Chapter 761: Qiao Gang's Beauty Economics!

The project contract of the "Imperial University International Store" has been signed under the watchful eye, and Luo Jiuchuan will connect with the Imperial University in the later stage to implement the store construction process.

Mr. Gu will use his connections in the island country to help Qiao Gang recruit a head chef. In addition, once the international store enters the trial operation stage, Qiao Zhi will also arrange some excellent chefs from Huaxia to enter it. As the head chef of the international project, Max will also go to the international store to help build the restaurant, in addition to ensuring the stability of the back of the kitchen, but also to develop dishes that meet the tastes of local customers.

Megumi Kitaoka originally thought that after Qiao Zhi would operate the international store, he would let him return to the island country to work.

But Qiao Zhi's thoughts, no one can figure it out.

Megumi Kitaoka, like Max, will only go to support in the early days of the store and when the kitchen is not stable enough, Qiao Zhi also has other arrangements for Megumi Kitaoka.

Mr. Gu arranged a vehicle to send the group to the airport, although Qiao Zhi and Mu Xiao were on the same flight, the two did not meet until they were on the plane.

In addition to helping herself upgrade, Mei Ling also helped Qiao Zhi upgrade the cabin, although Qiao Zhi felt extravagant, but it was already a boat, there was no need to object.

The business class seats are relatively wide, Mei Ling and Mu Xiao are side by side, and the two just exchange a few words before taking off, and then rest separately.

Qiao Zhi has seen such a plot in the movie where a beautiful female flight attendant seduces a business-class guest, but obviously it will not appear in real life. The flight attendant in charge of receiving business class looks average, but the service attitude is remarkable.

In many people's impressions, flight attendants are beautiful young girls, in fact, in the current flight attendant industry, there are fewer and fewer beautiful women.

Twenty years ago, the airline industry was all about young girls. At that time, airplanes were not so common, and plane tickets were relatively expensive. The profession of flight attendant is not only very face-saving, but also allows you to go out and see the outside world, so many young women will want to work hard to compete for this profession.

Today, airlines are slowly changing. The work of flight attendants has become simpler and simpler, the cost of air tickets has decreased, air tickets have become cheaper and cheaper, more and more ordinary people can enjoy the service on the plane, and the profession of flight attendant has also returned to normal.

From the number of beauties, we can see the prosperity index of an industry, and an industry without beauties has no future.

If you want to become a qualified strategic layout, you must consider a question, where have the beauties gone?

Or how to attract beautiful women to work in the business you run!

The distribution of beauties will change with the changes in the industry boom and social mentality, which is more of a factor of money, and the flow of beauties and capital is basically the same. Beauty is a scarce resource, so believe in beauty as much as you believe in gold coins.

The so-called beauty economics, as a discipline, must have its universality. Look at the neighboring South Korean Smecta which, through the popularization of plastic surgery, has both boosted the morale of the nation and earned a lot of foreign exchange.

Treat beauty economics with a mature mentality.

Whichever industry is thriving, the beauties will gather in which industry, and which industry is the most profitable, and the beauties will devote themselves to which industry. The beauties are tired of the traditional industry is dull, old, and boring, and the traditional industry does not have sufficient personal living space and salary, and it is difficult to support the needs of a more colorful life, so it is natural to be abandoned by the beauties.

Whether a brand or an enterprise is awesome or not, whether it has a future for development, don't look at the boss's bragging

Ping, don't look at his business logic with all the bells and whistles, don't look at them showing their superiority in various gatherings and circles, just look at an indicator: whether there are enough beauties in the company.

Why do women so happily share their beautiful photos on social platforms?

Because there is enough prey here, as long as there is the right soil, the mood that a woman has to share is like a flower on a branch that has been dormant after a cold winter, and she must bloom her most intense fragrance and the most enchanting flower.

Whether a product and brand can achieve "self-propagation" starts from whether women are willing to share.

Women's sharing is the first step for a product and brand to truly enter the market.

Qiao Zhi's brain is like opening a skylight.

Although the business class ticket is a bit expensive this time, it is worth it, and it helps me to open up a new idea - beauty economics or women's economics.

First, the change in a woman's appearance is a change in the direction of market consumption.

Second, the obvious details of women hide the code to interpret the market, and the woman's body is a key to cracking the market.

Third, the most intuitive market intelligence is on the psychology of women.

Fourth, instead of asking 100 marketing gurus for the secrets of brand marketing, it's better to observe those beautiful women on the streets.

Fifth, all the psychological secrets of a woman are in her appearance, such as dressing up or makeup.

The main cafeteria of Qiao Gang only needs to be a little more focused and grasp the hobbies of female customers, which is enough to last for a long time.

Qiao Zhi made a very important decision, in the process of recruiting waiters in the later stage, he had to select his appearance and age.

Although it seems too utilitarian to recruit talents with colored glasses, Qiao Zhi is a businessman, if it is profitable to do something, why not do it?

