Chapter 1041 - Earning a Mouth Full of Oil......
Regarding the pricing of the B series, Tang Qi and others discussed a lot, and Qiao Zhi always felt that it had to be increased by at least 30%.
It's not that it's going to rise for the sake of rising, but that the price of your B series has risen, so that the A series can continue to increase in value.
The principle of luxury goods is price discrimination, which is specifically aimed at the psychology of the rich, only buy what is expensive, and what is expensive is right.
If there is a significant decline in prices, it is easy to cause the brand to lose control and crash in price.
Others were not surprised by Qiao Zhi's "black heart", but they still discussed it with Qiao Zhi.
Tang Qi always believes that the premium of 30% is too high, and if it continues to rise according to this trend, it is only now out of a series, and how to price the series that will be launched one after another?
In the end, Qiao Zhi chose to compromise and increased the price by 12,000.
In the face of this pricing, not only Tang Qi was beating a drum in his heart, but the other partners were also full of uneasiness, worried that a thousand sets would not be sold at all.
However, the results dispelled his concerns.
At the moment when the price was announced, the online reservation channel of Qiao's eight famous porcelain was officially opened, and the number of appointments in the background continued to rise, and it took less than fifteen minutes for all 800 units to be reserved.
Not surprisingly, a large proportion of these pre-order accounts are snapped up by professional scalpers and then sold to other consumers at a high price.
Qiao Zhi also thought about using technology to control this behavior, but in the end he gave up, because even if you create a method, scalpers will come up with other ways to deal with it.
What's more, scalpers also take real money out, and invest more than 100,000 yuan in it in exchange for a certain return, which is not low at all.
After the online appointment ends, there are still 200 opportunities on the spot. Each audience present, if they are interested in purchasing, can press the button on the spot, command to enter the background, and then automatically grab the number.
There are a total of 200 places, which are divided into 10 grabs.
From time to time, there were exclamations and envious admiration from the scene. Some people cried with joy because they had won the qualification, and some people beat their chests because they had the wrong number.
At this moment, Qiao's gang leader's eight famous porcelain B series is not only a commodity, but also a potion that affects the mood.
Finally, the final round was drawn, and some of the audience below were happy and some worried, and those who had obtained the reservation qualification had been locked by some collectors, and after the meeting, we would communicate with them to see if they could be transferred.
However, this probability is very low, and even if it is to be transferred, it will be charged a shocking price.
After all, the A series has proved the charm and collectible value of the eight famous porcelains.
"Why are there only 1,000 sets? Can't we launch a few more?" The people who didn't get the qualifications began to complain in the comment area of Qiao's self-media.
Conspiracy theorists analyzed, "Qiao Zhi is playing the game of hunger marketing, obviously having enough production capacity, and deliberately not producing." ”
"I don't think Qiao Zhi is so stupid, right? Nearly 110,000 products, producing 180 sets, that's 10 million, if you have money or not, isn't that a stupid hat?"
"Qiao Zhi adopts the strategy of luxury marketing. If the production volume is too large, it can lead to problems with quality control. ”
A set of porcelain tableware is close to 110,000 yuan, as if you can afford it. People who can really afford it absolutely disdain to have a war of words on the Internet! The Qiao gang leader is really rich, although only 1,000 sets have been sold, but the sales volume has properly exceeded 100 million......"
The official unified reply, "Qiao's eight famous porcelain series is a limited edition product, which is a treasure pushed out to promote the Chinese porcelain culture, which is integrated into the efforts of craftsmen, and is irreproducible and difficult to achieve mass production." Please also pay attention to the C series products that will be launched to the market later!"
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After the end of the new product launch, a celebration party was held in the hotel, in the splendid Chinese banquet hall, the craftsman team, famous entrepreneurs, and officials had more than 200 people to participate, they gathered together in groups before the banquet began, met new faces, and narrowed the distance between familiar people.
The craftsman team has undoubtedly received great attention, through the success of the two series of Qiao's eight famous porcelain, many entrepreneurs have smelled the potential of the porcelain industry, and even some entrepreneurs are specially with the idea of digging people.
Top craftsmen like Xu Fu have become a favorite in the eyes of everyone.
However, it is still very difficult to get Xu Fu and others to change jobs. They are now co-partners of the eight famous porcelains, and according to the sales of 100 million, they have paid dividends of more than 5 million.
Qiao Zhi did not reject someone who wanted to dig into the corner, because he felt that he had a clear conscience and did not treat these porcelain masters badly.
As Qiao Zhi said to Mu Xiao, compared to the person who eats cakes, he hopes that he will become a pioneer in making cakes, when more and more capital flows into this industry, the cakes will become bigger and bigger, and the industry will become more and more stable.
Qiao Zhi received a lot of business cards and handed out some business cards.
I received more than 20 more business cards than I handed out, and the reason was that someone gave me two business cards.
Qiao Zhi also took the opportunity to learn a trick of pretending to be a beep, and he will also get two business cards in the future.
