Chapter 1563: Yiqing Makeup
The two of them have completely canceled the fixed vacation time for two people after New Year's Day every year, and have been focusing on company management.
Then at the beginning of February, before the Spring Festival, the two of them jointly sorted out all the product lines and structures of the entire Yiqing, and Yiqing makeup was officially launched.
Qi Yi and Song Yuqing each concocted a color of lipstick, among which Song Yuqing concocted a somewhat whitedish pink, not the kind of death Barbie powder, but a full but light pink, which he named Chun Tao himself.
When used alone, it is very girly and inconspicuous, but it will magically brighten the complexion.
The color of Qi Yi's lipstick is a rich autumn red, somewhat exaggerated and gorgeous, but very white, Qi Yi herself is honey-colored skin, and her skin tone is also the most common among Asians.
This lipstick is moisturizing, waterproof and very complexional, it will be bright and atmospheric when used alone, but if it is used in combination with spring peach, it will make the lip color change more wonderfully.
In addition to these two lipsticks that the two of them have made their own color balms, Yiqing has also released a five-shade liquid foundation, which has a light finish, long wear makeup, and has both moisturizing and sun protection, as well as good coverage.
At the same time, in order to match the two lipsticks, Qi Yi and Song Yuqing also released a spring peach and autumn fruit eyeshadow box, one is clear and girly, and the other is bright and atmospheric.
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Although there are only a few items in total, and it is more of a test of the market, these items were deliberately made into a limited edition of the New Year's gift box, and a total of 616,000 were made.
This number happens to be Song Yuqing's birthday, and many people are actually staring and watching for Yiqing to wear makeup.
As a result, at the beginning of February, seeing Yiqing's official announcement that this Spring Festival limited edition had actually sold more than 600,000, the black fans who had stopped on the Internet for a while, as well as the water army hired by competing companies, seized the opportunity and made all kinds of sarcasm on the Internet.
said that Qi Yi and Song Yuqing were crazy in order to make money, cutting the leeks of fans, such a brand-new brand, brand new makeup, who would buy it except fans, and there were so many more, isn't it just scraping fans' money.
When Yiqing's company released the link to the pre-sale, this ridicule was even louder, because the price given by Yiqing for this New Year gift box was 1999 yuan.
In other words, a gift box composed of a bottle of foundation, a lipstick, and an eyeshadow palette was sold for nearly 2,000 yuan.
The packaging of this New Year's limited edition is more special, it is the packaging designed by Qi Yi and Song Yuqing's own paintings, and a new perfume made by Yiqing is also presented.
In the future, these makeup will be released in a regular version, but the packaging is completely different.
At present, the makeup market is very large, but the price of makeup is usually cheaper than the price of skin care products of the same brand, and the price of makeup reaching four figures is definitely a first-line brand in the international scope.
So as soon as Yiqing's pre-sale page came out, Qi Yi and Song Yuqing received another wave of ridicule, anyway, they were all talking about Qi Yi and Song Yuqing cutting fans and leeks.
Qi Yi and Song Yuqing did not respond to these voices, but they made clear regulations on the purchase of limited editions, and each ID was limited to two sets.