In addition to the tea egg god meal, the boutique Suiyuan banquet caused a violent response in the market after the launch of the core store.

Without any popular elements, mixed with rich cultural heritage, historical precipitation and alluring mystery, it is wildly sought after in the high-end market.

In the flagship stores of first-tier cities such as Yunhai, Yanjing, Shenzhou, and Yuezhou, the price of a table of boutique banquets is as high as 12,888 yuan.

With such an astonishing price, there is still an endless stream of reservation orders, and there is no worry about sales at all.

Coupled with the arrival of New Year's Day and the extremely in-demand Chinese New Year's Eve dinner, the boutique banquet will become the best-selling banquet of the year.

Just like the price of Moutai is particularly high, and young people hardly drink baijiu nowadays.

But when you reach a certain age, after you have life experience and experience, you will still feel that Moutai is worth drinking.

Although the garden banquet is expensive, people who love food or pursue grade are still willing to spend this money.

Buy only the expensive ones, not the right ones.

The marketing strategy of price discrimination is a common technique in the catering industry.

Huaixiang Group's recent performance in the industry is very eye-catching, and it has completely walked out of the bad news of Tao Nanfang's serious surgery.

It has dealt with internal troubles and opened up the external market, showing vigorous momentum.

Several industry magazines in the catering industry are publishing news about Huaixiang Group, and for a while, Huaixiang Group has become a popular candidate for the King of Chef competition.

So much so that competitors have to be treated with caution!

At the high-level meeting of Shujue Group, Chairman Zheng Shicheng held the data handed in by the Strategy Department in his hand, and his face was pale.

Since last month, Huaixiang Group has suddenly begun to exert its strength, surpassing itself in performance for two consecutive months.

Although the performance of Shujue Group has not declined, but the growth rate of the opponent is too fast, he still has to find the reason.

As a listed company, you must not only care about whether your performance grows, but also pay attention to your ranking in the industry!

If the performance is the first and the financial report is released, the securities market will react immediately, and the stock price will immediately rise wildly.

It's the end of the year now, and every industry is sprinting, and getting this bad news makes Zheng Shicheng feel extremely heavy.

Shujue Group is a catering group based on Bashu cuisine, and Huaixiang Group is a comparable opponent.

Its restaurants are composed of hot pot chains, Bashu specialty restaurants, and hotel chains, which have been ranked first in the industry for many times since five years ago.

However, this year's No. 1 position is in jeopardy, and it is also in the context of a large increase in chain stores this year, which makes Zheng Shicheng feel bad.

Xu Hexiang was seriously ill in Huaixiang Restaurant, which led to the rumors of Huaixiang Group, and then used Tao Xinchen as the last straw that crushed Huaixiang Group.

No one expected that the plan would be a complete failure.

Xu Hexiang cleared up the rumors for Huaixiang Group.

As for Tao Xinchen, who was bought to become an ally, he was also directly taken down by Tao Nanfang.

Huaixiang Group's stock price first played a triumphant song, and the terminal performance also soared all the way.

Who would have thought that Huaixiang Group could show such a strong momentum?

A few months earlier, he almost fell apart because Tao Nanfang was seriously ill.

"Why Huaixiang Group's performance has soared in the past two months, you must come up with a reasonable answer, otherwise after the meeting is over, I will immediately go to the financial side to settle the account and leave!"

Zheng Shicheng often presents himself as a Confucian businessman, and rarely says such heavy words.

"Mr. Zheng, Huaixiang Group's performance growth is strange, they reduced the speed of opening new stores last year, but the performance of a single store has suddenly soared, which may be related to the optimization of internal management!"

"You didn't say that. I want to find a specific method, what aspect of optimization do you say internal management optimization?" Zheng Shicheng asked rhetorically.

"This ......," the executive vice president said with a little regret.

When the boss is angry, he should wait and see what happens.

He had an idea: "They selected the chef team and selected the core chef backbone, which is the biggest initiative in the second half of the year." ”

Zheng Shicheng nodded, "Your conclusion is quite interesting. But obviously not the right answer! We are also doing internal selection for the King Chef Competition, and we have also selected a group of outstanding talents, but what about the performance?

His gaze swept to Chef Liu Da.

Liu Da is not very old, only 48 years old this year, and he is the top master of Chinese national cuisine, not only proficient in Bashu cuisine, but also proficient in the other seven cuisines.

As a chef, it's unusual to be able to attend a high-level meeting of a restaurant group.

He relied on his own strength to sit firmly in the Shujue Group.

Liu Da is extremely important to Shujue Group, and once he leaves, there will definitely be people who are willing to partner with him.

Because Liu Da has a strong appeal in the catering industry, there will be no loss when cooperating with him. Therefore, Liu Da's status is transcendent, even if the chairman talks to Liu Da, he must maintain a little leeway.

Liu Da knew that Zheng Shicheng was waiting for him to express his opinion.

The chain speed of restaurants is growing at a high speed, but the scale of performance is far behind competitors, which means that the terminal competitiveness is declining!

There is a problem with the value and positioning of the dishes pushed.

Liu Da looked around, and when it was quiet, his voice was unique, feminine and sharp.

