After listening to Han Weichang's introduction, Zhou Heng said to everyone: "Let's discuss and see how we should deal with this new situation." ”

As soon as he finished speaking, everyone turned their heads to Tang Zifeng, and his movements were so neat that everyone felt it themselves. Everyone looked at each other and couldn't help but laugh.

"Everyone is looking forward to it, Xiao Tang, you can talk about it first. Zhou Heng pointed at Tang Zifeng and said.

For more than a year, the factory leaders of Linyi Machine have formed such a habit, if it is an ordinary matter, everyone can express some opinions, but when encountering tricky things, we must first listen to Tang Zifeng's ideas, and then discuss on the basis of his ideas. Tang Zifeng himself once joked that the leader of Linyi Machine is now asking Xiao Tang if he is indecisive in foreign affairs, and Zifeng is indecisive in internal affairs, and he can be regarded as a combination of Du Niang and Google.

The competition from South Korean machine tool companies is a new situation, and everyone is a little psychologically unprepared, so they all hope that Tang Zifeng will say it first, so as to provide some inspiration for themselves.

Tang Zifeng was not hypocritical, he smiled and said, "I don't think this matter is too serious." Didn't Chief Engineer Qin say that the level of Korean machine tools is slightly higher than ours, but it is very limited. We can't deal with Japan, Germany machine tool companies now, you might as well take South Korean machine tools as a monster to fight, practice is also good. ”

"What do you mean by a little monster?" Qin Zhongnian asked puzzled.

Tang Zifeng said: "This is an analogy. In the end, we must compete with those big-name machine tool companies in Japan and Germany, but before that, we need to find a weak one to play a dozen and accumulate a little experience. We treat Japan and Germany as big monsters, and South Korea as small monsters, which are sent to our door to practice. ”

Wu Weiqin said: "Xiao Tang, your idea is a little too optimistic, right? The current situation is that South Korean machine tool enterprises have entered the Chinese market in a big way, according to the South Korean minister's estimate, this year, we have a chance to have 30 percent of the business was snatched away by South Korean enterprises. It's like they're beating us, so what are we going to do to beat them?"

"Director Wu said it well!" Tang Zifeng said, "This is the problem we have to consider." The technical level and quality of Korean machine tools are not much better than ours, and with a little effort, we can surpass them, at least to the same extent as them. Their prices are slightly higher than ours, so we have an advantage. If we keep an eye on their products and make sure that we are better than them in each product, who do you think customers will choose in the end?"

"This ...... It's hard to say. Han Weichang shook his head slowly. Although he regards Tang Zifeng as his idol, he cannot agree with Tang Zifeng's views on this issue. If his subordinates said this, he would probably refute it directly, but Tang Zifeng was his superior, so he could only express his opinion as "not easy to say".

"What Lao Han means is that we have to take into account the psychology of customers admiring foreign countries, not that if our products are good, customers will accept them. Zhang Jianyang took advantage of Han Weichang to say it. He is also a die-hard fan of Tang Zifeng, and he can have today, thanks to Tang Zifeng's encouragement to him, as well as Tang Zifeng's many ideas for labor service companies. He knew that Tang Zifeng was a cheerful person, and when he spoke in front of Tang Zifeng, he didn't need to be too tactful, too tactful would make Tang Zifeng unhappy.

Tang Zifeng said: "In the short term, it is difficult to change the customer's psychology of admiring foreign countries, and we should allow them to purchase Korean machine tools." In fact, even if we don't allow it, they will buy it, right?

"I believe that after comparison, they will eventually find that the moon in foreign countries is not so round, while our Chinese moon is close to the water, which has more benefits. The performance of our machine tools is not worse than that of imported machine tools, the price is cheaper, and there are service advantages, as well as the advantages of the overall matching, they will come back to us after comparison. ”

"Isn't that too passive? Zhu Yachao, deputy director of the factory, questioned, "Xiao Tang, your opinion is basically to give up the market on your own initiative." Even if the customer comes back in the end, the loss during this period is very large. We have just had some improvements, and if the Koreans are mixed up like this, maybe the situation will be worse again. ”

Tang Zifeng said: "If Saion loses his horse, how can he know if he is not blessed? Our domestic psychology of admiring foreign countries cannot be changed by doing one or two ideological work, nor can it be changed by the next administrative order of the state, and it is necessary to make everyone really feel that foreign products are not so good, and they will change their concepts."

"The performance and quality of machine tools in Japan and Germany are much stronger than ours, and we cannot surpass them in a short period of time. And their existence will continue to strengthen the admiration of domestic enterprises, which is very unfavorable to us.

