Chapter 478: Crisis Under Prosperity (Second Update)

Just when the first World Rubik's Cube Competition was in full swing, Jiuding Newspaper Company finally made a breakthrough after a long period of preparation.

"Fengyun Weekly" is finally out!

With the experience of organizing the "Economic Weekly", this time the preparation of the "Fengyun Weekly" is already familiar.

Although the types of news involved are different, the mode of managing operations is almost the same.

In this case, the first issue of "Fengyun Weekly" was of very high quality, and Xia Yu relieved himself after reading it and asked Yan Wenhan to let go of his hands and do it.

The first issue of "Fengyun Weekly" also adopted the marketing model of free delivery, which is a strategy of paying less and getting a big return in the case of high quality goods.

Tricks are not afraid of being old, but they are afraid that they will not be easy to use!

Throughout the ages, there are many examples of a trick eaten all over the world!

In the first issue, Fengyun Weekly gave away more than 2 million copies for free in a week, and the distribution was all over Asia.

With the million-selling "Fengyun Daily" as the foundation, plus the first issue of "Fengyun Weekly" gave out more than 2 million copies, by the time the second issue was officially charged, the total sales in a week reached 680,000 copies.

Although the conversion rate is not as high as the original "Economic Weekly", Yan Wenhan and Xia Yu are psychologically prepared.

After all, "Economic Weekly" is a magazine that can make people rich, and relatively speaking, "Fengyun Weekly" has higher political value and lower commercial value.

However, this sales result has satisfied Yan Wenhan and Xia Yu.

Yan Wenhan is also more confident, and while continuing to consolidate the sales of Fengyun Weekly, he will recruit people and continue to prepare for other magazines.

......

"Brother, are there all comic dolls in your company?"

On the way to the company, Xia Ming, who was sitting in the back seat, asked expectantly, and Yan Hong and Xia Xiaomei, who were next to him, also looked at Xia Yu who was the co-pilot, expecting his answer.

"There's a lot of furnishings, but it's more about creation, and it's almost there, so you can go in and see for yourself. ”

Xia Yu answered his brother's question with a smile.

This time, Xia Yu took his younger brothers and sisters to Jiuding Animation Co., Ltd. to satisfy their curiosity.

After a period of preparation, all the four major manga on "Bosom Friend" have started anime, and the anime production department is divided into four groups, which are to produce "Dragon Ball", "Douluo Continent", "One Piece" and "Pokemon".

"Dragon Ball" can cause a ratings frenzy every time it is broadcast, and the other three are not bad.

According to Ma Tengdong's report, after making six episodes of each anime, it began to be broadcast to Global TV.

"One Piece", "Douluo Continent" and "Pokemon" are scheduled to be broadcast on Thursday, Friday and Sunday nights, respectively, plus "Dragon Ball" on Saturday, which is equivalent to two new episodes of anime on four days a week.

No, after watching these three anime, Xia Ming and the others were completely fascinated, which also aroused their infinite curiosity, so they begged Xia Yu to take them to Jiuding Animation Co., Ltd.

"It's here, get off!"

Xia Yu took Sanxiao to get out of the car and walked to the company, and soon met Ma Tengdong who received the news.

"Hello chairman!"

"Hello young master, young lady!"

"This is Manager Ma!"

"Hello Manager Ma!"

...... After greeting each other, Ma Tengdong arranged for a person to take Sanxiao to visit, and then accompanied Xia Yu to the office, he had something important to report to the boss.

"How's it going these days?"

Xia Yu took a sip of tea and asked in a good mood.

Ma Tengdong couldn't help but smile and said: "Yes, the influence of anime is very great, the sales of "Bosom Friend" in Hong Kong and Macao were originally close to stable, but after the broadcast of the three anime of "One Piece", the sales increased by about 15%, and even the survey found that many people came to the store to find the journals that were previously released. ”

"Of course, the greater impact is the chain flagship stores around Manke's Home, and the daily sales in Hong Kong and Macao have directly doubled!"

