Chapter 682: Catching Up with News Corp. (Second Update)
"It's nice that you can think of so much on your own!"
Xia Yu praised Yan Wenhan.
"European and American countries, especially the United States, is the world's largest media market, Asia is the basic market of Jiuding Newspaper Company, which determines the lower limit of the company, and only by entering the European and American markets will the upper limit of growth be opened. ”
"As for the island market, you can put it first, now is not the best time, I have already made arrangements, you focus on the European and American markets. ”
"And there's no need to pick one to enter, you can set foot in it at the same time!"
Yan Wenhan was stunned for a moment, and then he was overjoyed, the boss said this, he would definitely give him financial support.
In fact, in order to achieve better development of Jiuding Newspaper Company, it is most advantageous to invest a large amount of money and develop in great strides.
Xia Yu knows very well that now is the lowest period of the European media industry, and when the European economy begins to recover in the 80s, the influence of the media field begins to explode, and it is several times more difficult to acquire media companies at that time.
And now Rupert Murdoch has completed most of the foundation building, whether it is Australia, the United Kingdom, Canada, the United States and other places, has acquired influential newspapers.
Now the International News Corporation has made a name for itself, but fortunately, it has not yet fully formed to become the world's number one.
However, as soon as we enter the 80s, the international news group will usher in a big explosion, and Rupert Murdoch, who has a foundation, will develop by leaps and bounds, buying newspapers and magazines everywhere, and completely completing the layout of the paper media field.
Then in 1985, he stepped into television, and in order to achieve this goal, he even renounced his Australian citizenship and became American citizenship, removing the last obstacle.
After 1985, the International News Corp would be out of control.
At present, although Jiuding Newspaper Company can be said to be the leading media company in Asia, it still has a relatively large gap when it comes to the world and wants to compare with international news organizations.
There are many high-quality newspapers and magazines around the world, but a large part of them are controlled by large conglomerates and cannot be acquired.
Very few can be acquired.
Now these high-quality print media have not been acquired by the International News Group, which is an opportunity for Jiuding Newspaper Company, so Jiuding Newspaper Company must race against time to complete the global layout before the International News Group.
Today, Rupert Murdoch's International News Corporation's annual turnover is about to reach $1 billion, and with the current strength of Jiuding Newspaper, without Xia Yu's support, it would not be able to catch up with them by relying on the normal development process alone.
Now it is necessary to burn money and catch up on rockets.
"Then chairman, I'll start screening targets and making a plan later. ”
Yan Wenhan immediately said.
To Yan Wenhan's surprise, after he finished speaking, he saw Xia Yu shaking his head with a smile.
When he was puzzled, Xia Yu said, "This time you don't want to act alone. ”
"You act with Gavin, you should know that many newspapers in Europe and the United States are publishing companies, you focus on the United States, it is very difficult to acquire national newspapers, you can start with the top ten cities in the United States, buy the top three newspapers in those cities, and it is best to hide behind the scenes, don't expose the relationship between the shell company and Jiuding Newspaper for the time being, and wait until the time is ripe to expose it. ”
"On the European side, I'll let Gavin do it, you can talk to him, and after the acquisition, divide it and hand it over to your side. ”
"Gavin is in the island country now, and when he returns, the two of you will come to my office together, and I will give you a little advice. ”
Yan Wenhan nodded happily and replied, "Okay, chairman, then I will let the staff of the news agency collect business intelligence on the American media industry first." ”
"Hmm!
After sending Yan Wenhan away, Xia Yu inspected several other companies in the same building, and the morning passed.
After the afternoon lunch break, Xia Yu called Song Hai, general manager of Jiuding Electric, and went to Tiangong Group to check the production of satellite signal receivers on the spot.
"Chairman, please follow me, the production line of the satellite signal receiver is in the No. 2 plant in Area C. ”
Colin Hester, general manager of Tiangong Electric Appliance Manufacturing Company, led Xia Yu and said as he walked.
Xia Yu bowed slightly, quietly looking at the factories around him.
After a while, the group arrived at the No. 2 factory in Area C, and happened to see a large truck with the name of "Tiangong Electric" printed on the body loading.
Colin Hester immediately introduced Xia Yu: "Chairman, what is now loaded into the car is a satellite signal receiver, which is an order placed by the brother company Jiuding Electric. ”
Xia Yu looked at Song Hai, and Song Hai immediately nodded and said: "Chairman, this batch of goods has a total of 5,000 units, which will be transported to Singapore by air, and then dispersed from Singapore to Malaysia." ”
Xia Yu hummed softly, and then asked Colin Heist to continue to lead the way and walked into the factory.
