After a long time, Xia Yu put down the report in his hand, looked at Huang Xizhao, who was sitting in a decent manner, and praised: "The performance of the TV station is not bad during this time! You have done a good job!"

"Boss, mainly relying on the quality and influence of the Dragon Ball anime itself, we didn't do anything. ”

Huang Xizhao said modestly, but the smile on the corner of his eyebrows revealed that he was happy in his heart.

"Don't be modest, there is certainly a reason for "Dragon Ball", but except for the rest of the broadcast of "Dragon Ball", the ratings of Global TV have increased to a certain extent, and it can be seen that you are indeed managing well. ”

Xia Yu said with a smile, affirming his merits.

"I heard that the day before yesterday, wireless introduced an island anime, it looks like they should have failed, right?"

Xia Yu glanced at the ratings again and asked Huang Xizhao.

This report only writes about the development of Global Television, not the situation of TVB.

But from the ratings of the latest two episodes of the Dragon Ball anime are still above 34%, he can judge that wireless should fail.

After all, on Saturdays of the past two weeks, the ratings of the premiere of "Dragon Ball" have not fallen below 30%, and even higher than week by week.

The premiere ratings of the day before yesterday hit a new high, which shows that TVB's plan has failed.

Sure enough, Huang Xizhao's answer confirmed Xia Yu's guess.

"Yes boss, TVB has put a lot of effort into advertising, but unfortunately the anime imported from the island country has no audience base and has little influence. ”

"Again, I also watched the anime broadcast wirelessly, although it was broadcast on Saturday and Sunday, but because of a translation problem, and because the anime songs are Japanese songs, it looks awkward, and the quality is not as good as our Dragon Ball. ”

"So the ratings for Saturday's premiere were very low, I heard that it was only 6.7%, and I didn't get it back. ”

"Yesterday Sunday, I met our Dragon Ball rerun, they broadcast the third or fourth episode, and the ratings were even lower than on Saturday, only 5.8%, and it seems that the audience doesn't like to watch it. ”

Speaking of this, Huang Xizhao couldn't help but gloat.

Xia Yu was also a little surprised, but shook his head and didn't ask any more.

After all, the field of comics and animation has been deeply cultivated by him for so long, and the mass base has long been fixed, and it is impossible to expect imported products from the island country to compete with "Dragon Ball".

You must know that time has passed, and now "Bosom Friend" is conquering the city in the island comic market, where can the island country animation still be wild on Hong Kong Island.

He didn't particularly care about TVB in the first place, it was only a matter of time before TVB was pressed down by his Global TV Station, and now it would be better for TVB to make a wrong move.

"Looking at your report, Millionaire is all ready to start?"

"Yes, everything is ready, so now I'm going to ask you for instructions and see when it starts. ”

"Don't wait, you can just follow the plan, the first phase of the program, the advertising space will all be given to other brother companies, and then advertising investment will be carried out after the effect is made, and the bigger the noise, the better. ”

"In the first episode of the show, to reduce the difficulty of the problem, you have to find a way to send out one million Hong Kong dollars and detonate public opinion, but you have to be optimistic, no one is allowed to do anything, understand?"

In the end, Xia Yu's tone was very serious.

"Understood!"

Huang Xizhao nodded heavily in his heart, he didn't need to be reminded by the boss, he would also pay attention to this, after all, this show was pointed out by the boss, and the prospects were unlimited, so naturally it couldn't be smashed in his hands, he couldn't afford this responsibility.

......

That same night, marketing for "Millionaire" was launched.

One of the most-watched programs on Global Television was immediately followed by a promotional video, and seductive female voices reached thousands of households.

"Do you want to be a millionaire?"

"Do you want to get rich overnight?"

"Do you want to change your fate?"

"Can your knowledge sell for a million?"

“......”

Xia Mansion, after eating, Xia Yu and his family sat together to watch TV, as soon as this short video came out, Xia's father and Xia's mother, who were chatting, immediately stopped talking and watched the short film on TV intently.

When the short film ended, Father Xia looked at his eldest son Xia Yu with a satisfied expression, and hurriedly asked: "Ah Yu, can you really get one million Hong Kong dollars if you answer 15 questions correctly?"

"Of course you can, and someone will definitely be able to take a million Hong Kong dollars!"

Looking at his parents who were staring at him, Xia Yu smiled and nodded.

"Ayu, you took out this money, how can you give so much, one million, just take it out to reward others, you ......"

Seeing Xia Yu admit, Xia's mother was a little anxious, and said to Xia Yu with a distressed face, she wanted to say a lot of things, but she found that it was not good to count her eldest son, and she felt uncomfortable.

Xia Yu smiled and said softly: "Mom, you don't have to feel distressed, I can take out a million, and I will naturally be able to earn it back, and someone will do the killing of the head, but where have you ever seen a businessman who would do a loss-making business?"

