Chapter 223: How to Advertise in a Trick Manner
Xia Yu's plan is actually very simple, that is, to use free means again and send it directly.
Originally, according to the original plan, with a daily sales of 830,000 copies of "Fengyun Daily" to promote, and in line with the momentum of social public opinion, "Bosom Friend Manke" magazine can quickly achieve the level of well-known, coupled with the offline publicity and promotion activities of various channels, the sales volume will naturally not be less.
But who knew that the original plan had a fatal flaw!
So how to make the sales of the first issue of "Bosom Friend" as high as possible has become the focus.
After all, the sales of the first issue will have a great impact on the sales of "Bosom Friend" in the future, and Xia Yu has to take it seriously.
Since he wanted to achieve this kind of purpose, the word free immediately jumped in Xia Yu's mind, after all, he was deeply poisoned by the concept of free in his previous life.
The free one is the most expensive!
In the previous life, whether it was an Internet giant or a physical giant, they all got the essence of free, and played all kinds of dazzling routines, allowing users to enter the pit step by step, and then unconsciously spent the money.
Many people regret that if it wasn't for curiosity or greed at the time, there would have been more and more expenses later!
It is precisely because the impression is so deep, and the previous "Jiuding Daily" also benefited a lot because of the routine of free delivery at the beginning.
So this time, Xia Yu will choose to send this strategy for free again.
It's just that this time it's really not something that ordinary people can afford to play, and the entire Xiangjiang comics industry, Xia Yu has the strength and energy to implement!
After all, Xia Yu's plan is to print one million copies directly at the beginning, and he plans to send them all away!
A million copies!
What is the concept?
The printing volume of 100,000 copies, the cost of a single copy is about 1.3 Hong Kong dollars, and printing 1 million copies will greatly reduce the cost, but at most it will be reduced to about 1.1 Hong Kong dollars.
According to the cost of this single copy, it will cost 1.1 million Hong Kong dollars to print one million copies!
In addition to this minimum cost, there are also some other expenses, so the total amount of zero and zero adds up to one or two hundred thousand Hong Kong dollars.
In order to send a free issue of the magazine, they invested millions of Hong Kong dollars, Shangguan Xiaobao and Huang Yulang absolutely did not have this strength, and they would definitely break their bones with so much money.
And when it is printed, it is necessary to play a role as much as possible and let its influence spread, and Xia Yu's channel is the biggest guarantee!
If the investment of one million funds can bring Xia Yu an additional 300,000 sales at one time, then the second, third, and fourth issues add up, and the profits from selling comic magazines alone will be enough to make up for the investment, and after the fourth period, it will be purely profitable.
As for the delivery of millions of free comics and magazines, can it bring 300,000 more users than not giving it for free? Xia Yu is still very confident in this!
So this plan, no matter how it is counted, is Xia Yu's benefit!
In the next few days, "Fengyun Daily" continued to guide public opinion, influence people's attitudes towards comics, and pave the way for the advent of "Bosom Friend".
And "Fengyun Daily" once again provoked a topic, that is, "Is comics only for children to read, and is it suitable for adults to read comics!".
With the long paragraph of "Fengyun Daily", the analysis of classics, and the follow-up reports of other newspapers that followed the trend, the popularity of this topic began to rise, and readers began to think about it, and the previous concept of "comics are things that children read" began to loosen.
It's not impossible, after all, in island countries, adults love comics.
Moreover, in the mainland in later generations, there are also many young people who like to read comics, and the reading experience of comics combining text and pictures is not comparable to dry words.
This is exactly the result that Xia Yu wants, if you can change the concept of adults, so that adults can also accept comics and read comics, then the market for comics will expand I don't know how many times.
After all, where is the spending power of children as strong as that of adults?
And the two comics like "Douluo Continent" and "Dragon Ball" are indeed suitable for adults, and "Pokemon" is most suitable for young children.
Now that the comic industry in Xiangjiang has been swept away, just waiting for Xia Yu to occupy it, Xia Yu has regarded it as his own territory, of course, he has to find a way to expand his territory!
