Sundar Pichai was definitely in a bad mood at this time.

Not only do you have to face the aggressive Changxiang technology that is eating away at the Android market in China, but you also have to explain the reasons for this to the board of directors.

But that's what he, as the CEO, is responsible for.

In fact, his job was given to him by the board of directors, and if the board felt that he was no longer up to the job and was willing to pay the contract compensation, he could get out of the job at any time.

Companies like Google, Apple, Microsoft, Intel, and many more are never one-man companies.

They have always represented the great will of capital.

"Well, we recognize the professional judgment of the technicians. But I still have a question, our lab has been doing research on brain-computer interaction for a long time, and if I'm not mistaken, yes, I'm not mistaken, just last May, we led the investment in CTRL-labs (a New York-based startup) and provided technical support for the company. This company's research focuses on neural interfaces!"

"According to our research at the time, this company has assembled a team of top neuroscientists, engineers and developers with deep technical backgrounds, and has created human-computer interaction that has never been seen before, and at that time we had never heard of a so-called Changxiang technology in Huaxia, right?

Another member of the board of directors raised questions about Sundar Pichai.

Sundar Pichai nodded and replied seriously: "Yes, Mr. Michael, CTRL-labs is led by us, and the Series A financing is $28 million, in addition to us, Amazon and Oracle have invested in this startup. ”

"So the question is, this company's neural interface technology also includes brain control interface, and even brain control input, we invested earlier than the Huaxia people, and invested a lot of money, early research, but the result is that the Chinese people are ahead of us? Does this mean that our investment has failed?"

Extremely thought-provoking questioning.

Sundar Pichai also knows why.

The arrogant and stupid guys on the board of directors do not understand technology and believe in the truth that money is everything, and they are willing to invest a lot of dollars in Google's future layout and research and development every year, hoping to use this money to make Google maintain a technological advantage over its competitors.

After all, Apple, Microsoft, and Intel invest no less in R&D every year than Google.

They can even accept the fact that their friends are the first to grasp the latest technology to a certain extent, but this time it is a Huaxia company that surpasses Google in technology, and even crushes Google to death, which touches their sensitive nerves.

And began to question Google's investment in R&D not so long ago.

Having figured it out, Sundar Pichai also sensed the danger signals.

No matter how stupid most of the people on the board are, these people hold his job after all.

If he doesn't handle these criticisms well, maybe when his contract expires, he will lose his job, or maybe he won't even wait for the contract to expire, and these people would rather pay him a huge amount of compensation than get him out of Google.

This kind of thing is rare and rare for a big company like Google, but it's definitely not impossible.

For example, Boeing's CEO was kicked out of the company by the board of directors a few months ago.

"No, of course it can't be said to be a failure, and even if it is, it's not just Google's failure, it's the failure of the whole of Silicon Valley. Huaxia people's brain-computer interaction technology is not only a simple neural interface, but also a breakthrough in the field of chips, we all know that it is very difficult to let the chip directly receive brain signals, not to mention that it can also distinguish the data in the brain signals. ”

"In addition, I would like to emphasize one more point. According to my understanding, Apple's upcoming twelfth generation mobile phone on sale in Huaxia, Apple 12 in addition to being equipped with a brain-computer chip, 20% of the production will be abandoned after leaving the factory IOS and equipped with Huaxia people's Xin system. Gentlemen, this is a signal. I think we can answer the specific technical questions for you. ”

Sundar Pichai has his sights set on the company's chief technology officer, who is also a member of the board.

However, Balog was not able to express his opinion immediately, apparently shocking all the board members when Sundar Pichai informed them that 20 percent of Apple's new phones would be equipped with Xin's system.

Everyone started talking.

Well, at this time, Sundar Pichai can finally confirm that today's board of directors' criticism is more because Changxiang Technology is a Chinese company. If it were American companies that wanted to come, the reaction of these people would not be so great.

Therefore, these people still despise that mysterious eastern country in their hearts.

The thought had just risen from Sundar Pichai's mind, and had turned into a wry smile.

Not to mention the big names on the board, in fact, he is not the same?

Before the start of the press conference half a month ago, he, as the CEO of Google, didn't seem to really take the Chinese people to heart, not only him, but also Apple, Microsoft, and Intel.

Everyone just covets the market with a scale of more than one billion yuan and increasingly strong consumption potential, but never really thinks that that market can give birth to high-tech companies that really master the underlying technology.

However, the unexpected came.

I thought it was a country that advocated "trade, industry and technology", but once this country began to embark on the route of "technology, industry and trade", it turned out to be so terrible.

The emergence of brain-computer chips can already explain a lot of things, but no one was too vigilant at that time, and they also expected to be able to use their own foundation and reverse research and cracking to bring Silicon Valley back to the top, but now the emergence of the Xin system has made many people, including him, realize the fact that Huaxia has more than one company with super R&D capabilities.

Weihua's 5G and Changxiang Technology's brain-computer chip and Xin system will have a great future under the general trend of the Internet of Things.

That's why Sundar Pichai thinks that Google already needs to consider two options, at least in the software space.

Not cautiously, Sundar Pichai made this judgment when he found out that Apple had decided to equip 20 percent of its products in China with the Xin system.

He even felt that Google had an advantage over Apple when it came to changing its flag.

Although Google has also been committed to building an Android alliance and striving to build its own ecological closed loop. But Android is an open system after all, and manufacturers use Google to set up non-standards, and Google's service framework is deeply bound to Android.

