585 Marketing Strategy
"Don't keep trying to separate cosmetics from health care products, after all, they are all products under the Ninth Laboratory! This company, we are positioned as a high-tech enterprise, which can not only study cosmetics, but also naturally research health care products.
Xiao Feng said, and when He Xiaojun heard Xiao Feng's proposal, he slapped his thigh suddenly.
"yes, how can I forget this stubble!"
After all, he is still good at scientific research, and he is really not proficient in the business field.
Even Xia Hongtao didn't expect this, they originally wanted to separate this health care product from the cosmetics of the Ninth Laboratory.
After all, a cosmetic product, a health care product, is too far apart.
And He Xiaojun has always wanted to distinguish the cosmetics and health care products in the Ninth Laboratory before, but now that he is thinking about it, it is completely unnecessary!
Our Ninth Lab itself is a high-tech enterprise, and the products we launch must not be limited to a certain industry!
Xiao Feng's meaning is to launch a variety of cross-border products, and if all of them are high-quality, it naturally proves the gold content of the Ninth Laboratory's signboard.
That's a good idea!
To put it bluntly, it is necessary to make reasonable use of the high-tech and high-tech signboard set up by the Ninth Laboratory of Cosmetics.
、
Don't keep limiting Lab 9 to a cosmetics company, they're actually a high-tech company!
If you understand this, then this opening market is easy to operate.
For example, Michelin was the first to make tires, but because the boss loves food, he went to do a food tasting, and finally came up with a Michelin restaurant ranking.
Nowadays, when people think of Michelin, they can think of not only the tires of this company, but also the delicious food produced by this company.
And now Xiao Feng's meaning is almost the same, that is, don't limit the future of the Ninth Laboratory to a certain field.
His mention made He Xiaojun, who was still entangled in how to promote health care products, seem to have opened up the second pulse of Ren Du at once.
"I understand, Xia Hongtao and they just signed a contract for advertising endorsement with the actress you recommended, and that female star seems to be quite famous in China, so we might as well let her advertise and push it by the way. ”
That's right, there are such resources that naturally need to be used rationally. ”
The female star recommended by Wan Gongzi is gaining momentum, and she has been frequently on the hot search list recently, such resources are not fully utilized, but I'm sorry, they pay this female star millions of endorsement fees every year.
Unlike those international big-name stars, who often pay tens of millions of endorsements a year, the Ninth Laboratory is very strong in this regard, if you are willing to endorse, then you must accept the endorsement fee standard of the Ninth Laboratory.
If you don't want to, then go your way to the sky, who makes them perform so strongly in the market!
In fact, with the quality and effect of their cosmetics, in fact, there is no need to recruit endorsements at all, just by word of mouth, they can ensure the popularity of the cosmetics of the ninth laboratory in the market.
"By the way, what are you going to name this health supplement?"
Xiao Feng asked He Xiaojun again, He Xiaojun scratched his head and smiled embarrassedly: "Mr. Xiao, you also know that we are good at scientific research, but we are really not good at marketing." Why don't you think it's called the Rejuvenation Pill?"
'Poof'!
Xiao Feng just took a sip of liquor, and when he heard the name, he spit it out directly. 、
"Rejuvenation Pill, I think it's better to call it a strong pill!"
He Xiaojun's gang of guys are really brain-circuit Qingqi, they can actually think of such a copycat style, a name full of fake medicines, such a good health care product, if they are launched on the market with this name, they will definitely hit the street on the spot.
"And what do you call it?"
"Well, have you read the news of which elixir Li Chaoren and they invested in recently?"
Recently, Li Chaoren and the company founded by the team led by Professor Haval, who was invested by many wealthy Americans, are said to have found an anti-aging coenzyme.
It is said that the team has mastered the technology of synthesizing this coenzyme, and the key to this coenzyme is that it can promote adult humans to start secreting growth hormone anew.
In this way, the metabolism of the person can be restored in adolescence, thereby delaying aging, and the use of cell renewal iteration and readjustment of the endocrine system to fight many diseases.
Anyway, the theory is perfect, and the media from all walks of life are also singing praises, and finally saying that if this drug is developed, human life can be extended to 150 years old.
