Mr. Yan's plan was to go all out and win a first-class newspaper for Jiuding Newspaper as its flagship newspaper, and the newspaper had to be in New York, the largest city in the United States.

It is not enough to set up a flagship newspaper, two wings are needed.

Of the two wings, Yan Wenhan chose one in Washington, the capital of the United States, and then Houston, the fourth largest city in the United States, chose a newspaper.

Although Washington is not one of the top 10 major cities in the United States, it has its particularity and superiority as a political center, and although it has a small population, it can give birth to many large newspapers.

As for why the second wing chose Houston on the edge of the Gulf of Mexico, Yan Wenhan also explained the acquisition plan.

Because Los Angeles, the second largest newspaper in the United States, Los Angeles Times, has too much advantage, its sales are the fourth largest in the United States, and it is controlled by a California consortium.

In Chicago, the third largest city in the United States, the first newspaper is the Chicago Tribune, which ranks sixth in the United States in terms of sales, and behind it is the Chicago Forum Group, a listed newspaper giant.

On the contrary, Houston, the fourth largest city in the United States, has the largest sales volume in Texas, with a daily sales of 510,000 copies, and more than 20 in the United States.

The most important thing is that the newspaper is not controlled by the Texas hegemony of the Texas consortium, but changed hands in 1974, and the owner, Douglas, died in a car accident a month ago, and the family's children are fighting for assets, causing a stir in Houston.

Obviously, there's a lot of room for maneuver.

In New York, there are many major newspapers that sell half a million copies, such as the Wall Street Journal, The New York Times, The New York Post, Newsday, The Newark Star Chronicle, and The New York Daily News.

The Wall Street Journal and the New York Times don't even think about it, and they definitely can't buy it now.

The New York Post, which belongs to Robert Murdoch's News Corporation, was on the verge of bankruptcy because of a loss of 50 million a year in 1976, and was bought by Robert Murdoch at the opportunity, changing its style, adding violent and sex-related news, as well as scandals and case reports, and attracting readers through exaggeration and exaggerated language, and relying on the battle with the Daily News to increase exposure, has come out of the quagmire, and now has a daily circulation of about 780,000 copies.

The Tribune doesn't have to think about it, it's in the hands of the Chicago Forum Group.

The Newark Star Chronicle is also in the hands of newspaper giant Hearst.

The New York Daily News, with its exception, is not affiliated with any of the larger media companies, but is the private property of real estate billionaire Mott Zuckerman, who now has an average circulation of about 700,000 copies a day.

Mr. Yan believes the newspaper is the most likely to be acquired, as long as the bid is high enough.

As for the other newspaper in Washington, the Washington Star, formerly known as the Washington Daily News, is a very popular newspaper in the eyes of most African Americans in the United States, ranking third in Washington after the Washington Post and The Washington News.

Founded in 1921, Scripps & Co., which had been in control for 50 years, sold the newspaper in 1972, and then merged with rival Washington Star Evening News in 1973 to become Washington Star.

Later, it was renamed to its current name, the Washington Star, with a daily circulation of about 460,000 copies.

It's just that now the "Washington Star" has a problem with its operation, which is a hidden danger buried during the merger a few years ago, the staff is too bloated, the expenses are very large, and because of the merger, the style of the "Washington Star" is unstable, the annual decline in users, and the advertising revenue has also declined, and it has lost money this year.

Without much intervention, following the trajectory of its previous life, the Washington Star would have gone bankrupt in 1981.

But now, the Washington Star has a problem, and there is just a chance to be acquired, and it doesn't matter if the staff is bloated, it is just right to assign some personnel to the Jiuding News Agency after the acquisition, which will be used to consolidate the foundation of the Jiuding News Agency in Washington and New York.

After reading Yan Wenhan's plan, Xia Yu put down the document with satisfaction and praised him: "The choice is very good, if these three newspapers can be acquired, Jiuding Newspaper Company will have a circulation of more than 1.5 million newspapers in the United States, which is definitely enough to gain a foothold." ”

"When the time comes, we will acquire some small and medium-sized newspapers in big cities across the United States, rely on the development of Jiuding News Agency, and have a great opportunity to become a giant in the American newspaper industry. ”

Yan Wenhan nodded with a smile and asked, "Chairman, what do you mean?"

Xia Yu said without hesitation: "Just do it according to your plan, I will give you full support in terms of funds, and you must take down these three newspapers." ”

"Especially the most difficult "New York Daily News", give me money to smash, even if the premium is double or two, you have to take it down for me!"

When it comes to strategic issues in the media field, Xia Yu has never counted the gains and losses in terms of money.

He has always talked about News Corp. as a potential rival, and now Rupert Murdoch has established himself in New York two years ago and won the more influential New York Post, which sells 780,000 copies a day.

News Corp. has a number of newspapers elsewhere in the United States that have gained a firm foothold in the American media field, but he is now far behind and must catch up.

Even if he wins the "New York Daily News" at twice the price, it will cost tens of millions of dollars more, and he doesn't care about this money!

As long as you hold the "New York Daily News" and build a good Jiuding newspaper company, there is an opportunity to create great value.

Understanding Chairman Xia Yu's attitude, Yan Wenhan was suddenly full of pride, and promised loudly: "Please rest assured, I promise to complete the task!"

Xia Yu thought for a while and advised: "Now make a plan to prepare for taking over in advance, and at the same time acquire these three newspapers as quickly as possible, it's a big deal to pay a little more money, and the longer it drags on, the bigger the variables, after all, the United States is not our territory, and the extra money should be paid to buy the road." ”

Xia Yu is worried that he will attract the ambitious Rupert Murdoch for a long time, especially the "Washington Star", which is likely to attract his attention.

After all, Rupert Murdoch is paranoid about newspapers, he can do anything to sell them, and he is undeniably a wizard of journalism, even if a newspaper on the verge of bankruptcy comes to him, he can pull the newspaper out of the quagmire.

He had previously acquired the New York Post, which was on the verge of bankruptcy, and had done so.

There's no guarantee that he won't think about it on a whim and use it in the Washington Star.

Yan Wenhan's expression became extremely serious, and he nodded solemnly and responded: "Chairman, I understand!"

"Chairman, without further ado, then I will leave tomorrow to take the team to the United States. ”

"Go ahead, get there, you can contact Julian Robertson and Rey Dario, both of whom are masters of capital markets and know more about the United States, and should be able to help you. ”

After speaking, Xia Yu picked up a pen and paper, wrote down the relevant contact information and addresses of Julian Robertson and Rey Dario, and then handed it to Yan Wenhan.

"Okay, I'll definitely contact them!"

"Then chairman, if it's okay, I'll go back first. ”

"Go for it!"

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