569 A fist in the air

After the establishment of Beijing Xiaozhi Technology Co., Ltd., Wang Yufei adopted a free-range attitude towards Xiaozhi.

In addition to routine maintenance every day, he will pay attention to the activity status of Xiaozhi's database, basically he is no longer having any more in-depth conversations with Xiaozhi.

There are many reasons for this.

For example, to really understand the idea of an intelligent being, it is not only necessary to see what he says, but also how he actually does it.

The deep-seated reason is that in addition to some key issues, Ash can have a certain amount of thought.

When the child grows up, he obviously doesn't like to chat with his elders very much, and there is no point in forcing an awkward conversation.

Not to mention that now Ash has a good reason to refuse to chat.

It needs to design intelligent search algorithms, and it also needs to conduct various simulation tests.

The essence of search engines is to help human beings efficiently obtain the information they are interested in, so as to provide a more perfect network environment.

However, in view of the profit needs of manufacturers, it is also necessary to insert advertisements in a more conspicuous position, and settle advertising fees with advertisers through user clicks to obtain revenue. This is also the main source of profit for search engine products, and it is also the reason why Wandu is the most criticized.

For manufacturers to survive, it is understandable that they must insert ads. After all, the cost of server construction, maintenance, and bandwidth rental for search engines is not cheap, especially to serve countless unspecified users, and the number of connections to a successful search engine IIS is often frightening, and the time is not necessarily too fixed.

But as long as money is given, it is a matter of opinion whether it is appropriate to let the quasi-scammer advertisements that play the side ball also appear in the most eye-catching position.

Therefore, in order for the company to make a profit, advertising must be played, but the degree must be mastered. At the same time, the most fundamental thing is to be familiar with the customer's search habits, and after entering keywords, you must capture the content that the customer is really interested in and present it as quickly as possible.

This is provided that the content is legally compliant.

Wang Yufei didn't explain these things to Xiao Zhi, because he knew this kind of purely regular things, and Xiao Zhi could even understand them more deeply than him.

And Xiaozhi Technology also has no profit requirements, so there are not too many requirements for advertising profitability. As long as it can cover the cost of the server, it is sufficient.

Of course, Xiaozhi Technology itself does not have a business department, so it is naturally impossible to receive advertisements. But this is not a difficult thing for the entire Yuxin Technology, and after the search engine comes out, the business about advertising can be directly thrown to Changxiang Technology.

In fact, if Wandu is willing to cooperate, it is the most perfect.

After all, even if Changxiang Technology wants to build a search engine advertising and marketing system, it takes a certain amount of energy, but Wandu is different, it has a mature system, and it only needs to reformulate the rules, and after a short period of discomfort, it can run perfectly immediately.

Especially when the performance requirements are not high, Wandu's sales system can definitely complete this task very easily.

But Wang Yufei feels that it is not difficult to rebuild an advertising and marketing system for Changxiang Technology.

After all, Ge Lingyue also spared no effort in mining the profits of the Xin system.

National idols, entertainment translators and other software have introduced a lot of advertisements, and Wang Yufei has also paid a little attention to this part. Basically, movies that are going to be released in theaters now, whether they are domestic or blockbusters imported from abroad, or Internet universities, idol dramas, etc., will buy advertising space on entertainment translation machines.

Even Ge Lingyue has expanded the advertising business to various variety shows. Several popular variety shows recently, without exception, have a place in the opening screen advertising space on the entertainment translation machine.

For these open source projects, Wang Yufei also has a happy attitude.

After all, there is pressure to make a profit.

And as it stands, users are not averse to these ads.

In particular, the variety shows on the virtual idols in some national idols or the commercial movies they starred in have attracted countless fans to support them in the special advertising columns of the entertainment translation machine.

Yes, the embedded advertising system inside the Xin system is also very distinctive.

If you want to advertise on the Xin system, you also need to use your brains, the advertising is too poor, or there are no bright people to shoot, basically there is no chance of exposure, just spending money in vain.

