What is the most stable and fastest way for search engines to make money?

The reason why Google has been able to develop to its current scale, dare to invest huge sums of money in various irrelevant fields every year, and even like a-stirring stick, under the banner of free, making industry companies miserable, is because Google has almost monopolized all the search engine markets in the world except for China.

The Google Advertising Alliance makes a lot of money every year, and of course it has the confidence to wave the money and lay out the future unhurriedly.

If you take a closer look at Google's business over the years and its published financial statements, you will find that Google is not so much a high-tech company as it is the biggest-stirring stick in history.

How many businesses does Google have?

Google Search, Google Glass, Google Mail, Google Maps, YouTube, Unmanned Cars, Artificial Intelligence, Android, Alpha Dog, Virtual Reality, etc., in addition to Google X Labs, which includes the Daydream program, the Quantum Computer Project, and so on.

From a business point of view, this is a high-tech company.

But if you look at the financial statements, you will find a problem, Google has been domineering for so many years, and almost every year's financial statements reflect that Google's advertising revenue accounts for more than 90% of the total revenue.

So the question is, what is a company that derives 90% of its revenue from advertising, not an advertising company?

What's even more frightening is that Google has more than 30,000 employees around the world, and only a few hundred employees work for the advertising business, and other employees, mainly engineers, are engaged in all kinds of scientific research-related work.

Google has almost the strongest R&D capabilities of engineers in the world, and about 90% of its employees are ready to enter any field it is interested in, and Google products in these fields are basically free.

In other words, Google has raised 30,000 people with a few hundred people, and is using these 30,000 people to guide the future development direction of technology.

If it weren't for the sudden rise of Huaxia Yuxin Technology, maybe Google would really grow into a real giant company in a few decades. Because as long as its fundamentals are stable enough, it can continue to invest in any direction it is interested in without any scruples. is so unreasonable to smash money with money, and you can also smash a future.

In fact, in the Internet era, Google search almost dominates the global Internet entrance except for the Chinese market, and in the mobile Internet era, relying on the market share of Android, Google's three-piece set once again occupies most of the mobile Internet entrance.

It's so arrogant!

As a leading search engine in the Chinese market, Wandu had the opportunity to follow the same path as Google.

In the early Internet era, Wandu was also the only entrance to the entire Chinese Internet, even in the heyday of the Chinese Internet, Wandu, Xiaoliba and Penguin Group, the three companies basically divided the entrance of the Chinese Internet, and WXQ used to be the three banners of search entrance, e-commerce and social software. Once "ten thousand degrees, you will know" is the memory of every Chinese netizen.

Unfortunately, in the era of mobile Internet, Wandu has completely fallen behind.

With the big sales of smartphones, Wandu has gradually been surpassed by other companies, and it has become more and more unable to keep up with the times.

The only thing that made Wandu make headlines was probably that it was exposed to all kinds of black materials, all kinds of fancy man-eating blood steamed buns.

At the most glorious time, he didn't think about how to lay out the future, and when he was in decline, he desperately tried to make money, and there was even no lower limit, which is probably the true portrayal of Wandu.

Of course, it's not that Wandu didn't struggle at all, but it was too late.

Recently, this year, Wandu has invested a lot of money in artificial intelligence and unmanned driving research, but the output is very little.

For example, unmanned driving is still a conceptual technology, and in the field of artificial intelligence, Wandu's current achievement at the consumer level is probably the launch of Wandu smart speakers. However, the launch of this product was nearly a year later than that of its competitors, and purely from a technical point of view, it does not necessarily have more advantages than its competitors.

This is probably the current situation of Wandu, which is more and more dependent on advertising revenue, but the advertising revenue is not as good as year by year. The KPI pressure of the business department is naturally extremely great, and the pressure is too natural to think of ways to make money, so Wandu's advertising business began to be cold and began to touch various gray corners.

This is the conclusion that Wang Yufei came to after spending about an hour collecting all the information that Wandu and Google can confirm from the beginning of their establishment to the present. Although this matter has been handed over to Lu Yuxin to deal with, Wang Yufei still has to find out whether Wandu still has room to save it.

