
And unlike the beauty materials used on the market now, many of the beauty materials used on the market now have side effects, such as hyaluronic acid, which is said to be absorbed by the human body, but in fact, if you are not careful, it will cause vascular embolism.
Facial paralysis is a small problem, and if you don't do it well, it can kill people.
As for the botulinum toxin, not to mention, the final result of long-term use is a rotten face and sagging skin.
And the most terrible thing is those silicone fillers, which can cause cancer over time.
The beauty filler they studied using small molecule collagen as the base material is completely free of the above side effects and can be 100% absorbed by the body.
Once such a product becomes famous in the market, the banknotes will definitely pour in.
So this is the main purpose of Xiao Feng's hospital, treating burns and scalds, which is all a piggybacking thing.
"By the way, how is the staffing of the hospital's medical aesthetic department now?"
"You can rest assured about this, Mr. Xiao, we have recruited a few doctors from the Southern Dynasties, and we have also recruited many master's graduates from several universities in East China. The patients and their families are very satisfied, and we have obtained their consent to use the patient's image as a living advertisement, which will be absolutely shocking if it is publicized!"
Speaking of this, Guan Zhenhai also danced with his eyebrows, and Xiao Feng nodded frequently when he heard it.
There are a few chief surgeons in this hospital, not because the level of our Huaguo doctors is not good, but because you generally have skills in your hands, and it is difficult for you to dig them up, especially those who work in regular hospitals.
After all, Nan Chaoguo is now a big name in the medical cosmetology industry, and their doctors do have a lot of unique skills, and their domestic competition is very fierce, so it is more cost-effective to invite some to come over than to invite them from China.
Another very important factor is that Xiao Feng and Guan Zhenhai both hope to publicize these emerging plastic surgery materials launched by the Ninth Laboratory through their mouths.
Especially to promote it to their counterparts in the Southern Dynasties, it is best to attract some plastic surgeons from the Southern Dynasties to come and see on the spot.
And once they saw these new medical aesthetic materials launched by the Ninth Laboratory, Xiao Feng didn't believe that they didn't take the bait!
The Southern Dynasties itself is a big country in plastic surgery, with many plastic surgery hospitals in China, and there is a great demand for various medical aesthetic materials in the world, and they are also very well understood.
Therefore, it is better to publicize these materials of the Ninth Laboratory through the mouths of these people than to advertise them, and once the Koreans use them, then Japan, the United States, and Brazil, which are also plastic surgery powers, will definitely follow.
After all, as far as the world is concerned, the two major technological hegemons in the field of medical cosmetology are controlled by the Southern Dynasty and the United States, in fact, the Japanese are also very powerful, but they are indeed not as famous as the Southern Dynasties.
And once the plastic surgeons in these countries use the products of the Ninth Laboratory, then the products of the Ninth Laboratory will be able to be sold in China.
This is the promotion route formulated by Xiao Feng and Guan Zhenhai!
There is no way, because of the special situation of the domestic medical beauty industry, they can only do this, even if the ninth laboratory has made a great reputation in the field of cosmetics.
But they still don't have the confidence to directly promote the medical aesthetic materials of the Ninth Laboratory in China, for a very simple reason, that is, because of those pharmaceutical agents with strong backgrounds in this industry.
Moreover, there are many medical cosmetology manufacturers in China, which have made their reputation stink, so that consumers with medical cosmetology needs will have a bad first impression of domestic materials.
And those domestic medical aesthetic material agency manufacturers have mastered the sales channels.
Even if your Ninth Lab is famous in the cosmetics field, when you sell your own products to them, they may not be willing to help you sell them.
Even if you agree, you may put forward very harsh conditions, so it is better to go around the route of export to make a name for yourself, and then turn to domestic sales to open up the market.
If you make a name for yourself abroad, you can make domestic consumers build confidence in the medical aesthetic materials of the Ninth Laboratory, so that those medical aesthetic material dealers will take the initiative to come to the door.
It's better than them going to talk to someone.
In fact, whenever he thinks of these, Xiao Feng wants to scold those merchants who have a bad reputation for domestic products.
For example, the stupid B of a certain milk company said in front of everyone that the quality of the milk bought in Xiangjiang was better than that in the mainland.
There is also a certain melon seed company, which bought a high-quality product in Xiangjiang, but the one bought in the mainland was found to be unqualified for mold.
In addition, those consumers who have gone abroad will find that the same brand of products sold abroad and domestically are completely two standards.
You say that in this way, who among domestic consumers still wants to believe these domestic brands?
So now Xiao Feng is really helpless to make such a choice.