Ye Mingleng paused for a moment, and then he settled down and said: "I have a specialization in the art industry, and I am still relatively vague about the concept of advertising, I hope Miss Qin can explain to me, some of the concepts, otherwise, then you let me be a layman, I think that an actor is praising the advantages of a product for this shot, this is advertising, there is no big deal." ”

Ye Ming didn't make up this truth by himself, but said that in fact, most ordinary people know that this is the case, but in fact it is not the same thing at all, advertising is a very profound science. For example, later the famous excavator which one is stronger, whether you want to admit it or not, many people will immediately think of the technical school that claims to be the military hacker base of the Celestial Empire when they hear this sentence.

In fact, this is where advertising is successful. But the common people don't think so, no. Qin Feng said with a smile: "This, yes, the ordinary people have a misunderstanding of advertising, let me briefly talk about some things about our industry, advertising is a science and industry that pays attention to the concept of 39, a successful advertisement, in fact, it is enough to have 12 seconds." In the first three seconds, you have to attract the audience, and if your ad can't capture the audience's attention in the first three seconds, the ad will be seen as a failed ad by your peers.

This is the three in the concept of three nine, and one of the nines, in fact, is the essence of advertising, the real essence, in fact, an advertisement only needs nine seconds is enough. The real, core, and deserving of an advertisement is actually these nine seconds. If you can do it for nine seconds, it's to take on the ad and attract the audience in three seconds. Then take another six seconds to elaborate on the product you want to recommend, which explains the undertaking of the advertisement.

Any advertisement that claims to be a classic, you can go and see, the real essence is only nine seconds, for example, a very successful liquor, the first three seconds are tens of millions of questions. uses Liu Huan's singing voice to attract the audience, focusing on the concept of home, and the last sentence comes, the Confucian family wine makes people homesick. This is the real classic, is the real one that everyone remembers, as for the rest of the content in the advertisement, it is all to highlight the nine-second classic. This is the concept of 39 in advertising, and it is easy to use. can really produce classic and good films. ”

This is an advertising practitioner's experience, Ye Ming listened to it with relish, think about it carefully, it is true, it is almost impossible for an audience to remember the entire advertisement, but it is enough to make the audience firmly remember a sentence. For example, in that technical school, it took more than ten years for almost the national audience to remember a sentence. Learn which excavator is stronger. Regardless of whether you say cheat dad or not, people's marketing has been successful.

Ye Ming pondered for a moment and said: "Sprite, this time the main thing is actually the youth card, with teenagers as the main object, with this concept, it is basically easy to say." We can start from this aspect, youth, sports, and vitality, such as you. ”

When he said this, it seemed that Ye Ming felt a slight tremor in the love of the little girl Alan standing behind Qin Feng, generally speaking, no one would pay attention to such a change, but what kind of person Alan is facing, it is the actor, the new Golden Horse actor, Ye Ming is very attentive to a stranger, especially a stranger in front of his eyes, everything is knowledgeable, as a good actor, he must be good at observing and learning the changes in the demeanor and expression of any person in front of him。

It was precisely because of Ye Ming's professionalism that Ye Ming noticed the change in Alan's demeanor in such a situation, so he directly removed a plan in his heart. Then after a slight pause, he immediately coughed as a cover-up, the actor-level acting skills are naturally not something that Qin Feng can see. Neither of them thought that Ye Ming's heart had already said that there was a very subtle change, such a change was a kind of vigilance, although there was no reason, but Ye Ming always had such a feeling of fear at this time.

So he immediately said, "If you think about that, I think, in the beginning, there was a group of people dancing to the music, that kind of street dance form, and young people are very fond of this style of dance now, and when everyone is the happiest dancing, a can of Sprite suddenly appears in their hands, and then I go on to say "Infinite Desire, Happy Sprite."

Ye Ming not only told such a kind of creativity, but also said that while performing, he was always very hard-working, and it was an inevitable posture for Sprite's spokesperson.

And this advertisement is actually very perfect, exquisite, and capable, even Qin Feng himself, a person who has been engaged in advertising for more than ten years, has no way to be picky about what this advertising creativity looks like.

It is definitely a dazzling feeling, especially the kind of dance that Ye Ming danced, very youthful and energetic. At this time, Qin Feng had a feeling of brightness, defeating He Jun's bastard and being promoted to department manager, at this time, Qin Feng already looked very promising.

She even said that she felt that the position of department manager was already flying towards her with wings.

Qin Feng couldn't help but say repeatedly: "Okay, well, this advertising idea is indeed very good, it perfectly embodies the concept of infinite youth of Sprite, Mr. Ye, I really didn't expect that your understanding of advertising is so thorough, you really shouldn't make movies, if you are willing to come to the advertising industry, then I think the three major advertising companies can't be your opponent."

Don't worry, Mr. Ye, I originally thought that we should have a period of running-in to be able to spark, but I didn't expect you to have such a good idea, tomorrow, I think, there will be a very satisfactory result. ”

At this time, Qin Feng's appearance did not surprise Ye Ming at all, things were actually like this, this is Pepsi spent millions of advertising ideas and advertising words, after thousands of tempering, if such an advertisement is not satisfactory, then in such a situation, Ye Ming really said that he couldn't imagine what kind of creativity would satisfy the people of Coca-Cola.

