November 11th, in later generations, is known as Singles' Day.

In today's Xiangjiang, although there is no Singles' Day, for all employees of 7-Eleven Retail, today is also a day of great significance.

Because today, it is the day of the reopening of the 7-Eleven convenience store chain!

For its major enterprises, Xia Yu prepared for two months to integrate and spin off.

The retail business, which originally belonged to the dairy company, was spun off and became four major companies, namely 7-Eleven Retail Company, which only operated the 7-Eleven convenience store chain, Wellcome Supermarket Co., Ltd., Mannings Pharmacy Co., Ltd., and IKEA Furniture Co., Ltd.

Because the business is single and the scale is not too large, it only took half a month for the four major retail companies to be spun off and all belong to Jiuding Retail Group.

In the rest of the time, Xia Yu carried out personnel rectification and expansion of the four major companies, and then held meetings one by one to set the development strategies and purposes of the major companies.

To say that the most troublesome development is the Wellcome supermarket, after all, each supermarket will be very large, not so easy to open, the original two big three five Dali even supermarket want to rectify also need to spend a lot of energy.

On the contrary, 7-Eleven retail companies are relatively easy to reorganize.

Although 7-Eleven Retail originally had 20 convenience stores, each convenience store was relatively small, no more than 100 square meters in size, and normally only needed a cashier and a shelf clerk.

With the addition of a series of personnel such as administration, procurement, transportation, and warehousing, the original 7-Eleven retail company added up to 125 employees.

However, after Xia Yu set the strategy at the meeting, Fu Kai, the general manager, re-refined the company's rules and regulations in accordance with Xia Yu's instructions, expanded talents, and started the redecoration of the original 20 convenience stores, as well as the site selection and decoration of 10 new convenience stores in Kowloon.

Among them, there were originally 7 convenience stores in the Kowloon area, and 17 of them were renovated, and according to the plan, they were distributed in five areas in the Kowloon area, including Kowloon City, Yau Tsim Mong District, Kwun Tong District, Wong Tai Sin District and Sham Shui Shebu District.

According to Xia Yu's meaning, the foundation of 7-11 convenience stores should be stable.

There are not a few chain convenience stores and independent convenience stores in Xiangjiang, and the advantages of 7-11 convenience stores will not be so great, it is better to sharpen the knife at the beginning, take a smaller step, and let the entire retail system and the most important logistics operation system run in and optimize, and finally start to break out.

The reason why 7-Eleven was able to defeat one opponent after another and become the world's No. 1 convenience retail company, with more than 56,000 stores, and still be able to operate in an orderly and efficient manner, relied on advanced logistics operation systems to improve efficiency, reduce costs, and optimize services.

Therefore, the first step in the expansion of 7-Eleven retail company is to become the king of convenience stores in Kowloon and incubate the prototype of advanced logistics operations.

Today, everything is finally ready, and the pre-opening publicity has been completed, and the official opening!

Early in the morning, Xia Yu came to Tsim Sha Tsui, Yau Tsim Mong District, and accompanied him by Fu Kai, the general manager of 7-Eleven Retail.

In Tsim Sha Tsui, there was originally a 7-Eleven store, and now this is a new one, located at the door of a community, with a very good location, and there are several real estate projects around, with a large and fixed customer flow.

Along the way, after Fu Kai's introduction, there are a total of seven convenience stores in this area, plus the newly opened 7-Eleven stores, a total of eight.

On a whim, Xia Yu followed Fu Kai's guidance and walked through all seven convenience stores, and then he was completely relieved.

Seven convenience stores, three of which are chain branches belonging to three different retail companies, the environment is relatively better, and the goods are relatively complete, but in Xia Yu's view, it is not as good as his own 7-11 convenience store, as for the service attitude, the clerk looks lazy, and it is completely a messy attitude.

The other four independent convenience stores are even worse, because they are mixed with living accommodation, the product display is messy, the replenishment is not timely, some goods are expired, and the environment is also poor, the price of goods is still high, and it is also a mess to open this convenience store.