When the time comes, he will only get the most benefits!
Just when "Fengyun Daily" continued to guide public opinion, Ma Tengdong also began to get busy, on the one hand, organizing manpower to notify channel merchants of the news, and on the other hand, working overtime to print comic magazines.
For Jiuding Animation Co., Ltd. to send magazines for free at the beginning, and they want to help send them, the various channel providers were reluctant at first, after all, wasting their time and energy, but after hearing the reason for persuasion, the attitude immediately changed 180 degrees and became very positive.
There is only one reason, that is, the more free this time, the more customers will be obtained, and customers who get comic magazines for free from them will naturally be very likely to come back to them to buy, as long as they are busy once, they will benefit permanently!
Especially those bookstore owners who are right at the school gate, generally there is a bookstore at the entrance of a school, and students are the main force of reading comics, the more they send out, the more students will buy the next issue next time.
Jiuding Animation Co., Ltd. pays for their future business, they only need to spend a little time and energy, their cost is too low!
And they also read the comics in advance and found that the quality is really high, and there is no worry that readers don't like it, so the free conversion rate will definitely be high!
Because of this, all the channel providers were convinced, and they were ready to let those who like comics get a comic magazine as much as possible.
As for whether there are a large number of comics that are sold as waste paper for money? No one will have this kind of idea, and this measure of Jiuding Animation Co., Ltd. is also to attract customers for the major booksellers, if they are short-sighted enough to make some money selling waste paper, their bookstore will not be in business until now.
And they can't take the risk of being found out and offending Jiuding Animation Co., Ltd. to make that little money, the gap between benefits and risks is too big!
Xia Yu also took more than a dozen copies back and gave them to his younger brother Xia Ming, asking him to give them to his classmates, to be a favor, and it can be regarded as adding some good popularity to Xia Ming.
Anyway, it will be delivered for free in a few days, and sending a dozen copies in advance will not have any impact at all, maybe they can still use their mouths to promote it and increase readers for "Bosom Friend"!
Time flies like a white horse, and in a blink of an eye, it is the day before the free delivery of "Bosom Friend".
On this day, "Fengyun Daily" finally completely exposed its purpose and blatantly promoted "Bosom Friend".
However, in order not to damage its own image, "Fengyun Daily" also played a high-sounding banner.
That is, it advertises that there is a comic magazine called "Bosom Friend", which advertises itself as a "positive energy" comic, which has been verified by the special review team of "Fengyun Daily", and does not contain "negative energy".
But whether "Bosom Friend" is a "positive energy" comic or not, "Fengyun Daily" says it or not, only the broad masses of the people say it.
Therefore, "Fengyun Daily" invites all readers to supervise "Bosom Friend", as long as you buy a copy of the "Fengyun Daily" newspaper, you can get a free copy of "Bosom Friend" comic magazine worth 3 Hong Kong dollars at major newsstands, if you find any problems after reading, you can submit feedback to "Fengyun Daily".
In addition, the "Bosom Friend" comic magazine also issued an official statement on the "Fengyun Daily", solemnly promising to accept the supervision of the whole society and welcome criticism and correction from the whole society!
The two parties jointly made a gesture, which did make readers have a certain good impression of "Bosom Friend", and no one paid attention to the advertisement of "Fengyun Daily" for "Bosom Friend".
Readers have paid attention to "Bosom Friend" who has not yet met.
Now that the Hong Kong government is overpowering the comic industry, in such a grim situation, "Bosom Friend" dares to buck the trend and publish comics.
That's it, others are secretly issuing it, for fear of being targeted.
However, "Bosom Friend" announced to the whole society with great fanfare that it would accept supervision and criticism, and the self-confidence and socially responsible posture of the "Bosom Friend" comic magazine is indeed very useful to readers.
In the midst of all the anticipation and disturbances, a day passed in a flash, and finally came to the day when the "Bosom Friend" comic magazine came out!
The outcome will be known soon!