The conclusion was that there was no help!

Wang Yufei felt that even if measured by the moral standard of an ordinary person, Wandu's current existence was disgusting.

As for the so-called national enterprises, it is even more of a joke.

Whose national enterprises specialize in their own people?

After learning this, Wang Yufei left Wandu's affairs behind, as long as he was sure that Guo Xiaoyi was not angry.

Although Wang Yufei may not help his relatives for some things, whether Wandu is a good company or a bad company determines whether to just let Guo Xiaoyi vent his anger, or whether he should directly make Wandu feel pain and rerealize what kind of sense of responsibility he should bear.

Wang Yufei has already come to the conclusion and naturally will not bother with it.

......

"What? All software products of Wandu have been taken off the shelves by Xin System? Rectification within a time limit? During the rectification period, the clients that have been downloaded will be restricted from use?"

The next day, as soon as Li Wanhong sat down at his desk, he received the news that 100,000 was urgently delivered to him and made him stunned.

It's so sudden!

Without giving any notice to Wandu in advance, all of Wandu's software products were suddenly removed from the shelves?

This means that the entire Wandu is directly blocked from the system level.

If it had been changed half a year ago, or Li Wanhong would not have been in such a hurry, after all, at that time, the operating system in the Huaxia PC market was still half of the world occupied by Microsoft and Xin, and Android and IOS in the mobile operating system market were also still used.

But in the past six months, Microsoft has taken the initiative to withdraw from the Chinese market, Apple and Google have also given up Android and IOS, and now the Xin system occupies at least 95% of the market share in Huaxia whether it is in the field of personal PC or mobile operating system, which also means that under today's fierce market competition, such a casual ban for more than half a month is tantamount to a death sentence of Wandu.

That's so ruthless!

Is Enjoy Technology Crazy?

What are the benefits of playing Wandu for the Xin system?

Yes, this matter is too ridiculous in Li Wanhong's opinion.

Wandu has no grudges with Changxiang Technology, but Changxiang Technology suddenly found trouble with Wandu, which is unreasonable in any way.

After all, when the Xin system was first launched, everyone was looking at the same clan to give face, and they have rewritten their own APP version of the Xin system.

What's even more terrifying is that Wandu's current capital chain is not as rich as other big factories.

In particular, in the past two years, a large amount of money has been invested in the field of artificial intelligence and autonomous driving, but the output is not satisfactory, and the company also needs the cash flow from the advertising business to maintain normal operation.

All APPs are blocked, which means that Wandu has temporarily lost the Internet search entrance, and all the advertising resources held by its operators can only be temporarily invalidated, and it is impossible for users to bring revenue to Baidu through clicks.

Of course, what is even more terrifying is the impact of this news on Wandu's stock price.

Wandu is listed in the United States, and in view of the fact that Wandu still has a huge Chinese market, although it has been declining in the past two years, the stock price is still at a position of more than 120 US dollars.

But when the news reached Wall Street, those sensitive financial crocodiles were afraid that they would immediately start selling Wandu's shares frantically, and God knows how far the stock price would fall.

After all, the stock market is particularly sensitive to such black swan events.

Although the stock market crash has little to do with the company, it has something to do with him and Wandu executives.

After all, he still holds about 15% of Wandu's shares, and the executives together hold about the same proportion as him.

The collapse of the stock price also means that everyone's wealth has shrunk.

But that's not the worst case scenario.

The most terrible thing is that if this lockdown lasts longer than two months, no, it doesn't take two months, even if it's just more than a month......

Well, not to mention a month, even half a month Li Wanhong didn't dare to think about it.

......

"What the hell is going on, why did Changxiang Technology suddenly remove our products from the shelves. ”

Li Wanhong immediately contacted Shi Hengsheng, senior vice president in charge of external business, this is definitely the most serious crisis that Wandu has encountered since its establishment, if it cannot be properly solved as soon as possible, Wandu is really dangerous this time.

