In fact, this is also a very normal thing, after all, in terms of investment alone, the gap between the two sides is quite large.

Originally, with the investment of up to 300 million yuan in "Above Ling Tian", it can be regarded as the best among TV dramas, after all, even now, there are few TV series whose investment can reach hundreds of millions of yuan.

But just in time, in addition to "Above Ling Tian", this season's schedule also appeared a "Legend of the Embroidered Spring Knife", which was fierce at first glance and had a lot of pictures, which directly broke into everyone's eyes with movie-like investment figures.

In the past, the investment figure of 800 million seemed to be an investment number that only belonged to movies in everyone's world and cognition.

Therefore, everything is afraid of an analogy, and "Above Ling Tian" was steadily suppressed.

Looking at the investment amount of "The Legend of the Embroidered Spring Knife", no matter how you look at it, even if there is still 50 million left in "Above Ling Tian", it has been pulled away a lot.

After all, if you are a lover of changing TV series, there are two works in front of you now, one is the original work, although it is not famous, but the lineup is luxurious, massive investment, the team is luxurious, and the new film produced by well-known film and television companies.

And the other one, although the original work is very well-known and the lineup is equally luxurious, the investment is far less high than that of another work of the same period, and the producer is not well-known.

What will you choose?

Perhaps, everyone can't help but choose the one with greater quality guarantee, right?

However, "The Legend of the Embroidered Spring Knife" is undoubtedly very in line with the setting of the current first part, with investment in place, a luxurious lineup, and all the three major elements of the producer's awesomeness.

So, at this moment, on Douban, the expectation of "The Legend of the Embroidered Spring Knife" once again exceeded "Above Ling Tian".

Perhaps, investment can sometimes really determine the expectations and future of a film and television work in the eyes of the public.

......

This news was smoothly transmitted back to the parent company of Jiale Film and Television.

On the same day, Wang Dengliang was very pleased to hold a banquet with a group of crew executives.

Because what they're seeing is a great format, and in this session, they're going to meet with advertisers who are interested in inserting ads.

If they can, they can also schedule a tender meeting.

All in all, with a lot of investment, they will soon get their first upfront returns.

......

However, on the other hand, leaping into film and television, it is a gloomy fog.

Because the reason is simple, and it is not because public opinion is suppressed again.

On the contrary, whether it is Ren Jin, or the major executives of Yuejin Film and Television, or Chen Yi, they basically don't care much about who has the advantage in the public opinion market that has been publicized in advance.

Or it can be said that in Ren Jin's eyes, anyway, as long as the name of this film is typed out and can be known by the people, it is actually enough.

Ren Jin never cared which film the outside world was more optimistic about, because in his opinion, it was not necessary at all.

It's not that people don't know that there are two films planned to start in the near future, and if they know, isn't that enough?

However, the reason that really makes the current Yuejin Film and Television miserable comes from within.

Or it can be said that it comes from Chen Yi, the biggest director.

The cause was because of an incident that happened today ....

Originally, a group of people suddenly found the head office of Yuejin Film and Television today.

And this group of people is actually a delegation from some major domestic enterprises, and the reason why they came is very simple, that is, they intend to do some product placement advertisements in "Above Ling Tian".

Regarding product placement, it is actually quite easy to understand, and basically there is no need to explain anything, it is nothing more than some companies providing products, and then letting the film and television crew implant subtle advertisements in the plot when filming.

There are no advertising words, and they won't say anything, sometimes it may just be in the plot, the actor's favorite drink, or the potato chips he loves to eat, through this silent film and television image and way, the product is directly hit into the hearts of the audience.

This is known as product placement.

Of course, whether it is a movie or a TV series, product placement has always been a very important income, after all, filming films also requires investment and profitability, and these investments sometimes do not come from the production company alone.

However, just when Ren Jin was about to meet these advertisers with great interest, suddenly, he received an answer from Chen Yi.

According to Chen Yi's statement, his suggestion is very simple, that is, it is recommended that Ren Jin should not implant any advertisements in "Ling Tian", that is, it is best not to accept any of them.

Because according to Chen Yi's statement, that is, "Above Ling Tian" was originally a fantasy drama, and the worldview of this kind of drama has nothing to do with reality at all, and it can even be said that it has built a complete big world and a whole big worldview.

In this kind of drama, product placement is undoubtedly a very dead practice, because no matter what kind of product it is, it is estimated that it will not be suitable for this kind of plot, but there is a risk that the audience will see a very abrupt feeling, and it may be impossible to say that it will be a play all of a sudden.

Therefore, Chen Yi directly suggested that Ren Jin could reject these businesses who wanted to do product placement.

This is the reason why there is a gloomy fog in Yuejin Film and Television now.

Ren Jin looked like he had lost his soul, lying listlessly on his boss's chair, next to Chen Yi, Chen Yin, and some high-level executives of Yuejin Film and Television.

Ren Jin, although he is a top rich second generation, is also a top rich second generation with dreams and ambitions, and he has no shelf, and he has always gotten along well with everyone.

For example, now, he lost his soul, and he didn't hide it at all.

"Ren Shao, don't feel distressed, it's almost okay, it's really not suitable, good brother. Chen Yi complained silently.

However, these advertising expenses add up to 70 million. Ren Jin felt as if he could see the money slipping away in front of his eyes.

However, although it was a pity, Ren Jin did not insist on going his own way, but sighed and chose to follow Chen Yi's advice.

Because some things really depend on whether one is suitable or not.

In all fairness, Ren Jin feels that he does need a forbearance word sometimes.

Although I am distressed, I am really distressed, because the current Yuejin Film and Television is indeed not rich in funds, and I can't wait to break a few flowers with a penny.

However, at this moment, Chen Yin suddenly said: "Come on, I have a special way of product placement." ”