The thing that Bao Xiaomei discussed with Yang Dongxu was how to build the positioning of the Huaxiu brand. Making his own brand is the goal he set when Huaxiu was established at the beginning.

Before, because the market and environment were not very mature, they were not well-known. So it can only be put down temporarily, and now the foundry aspect is basically smooth. Therefore, the development of Huaxiu can be converted from 100% OEM to self-operated brand.

And it is very important to do brand positioning, which includes target customers and clothing prices, etc. After all, when you say a famous brand, other people's first reaction is that it is so expensive, but as a result, you only sell a set of clothes for 100 yuan, even if someone buys and wears it, they will not think that wearing this kind of famous brand can add glory to themselves.

Therefore, it is very important to position customers, price positioning is also very important, and at the same time, quality also needs to be controlled. At present, Huaxiu plans to make famous brands, and has no plans to do luxury goods. So not to mention that the clothes produced are durable, but they can't be worn a few times and then played.

Once that's done, it's time for the style of the garment. According to Yang Dongxu's attention, it must be the main Chinese style, and this Chinese style is not the Chinese style that some later generations printed some patterns about China on their clothes, or made a dragon on their clothes.

What he wants is a real Chinese style, but this currently has a small audience in the market, and it is a little famous, only cheongsam, Hanfu or something, unless you watch martial arts TV, no one wears it at all.

"What do you mean that the clothing positioning is divided into two parts, one follows the West, and the other specializes in Chinese style?" Yang Dongxu looked at Bao Xiaomei with some surprise: "But the Chinese style audience is a problem, and there is no way to solve it, right? ”

"I understand that. Bao Xiaomei nodded, and a light of wisdom flashed in her eyes: "When you said that you wanted to build your own clothing brand in China, I was also thinking about this question deeply.

After all, we started late, and it is indeed not easy to build a Chinese-style brand, and there is no market even in China, let alone abroad. Therefore, at present, brand building can only be done in accordance with the operation and business philosophy of the West.

But the Chinese style is really a good way, so I'm going to take it out and do it alone. For example, we do not engage in the ordinary sale of Chinese trench coats in the market, but launch a customized model like a luxury product. ”

"Custom?" Yang Dongxu frowned, feeling that this was even more unreliable. You said that there is no market for Chinese-style clothing at present, and there is no market for anyone who will customize it? But just as he wanted to say something, a flash of inspiration flashed in his mind: "You mean wedding dress?"

"Have you thought about this too?" Bao Xiaomei, who was originally calm and very confident, showed a surprised look on her face.

She meditated hard for a few days and nights, and even looked at all the cases of brand development, and finally came up with the only channel that can promote Chinese style in combination with the current domestic environment.

"No, I suddenly thought of it, tell me why you want to do this?" Yang Dongxu looked at Bao Xiaomei with sparkling eyes.

Thinking of the 'wedding dress' originally bothered him how to promote Chinese clothing The fog dispersed in an instant, the more he thought about it, the more he felt that this method was too good, not only feasible, once the brand was established, it had a great auxiliary role in promoting Chinese clothing, and the worst thing could also let foreigners know that in addition to cheongsam, there are other cattle breaking clothing in China.

"That's what I thought. Bao Xiaomei put away the surprise on her face: "Whether it is a cheongsam or the Chinese style you want, or even more bluntly, Hanfu, it is not as easy to promote in the West as it is at present."

Not to mention anything else, just in terms of wearing Hanfu, there are many people who don't know how to wear it when they get it. And it's inconvenient to wear it on your body for life or work, let alone wear it to a banquet or something, it's simply nondescript.

Therefore, if we want to promote Chinese clothing, the first thing we have to do is to operate the market that belongs to Chinese clothing. When Hanfu appears in a place like a banquet, it doesn't look nondescript, but it feels like a beautiful landscape.

Such a wedding dress, or a wedding dress belonging to China's own, is a good way to break through. First of all, the wedding dress is only worn when getting married, and the more luxurious and grand the better, which is in line with the national conditions of the country.

In this way, we can fully express the beauty and nobility of Hanfu as much as possible, and we don't have to worry about whether it is too complicated to wear and whether it is convenient to wear it on the body. ”

"Very good, you continue. Yang Dongxu nodded approvingly.

In later generations, no matter how popular Western-style weddings were, how wedding dresses were liked by Chinese girls, even those who felt that the foreign moon was rounder than the domestic one, when they saw the phoenix crown. No one feels like she's dirty, unpopular, or too backward. The first impression of all those who see it is graceful and luxurious, so temperamental, and so beautiful.

So using this to create a breakthrough point for Chinese clothing, he thinks this positioning is really good. As long as the publicity is in place, there are a few wealthy people who are willing to go through the process of Chinese weddings, and they will be able to occupy a part of the market in an instant, just like the Western-style weddings that are becoming more and more popular now.