"Mr. Li, I don't know the specific situation now. Mr. Ge and Mr. Gu are in a meeting and haven't replied to my call yet. Now I only know that the official notice of Changxiang Technology says that it is because Wandu's recent advertising bidding ranking plan and search display content have exceeded the bottom line of business ethics that Changxiang Technology can tolerate, so it was ordered to rectify within a time limit. The man's tone on the phone was rather gloomy.

This is understandable.

As a company executive, Shi Hengsheng's status in Wandu can be said to be above 10,000 people under one person, and most of his net worth is in Wandu's stock. Suddenly making such a fuss, no one can be in a good mood.

The most annoying thing is probably the reason given by Changxiang Technology for the temporary closure.

The business strategy pursued by Wandu has touched the bottom line of business ethics of Changxiang Technology?

Not to mention Li Wanhong, Shi Hengsheng just heard these words and wanted to rush to Ge Lingyue, who enjoyed science and technology, and talk to this woman about the relationship between morality and the rule of law.

To say something unpleasant, enjoy the business ethics pursued by the technology is a matter of ten thousand degrees of! Isn't it good for everyone to make their own money? What do you want to do when you suddenly make a fuss?

Of course, this set of rhetoric can only be thought about in my heart, if I really let the public know, Wandu will most likely be criticized again, and I can't say that I can enjoy technology and win a good reputation for the people.

"What does it mean to enjoy technology? After the family is dominant, there is no one in sight?" Li Wanhong was also annoyed.

What is a calamity without reason? That's it.

If this kind of reason can also remove Wandu's products from the shelves, doesn't it mean that Changxiang Technology will use this reason to remove the other party's products from the shelves if it is not pleasing to the eye in the future?

Microsoft, Google, and Apple have never been so domineering before!

These foreign companies also have many rules, but at least they will give reasons for saying the past.

Taking the ethics of their own companies requires software providers, and taking this reason to enjoy technology is also a precedent. Is this to provoke public anger?

"Okay, I know, I'll contact Ge Lingyue!" Li Wanhong said with suppressed anger.

......

The news that Changxiang Technology suddenly banned Wandu products naturally cannot be hidden.

Just when Li Wanhong was still learning about the situation with Shi Hengsheng, the entire Wandu was already in chaos.

Yes, there is no way to hide this, just open your phone and find out.

Most of Wandu's employees also use the Xin system, and clicking on their own software products in the Xin system will pop up a software violation and a notice of temporary removal from the shelves, which is not normal.

Looking at the background data again, it is even more terrifying that there are only a few thousand people left in the number of simultaneous visits of Wandu.

What is the concept of thousands of people for Wandu?

That's a fraction of the number of user visits during the most deserted period, but now it's the total number of visitors.

For a while, the whole company was in an uproar.

Especially Wandu's business department.

All the salesman's phone calls are about to burst.

Advertising representatives in various fields began to hope to understand what was going on with Wandu through their own ways.

After all, you have to pay a deposit to advertise in Wandu, and the amount is expensive.

Wandu suddenly can't be used on the Xin system, and the agents are also anxious, whether the deposit can be obtained or not, if Wandu is really yellow, the advertisements they sell will not only not be able to make money, but also lose a sum of money.

Especially for those advertising agencies who are stuck in the bottom line of morality, advertising in this area is expensive, so they pay more deposits, and those big customers also have more bargaining power.

The entire business department is going crazy, and the public relations department has already received the news.

Dong Yuehui was stunned.

If you want to say who has the most accurate judgment on Changxiang Technology's sudden attack on Wandu, this manager Dong is definitely in the first place.

Things are there, yesterday the little princess of Changxiang Technology, which was rumored in the outside world, just came to Wandu to play a boring drama of justice, and the next day Wandu's products were banned by Changxiang Technology.

To say that there is no connection in this, Dong Yuehui himself doesn't believe it.

This scared Lao Dong half to death!

First of all, yesterday he thought that this matter was handled okay, and he did not report it immediately, and secondly, he seemed to have used Wandu's channel to slander the little princess for being nosy......

Now that I think about it, he's completely dying!