Wealth is always concentrated in the hands of a few, and if you want to get wealth from a few, the easiest way is to get rid of the women around the few.

The few people with huge wealth, whether they are men or women, will like to use beautiful women to set off their success.

Compared with luxury cars and villas, the foil effect of beauties is often more direct, arrogant, rough and domineering.

Qiao Bang main canteen wants to find good-looking and young employees, which has a unique advantage, because in the university area, there must be a group of students who want to work and study part-time in the canteen.

Qiaobang's main canteen has a good reputation to the outside world and can bring a sense of identity to employees, so it is not difficult to attract students to serve as waiters.

Secondly, although it is part-time, the salary paid must exceed the employment standards of other catering enterprises.

If you can let handsome guys and beauties get together in the Qiao Gang canteen to find jobs, it means that the Qiao Gang canteen really grasps the business logic of beauty economics.

In addition, the menu of Qiaobang's main cafeteria, the chef's dishes launched every week, must also incorporate elements of beauty economics.

Whether it is the taste appearance or the hidden attributes, it must be in line with the aesthetics of female customers.

When the quality of the customer's appearance is getting higher and higher, this will become a potential advantage of Qiao's main canteen.

Qiao Zhi belongs to the kind of boss who is extremely "picky".

Qiao Zhi has never denied this!

......

The return of the group was arranged by Mei Ling very well.

Arrive at Unhai Airport

, Qiao Zhi and the others and Mu Xiao's team were separated at the exit, and Mei Ling instructed the company's administrative department to buy high-speed rail tickets for Qiao Zhi and others in advance, and also arranged vehicles to send Qiao Zhi directly to the high-speed rail station.

After Qiao Zhi and others arrived in Qiongjin by high-speed train for more than an hour, Chen Xuehua also arranged a vehicle to pick up and drop off the group from Qiongjin South Station to their respective accommodations.

Now Qiao Gang Leader is no longer an irregular guerrilla force everywhere a year ago, the rules and regulations are gradually improving, and the internal organs are gradually improving the enterprise, although there is still a big gap with the Huaixiang Group, but it is beginning to take shape.

Qiao Zhi knows the importance of speeding up the run, today's business trends and trends will iterate once in five or six years, Internet celebrity elements can support the development of enterprises There is always an end, we must complete the accumulation of wealth before falling lonely, and lay a solid foundation in order to prepare sufficient ammunition before the next industrial change.

Qiao Zhi did not go home, but came to the canteen of the Vocational University, he called Chen Xuehua to the office and proposed a new employee recruitment plan.

Most of the old employees in the canteen of the Vocational University are elderly aunts and uncles, and once fresh blood pours in, it will inevitably bring a huge threat to those old employees.

"Sister Chen, I know what you're worried about? You are afraid that after we put forward the recruitment standards for new employees, it will have a huge impact on the original old employees, and I hereby promise you that no matter when and where, I will not fire an old employee. Qiao Zhi said very seriously.

Chen Xuehua was silent for a short time, and a smile appeared on his face, "I hope that Gang Leader Qiao is better than anyone else, and I understand your starting point for recruiting new employees. Qiaobang's main canteen originally had a lot of young customers, and now many of the waiters are uncles and aunts, which does not match our brand image. In addition, I have long wanted to make a request to you that if there is a suitable person, find someone to replace me in my current position. I was willing to do some more basic work, taking on the position of general manager, which was very stressful, and I was afraid that I would not be able to keep up with the speed of the company's development. ”

Qiao Zhi was surprised: "Sister Chen, please don't say anything about the rest of the story." Your contribution to the company is obvious to all, the company is very young, and because of this, it needs a stable and experienced senior management like you. I'm in charge of running ahead, and you're in charge of stabilizing my big rear. If you don't agree with the idea of recruiting new employees, I can consider canceling it, but you definitely can't have extreme ideas that offload the burden. ”

Chen Xuehua didn't expect Qiao Zhi to directly refuse his request to resign, and said with a smile: "I really want to give up my position to someone else." ”

Qiao Zhi smiled and said, "This position is very important, I can't trust anyone else except you." ”

Chen Xuehua was moved by "Qiao Da Flickering", "If you find a suitable candidate one day, please feel free to tell me, and I will definitely abdicate and make way for Xian." ”

Qiao Zhi shook his head, "One day, for the development of the company, I may retire behind the scenes, but you will always be the most important core elder of the Qiao Gang Leader." ”

With Qiao Zhi's encouragement, Chen Xuehua's mood was much soothed.

The young boss is good at trickery in business, and has always treated employees like a spring breeze, treating employees as homemakers.

"I'm going out and arranging for HR to get your new hire recruitment plan out as soon as possible. We have a strong relationship with the school and we are confident that the school will actively respond to our needs. ”

Qiao Zhi bowed slightly, "With the support of the school, it will be more convenient to recruit people." ”