As the world's first ABS system with EBD electronic brake-force distribution, Chen Geng certainly did not hesitate to equip it with the upcoming Detroit Auto Show Lexus, which has also become the world's first luxury sedan with electronic brake-force distribution, but before that, there are still two problems to be solved......

"Boss, the Detroit Auto Show Organizing Committee has sent us an invitation," Jack Welch asked Chen Geng for instructions, "Will this year's Lexus share a booth with AMC, or will you apply for a separate booth?"

Jack S. Welch is very clear about his positioning in the new brand of Lexus, which is different from his own CEO and chairman of AMC, and his positioning in the Lexus brand is more like an executive deputy general manager responsible for specific matters, in addition to assuming some responsibilities of the general manager, and his boss is not only fully responsible for the strategic development plan of Lexus, but also responsible for some specific affairs, which is completely different from his identity and positioning in AMC, such as things like exhibitions, if it is AMC, he does not need to ask Chen Geng for instructions。

But he wasn't dissatisfied, and Jack Welch knew he was a good enough professional manager and CEO, but when it came to strategic planning for a new brand, he thought he was not as good as his boss.

Chen Geng knew Jack Welch's concerns: Lexus currently has only one model, is it a bit inappropriate and too wasteful to apply for a booth for such a model? But Chen Geng did not hesitate: "Lexus applies for a booth alone, and the booth area does not have to be large, but the location must be good. ”

"Okay. Jack Welch nodded happily.

Of course there is, everyone wants a good location, you want a good location, but the area you want is not large, how can the organizing committee agree so easily?

But then again, if you can't even do this little thing, how does the boss think of himself?

"One more thing," said Jack Welch after a pause, "the Lexus commercial ......"

As the first commercial of the first model of AMC's first luxury brand, it is necessary to highlight the brand characteristics of Lexus and highlight the characteristics of this car as much as possible.

When Jack Welch mentioned shooting commercials for Lexus, Chen Geng's mind involuntarily came up with the classic commercial of Lexus LS400......

........................

As the largest and most influential vertical automotive magazine in North America and even in the world, Richard Anderson, editor-in-chief of Car and Driver magazine, even went out in person, in order to be able to write in-depth and influential articles in the first time, and live up to the name of "Car and Driver" as the largest automotive magazine in the United States.

It's just that unlike all the big car shows, the Detroit Auto Show doesn't have a media day.

Yes, many auto shows will have a media day before they are officially opened to the public, so that the media can enter the venue in advance to take pictures and comments on the cars of major brands......

But not at the Detroit Auto Show!

As the world's largest automobile production base, Detroit naturally has its own pride, for example, the Detroit Auto Show has always been known for "no media day!", for the media who are accustomed to enjoying preferential treatment, this naturally makes them want to be unhappy, at the beginning these media did not fight: we are the media! But the mouthpiece! You didn't let us enter the show in advance? Do you want to hold this auto show in the future, do you want to be famous?

It's a pity that these media think too heavily about their own weight, as a veteran heavyweight auto show that has been famous for many years, if General Motors says "we won't participate if you don't give us some preferential treatment", the auto show organizing committee may really panic, but in the face of these media......

Phew!

Lao Tzu lives on these exhibitors, not on you media!

In the end, after several rounds of gambling and the media finally lost face, the Detroit Auto Show with "no media day" became the favorite auto show of the people by relying on this signboard, and after realizing that they could not do anything about the auto show organizing committee, these media finally gave up.

But Richard Anderson admired the organising committee's approach, he liked the atmosphere, and when he entered the main exhibition hall with the crowd, he was not in a hurry to get his camera ready, but looked around like a normal tourist.

It is not surprising that the best position in the entire exhibition hall, that is, the booth facing the door after entering the door, still belongs to the "queen" booth of General Motors, but just a glance at the vehicles on display in the booth, Richard Anderson shook his head: General Motors is really not as good as a year, look at the show cars they took out at this auto show, there is not a single new car, it is really ......

Richard Anderson doesn't know what to say: How did General Motors, which once occupied more than half of the market share of the U.S. auto market, fall into this situation?

He felt compelled to write an article to remind the top management of GM to reflect on it......

Well?

While pondering how to write this article while walking forward casually, Richard Anderson suddenly found a strange booth in front of him, the area of this booth is not large, just over 100 square meters, compared with General Motors, Ford's booth of three or four hundred square meters, this booth is too small and exquisite. Anderson was amazed by the booth's base color and their logo: the entire booth was in a dark black background, while their logo was an oval with a slanted capital letter L......

Whether it is the background color or the logo, it gives people a sense of simplicity and high-end, atmosphere.

As the editor-in-chief of "Car and Driver", Richard Anderson is certainly no stranger to this logo, and he subconsciously muttered in his head: Oh, this is the Lexus booth that Fernandez did.

Jack Welch's ability is really outstanding, he even helped Lexus, which has only one car, a new car and not even a market, to get the sixth booth in the main venue, which is not the best, but diagonally opposite is the booth of Lincoln, a high-end luxury brand of Ford Motor, which is enough to prove that this position is B.

Richard Anderson's interest was aroused by the B-cell layout of the entire booth, and he did not hesitate, and immediately turned around and squeezed towards the Lexus booth, but before he could squeeze through, he was attracted by a commercial that was playing on the Lexus booth, or rather a promotional video:

A female engineer in a white lab coat with a thin gold-rimmed glasses on the bridge of her nose, full of intellectual temperament...... Or a female researcher, in short, anything, with medical rubber gloves in her hands, and a huge champagne in her hand, pouring champagne into a tall champagne glass.

Richard Anderson subconsciously counted the number of champagne glasses, well, 15...... But what is she going to do? Or rather, what is Lexus trying to express with this ad?

The next moment, the female engineer put up a pyramid of champagne glasses on the 15 champagne glasses filled with champagne in a "54321" arrangement on their Lexus limousine, codenamed "LS......

Looking at the commercial, Richard Anderson couldn't help but laugh: stupid!

Fernandez Chen was stupid enough to find such a stupid advertising agency and shoot such a stupid advertisement! What does that mean? Is the hood of their Lexus LS flat enough?

I don't know what to do!

But the next moment, Richard Anderson's eyes widened: "Damn!

Richard Anderson's eyes were still wide, and the melon eaters who were visiting the Lexus booth were shouting in unison......

"Vako!"

"God, what the hell is this?"

"How is this possible!"

......

The crowd exclaimed.

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PS: Sorry brothers, please wait a few minutes.

Richard Anderson's interest was aroused by the B-cell layout of the entire booth, and he did not hesitate, and immediately turned around and squeezed towards the Lexus booth, but before he could squeeze through, he was attracted by a commercial that was playing on the Lexus booth, or rather a promotional video:

A female engineer in a white lab coat with a thin gold-rimmed glasses on the bridge of her nose, full of intellectual temperament...... Or a female researcher, in short, anything, with medical rubber gloves in her hands, and a huge champagne in her hand, pouring champagne into a tall champagne glass.

Richard Anderson subconsciously counted the number of champagne glasses, well, 15...... But what is she going to do? Or rather, what is Lexus trying to express with this ad?

The next moment, the female engineer put up a pyramid of champagne glasses on the 15 champagne glasses filled with champagne in a "54321" arrangement on their Lexus limousine, codenamed "LS......

Looking at the commercial, Richard Anderson couldn't help but laugh: stupid!

Fernandez Chen was stupid enough to find such a stupid advertising agency and shoot such a stupid advertisement! What does that mean? Is the hood of their Lexus LS flat enough?

I don't know what to do!