A business card has a commonly used number, and a business card has a number that cannot be reached by idlers.
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As the store manager of Tang Baoxuan, Qu Haipeng was fortunate to participate in this celebration.
He met a lot of corporate celebrities who are often seen on the Internet, which is the so-called high-end circle, a network of contacts that many people dream of.
Not to mention more than 100,000 porcelain, that is, one million, two million, these people collect a few sets, and they don't blink an eyelid.
Tang Qi introduced him to a lot of friends, and he was always humble and smiling when he saw Qu Haipeng, so he found an opportunity to enlighten him a few words.
"Haipeng, on an occasion like this, you don't need to be too low-key. The people I bring you to know won't impress you just because you laughed twice. They are willing to give you business cards and take your business cards because you deserve it!"
Qu Haipeng's eyes showed a look of astonishment, "Thank you for your advice." ”
Tang Qi patted Qu Haipeng's body, "Although Qiao's gang leader Eight Famous Porcelain B series has been sold out, next Xu Fu will launch a series of high-end porcelain products with soft light and new green, the exclusive agency is in your hands, you are now in control of the supply, many people know this, and they even investigate you clearly." ”
Qu Haipeng looked at Tang Qi in a daze, secretly thinking that his boss, although he is usually low-key and gentle, in fact, he can see everything clearly and clearly.
If Qiao Zhi is a rising hydrogen balloon, then Tang Qi is a piece of jade sleeping under the water.
These two people are together, they complement each other well, and they follow them by themselves, without worrying about having no meat to eat.
......
As the waiters began to serve the food, everyone consciously sat down according to the name tags on the table.
The people sitting next to Qiao Zhi were mainly entrepreneur friends, Tang Qi's table was dominated by government officials, and Zhuo Hang's side was from other associations, such as the heads of brother units such as the Writers' Association and the Calligraphy and Painting Association.
People of different levels will never become friends, while it is easy for people of the same level to become friends.
Of course, in Qiao Zhi's view, this kind of friends who come together because of the attraction of interests is not particularly stable.
One day when there is no interest in each other, they will part ways.
There are a total of thirteen people at a table, and the rest of the entrepreneurs are very familiar with each other, although Qiao Zhi is the host, he can be regarded as a new face among them, and Qiao Zhi has become the center of conversation at the dinner.
A table of people was communicating relaxedly, the host of the banquet walked up to the stage, raised a glass and said a toast, out of politeness, everyone stopped chatting and looked up at the host.
A high-end banquet is different from a regular dinner, where everyone talks and drinks at the same time, because they both know that the main venue for communication is not here, but a private dinner in a small circle outside.
Ding Ju, who was sitting next to him, would ask Qiao Zhi from time to time about some of the dishes, and Qiao Zhi would open up his opinions, Ding Ju praised again and again, Qiao Zhi deserved to be a professional in the culinary industry.
The dinner was about to end, and Ding Ju took the initiative to ask Qiao Zhi: "I don't know if Brother Qiao has any activities tomorrow night, let's get together." ”
Qiao Zhi hesitated slightly, and said with a smile: "No problem tomorrow night, I will leave Yanjing the day after tomorrow......"
Ding Ju had a smile on his face, "Okay, there won't be many people attending the party, just three or five people." I'm not a big fan of places that are too busy, and if there are too many people, I feel uncomfortable. ”
Qiao Zhi said: "Thanks to Mr. Ding, I will definitely be in place on time at that time." ”
Ding Ju is a rookie in the Internet field, and the company he built has developed rapidly, and is in a leading position in the field of new media and short video.
In Ding Ju's view, everyone has a different circle, and the same is true for entrepreneurs.
People like Erma, who made a fortune, already belong to the previous era, and the circle has been formed, and other people want to enter it, but they are somewhat excluded and out of place.
And Ding Ju has a positioning for himself, he is an upstart entrepreneur after them, and he wants to absorb fresh blood, Qiao Zhi has the same attributes as him, and he is qualified to enter his circle of friends.
The next night at Ding Ju's private club, Qiao Zhi attended a small party.
Because it was the second time he met Ding Ju, Ding Ju also took special care of him, and the other three were not small, and they were worth billions, otherwise, they would not be qualified to enter here.
In addition to eating, Ding Ju also carefully arranged the people who accompanied him to eat, all of whom were first-class beauties, but Qiao Zhi found that the other three people, including himself, were very careful about proportion, and at their level, there was no shortage of women, and they didn't need to find physical comfort on this occasion.
Of course, Ding Ju also knows that these people will not be tempted by beauty, but it is one thing for guests not to care, the key is to have corresponding service packages, otherwise, others will think that your reception is not thoughtful enough.
Qiao Zhi didn't expect the porcelain project to have this harvest, and finally understood why high-end people would invest in some projects that don't seem to be profitable.
For example, wineries, golf courses, etc......
A project with a high level of force can remove the temperament of the nouveau riche.
Of course, the eight famous porcelain projects are definitely not high and low, and they have been wildly sought after by the market, making people make a lot of money.
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