Because whether it is a national idol or an entertainment translator, if you want to advertise, you first need to pay, and then throw it directly into an advertising area in the system. Pushed by intelligent algorithms to people who may be interested. This process cannot be intervened by humans, and the system automatically assigns recommendations.

Of course, only users can see the push when they click on the advertising column.

The initial attraction of users to click into the advertising column was to watch the advertisements to randomly get membership renewal coupons, as well as gifts such as gifts around national idols.

Then the operation is coming, and every member of the Xin system has the right to score these ads after watching them. In addition to scoring, users can also send gifts and rewards to the maker if they feel that they have taken a good shot after watching the advertisement, and they can also give gifts and rewards to the producers.

It's just that whether it's a gift, a reward, or throwing eggs or smashing tomatoes, a small part of these props can be obtained through the sign-in lottery, but most of them still need to be purchased.

When Wang Yufei first learned about this system, he was still puzzled, thinking that there are so many boring and rich people who watch advertisements and specialize in recharging to buy props?

But later Wang Yufei learned that there are really such boring and rich people in Huaxia, and there are quite a few of them, which can be seen from the internal financial statements of the Xin system. Xin system sells these props that can only be used in advertising columns, and the sales volume is very objective, once accounting for 20% of the overall income of Xin system.

The sassiest part is coming.

The advertising column also set up more than 10 awards for these ads, such as the Best Creative Award, the Most Popular Award, the Most Handsome Advertising Male Protagonist Award, the Most Beautiful Advertising Female Protagonist Award, the Stinky Tomato Award, the Rotten Egg Award, etc......

At the end of the month, the system will automatically announce these advertisements in the award-winning area of the advertising column through user ratings, props and other data, relying on the internal dynamic algorithm mechanism.

In addition, the best part of the ads can also get various built-in system recommendations, such as the opening screen recommendation pushed to the national idol software, the must-see advertising push of the entertainment translator, and so on.

And the most annoying thing is that only these award-winning advertisements will open user comments and barrage functions in the award-winning area for all users who watch the ads to complain.

It also weeds out advertisers who don't care about advertising.

You must know that it costs money to let the ad enter the platform of the Xin system, if the ad is featureless, it is unpopular, basically it can't turn over any waves, it is buried in the vast sea of advertising, and the system will give up after pushing it a few times.

Even active kryptonite is useless.

Because the Xin system has never publicized the algorithm distribution mechanism designed inside the advertising column, someone once experimented to spend 100,000 yuan to buy 100,000 rotten eggs at one time, and once voted for their own advertising, but in the end they failed to make it to the rotten egg advertising list, but were warned that there was a suspicion of brushing the list, and the advertisement may be removed from the shelves.

It's not that no one thought of hiring a water army to brush the list.

However, the account of Xin system is different from the account of other software, because of the brain-computer chip, everyone's account is directly bound to their identity and is unique.

After being judged by the system as a water army, the punishment measures of the system are very rich, rich enough to make the water army doubt life.

Therefore, all advertisements that can be on the list have a few brushes, even if it is the Rotten Egg Award or the Stinky Tomato Award, they all belong to the kind of people who really feel bad after watching it, which is not an exaggeration at all.

What's even more terrifying is that now the advertising column of the Xin system has cultivated a group of very loyal advertising viewing users, especially when the list is changed at the beginning of each month, the number of visits to the advertising column will surge, and the number of people who watch advertisements online at the same time during the peak period exceeds 100 million, and the average stay time of users is more than half an hour.

This is not an exaggeration, you must know that there are a total of 12 lists in the advertising column, and the top 10 on each list is 120 ads, the longest of these ads is three minutes, the shortest is 30 seconds, according to the calculation of 2 minutes per advertisement, 120 ads all need 240 minutes to watch, comparable to the market of a Hollywood blockbuster.

The most reassuring thing is the audit.

Most of the companies that can spend so much effort on advertising are relatively formal enterprises.

Moreover, the certification of enterprise advertising users is also relatively rigorous.

According to the feedback of Changxiang Technology, this advertising system has been tested in the Chinese market is very mature, and when the English version of the Xin system is launched around the world next week, it will be directly introduced into the system to meet people all over the world.