At this time. Ye Ming said very politely: "Actually, this is not too difficult for me, creativity, after Miss Qin said that, I think it is actually just inspiration, don't forget it." I am also the author of "Those Things in the Ming Dynasty". These words, in the face of my hundreds of thousands of words of work, really say that there is nothing too much to show off. ”

In fact, when he said such things, Ye Ming's righteous and awe-inspiring appearance was really convincing. It's easy to come and go, and there's no trace of it. Qin Feng only thought of the star in front of him at this time, not only a singer, but also a best-selling author.

At this time, Qin Feng said with a smile: "We have already talked about work. I believe that we will have to wait for tomorrow's ruling. However, this time I came, but with Mr. Ye's works, I am a loyal reader of [Ming Dynasty children], after I saw this book, the first time I thought, it was. History can be written like this. Therefore, I would like to ask Mr. Ye to sign my autograph as a souvenir. ”

Qin Feng. This is a person with a dual personality, a very common kind of double-faced beauty in the workplace, in fact, this swallow cave man, when he works, he is extremely serious, very workaholic, as if he is full of alarm clocks.

But if it's private. In fact, they are a group of white bone spirits, and they also have their own various pursuits and hobbies, and the lives of such people are often very colorful, at least they are all lifestyles above the petty bourgeois level, and they are a very enviable group of people.

And at the moment. Qin Feng showed such a character. That's a more casual character.

Especially when he took out the first part of [Those Things in the Ming Dynasty], there was a kind of admiration on his face, which was a kind of worship that only Ye Ming's fans would have, and if there was such a brilliance, then in fact, generally speaking, such a person must be said to be Ye Ming's die-hard fan. Regarding this, Ye Ming naturally would not refuse.

Qin Feng left with his assistant, completed his work, and did not delay chasing stars by the way, this is a very comfortable life, and he can also live in this historic Peace Hotel for one night, and Coca-Cola pays for it, is there anything more pleasant than this? After Qin Feng came out, Alan looked at his mobile phone, and then hesitated for a moment before saying: "Sister Qin, I want to take this opportunity to go out for a walk, I don't know if there will be this opportunity tomorrow?"

Qin Feng thought for a while and said: "This is also true, there is still so much work tomorrow, maybe it will be busy, it is not so easy to come to the Bund once, okay, today's work is over, I will take your vacation and go out to play, right?"

Because Qin Feng's mood was very good today, therefore, in such a situation, she said that there was nothing wrong, and waved her hand very generously to let Alan go out. She thinks that a little girl has never seen the scenery of the Bund, and she can't stand the temptation to be very normal when she is like this.

At this moment, in Ye Ming's room, Sister Fang Fang praised Ye Ming once and said: "Okay, boss, I really haven't seen it, you actually have such a ability, Qin Feng is a master in the industry, and he is notoriously picky in the advertising industry, and it is not easy to get her approval at the first time." I wonder if you listened to her advice and changed careers to the advertising industry. ”

Of course, this is a kind of ridicule, Ye Ming snorted and said: "You, don't make trouble for me, advertising endorsement, that's just a means of becoming an outdated, my goal is not to be an advertising star, but to be a star advertisement, only when my fame is getting bigger and bigger, and my influence is getting bigger and bigger, other advertising endorsements will slowly come to the door." You can really think of it when you change careers to advertise.

By the way, you were just on the sidelines just now, is there a problem with that Alain? ”

Sister Fang Fang doesn't have Ye Ming's strong observation, in fact, Sister Fang Fang doesn't have the habit of studying other people's expressions as soon as they meet.

In this way, it naturally means that there is nothing wrong with it. Therefore, Sister Fang Fang hesitated for a moment and said, "No, there is something wrong with that little girl, probably nervous, right?"

Ye Ming rubbed his brows and said, "Perhaps, I hope my guess is wrong, otherwise, you will have a good show on such a question." ”

Whoever loses the evil will watch who's good show, this Ye Ming doesn't know, anyway, Ye Ming feels that someone must be secretly calculating himself. It seems that what Zhang Huimei said is not untargeted. Dangzi, Ye Ming pondered for a while and said: "Sister Fang Fang, you said that Zhang Huimei's company has already brought down Coca-Cola's side for public relations, so is such a thing true or false?"

Sister Fang Fang said with some disdain: "Public relations is Coca-Cola, what kind of person does she think she is, the spokesperson of the White House? It's impossible at all, I sue you, at that time, my brother Zhang Guorong was the first Chinese superstar spokesperson for Pepsi, do you know? At that time, there was another superstar who competed with my brother for endorsement qualifications, think about it, who is such a person who can compete with my brother for the spokesperson." ”

Ye Ming didn't have to think about it, he was very familiar with such a thing: "To be able to have such a qualification to compete with my brother for the spokesperson, I think, it should be Principal Tan at that time, right?" At that time, before the Four Heavenly Kings, there were two real emperor superstars, one was his brother Zhang Guorong, and the other was Principal Tan Yonglin.

Brother Zhang Guorong and Principal Tan Yonglin basically have to compete in any aspect.

It turned out that the two of them had already fought over Pepsi, and it was obvious that his brother Zhang Guorong won later.

Sister Fang Fang nodded: "Yes, it was Principal Tan who was not wrong, at that time, Principal Tan had such a great influence that he was not able to give Pepsi to public relations, think about it, now Zhang Huimei, she can make Peca-Cola more powerful industry leader Coca-Cola public relations, if Coca-Cola is so easy to be publicized, then it will not be called the industry boss." (To be continued......)

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