As soon as I entered, I saw a busy scene, with many workers distributed on the assembly line, responsible for the assembly and packing of parts.
When some workers saw Xia Yu and others coming in, they immediately cheered up and worked harder.
"Chairman, shall we start looking at it from this side?"
Colin Hester pointed in a direction and asked Xia Yu.
Xia Yu bowed slightly: "You can arrange it." ”
Colin Hester smiled and led Xia Yu to the left, when the person in charge of the factory also approached, and learned that his name was Liu Feng.
Being able to perform in front of Chairman Xia Yu made Liu Feng's heart flutter, and he explained to Xia Yu as if he had been beaten with chicken blood.
"Chairman, the production line of the satellite signal receiver is semi-automatic, and the entire manufacturing process includes...... Now here is the production line for the most complex satellite receivers......"
Liu Feng skillfully explained to Xia Yu and others, time passed unconsciously, and he saw the penultimate process - OEM.
It is pasted with the nameplate of Tiangong Electric, and there is also a logo printed on the satellite receiver - a domineering hammer with a wheel of gears circled outside.
This trademark is still designed by Xia Yu, the hammer combines the characteristics of Haotian Hammer and Thor's Hammer, with sharp edges and corners, and the angle of the hammer is 45 degrees, which makes people look more comfortable.
There is no way, the 'Tiangong' is too conceptual, and at that time, dozens of trademarks were designed, none of which satisfied Xia Yu, so he had no choice but to do it himself.
After reading it, Xia Yu asked, "How big is the output now?"
Liu Feng immediately replied: "Chairman, in order to catch up with production, they are all working in three shifts, and they can produce 3,000 sets of finished products in an average of 24 hours. ”
Colin Hester immediately added: "Chairman, in three days there will be three more lines, and the output will be doubled by then." ”
"Ninety thousand, eighteen,000...... Well, this yield is okay. ”
Saying that, Xia Yu looked at Song Hai again, and said with a smile: "Song Hai, such a large output has to be underwritten by you, is there a lot of pressure?"
Song Hai didn't open Haikou, he showed a wry smile, and said honestly: "There is a lot of pressure, now there are twenty-seven stores in Southeast Asia that have opened or are about to open, and only about 100 sets have been sold so far. ”
Speaking of which, the bitterness and pressure in Song Hai's heart are known only to him.
Xia Yu smiled: "You have to come on! You don't have to be responsible for the big publicity, but at the door of every electrical appliance supermarket, product posters and promotional posters of "Super Girl" must be posted, and when the audition officially begins, it is the time for sales to explode. ”
"What you commanded!"
Song Hai breathed a sigh of relief and hurriedly said.
"Colin, you don't have to worry about sales, do your best to ensure quality and quantity, and the satellite signal receivers produced are stored in the warehouse first. ”
Xia Yu instructed Colin Hester again to dispel his worries.
Colin Hester hurriedly agreed.
For satellite signal receivers, Xia Yu is not worried about not being able to sell them, what he earns is not the money from selling satellite signal receivers, but the annual fee every year, and the advertising revenue after the expansion of the influence of the TV station, which is the big head.
If you really find that it can't be sold at that time, there are ways to promote, such as buying a washing machine and a TV, sending a satellite signal receiver, and so on.
Anyway, expanding satellite TV users is the main thing, and even "Super Girl" is carrying this kind of mission.
Those who open up the market are destined to spend relatively high costs!
After that, Xia Yu went to see the OEM production and processing plants in other districts and saw the production process of TVs, washing machines, refrigerators, air conditioners and other electrical appliances.
Before leaving, Xia Yu shouted Colin Hester in front of him, and told him earnestly: "Colin, the progress of the independent electrical brand must be accelerated, the basic patent must be solved, the money must be spent, to avoid possible commercial disputes in the future, and we must also recruit talents to set up a research and development laboratory to develop our own patented technology." ”
Colin Heist nodded heavily: "Chairman, I remember." ”
Xia Yu patted him on the shoulder, then looked at Song Hai again, and said to him: "Song Hai, when the time comes, your terminal will cooperate with the sales of our own brand electrical appliances, how to do it, you communicate with Colin." ”
Song Hai immediately promised: "Okay!"
After inspecting the production of Tiangong electrical appliances, Xia Yu was finally able to rest assured, waiting for the satellite launch and the audition of "Super Girl" to begin.
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