Soon, Xia Yu saw his own 7-11 convenience store, Tsim Sha Tsui No. 2 store from a distance.

There are flower baskets at the door, with big red arc arches, and the ground is covered with big red firecracker crumbs, and the door looks crowded, even if someone tries their best to maintain order, it still looks a little chaotic.

Seeing this, Fu Kai glanced at the boss Xia Yu with some concern, but saw Xia Yu smiling at the corner of his mouth and bowing slightly, and he was not unhappy.

"Oh, yes, it's full!"

Approaching, through the transparent glass window, Xia Yu saw that the store was crowded, almost all of them were uncles and aunts, carrying baskets and constantly putting goods in their baskets.

No, it's already a very euphemism to say that it's just grabbing goods, as if you want to seize the opportunity to buy all the supplies for the year.

Seeing this scene, Xia Yu smiled.

Fu Kai, who had been secretly observing Xia Yu's expression, immediately explained: "Boss, according to our opening activity plan, there will be discounts on the third day of opening, seven percent off on the first day, eight percent off on the second day, nine percent off on the third day, and the original price will be restored on the fourth day." ”

"And because our procurement is with Wellcome Supermarket, we are also large, the purchase volume is particularly large, and the purchase price is very low, so even if we are not discounted, the price of our goods is equivalent to the 9-9.5 layers of other convenient products, which is really good quality and cheap!"

"Very good, convenience stores are to be convenient and beneficial to the people, so as to capture the hearts of customers, most of the people who go to convenience stores to buy things are elderly, this kind of people are very sensitive to the price of goods, good quality and low price is fundamental. ”

"But the service can't be left behind!"

Xia Yu commented, and followed the flow of people into the convenience store.

"Welcome!"

Two beautiful women wearing ribbons stood at the door with gentle and kind smiles, and said a word to every customer who entered the store, as if they were tireless.

As soon as I entered the store, I saw a cash register on the left and right, two young and beautiful girls were skillfully and quickly calculating the money and making change, although they had a little sweat on their foreheads, but they didn't have time to wipe it, they were busy without distraction, and they didn't notice that the chairman and the general manager were coming.

"The chairman, that is the store manager Li Juan, who is only 23 years old, but relies on rigor and meticulousness to stand out in the evaluation, and serves as the store manager of the store, and the other is the shelf clerk, called Liu Xue, who acts as a temporary cashier. The hostess outside was invited from the hostess company. ”

Seeing that Fu Kai was so precious about the situation of the store, Xia Yu couldn't help but glance at him.

He temporarily chose to visit Yau Tsim Mong District, and it was difficult for Fu Kai to prepare in advance, which shows that Fu Kai is very clear about the situation of each store, and even the names of his subordinates can be called, which shows that he is really attentive to the company's operation.

"This shop is very nice!"

Walking around inside, Xia Yu was very satisfied, novel and convenient display methods, high-quality and inexpensive goods, customers who wanted to buy explosively, everything made Xia Yu satisfied, he nodded secretly from time to time, and after going out happily, he said to Fu Kai.

Fu Kai suddenly smiled, and hurriedly said, "Thank you, boss, for the compliment!"

"This store, it looks like it should be able to break through 60,000 today. ”

Xia Yu looked at the crowded crowd again, thought about it in his heart, and said with a smile.

"I think it's okay, combined with the location here, the company's original first-day goal is to guarantee a minimum of 50,000 and hit 80,000, I don't know if the retail sales of 80,000 can be achieved. ”

Fu Kai explained, looking forward to it.

Xia Yu bowed slightly, glanced at the convenience store diagonally across the road, at this time the courtyard was deserted, there was not a single customer, Xia Yu seemed to see the store manager's red eyes.

"Let's go, let's go to Yau Ma Tei and Mong Kok again. ”

Xia Yu retracted his gaze and said to Fu Kai.

"Okay!"

Fu Kai replied respectfully, then ran over to open the door for Xia Yu, and then sat in the co-pilot to guide the driver to the location of the store in Yau Ma Tei.

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