Chapter 291: Profiteering Industry
When he came to the outside of the factory, Xia Yu did not go in, but first walked to the window and quietly observed.
Ma Tengdong didn't bother, and stood quietly behind Xia Yu.
After two minutes, Xia Yu commented with a smile: "Not bad! Let's go in and have a look!"
"Boss, please follow me!"
After Ma Tengdong finished speaking, he took Xia Yu into the factory, and after a while, the person in charge of the toy factory also came out, respectfully greeted Xia Yu and Ma Tengdong, and then led Xia Yu and others to the assembly line.
The arrival of Xia Yu and his entourage naturally attracted the attention of the surrounding employees.
The boss, the general manager of the company, and the person in charge of the toy factory, all three heads came, and almost all the workers worked more seriously.
Along the way, look here, look there, Xia Yu also saw many familiar faces, it was his relatives and neighbors.
It's just that they know that Xia Yu's identity is different, and Ma Tengdong and the person in charge of the toy factory are also there, so although they are very excited after seeing Xia Yu, they don't dare to take the initiative to say hello, they can only smile, Xia Yu almost nods.
Even occasionally met relatives who had a good relationship with the family before, and he would stop and say a few words.
Suddenly, Xia Yu walked to the place where the final product was produced, and he picked up a yellow Pikachu plush toy and observed.
After observing, he randomly picked up a few other plush toys and observed and pulled.
After a while, Xia Yu nodded with satisfaction and said, "The workmanship is okay, there is no shoddy workmanship." ”
"Boss, I uphold your requirements, put quality first, and in order to remind the staff, I also have people hang a sign on the wall, you see, there it is!"
Ma Tengdong explained with a smile, and then pointed his finger in one direction.
Xia Yu followed his point, and sure enough, a row of slogans were hung on the wall, with eight big characters on it: "Keep improving, quality first".
"It is necessary to have such strict requirements in order to make the enterprise bigger and stronger!"
Xia Yu commented, and Ma Tengdong and the person in charge of the toy factory nodded again and again.
"I see that this piece is all for the production of plush toys, and the production of other peripheral products is separated?"
looked around and found that it was all the process of producing plush toys, and did not see other peripheral products such as stickers, posters, plastic toys, peripheral stationery and so on, Xia Yu looked at Ma Tengdong and asked.
"Yes, they are all divided, because the dust in the plush toy production workshop is relatively large, and some products with high air quality requirements cannot be produced, and in order to facilitate management and production, the peripheral products are put in different workshops according to different types. ”
Ma Tengdong glanced at the person in charge of the toy factory, and the person in charge of the toy factory immediately explained.
"You lead the way in front. ”
Then, Xia Yu went to see the production of other and peripheral products, and after walking around, Xia Yu was relieved about the production of products.
The slogan hanging on the wall was indeed not a formalism of expression, but was implemented in the production process and did not disappoint him.
"Where's the warehouse?"
After checking the production line, Xia Yu asked again.
"The warehouse is in the innermost part of the factory, boss, please follow me!"
After the person in charge of the toy factory finished speaking, he took Xia Yu and others to the warehouse.
Seeing the neatly stacked peripheral products, Xia Yu made an estimate based on the size of the store, it is definitely more than enough to fill ten flagship stores, and now the toy factory is still in production, so it is impossible to be out of stock, what should be worried is whether it can be sold, whether there will be a backlog of goods.
"Tengdong, when the surrounding flagship store opens, you can engage in some activities, such as buying comics lottery, prize knowledge quizzes and a series of activities, which can not only make the store famous, but also mature the peripheral product market, increase sales, and most importantly, increase readers' sense of belonging to our "Bosom Friend" and the surrounding flagship store, which has many benefits!"
"While it hasn't opened yet, and there's still a certain amount of time, you make a detailed plan, make it as exciting as possible, and show it to me when it's done. ”
Xia Yu felt it and said.
Ma Tengdong nodded solemnly and responded: "Okay boss, I wrote it down!"
"By the way, boss, the workshop for the production and research of the Rubik's Cube is also here, do you want to take a look?"