"In addition, it is streamlined, the wedding dress must be the more grand and luxurious the better, in short, whether it is embroidery or inlaid jewelry, it can be used well, it will never be used secondary, you can use 100 pearls, and it will never be 99.

But in addition to the wedding dress, other clothes need to be streamlined. For example, according to the Chinese wedding process, the newlyweds need to toast to the guests after they get married, and it is very inconvenient to wear a grand and cumbersome wedding dress at this time, and they need to change a set of duplexes. ”

Bao Xiaomei said, opening the folder prepared next to her, which contained a lot of design patterns that can be worn in Chinese marriage: "Look at this style, this is called Xiuhe dress, compared to the wedding dress, she is still luxurious but more convenient, and it is very suitable to wear on the body to toast at the wedding." And this dragon and phoenix coat......"

There are many styles of Chinese dresses in the folder, and even Yang Dongxu, who has experienced the baptism of the Internet explosion in later generations, looked at it with amazement, and sighed in his heart that there were so many styles of dresses in ancient rites, which made him dazzled.

"I think we need to open a wedding photography company. ”

"Huh?" Yang Dongxu, who looked at the pictures of various dresses in ancient times, was stunned for a moment, obviously a little confused by Bao Xiaomei's sudden jumping topic.

"When I say customization, in addition to wedding dresses and dresses, I also include photography, weddings, and banquets...... And so on and so forth, that is, to include the entire wedding from start to finish. For example, we can provide wedding etiquette.

Isn't it now popular to have Italian wedding dresses, French romantic weddings, or so on? There are so many dynasties in ancient China, and although there are similarities in the ritual system, there are also differences.

Therefore, we can launch the wedding of the ancient Qin period, and when the newlyweds get married, whether it is the wedding dress or the wedding banquet and the process, they are all in accordance with the etiquette system of the ancient Qin. In addition to Gu Qin, there are also Tang Dynasty weddings, Ming Dynasty ceremonial weddings, Qing Dynasty Kangqian weddings, ......" The more Bao Xiaomei talked, the more excited Yang Dongxu became.

It's not okay, it's just too good. Later generations often said on the Internet that every man has a prince dream, hoping to kiss and wake up his own Snow White. And every girl has a dream of a princess, or a dream of Cinderella marrying a prince.

And this dream is transformed into a Chinese man, everyone has a dream of being an emperor, and what every woman wants to do is not a princess dream, but a queen dream. Is it okay to give you a dream of a queen like Wu Zetian, so it is too suitable for what you want.

"Open, you have to open a wedding photography company, ...... It's not wedding photography, it's a wedding, a one-stop service wedding. How noble how to come, how to break the cow and how to get it. Yang Dongxu waved his hand, very heroic.

"That's it, please just make an order, and I'll prepare first. At the same time, we also have to find experts and professors in our country who specialize in the study of etiquette to ask for advice, and we must also recruit embroidery girls.

Handmade has become synonymous with luxury in the world. Therefore, the wedding dress we launched must also be handmade. It's just that the cost is a big problem. Bao Xiaomei said with some frowns.

There is also a saying on the Internet in later generations, it is not that there are no luxury goods in China, but that not many people in China can afford luxury goods. Among them, the price of handmade embroidered Hanfu is not known how many streets are left behind those so-called foreign luxury goods.

What are the Western-style wedding dresses? Very expensive Western-style wedding dresses are at most inlaid with diamonds to enhance their value, but Chinese wedding dresses are different, silk, gold and silver thread, embroidery, precious stones, phoenix crowns...... Just take it out casually, to put it bluntly, it's all money, and the two are not on the same level at all. Therefore, ordinary people can wear Western-style wedding dresses, and there are really not many people who can wear authentic phoenix crowns.

"It's okay, the emperor's daughter doesn't have to worry about getting married, as long as the publicity is in place, and then find a few acquaintances with good family backgrounds to do a few actual battles to make a sensational effect, and I'm not afraid that rich people won't come to customize."

Now let's prepare first, whether it is a dress or an ancient ceremony, it must be clear that there can be no mistakes, and if there is really a historical dispute, it will be directly omitted to become someone picking on the bones. ”

The problem that Bao Xiaomei was worried about was too high for such a customized wedding, but in Yang Dongxu's opinion, it was not a problem at all. No one knows better than him about the spending power of later generations of Chinese on luxury goods.

As long as the brand is established, the girls who see such a Chinese wedding will be envious, jealous and hateful, and they are not afraid that there will be no business at the door. What's more, for such a thing as marriage, whether it is a man or a woman who wants to get married, or the parents of both parties, they are very willing to spend money.

"It's not just the dress and the wedding process, we can add a few other elements. For example, ceremonial music, lion dance, and singing can all be added to it. This is much more upscale than getting a few bottles of champagne abroad and having a party-like buffet wedding. With the introduction, Yang Dongxu's thinking also began to diverge.

According to China's national conditions, a 60th birthday, 80th birthday or something can be found by the troupe to have a temple fair or something. The pomp and circumstance of the wedding can be done on this scale.