Early the next morning, Xia Yu began to collect information about the newspaper, trying to find the most suitable newspaper to acquire.

A day passed in Xia Yu's busyness, and he also took time to go to the Kowloon Exchange in the morning, and found that the stock had been delivered, and then he applied to transfer the funds to HSBC's bank account.

Busy until the evening, Xia Yu continued to analyze and screen, and finally found a newspaper suitable for acquisition.

Island Daily!

There is only one word difference between it and the second-best-selling "Sing Tao Daily"!

But now the gap between the two is like an abyss, one is a newspaper that sells well throughout Southeast Asia, and the other is a tabloid that is now not popular in Hong Kong.

The name of "Hong Kong Island Daily" is closer to Hong Kong than "Sing Tao Daily", this is because "Hong Kong Island Daily" was founded in 1936, two years earlier than "Sing Tao Daily" established in 1938, and it has a history of 42 years since 1978.

Under the leadership of its founder, the Hong Kong Island Daily was once brilliant, forging ahead, and in 1946 it became the No. 1 newspaper in Hong Kong, and it remained there until 1950.

It's just a pity that the founder of "Hong Kong Island Daily" suddenly died of a serious illness, and before he had time to train a successor, he only had a gentleman's son.

The loser is an exclusive excellent skill for the gentlemen!

It is conceivable that in just one year, the sales of "Hong Kong Island Daily" have been declining, and it cannot even rank in the top ten.

At this time, the second generation of the gentleman reacted, "Hong Kong Island Daily" will always lose money in his hands, and he must recover the loss in time, otherwise there will be less chic money!

What to do?

There is a saying that the cub is not distressed when he sells Yetian, and the second generation of the gentleman directly sold the "Hong Kong Island Daily" and continued to spend all day drinking.

The person who took over thought that the "Hong Kong Island Daily" was still in existence and that there was still a chance to rise, so they vigorously rectified it.

Not to mention, it really allowed him to pull the downward trend and barely ranked tenth, but he was not capable enough, and he tried his best, and "Hong Kong Island Daily" still hovered in the ninth and tenth places.

After struggling for a few years, the man also gave up and handed over the "Hong Kong Island Daily" to the recruiting manager to take care of his other businesses.

Unfortunately, after more than ten years, the second boss's main business was affected, and in order to raise funds, he had to sell the declining "Hong Kong Island Daily".

In this way, the "Hong Kong Island Daily" changed the third boss who did not believe in evil, and it has remained until now.

However, after so many years, "Hong Kong Island Daily" has also become a small newspaper that does not enter the stream, with an average daily sales of more than 3,000 copies, and the largest short period of time was in August 1976, with an average daily sales of 5,000 copies.

And Xia Yu also inquired that the current boss of "Hong Kong Island Daily", that is, the third boss Ding Shengwu, because he was in urgent need of money, was also dead set on the idea of using the newspaper to advance to the upper class, and he had long planned to sell the newspaper, but after a year, it still did not sell, so he was anxious.

Others don't look down on "Hong Kong Island Daily", it doesn't mean that Xia Yu can't look down on it, in his opinion, "Hong Kong Island Daily" is still very valuable, and it will help his follow-up actions.

First of all, "Hong Kong Island Daily" is old enough, and it can be said to be a veteran newspaper in the Hong Kong press circles, although it has declined, it can also be said to be a name, and it can still bluff some people when it is taken out.

Secondly, because the qualifications of "Hong Kong Island Daily" are old enough, although it has declined and the previous channels have disappeared a lot, it is undeniable that "Hong Kong Island Daily" still has some channels, which are still very helpful for the distribution of goods.

In addition, "Hong Kong Island Daily" has the advantage that the newspaper has its own printing plant, so there is no need to hand over the newspaper to other printing houses for printing, which can reduce costs and speed up efficiency. And although many machines of the printing plant were out of use, the printing plant had enough land for later expansion.