As he walked out of the warehouse, Ma Tengdong reminded.
Xia Yu raised his eyebrows slightly, and said with interest: "You take me to have a look." ”
The Rubik's Cube is a gold mine, the sooner it is made, the faster it will make money, and it is Xia Yu who will benefit, he must be careful.
In the process of walking, Ma Tengdong made a brief introduction, so that Xia Yu had a general impression of the progress of the Rubik's Cube.
"Boss, after you sent the drawings back, I immediately sent someone to register the patent according to your request, I found someone to help, and now the patent certificates of Xiangjiang and Aomen have come down. ”
"For other international patents, I have also entrusted them to a professional patent registration company, and sent people to follow the progress at any time, and strive to do it as quickly as possible!"
"Well, well done! In the future, we must also have this awareness, especially when we are engaged in comics now, the importance of intellectual property rights must be put in the first place, and all kinds of patents for comics have been applied?"
Xia Yu was very satisfied with Ma Tengdong's attention to attitude, and then asked.
"Hong Kong and Macao have applied for it, island countries and Taiwan provinces and Southeast Asia are also fast, as for other countries in the world, I also sent a special team to apply for patents, because it is an intellectual property patent, the definition procedure is simpler, and it will definitely be done before the opening of the surrounding flagship stores!"
Ma Tengdong explained in detail.
"That's good!"
"You go on!"
Xia Yu nodded with satisfaction.
"For the manufacture and research of the Rubik's Cube, I also went to various universities in Xiangjiang according to your instructions and asked professors or teachers majoring in architecture and engineering to do research on the subject, and under your prompting, the third-order Rubik's Cube was also studied, and a sample was made three days ago. ”
"Now the third-order Rubik's Cube is inside. ”
Ma Tengdong was talking, a group of people had already walked to the door of the Rubik's Cube production and research workshop, Ma Tengdong pushed open the door and took Xia Yu and the others in.
"Boss, this is Professor Liu Fangliu, a professor at the School of Architecture and Engineering of Xiangjiang University, who is now in charge of a series of research on the Rubik's Cube. ”
"Professor Liu, this is my boss, surnamed Xia!"
After entering, Ma Tengdong pointed to an old man wearing glasses and introduced him to Xia Yu.
Xia Yu glanced at the familiar third-order Rubik's Cube on the table, he returned his attention to the old man, and stretched out his hand with a smile: "Professor Liu, hello, I'm Xia Yu." ”
"Xia Sheng, I know you, it's nice to meet you!"
Liu Fang shook hands with Xia Yu with a peaceful smile, although his posture was a little old-fashioned, but Xia Yu didn't care, if the university professor seemed too sleek and sophisticated, he would still doubt his professional ability!
Like Liu Fang now, at least he is more at ease, and he has the temperament that a scholar should have.
"This is a third-order Rubik's Cube, right? Is it a finished product?"
Xia Yu picked up the Rubik's Cube on the table and asked knowingly.
"Yes!"
Liu Fang said simply, and just as he wanted to go on, he saw Xia Yu skillfully twisting the third-order Rubik's Cube, and in less than a minute, the scrambled Rubik's Cube was restored to the same color on the six sides.
Liu Fang raised his eyes, looked at Xia Yu with some surprise, and sighed: "Xia Sheng, it seems that your logical thinking is very strong, and you can restore it in such a short time." ”
"Yes, boss, you are so powerful, it took me half an hour to restore the Rubik's Cube. ”
Ma Tengdong was also shocked, thinking of his previous process of twisting the Rubik's Cube, he knew the difficulty of this, and couldn't help but sigh.
"Haha!"
Xia Yu smiled, but didn't explain, could he still say that it took a minute or because he was rusty?
"Can it be mass-produced now, and if so, how much can the cost be controlled?"
Xia Yu put down the Rubik's Cube and asked.
"I have made the assembly line production plan, the material can be made of ordinary plastic, and the other costs have to be asked by Manager Ma. ”
Hearing this question, Liu Fang finished saying what he knew, and then subconsciously looked at Ma Tengdong, he is a scholar, he really doesn't understand this kind of cost, he only needs to be responsible for research.
