If you say, in the matter of Ning Weimin forcing Zhang Shihui to learn a foreign language.

More or less made Zhang Shihui suspicious, and inevitably complained to him behind his back, and had some musty words about the foundation of the friendship between the two.

Soon, due to changes in the social situation and the need to accumulate wealth.

When Ning Weimin took the initiative to teach Zhang Shihui some exclusive know-how in retail, he successfully made up for all this.

even won Zhang Shihui's heartfelt welcome and respect.

Zhang Shihui felt that he had benefited a lot, but he was also a little embarrassed, and thanked his eight-generation ancestors behind his back.

After the Spring Festival, there have been obvious changes in people's demand for goods and before the holiday.

The main reason is that the demand for high-end tobacco and liquor, which was once hot before the Spring Festival, began to plummet.

It is the same for both the people of the capital and the tourists who have returned from all over the world.

Because of the arrival of the Spring Festival, everyone basically has enough "reserve grain".

Even if people from other places come to the capital on business and need to "worship the Buddha", they often come "with their own dry food".

No one has gone to the capital to catch tobacco and alcohol again.

This led to the fact that for a period of time, Ning Weimin and Zhang Shihui were almost unprofitable in tobacco and alcohol, and they couldn't make any money.

As for home appliances,Although the demand for color TVs has not cooled down at all,On the contrary, there is a trend of intensification。

However, because the amount of money involved is too large, the establishment of trust between the two parties and the agreement on the transaction amount require a repeated see-saw process.

A deal is not so easy to negotiate either.

As a result, the sales performance in February was not very good, and it did not get off to a good start, which made people a little panicked.

If you don't open after the holiday, you can't make money, so who can't be in a hurry?

But fortunately, at this time, Casio electronic watches became popular nationwide.

Soon filled the sales gap of Shangning Weimin and Zhang Shihui and became their new source of profits.

And when it comes to this, I am afraid it is thanks to the release of a Japanese series of cartoons at the end of last year - "Astro Boy", which was first introduced by the national China Television Television.

This 52-episode anime tells the story of Astro Boy, a little robot, who fights against evil forces in a futuristic world.

With a bizarre plot, bold fantasies, the cartoon caused a huge sensation.

It has not only attracted the attention of mainland children, but also won the love of many young people.

But it is worth mentioning that this cartoon was not directly introduced to the mainland at the beginning, and its essence is actually a patch advertisement.

As early as 1979, the Japanese electronics brand "Casio", which had just entered the mainland market of China for a short time, had already taken the well-known animation image "Astro Boy" in Japan as its image ambassador.

In December 1980, "Casio" proposed to the national China Television station that it wanted to give "Astro Boy" to the TV station for free.

The proviso is that it requires that advertisements for Casio's products be bundled.

Our TV station was able to introduce this cartoon without spending a penny.

Thinking that he had made a lot of money and saved foreign exchange for the country, he readily agreed.

But in fact, it was the devilish Japanese businessmen who had already been popular in foreign countries in this way.

cleverly occupies the most authoritative TV station in our country to advertise for itself, and the cost is extremely low.

As for the actual effect of this kind of advertising, it is undoubtedly good.

In fact, just after a few episodes of the cartoon aired.

Every day, more than 700 consumers come to the Beijing Department Store to inquire about Casio electronic watches.

However, at this time, Japanese businessmen still have a very unique style of advertising.

First, they adopted the method of group army operations, with more than a dozen enterprises appearing at the same time, and large manufacturers doing their best to bomb in turn.

The second is to establish a corporate image, regardless of whether there are products on the market, or the products are not in place.

Make publicity first to create momentum, so that customers have a preconceived idea in their minds.

So when they advertise, most of the products are not available in the market.

This can be regarded as a game of hunger marketing.

In this way, from the start of the cartoon, to the whole month after that.

Consumers who want to buy have been completely mobilized to shop.

After the Spring Festival, this effect continues to expand.

Almost all the youth and teenagers of the country regard getting a Casio watch as a dream.

But even at this time, domestic customers are looking forward to it.

Casio has still not been able to release products in large quantities, and their products can be seen in two channels throughout the capital.

One is the Friendship Store, which serves as an official channel.

The second is those parallel goods from the port city that have been poured from the city of flowers through underground channels, as well as the fakes made and modified by the port city.

Such a situation, of course, is both beneficial and unfavorable for Ning Weimin and Zhang Shihui.

On the plus side, the more limited the supply channels, the easier Casio watches will of course sell.

The more likely they are to make excess profits.

But the key problem is that the official price of a watch is more than 100 yuan, which is not cheaper than a mechanical watch.

and the price of smuggled goods of tens of yuan, that is simply a world of difference.

It's easy to sell without the customer understanding the price gap.

But the problem is that once customers are in places like Wangfujing, Xidan, and Dashilar, they encounter dealers who sell electronic watches on the street.

After the customer comes back, they often don't do it, and many people refuse to be wronged and want to return the goods.

Once this kind of thing happens, it will naturally make Zhang Shihui, who is in charge of sales, anxious and disgusted.

There is no other way, in order not to make a big problem, he has to communicate with the customer and explain the specific situation.

He will say that the official things are of guaranteed quality and have after-sales service.

And those things sold on the street, many of them are of very poor quality rags.

It might be fine for two months, but after that, the eight achievements came to a problem.

In fact, it is also true, the Casio electronic watch in the Friendship Store.

Like the first swordfish that has survived for forty years—

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They are all classic products with good quality, stable life, and 100-meter water resistance.

Compared with those shoddy products on the street that are only similar in appearance, there is a fundamental difference in product performance.

Like once, Zhang Shihui met a difficult customer who was unrelenting, and he couldn't believe it.

So in anger, Zhang Shihui simply dragged the customer to the street to buy a cheap electronic watch.

As a result, the immersion test was carried out in front of the customer.

Sure enough, you get what you pay for.

The cheap electronic watch is thrown into the basin and it is immediately gone, and the one bought in the store is gone.

Now the customer is convinced, and no longer asks for returns.

But if you want to count the loss of 30 yuan to buy fakes, Zhang Shihui is equivalent to not making any money, and she is angry in vain.

Therefore, it is particularly important to convince customers of communication methods and capabilities.

After all, you can't play such a game every time, and talk by throwing money and playing water.

That's too costly, and it's really a stupid thing to cheapen those street vendors

So Ning Weimin also had to help Zhang Shihui make up for the class.

He intends to use his experience in the market.

Try our best to help Zhang Shihui reduce the burden of communication with customers and increase communication efficiency.