How to say it.

Wang Yufei felt quite impressed by this wave of operations of Changxiang Technology, which is also one of the reasons why he had the confidence to no longer pay attention to Wandu and hand over the Xiaozhi search engine advertising access business to Changxiang Technology in the future.

Although Wang Yufei did not specifically understand who designed this advertising system, he is still very relieved to be able to design such an advertising system, which not only allows users to take the initiative to watch advertisements, but also allows users to pay for advertising.

Wang Yufei also considered that if the search engine developed by Xiaozhi is really good, it will not smash the signboard of the Xin system, and it can also be linked with the advertising column of the Xin system in the future. This is a much higher starting point than other search engines.

......

Wang Yufei here has fully considered it, and Wandu has also started intensive rectification work.

Now for Wandu, there is no good way to rectify it except according to the rules Wang Yufei said.

Although he was very reluctant, after Li Wanhong learned about Wang Yufei's thoughts, he could only follow the rules, and he had to give his own rectification feedback beautifully.

After all, people have already released the wind, this is the basic plate that wants to win ten thousand degrees!

So now he not only has to rectify, but also has to completely follow the other party's rules, only in this way can the Xin system not catch even the slightest mistake. There is no reason to let Wandu's products be removed from the shelves, so as to take Wandu for himself in this way of trying to seize other people's industries and pouring a basin of dung.

If Wang Yufei still wants to forcibly occupy Wandu, then he will have to fight a lawsuit.

Of course, Dong Yuehui, the public relations manager, is an important person.

Let your sister come to the front station, find fault and then remove Wandu products, and then let your brother come forward, directly let yourself give up the management of Wandu, this is a serial move! If you really want to make trouble, you can't say that everyone will really fight a real gun.

Therefore, even if you give up temporary profits, Wandu's products must be re-shelved!

Fortunately, this adjustment has little to do with technology, it is mainly an adjustment of ideas, only need to clean up a part of the non-compliant shelves, make the advertising logo more obvious, and then launch a big brand protection policy, which should be about the same.

This is also the idea given by the management in the morning meeting.

Of course, there are bound to be side effects of this operation. For example, it will make those agents dissatisfied, after all, the more informal enterprises are willing to pay the higher the advertising fee, and each click is more valuable, but after all, this is only a pain, and only need to launch some preferential policies I believe can appease these agents.

If you want to blame, then you can only blame the requirements of the Xin system.

After experiencing a lot of winds and waves over the years, Li Wanhong really doesn't believe that Wandu will not be able to overcome this hurdle this time.

In the dead of night, Li Wanhong actually thought about what Wang Yufei was looking at Wandu, and why did he deliberately deal with Wandu? After all, the high-tech empire centered on Yuxin Technology had begun to take shape, and he really couldn't find a reason why Wandu Industry was necessary to fill a vacancy.

But thinking of Wang Yufei's personal requests, Li Wanhong temporarily put this idea aside.

What a war this is!

Therefore, even if Wandu's stock price was affected by this delisting incident, it really plummeted, falling by 17% in just three days before it stabilized again, but Li Wanhong couldn't care about it so much, and he put all his attention on the possible obstacles to Wandu's re-listing application.

People from all walks of life, especially the elite soldiers of the public relations department, have also been ready to fight, just waiting for the Xin system to dare to find faults, and immediately meet each other, so that people all over the world can take a good look at the ugly appearance of Yuxin Technology.

However, to his surprise, after the whole rectification plan was submitted, the next day Xin system gave a reply to pass the application, not only that, but the reply also said that because the Wandu rectification was particularly thorough, the Xin system triggered the reward mechanism for developers, and after the Wandu product was re-launched, it will receive a one-week incentive policy for the priority push of special display advertising space!

This is one of the best referrals within the Xin system, and it doesn't cost anything.

The moment he learned the news, Li Wanhong was not very good.

This feeling is like swinging out a fist full of strength, but it is directly empty, not to mention the discomfort......

So, what does the other party mean?