Father Xia, who wanted to speak, was stunned, and when he thought about it, he said to his wife: "Yes, Amei, Ayu is right, you must invest in business, Ayu can earn it back, let's not worry about it." ”

"Okay, I don't know anything about business, so I won't talk about it. Xia Mu nodded and said confusedly.

"Let's watch TV......"

......

That night, at least one-third of the citizens in the whole of Hong Kong knew that Global TV was going to hold a program called "Millionaire", and also knew the specific rules, as long as they stood on the stage and answered 15 questions correctly, they could take away 1 million Hong Kong dollars!

And if you quit halfway, you can also take away the cash you have accumulated, although it is not as much as a million Hong Kong dollars, but hundreds of thousands or even hundreds of thousands are also very possible!

The opportunity to get rich overnight was nakedly displayed in front of everyone, and the people at the bottom who learned the news were completely crazy.

When many people heard the news, they immediately called their friends and relatives to watch the show on Globo TV and wait for the replay of the commercial.

Because of this phenomenon, the overall ratings of Global TV that night surpassed that of TVB, which shows the madness of the audience.

Early the next morning, with the release of a series of newspapers such as "Jiuding Daily" and "Fengyun Daily", the news about the "Millionaire" program held by Global Television covered the entire Xiangjiang River.

Public opinion was directly pushed to the top.

No one doubts the authenticity of the show, after all, almost everyone knows that Global TV is the god Xia Yu.

The god has more than one million leg hairs, and it is absolutely impossible to ruin his reputation because of one million Hong Kong dollars.

Even many people see the show "Millionaire" as a god who is kindly throwing money and wants to participate in it to get rich.

On buses, schools, companies, exchanges, restaurants and other places, there are people everywhere who talk about the show "Millionaire" with relish, and many people are full of confidence rushing to the audition point set up by Global TV.

For a while, there was a long queue at all ten audition points.

After this phenomenon was transmitted back to Global TV, everyone was excited, and Huang Xizhao ordered again and again that the audition must be ensured to go smoothly, and let all departments check it several times again to ensure that the program will go smoothly at that time.

......

TVB.

Shao Yifu sat in the office, and after listening to the report of his subordinates, he sent his subordinates out, with a solemn face.

As the manager, Fang Yihua walked behind Shao Yifu, massaged his temples, and said in a somewhat sour tone: "Yifu, Global TV has money and no place to spend it, and even said that it would take out one million Hong Kong dollars to make a show, I don't believe they will really take it out, and see how they end up when the time comes." ”

"No, you're wrong, one million is not in the eyes of the young stock god, and he is at least one million Hong Kong dollars to do the show, don't you read the rules, those who answer all 15 questions correctly will get one million Hong Kong dollars, and those who give up the challenge after answering seven or eight questions correctly can still get tens of thousands of bonuses. ”

Shao Yifu analyzed with a solemn face, and the pressure in his heart was particularly great.

Even he felt heartache for Xia Yu, with his habit of being careful and calculating, he would never come up with so much money to make a show, unless he saw that there was enough income.

"I met an opponent who was not bad for money, and it was really a big trouble, and I used money to create problems, which ...... Hey......"

Shao Yifu sighed in his heart and felt bitter.

This is what makes him feel the most breathless, he wants to compare his talent with others, but others use the most direct and crude money offensive, this kind of taste really makes him uncomfortable.

Isn't that bullying?

It's amazing to be rich!

"What are we going to do? In the current situation, this show should be successful, and we will be in big trouble. ”

"Why don't we make one like one too?"

Fang Yihua asked solemnly.

Shao Yifu thought about it, shook his head and said: "It's too late to do it now, and first, I don't know how effective this "Millionaire" show is, and second, I don't know what the essence is, so I take the liberty of making a similar one, which doesn't have much effect." ”

"Then we can only watch?"

Fang Yihua asked a little unwillingly.

Shao Yifu was in a somewhat complicated mood, and nodded slowly: "Yes, the best way now is to respond to all changes with the same, and then wait for the opportunity to move, so that is the best policy." ”

"Okay!"

"Then I'll send someone to keep an eye on it, and report it as soon as there is any situation. ”

Fang Yihua said.

"Well, you go and arrange it, remember not to do what you shouldn't do, now the situation is different, business competition is normal, you have to get used to it slowly. ”

Shao Yifu thought about it, agreed with Fang Yihua's idea, and at the same time told her.

He saw some of the things Fang Yihua did before, but he didn't stop it, because he didn't worry about what the other two TV stations could do, but now that he had no bottom, he naturally wanted Fang Yihua to make a reminder, so as not to end badly later.

Fang Yihua was stunned for a moment, then nodded silently and said, "I know." ”

In fact, although Fang Yihua liked to use small means when dealing with Jiashi and Li's TV stations before, it doesn't mean that she is stupid.

After all, the current global TV station is different, the boss Xia Yu is not a good person, for this young man with all kinds of bad rumors, Fang Yihua is a little afraid in his heart, where do he dare to use any small means.