Ma Tengdong immediately said: "Boss, mass production, the cost of a single Rubik's cube can be compressed to 0.2 Hong Kong dollars. ”
When Xia Yu heard this, his brows first frowned, and then he stretched out and said: "This cost is okay, but it can only be regarded as low-end." ”
"Then use other materials to make the high-end Rubik's Cube, although the high-end market is not as broad as the low-end market, but a mature market, the high-end is essential. ”
"Professor Liu, you have to work hard to select suitable materials to make mid-to-high-end products. ”
Xia Yu said to Liu Fang.
"No problem, it can be done in a few days with a different material. ”
Liu Fang replied without any hesitation.
"By the way, Professor Liu, the third-order Rubik's Cube has been studied, but the fourth-order, fifth-order and a series of Rubik's Cube in the back have not been studied, so I have to ask you!"
Xia Yu thought of the mid-to-high-end Rubik's Cube, and then thought of the advanced version of the Rubik's Cube, and said to Liu Fang.
"Willing to help!"
Liu Fang said with a smile.
He will agree to Ma Tengdong's invitation to do research, and he also has a strong interest in the Rubik's Cube, he is full of curiosity and curiosity for the Rubik's Cube, which is full of architectural wisdom, and the greatest pleasure of a scholar is to do research that interests him.
Now even if Xia Yu doesn't let him do it, he will take the initiative to study it below, not to mention that he has accepted a high-paying hire now, how can he not be willing?
Then, Xia Yu stayed in the toy factory for a while, and after encouraging the person in charge of the toy factory, he left with Ma Tengdong.
On the car back, Xia Yu said to Ma Tengdong beside him: "Tengdong, how much do you think the price of the low-end Rubik's Cube is appropriate?"
"Boss, our cost is 0.2 Hong Kong dollars a piece, I think the wholesale price can be set at 0.8 Hong Kong dollars, and the retail price is set at 1.5 Hong Kong dollars. ”
Ma Tengdong thought about it and said, 3 times the gross profit, in his opinion, is already okay.
Hearing Ma Tengdong say this, Xia Yu smiled and shook his head, knowing that Ma Tengdong had not yet realized the importance of the Rubik's Cube.
It's understandable that it's not enough, after all, Ma Tengdong is not like him, who knows the popularity of the Rubik's Cube in later generations.
He also stopped selling Guanzi, and said: "I think 5 Hong Kong dollars is appropriate, as long as the marketing is done well, in the name of educational toys, this price must be able to sell." ”
Without waiting for Ma Tengdong to speak, Xia Yu explained in detail.
"The Rubik's Cube can be sold together in the surrounding flagship stores in the early stage, and the Rubik's Cube can be inserted into the comic plot, with only one purpose, that is, to form a concept in the minds of readers and customers, playing the Rubik's Cube can activate the brain, and the Rubik's Cube is a puzzle toy, then it will definitely be successful!"
Ma Tengdong stared roundly, his eyes were full of shock, the more he thought about it, the more he felt reasonable, and said happily: "Boss, don't worry, I know what to do!"
For the educational psychology of parents for their children, as long as they form the concept that the Rubik's Cube is beneficial to the intellectual growth of children, let alone 5 Hong Kong dollars, even if it is 50 Hong Kong dollars, they still grit their teeth and buy!
However, even if it is 5 Hong Kong dollars, compared to the cost of 0.2 Hong Kong dollars, it is 25 times the profit, which is definitely a huge profit among the windfall profits.
Of course, only if the Rubik's Cube can be sold!
Before Xia Yu said the marketing plan, Ma Tengdong may not have confidence, but now that he has the boss as a guiding light, Ma Tengdong deliberately patted his chest and said, 5 Hong Kong dollars a piece, it will definitely sell!
"It seems that the Rubik's Cube will be a huge source of wealth, and I have to think about it!"
Ma Tengdong secretly reminded himself in his heart.