Chapter 471: Noticed by an advertising agency
Magic City, a certain street. Pen, fun, and www.biquge.info
The streets are lined with shops, and the streets are crowded with people, and a voice can be heard from a certain shop on the street, which can be heard from a distance.
"The last three days, the last three days, the whole clearance sale!
......”
This is naturally the shop opened by the boss called "Lao Zhu".
At this time, although the business in the store was a little worse than the previous two days, it was still not bad, and it was one of the best shops on this street.
The owners of several shops opposite couldn't help but come over at this time.
"Hey, I wish the boss, please come out and ask you something. Outside the store, one of the owners said.
Lao Zhu heard the shout, and saw the owners of several shops opposite, and smiled in his heart, he knew that several bosses had often gathered together in the past two days, muttering to their own shops.
Lao Zhu walked out and asked with a smile, "Boss Ji, what's the matter?"
"Boss Zhu, you're talking about the last three days, and it's the fifth day, what does this mean?" asked Boss Ji.
Lao Zhu laughed and said: "Boss Ji seems to have misunderstood, the last three days before refer to the last three days of the things in my store with a 5.52 discount." Now, the items in my store are discounted by 5.53, but only for three days. ”
Several bosses were stunned after hearing this, but they quickly reacted, what 5.52 off, 5.53 off, this is clearly an excuse, Lao Zhu This is the rhythm of hanging the "last three days" of the advertisement.
"I wish boss, you... You ......" The bosses didn't know what to say for a moment.
They have been envious and jealous of Lao Zhu's shop these days, and they thought that it would be three days at most, but it was nothing.
Now it seems that this is going to go on forever, and it pays off.
Several bosses were not calm in an instant, but they wished the boss to do business openly, so what excuse of 5.52 discount and 5.53 discount was reasonable, and they couldn't say anything.
The fire of envy and jealousy of several bosses is burning, you look at me, I look at you, but there is nothing to do.
Suddenly, several bosses shouted "ouch" at the same time, and hurried back to their stores without saying hello.
It seems that something came to mind at the same time.
You always wish the whole "last three days" advertisement, so we won't do the same?
Moreover, this is too easy to learn, a few pieces of rice paper, write a few big characters, a stereo, and record a few sentences and you're done.
As a result, the words "last three days" were also hung in the shops of several owners.
Other stores that are a little farther away also understand the trick at this time, and the words "last three days" appear in more and more stores.
Of course, there are also some bosses who are better than blue, you "last three days", then I will have a "last two days", "last day", and the advertising words have been replaced with their own original advertising words.
Anyway, there is the original advertising slogan as a template, and it is easy to change.
As a result, this street, the next street, and more and more streets in the vicinity, the cries of "the last three days" and "the last two days" rise and fall with each other, which makes people feel that the eggs hurt, but also adds some strange vitality to the street.
I don't know if it's because of the "last three days" of Lao Zhu's store, because he took the lead.
Now, although there are many stores that have put out similar advertisements, the business in Lao Zhu's store has not had much impact, and it is still good.
It is still one of the best shops on this street.
This is the same as Lao Zhu's shop had a bad business before, no one knows why, but that's the truth.
Lao Zhu saw that the business in his store was not affected, and he also breathed a sigh of relief.
He knew that this kind of advertising method would soon be imitated, and he was a little worried that his store's business would turn back to its original cold appearance because of this.
Now, I'm finally relieved.
"Mr. Li Fan, thank you! Your casual actions have helped me too much!"
This sentence, Lao Zhu and his family, I don't know how many times I have said it in my heart.
......
Modu, an office building, Dianshi Advertising Planning Co., Ltd.
Manager's office.
Manager Ruan Dongquan asked: "Xiaokang, have you inquired about the recent sudden appearance of the 'last three days' advertisements on several streets near Yonghui Road?"
Kang Yang, who is called "Xiaokang", replied: "Manager Ruan, I have inquired clearly, this is not a secret. The advertisement for the last three days was first hung out by a store called 'Jianyou Clothing', and the owner was called Zhu Yunwen. ”
Ruan Dongquan nodded, and asked again, "This is what Boss Zhu Yunwen came up with by himself?"
Kang Yang shook his head and said: "No, I asked Boss Zhu, and Boss Zhu didn't hide it, he said that this advertisement was a nobleman, and he saw that the business in his store was not good, so he gave him such an advertisement." This advertisement really has a miraculous effect, as soon as the advertisement comes out, I wish the business of the boss's store, which can be said to have undergone earth-shaking changes. It's just that who is that nobleman and what is his name? Boss Zhu is reluctant to reveal it. ”
Ruan Dongquan frowned slightly, and said, "Don't you want to disclose ......it?"
Seeing Ruan Dongquan's expression, Kang Yang asked tentatively, "Manager, do you value the person who advertises Boss Zhu?"
After hearing this, Ruan Dongquan smiled slightly and asked: "Xiaokang, do you think that the advertising of the 'last three days' has no technical content at all, and everyone should want to get it?"
Kang Yang was said to be in his mind, and said, "Isn't it?"
Ruan Dongquan sighed lightly and said: "It's really simple, and there is no technical content, and it should be easy to imagine the feeling, but... That was after someone came up with it. Xiaokang, do you understand what I mean?"
Kang Yang thought for a moment and nodded thoughtfully.
Ruan Dongquan shook his head lightly and continued: "To be able to come up with a very suitable advertisement like 'The Last Three Days' according to the specific situation of the street where the shop of the boss Zhu is located, the noble person in the mouth of the boss Zhu is not a genius, but also an absolute talent, and it is this kind of talent that our advertising company lacks the most."
Recently, there have been major customers who are not satisfied with the advertising plan given by our company.
So, if possible, I would like to invite that noble person to our company, or some form of cooperation with him.
Xiaokang, your main task in the past two days is to have a good relationship with that boss Zhu, and be sure to let Boss Zhu introduce his noble person to us.
Also, if we can notice the 'last three days' of advertising, other advertising agencies will certainly notice it, and maybe there will be other advertising companies that have the same idea as us. So, speed up. ”
Seeing that the manager attached so much importance to it, Kang Yang didn't dare to slack off, and said, "Manager, don't worry, I'll do my best." ”
Ruan Dongquan nodded and said, "Well, you go." ”
"Okay, manager. After Kang Yang finished speaking, he walked out of the manager's office.
After Kang Yang went out, Ruan Dongquan fell into contemplation again, "What a 'last three days', sometimes, what seems to be the simplest advertisement is actually the most difficult, not simple!"
......
Ask for tickets, monthly passes, recommended tickets, all ask!
(To be continued.) )