"Now that the Koreans are here, they are actually helping us. As Lao Han just said, South Korea is also a foreign country, for enterprises like Luji, can not afford to buy Japanese and German machine tools, can buy a few Korean machine tools for use, but also to talk about **, to meet their desire to use imported goods. And when they buy Korean machine tools, they will find that foreign machine tools are just like this, and domestic machine tools can even be stronger than foreign machine tools.

"In this way, their admiration for the West will weaken and they will accept our machine tools as a substitute for Korean machine tools. In the future, when we have the strength to challenge Japan and Germany, it will be easier for these companies to stand on our side. ”

"What Director Tang said is very reasonable!" Han Weichang is worthy of being a salesman, and the market is very sensitive. He was the first to understand what Tang Zifeng meant, and praised it loudly: "Does Director Tang mean that it is much easier to let Korean machine tools squeeze out Japanese and German machine tools, and then we squeeze out Korean machine tools." ”

"Exactly. Tang Zifeng said.

Everyone frowned and thought about it, what Tang Zifeng said was a little complicated logically, but after thinking about it carefully, there seemed to be a little bit of truth.

What Tang Zifeng said is a bit like the truth of vaccination. The human body lacks resistance to certain germs, and if you come into direct contact with these germs, you will get sick. However, if some germs are inactivated and turned into vaccines, they are injected into people first, and antibodies will be produced in the process of fighting against these inactivated germs. In this way, when people come into contact with real germs in the future, they will not get sick easily.

The machine tools of Japan and Germany, with a high level of technology, are easy to make domestic users have a sense of worship, and it is very difficult for domestic machine tools to compete with them for domestic users. However, the technical level of Korean machine tools is low, and there is an aura of "foreign", but there is no high quality of foreign products that people imagine. After the user has been contacted, there will be a feeling of "foreign countries are just like this", and it will be easy for domestic machine tools to compete with it.

In this sense, South Korea's machine tool entry into the Chinese market, or a bit of a positive effect.

This point of view of Don Jr. has a certain inspiration for us. Zhou Heng said, "But how to grasp this proportion is very important." We can use Korean machine tools to eliminate customers' superstitions about imported machine tools, but we have to prevent this market from being really snatched away by Korean companies, and in the end we have nothing. ”

Director Zhou was right. Tang Zifeng said, "This sense of proportion is indeed very important." This requires the cooperation of all our departments. On the side of Chief Engineer Qin of the Technical Department, we need to aim at Korean machine tools in technology and adopt a benchmarking strategy to ensure that our machine tools are not weaker than Korean machine tools in any aspect. In terms of production, we should reduce costs as much as possible and ensure price advantages. As for the sale ......"

Speaking of which, he set his sights on Han Weichang. Han Weichang had a heart, and hurriedly said: "We are ready to adopt a strategy of marking people, and Korean companies will compete for every inch of land, even if we can't snatch the market back, we must let customers know about our products, let them know that our products are not worse than Korean products, and they will regret buying Korean products in the end." ”

"You can let the salesman go to nag with the customer when he has nothing to do, and constantly strengthen the customer's awareness. So that once they find out that the Korean machine tool is a little defective, they will think of us. Tang Zifeng said with a smile.

Han Weichang obeyed his words and responded: "No problem, I let the salesman talk to the customer about these things every day." ”

In fact, our products still have room for price reduction, if our prices are lowered, the advantages of Korean machine tools will be more obvious. Wu Weiqin reminded.

Tang Zifeng shook his head and said, "It's not time yet. ”

"Isn't that time?" Wu Weiqin was stunned, "Is there anything else important about this?"

Tang Zifeng smiled slightly, and dragged a sentence: "The secret of heaven must not be revealed." ”

Wu Weiqin was also accustomed to seeing Tang Zifeng pretending to be a ghost, and said with a smile when he saw this: "How do I think that Xiao Tang is going to be bad again." ”

"It's also possible that it's a trick. Zhou Heng commented, but he didn't delve into it. Price reduction is a very common competitive method, and Tang Zifeng will not be unexpected. Since he said that the time has not yet come, maybe there is something to calculate, sometimes this kind of calculation is just a business intuition, and it is not appropriate to ask Tang Zifeng to explain it clearly.

Anyway, it is not an overnight thing to compete with Korean companies, and the method of price reduction and promotion can also be used in the future, so it doesn't hurt to put it down now.

Of course, he didn't know that what Tang Zifeng was thinking about was something that the leaders present could not have imagined at all, that is, the Asian financial crisis a year later. In his impression, China was not affected by the crisis very much, while South Korea and Japan were deeply affected. Since Tang Zifeng wants to calculate Korean companies, of course, he wants to find a Korean company when it is the weakest to go under the knife, so as to ensure that the enemy is defeated with one move, so that the other party has no hope of turning over.