If you start preparing now, a year or a few years later, the Xin system really begins to attack the European and American markets, and Google, which has been preparing for the same time, can also cooperate with Changxiang Technology to transplant Google's service architecture to the Xin system.

He believes that Changxiang Technology will not refuse this cooperation.

There are no eternal friends and enemies in the capital market, only eternal interests.

Android users in the European and American markets or other markets in the world have been accustomed to the Google service framework, which can not only verify the genuine version of the software, but also support one-click software login to almost all commonly used software now, in other words, these software have opened the interface to Google's standards, which can make the promotion of the Xin system around the world provide great convenience.

In Sundar Pichai's vision, Google's main advertising business can minimize the impact as long as the two parties work together. Of course, without Android, it is certainly not as convenient as before, but it is foreseeable that the biggest loss is the most, and the most worrying is definitely not Google, but Apple and Microsoft.

This is determined by the nature of the main business of the enterprise.

Although Google likes to do things in the east and west, and its business involves almost all the cutting-edge technologies at present, in fact, the revenue of an advertising network still accounts for more than 90% of the company's revenue.

In other words, the research and development of other cutting-edge technologies is just to lay out the future and give Google infinite possibilities.

But Microsoft is different from Apple.

Microsoft's main business is software and services. The former includes operating systems and main software, while the latter is mainly cloud services and a complete set of enterprise server solutions.

Although Apple is both hardware and software, it can make money, but the proportion of hardware making money is decreasing year by year, and the income from software and services is increasing year by year.

In Apple's ecological closed loop, it is self-evident how important the operating system is.

Even if you really want to talk about the traitors in Silicon Valley, Apple, which first embraced the Xin system, is also in the front.

So from the perspective of the loss of the popularity of the Xin system, Google must be much smaller than Apple and Microsoft.

That only if he convinces the directors to embrace the change.

......

The voices of the directors finally died down.

Everyone's eyes also fell on the company's chief technology officer, Balog.

Of course, at this time, most of the directors were obviously not in a beautiful mood, and it could even be said that their expressions were not good.

This puts a lot of pressure on the CTO.

"Actually, being prepared for the next challenges is what Mr. Pichai suggests. ”

Balog's deep voice echoed through the boardroom.

Even in order to secure his current position, Balog will have to side with Sundar Pichai.

No large enterprise can really completely avoid the disease of big business, and the difference only lies in the sharpness of internal contradictions.

Compared with Apple and Microsoft, Google's internal contradictions are quite controllable, probably because Google has always had an extremely stable advertising business.

It allows managers to focus more on the internal management of the company and fully stimulate the potential of technical personnel.

"When an era comes, as technologists, we must first learn to embrace change. A new technology could be found at Google, Microsoft, Apple, Oracle, Intel, and of course in China. Although we have been trying to avoid this situation for a long time, when this happens, I hope that you will first calm down and seriously analyze the situation we are facing. ”

"It seems that everyone is calm now, so I hope you will take the time to watch a video where I talk about why Google needs to change its mind, and even embrace it. ”

After Balog finished speaking, he took out the remote control that he had prepared a long time ago, and then turned it on.

Soon a picture appeared on the TV screen.

In the lens is an office building with square words on the wall, and then the camera begins to advance, a young man is typing something in front of the computer, the camera continues to move to the front of the computer, aiming at the computer screen, if it is a Chinese person, it can easily recognize this is a minimalist programming operation interface.

Then the camera moves away and switches to a wide angle, and a chubby middle-aged man walks up to the young man.

Laughter can be heard from the playback device, and a conversation ensues.

The original language of the dialogue was supposed to be Chinese, but it has been translated into English.

"Xiao Luo, the customer needs to add a demand temporarily. ”

"What's more? It's over, isn't it?"

"Do you just say you want to do it?"

"Don't do it, you have to do it yourself!"

"I'll do it, you get up!"

In the video, the chubby middle-aged man pulled the young man up, and then sat at his workstation by himself, busy.

After a few seconds, the middle-aged man stood up on his toes and patted the young man on the shoulder.

Said meaningfully: "Xiao Luo, reflect on your value to the company." ”

......

Seeing this, Balog pressed the pause button, and the CTO's deep voice rang out again.

"What you see now is a collection of small videos uploaded by users on Huaxia Lianyin video software, we spent about half a month or so editing, this is just a title, you may think that this small video is promoting the minimalist programming of the Xin system, but you are wrong. There is an image of the little prince in the upper left corner of this video, with the letters W and Y on the left and right, which shows that this small video was not really shot, but was automatically generated by the computer through a software called Entertainment Translator. ”

"Yes, 80 percent of the video clips you see next are generated by that software. Only twenty percent were filmed. The function of legato is similar to our YouTube, a software for uploading and sharing short videos. Can you imagine that more than 60% of the short videos on YouTube are all occupied by a so-called entertainment translation software, which can generate corresponding videos by simply entering text?"

"You can go on and look down, and pay attention to the sign in the upper left corner. ”

With that, Balog pressed play again.

All kinds of special effects, future world, Mars, background jokes of ancient times, the steam age of civilization chaos, etc., most of the highly imaginative videos have Balog's indication in the upper left corner, and some videos are mainly to demonstrate some functions of the Xin system, such as wearing bulky headphones, holding a book while reading and typing, and fans design idol compositions for themselves in the national idols, make character designs, and vote to start the concert......

Young people put their mobile phones back in their pockets, enjoy the food, and when they take out their mobile phones in their spare time, the mobile phones have automatically added a lot of friends, going out alone in the morning, and gathering in groups in the evening......

Of course, all of this finally points to the point of today's discussion, the Xin system!