"Of course, we also held a special discussion meeting, and the final conclusion was. This kind of coenzyme and the theory of promoting human secretion of growth hormone are correct, but whether it can be realized, with the current technology is not easy to say, even if they can really refine this coenzyme, but it will take at least decades of market testing. ”
"Haha, then don't worry about it, in my opinion, it's just hype before their new round of funding. But their actions like this give us an idea. That is, our health care products must not be so low. We want to give our health care products a lofty name, and we must be full of scientific atmosphere, so that the people will feel when they hear it, wow! This thing sounds very lofty, so that it can be sold well. ”
As soon as He Xiaojun heard this, he felt that Xiao Feng's idea was really speechless, after all, your name nicotinamide mononucleotide sounded much taller than what you called Rejuvenation Pill.
Nowadays, ordinary people have gone through nine years of compulsory education and have a basic understanding of science, and the Rejuvenation Pill is no longer applicable.
"I think we might as well take our K-alpha active factor as the hype hotspot, after all, we have only announced the small molecule collagen solution before, and this magical active factor has not yet been announced! Explain the science of our product to everyone, so that you can win the confidence of more consumers. ”
Xiao Feng's statement, He Xiaojun agreed, he nodded: "Otherwise, just call it Alpha Protein Capsules?"
"Well, the name, it sounds a little taller, that's it. ”
After discussing the marketing routine of the health care products of the ninth laboratory in the future, Xiao Feng and He Xiaojun began to discuss the company's other future scientific research directions.
In the product library of the Ninth Laboratory, cosmetics are already famous all over the world, and Alpha Active Protein Capsules, which have anti-aging effects, will be released soon.
Recently, Yang Xin and Jiang Gaofeng have also studied a series of products to deal with various burn conditions, enriching the product line.
In addition, the cosmetic filler they developed has basically been prepared, and some patients who have cosmetic surgery needs after burns have been given relevant surgeries, and the feedback effect is quite good.
These products have been developed, and the next step is naturally the future research and development topic, Xiao Feng also needs to understand, and gave more than 200 million to the ninth laboratory, he must know where the money is spent.
"By the way, what did those two guys say they were going to do last time? How's the research going?"
"Oh, and we've now reached a critical stage where we've found the right theory, and this time it's the K-alpha active factor that plays a major role. Collagen is converted into human blood albumin by a conversion technology, and then the activity is improved, which greatly increases the carrying capacity and increases the circulation speed in the human body, which has been able to accelerate detoxification and transport nutrients. This topic has just entered the middle stage, and it is estimated that it will take some time, and it is quite powerful to burn money. ”
He Xiaojun also peeked at Xiao Feng as he spoke, Xiao Feng nodded, engaging in scientific research naturally burns money, but if you can do it, it will naturally be better.
Albumin on the market is generally extracted from human blood or bovine blood, which is very expensive, but for many patients, it is indispensable.
If it can be made, then this is a blue ocean market.
Anyway, he's not short of money, so it's up to those two to let it go.
Seeing that Xiao Feng was not angry, He Xiaojun was relieved, originally he was worried that Xiao Feng would be angry because of Yang Xin and Jiang Gaofeng's burning money for scientific research.
"There is also Mr. He's side, which has recently increased the budget, and it is said that he has made a new breakthrough on his side. ”
"Oh, has an artificial heart been made?"
"Uh... No, the last time I talked to him, it was because a new drug was recently extracted from a snake venom, which is said to be very effective in treating blood clots, narrowing of blood vessels and other diseases. ”
"Oh, that's it!"
Xiao Feng listened to it and snorted, the feeling was the snake venom he brought back last time, He Fangzhou should have found something from which snake venom.
It seems that he really needs to go over there when he has time recently, and see what he has been doing recently.
Just when Xiao Feng was about to ask He Xiaojun what he knew about He Fangzhou's research, suddenly the phones of the two rang at the same time.
Xiao Feng picked up the phone and heard Xia Hongtao's anxious voice: "Hey, the boss is not good, the ninth laboratory has been stolen." ”
"What?"
He Xiaojun, who was sitting opposite him, slammed the case, obviously he also got the news, obviously he was very angry after learning the news.
"It's all been strengthened, how can it be stolen? What about the company's security? What about the security of the park? Didn't you notice it before?"
He Xiaojun almost shouted out and asked.