Within two months, Huaixiang Group successfully launched a number of popular products in the terminal, such as the weight loss god meal and the tea egg god meal, and even on the basis of the tea egg god meal, it also derived a boutique banquet - Suiyuan banquet, which has achieved a good response in the market. ”

Zheng Shicheng's eyes lit up, "Since we have found the problem, how should we deal with it?"

Liu Da shook his head, "I can't deal with it head-on!"

The rest of the senior management talents began to exchange words one after another.

Liu Da dared to talk to Zheng Shicheng like this, and if he was someone else, he was directly dismissed on the spot.

Zheng Shicheng felt that he couldn't hold his face, and his finger clicked on the table, "Chef Liu, you're too negative, aren't you?"

Liu Da took a sip of tea and patiently explained: "Huainan cuisine is originally more high-end than Bashu cuisine, and the consumption power of the market is stronger.

To put it simply, Huaixiang Group is aimed at high-end catering, while we are targeting more down-to-earth mass catering.

Although Huaixiang Group has performed well in a short period of time, the period of customer weariness of banquets will soon come, and unless they can continue to innovate, it is only a matter of time before their performance declines.

Of course, we can't sit back and launch a number of new dishes in the near future!"

Zheng Shicheng was satisfied with Liu Da's answer, and said in a deep voice: "Then please leave it to you!"

Liu Da smiled slightly, everything was under control.

After the meeting, Liu Da returned to his exclusive office, although he didn't come often, but the inside was very clean.

The cabinet is full of all kinds of certificates and trophies, all of which are many honors won by Liu Da who has participated in the work for 30 years by relying on his exquisite cooking skills.

The certificate placed at the top is the proof of winning the Global King of Chef Competition, which has a high gold content, and no more than five people have won this honor in the country.

In addition, it is a group photo of Liu Da and big names from all walks of life, including real estate tycoons, venture capital experts and entertainment stars.

Liu Da sat in his position and dialed the phone from far away Qiongjin.

Contact a disciple of Qiong Jin, who is arranged at the headquarters of Huaixiang Group.

Or rather, a chess piece.

As early as a few weeks ago, this disciple had mentioned a piece of information that Liu Da didn't care about at the time, and now it seems that he was negligent.

"Master, what's the matter?" Dong Yu hurriedly answered the phone.

"Last time you mentioned a person who is very talented in cooking! He won the first place in the final stage of Huaixiang Group, and he is also the founder of the Diet Meal and the Tea Egg Meal?" Liu Da said in a deep voice.

"That's right, his name is Qiao Zhi. Dong Yu also had mixed feelings in his heart, and when he saw Qiao Zhi's extraordinary strength, he gave him a free order.

Later, I thought that he ran a canteen, so I didn't continue to pay attention, but I didn't expect Qiao Zhi to be a blockbuster in the internal competition.

By the time it was reported to the above, it seemed too late.

Dong Yu was arranged by Shujue Group to run a restaurant in Qiongjin, not to make money, but more to conduct business exploration.

Dong Yu will deliberately contact Tao Ruxue, just because he knew in advance that she was the daughter of Huaixiang Group.

Before Tao Ruxue announced her marriage, Dong Yu even thought about whether she could successfully pursue Tao Ruxue and become the fast son-in-law of Huaixiang Group.

Dong Yu's economic conditions are naturally not worthy of Tao Ruxue, but with the economic support of Shujue Group behind him, he is still very confident.

Business warfare, that's it, do everything, in order to limit competitors, anything can be done.

"Find Qiao Zhi and see if you can use it for yourself!" Liu Da said slowly.

Since Qiao Zhi is the key to the resurrection of the Huaixiang Group, it is better to dig him up directly.

"He is Tao Nanfang's son-in-law, I'm afraid it's difficult. Dong Yu's face was embarrassed.

"There is nothing difficult in the world, but I am afraid of those who have a heart. Even the old rivers and lakes like Tao Xinchen can give birth to different hearts because of profit. Qiao Zhi is just a young man, as long as he is given enough benefits, he can definitely be allowed to consider whether to join us. Liu Da said confidently.

Ask for money for money, ask for women for women.

As long as you can afford to play enough chips, you can impress your opponent.

If neither money nor women care, then get rid of it quickly.

Dong Yu was jealous, but he still promised, "I'll try to contact him first." ”

Liu Da reminded: "Everyone has desires, and immortals also have mortal hearts. You first investigate him in detail, and then find the flaw and take it down in one fell swoop. ”

"It's nothing more than money, power, and wealth. Dong Yu said.

"Take him down, and you'll do a great job. Liu Da promised.

Hanging up Master's phone, Dong Yu's eyes were full of resentment.

Liu Da has seven personal disciples, because Dong Yu's cooking skills are average and his talent is average, he can only be regarded as Liu Da's registered disciple.

Dong Yu is taking a shortcut to the south, or a crooked way.

People can't help themselves in the rivers and lakes.

A rich life, a glamorous identity, it is difficult for him to give up,

Dong Yu flipped out Qiao Zhi's Weibo from his mobile phone.

He would look at the updates every day, not to learn, but to study him.

I envy Qiao Zhi, in the eyes of others, it can be said that it is a double harvest of career and love.

career is secondary, especially marrying Tao Ruxue, which makes him crazy.

Tao Ruxue was supposed to belong to herself.

snatched Tao Ruxue and took away the Huaixiang Group, which is unforgivable.

Envy and jealousy are often the difference between one thought!