Finally, which is what Xia Yu values the most, that is, people! The staff in "Hong Kong Island Daily" are very valuable!

Part of the reason for the poor sales of "Hong Kong Island Daily" is that the staff is not good, but in Xia Yu's view, the main reason is the helm of the newspaper. Without a good leader, the ceiling of a newspaper's development is destined to be too high.

This is the case with "Hong Kong Island Daily", Xia Yu analyzed the reasons and found that this newspaper could not rise, and a large part of the reason was because the helmsman was not good and had little to do with the employees.

In this case, it will be easy to do, after Xia Yu acquired the "Hong Kong Island Daily", he can run it himself, and before finding the right person, he can be qualified for the position of president and editor-in-chief, after all, he remembers the memory of the CEO of Warner in the later era, and it is not a problem to be in charge of a small newspaper.

If this problem is solved, then the value of the employees can be brought into play, don't forget, although there are not many employees in this newspaper, but they are all veterans who have been in the industry for many years, and they can implement Xia Yu's orders well, he doesn't need them to do the work of the editor-in-chief and the boss, as long as they perform their duties, it will be OK for Xia Yu.

Coupled with their connections, when the newspaper expands, their value can be brought into play, they can quickly help the newspaper poach people, they can keep up with the expansion speed of the newspaper, and reduce the risk of the newspaper's foundation being unstable due to expansion as much as possible.

So in Xia Yu's view, the acquisition of "Hong Kong Island Daily" has many benefits!

Of course, Xia Yu doesn't believe that no one has seen the merits of "Hong Kong Island Daily" for so many years, but why didn't anyone buy it?

It is nothing more than that no one is confident that after buying "Hong Kong Island Daily", it will be able to guarantee its rise!

Since there is no guarantee that the "Hong Kong Island Daily" can rise, then the above potential advantages will not be brought into play at all, and thinking about it is tantamount to thinking in vain, so you can only watch dryly, and you can't open a treasure chest.

But!

Others have no confidence, but Xia Yu is completely confident! Not only does he have the key to open this treasure chest, but he can also open this treasure chest in a different way, and he can fully tap the potential value of "Hong Kong Island Daily."

Moreover, according to Xia Yu's calculations, including the land and machinery of the printing plant, the overall value of "Hong Kong Island Daily" is now about 300,000, and considering that the boss is in a hurry to sell it and does not need a premium, Xia Yu can buy it at a value of 250,000.

The value of the same thing is completely different in the eyes of people with different resources, and this is the case with Island Daily.

In the eyes of ordinary people, "Hong Kong Island Daily" can only be calculated according to assets, and it is worth about 300,000 Hong Kong dollars, but in Xia Yu's view, 1 million Hong Kong dollars is also worth it, and Xia Yu only needs to spend hundreds of thousands to buy something worth millions in his opinion, which is completely earned.

As the so-called arsenic of others, my honey!

"It's the "Hong Kong Island Daily", without further ado, I will buy it tomorrow when the funds arrive!" Xia Yu clenched his fists and made up his mind.

PS: I'm really sorry.,When I was looking for information last night, I found that I had a knowledge loophole.,Didn't figure out the profit problem of shorting.,The plot is unreasonable.,Maybe you didn't think much about that problem.,I modified the previous content.。 In order to minimize the negative impact, it was changed to a point, and the amount of money earned by the protagonist in the casino was raised from 60,002 to 120,000, and the time was changed from two days to three days, and then when the protagonist entered the stock market, the principal was no longer more than 60,000, but 120,000, and the five-fold leverage leveraged 600,000 funds, and the final total amount was still 520,000. Brothers who have read it before, pay attention, otherwise there may be some places that don't feel right when you read the later chapters. I'm sorry everyone, I made this mistake and affected everyone's reading experience, I'm really sorry, and I hope Haihan!

PS: The new week is here again, I wish you all a comfortable life, the protagonist's career is about to start, and I hope that this week's data of this book will go to the next level, everyone come on!