In the end, Ma Tengdong's mood was still a little agitated.

Since Global TV has not been on the satellite, the programs broadcast by the TV station basically cover Xiangjiang, and at most they cover Aomen, so there is no way to do anything outside these two places.

So anime can't bless the Manke Home chain stores in other regions at all.

Fortunately, a number of TV stations have come to negotiate the introduction of "Dragon Ball", and a TV station in Indonesia and a TV station in Thailand have already been negotiated, and they are now being urgently translated, and I believe that they will soon be able to be broadcast by other TV stations.

At that time, the influence of "Dragon Ball" will explode and bring the sales of the merchandise of the anime house.

"Not bad!"

Xia Yu said appreciatively that he was happy for the development of Jiuding Animation Co., Ltd.

"By the way, now that "Bosom Friend" has been serialized for several months, isn't someone looking for the previous issue, and it's time to publish a single book. ”

Xia Yu proposed.

Generally, comics with great influence will have a single book, and compared with comic magazines, a single book is more profitable.

The comic is now serialized on "Bosom Friend", and then made into a commercial single book and sold for another money.

Moreover, commercial single books can also be divided into grades, such as ordinary editions, hardcover editions, collector's editions, etc., and the profits are higher than one another.

But for crazy two-dimensional enthusiasts, they are definitely willing to spend money to pay for a single line of collections.

Like in the previous life, the single book of the "Dragon Ball" manga has sold more than 360 million copies worldwide, and even if a copy sells for two yuan, it can sell for more than 700 million, not to mention that the price cannot be so low!

"Okay boss, I'll arrange someone to execute it right away. ”

Ma Tengdong nodded immediately as soon as his spirit perked up, and he was also looking forward to the sales of the single book to open up another source of revenue for the company.

......

Chiyoda-ku, Tokyo, an island country, where the Auga family is located, and the three core figures of the Soga family are brought together.

Ichiro Soga: The core figure of the Aiga family, who now manages Shueisha.

Kohei Soga: The patriarch of the Auga family, who now manages the Shogakan.

Sutaro Soga: The core figure of the Soga family, who now manages the Shirakusen Society.

That's right, three of the five major comic publishing houses in the island country today belong to the Soga family, that is to say, in today's island country comic industry, the Soga family is the leading boss!

All three publishing houses belong to the Hitotsubashi Group, which is also the largest publishing group in the island country, and its business is not limited to publishing manga.

The Hitotsubashi Group is mainly based on two major publishing houses, Shogakukan and Shueisha, and its name is derived from Hitotsubashi, Chiyoda-ku, Tokyo, where Shogakukan and Shueisha headquarters are located.

Shogakukan, which was founded by the Saga family, was originally mainly a publisher of study magazines, so the entertainment magazine department was separated and Shueisha was established.

It was only later that Shogakukan itself became involved in the entertainment publishing business, and now there is "Weekly Shonen Sunday", a magazine that sells more than 2.8 million copies a week in the island country, standing at the peak of the manga industry.

The same group, which also pursues a competitive strategy internally, Shueisha's "Weekly Shonen Jump" now sells about 2.5 million copies a week, ranking second among the island nation's manga magazines.

As for the other Shiraizuma, although it is also one of the five major publishing houses, it mainly publishes shoujo manga, so the sales of its manga magazines are not very high, and the competitiveness of Shueisha and Shogakukan is not strong.

In the island manga industry, in addition to the Hitotsubashi Group, the Otowa Group led by Kodansha is barely able to confront it.

It's just that Kodansha's manga field is in a downturn, and its flagship "Weekly Shonen Magazine" is barely selling two million copies a week, far lower than Shogakukan and Shueisha.

"Ichiro, Jiuding Animation Co., Ltd. has rejected our acquisition, and now it is menacing, we can't sit still!

PS: The new week is coming, ask for a recommended monthly pass!