Early the next morning, Xia Yu came to Jiuding Building and instructed one of his assistants: "Give you a task to collect the situation of the Xiangjiang Film Market and the cinema market, and I also want all the information of Fang Siyuan Pictures, the producer of "Drunken Fist", and give it to me immediately after collecting it!"

"Yes!"

The assistant replied respectfully, then exited the office, closing the door as he left.

Seeing this, Li Qian on the side blinked her big eyes and asked softly with curiosity: "Xia Yu, do you want to enter the film market?"

"There is this idea. ”

Xia Yu said calmly.

Li Qian pursed her lips and tapped her head, then frowned slightly, and asked with some puzzlement: "But the movie shouldn't make money, I remember that the highest-grossing movie in Xiangjiang last year only sold seven million, and the worse ones were only five million or three million, so they didn't make any money, right?"

If she hadn't met Xia Yu before, Li Qian would think that millions were a lot.

But after staying by Xia Yu's side for a long time, all the people he came into contact with were in billions, and he was even numb, so he naturally didn't feel anything about the numbers in millions.

Again, this is also what she said in her heart, Xia Yu is especially good at making money, and the speed of making money in the film industry is too slow! Slow earning is a loss for Xia Yu.

Xia Yu smiled, stroked Li Qian's slightly frowning brows, and explained gently: "At present, it seems that the film industry market in Xiangjiang is indeed not large, and even Shao Laoliu, the leading film industry, has the intention of withdrawing. ”

"Then why do you want to go in?"

Li Qian blinked her eyes and asked, resigned herself to Xia Yu's troubled hand.

"There's a lot to think about. ”

Xia Yu sighed with emotion, and then spoke eloquently.

"The film industry is the puzzle of the cultural and entertainment industry, my goal is to build a big entertainment business, the media I already have newspapers, magazines and TV stations, then I have to develop other industries in the entire industry chain, such as music, film, animation, etc. ”

"The more complete the industrial chain, the higher the resource utilization rate, the faster the speed of making money, and the stronger the comprehensive competitiveness and anti-risk ability. ”

"Even if it's for the betterment of my other companies, the film industry has to enter. ”

"Then there is the prospect of films, although the film market in Xiangjiang is not big now, but there will be good development in the future, with the improvement of people's living standards, there will be a larger market for spiritual entertainment, in the long run, entertainment will definitely explode in a few decades, and it will flourish for a long time. ”

"Just like now, although the film market in Xiangjiang is not big, if you look at the world film market, it is still very large. ”

"If I want to enter the world film market, I must first have a basic market, raise my own company, and then have the strength to compete with those film giants in the world, right? ”

Speaking of this, Xia Yu paused, and seeing Li Qian's suddenly realized expression, he stroked her pretty face, and added again: "There is another most important point, the film industry also has a special attribute, that is, the attribute of cultural communication, Americans use Hollywood to carry out cultural aggression to the world, which is silent, but very terrifying, very far-reaching, and very involved!"

"But I won't tell you these things, it's very complicated, if you understand it later, you will naturally understand. ”

Xia Yu chuckled and said to Li Qian.

"Uh-huh, although I don't understand, but as long as you do it, I will support you!"

Li Qian smiled sweetly and said firmly.

Xia Yu smiled and couldn't help lowering her head, Li Qian subconsciously closed her eyes......

......

With the order of the boss Xia Yu, the assistant can let other companies assist, especially with the assistance of Jiuding Newspaper Company, the speed of collecting information is simply not too fast.

In just two days, after collation, the information about the Xiangjiang film industry and Siyuan Film Company was bound into a book and neatly placed in front of Xia Yu.

Xia Yu made tea and looked at it leisurely.

Rustle rustle......

Between the sliding of his fingers, the mixed knowledge was recorded in his mind, and Xia Yu had an increasingly intuitive impression and judgment of the Xiangjiang film industry.

The film market in Hong Kong was somewhat unexpected and not as small as he imagined.

In 1977, the total box office of the Hong Kong Film Market was close to 200 million Hong Kong dollars!

But!

Among them, the box office of Hong Kong-made movies only accounts for about 70 million, that is, about 35% of the market!

Nearly 65% of the market is occupied by non-Hong Kong films from outside.

Among them are American films, British films, island films, and more Taiwanese films.

For example, in 1977, the total box office of the Xiangjiang Film Market, ranked first was "The Legend of the Heroes and Martyrs of Jianqiao" from Taiwan Province, and the total box office of Xiangjiang reached 11.59 million Hong Kong dollars, and the release time was only 13 days!

The second place is also from Taiwan Province, called "The Living Yama of the Southern Fist and the North Valve", the total box office in Xiangjiang is 8.24 million Hong Kong dollars, but the release time has reached 37 days!

The fourth place is also from Taiwan Province, called "Iron King Kong Bravely Breaks the Underwater City", with a total box office of 5.27 million Hong Kong dollars in Xiangjiang!

Among the local films in Hong Kong, only the top five occupy the third and fifth places.

They are the third "Pretty Detective Girl", with a total box office of 7.7 million Hong Kong dollars, and the fifth "Fa Qian Han", with a total box office of 5.05 million Hong Kong dollars.

And this year, three-quarters of the way has passed, and the film market has shrunk a lot compared to 1977.

So far, the highest box office is the Hui brothers' "Deed of Sale", with a total box office of 7.82 million Hong Kong dollars.

The second place fell to a box office of 4.12 million, which was still filmed and distributed by Taiwan Province.

However, the third and fourth places were 4.01 million and 3.96 million Hong Kong dollars at the box office, both of which were films produced in Taiwan Province.

It can be seen that Xiangjiang films are indeed in a bad situation at this time, and the golden age of Xiangjiang films has not yet come.

According to estimates, the total box office of the Xiangjiang Film Market this year is 150 million, which is a 25% shrinkage compared with last year!

It is no wonder that Shao Laoliu, whose family has been engaged in the film industry since the twenties, wants to withdraw from the film production market and only operate theaters.

If Xia Yu didn't know the situation in the future generations, seeing this kind of data, he might really be persuaded to retire.

But Xia Yu knows the situation in the future, this kind of time is a good time, which is conducive to his entry!

The box office of a single movie is not high, and it can't make any money, so make money from theaters!

It doesn't matter if you fail to make a movie, opening a theater is basically a sure way to make a profit!

Now the cinema chain implements the minimum fee system, which is completely biased towards the cinema line, and this system has been implemented for decades.

For example, if the producer makes a movie, if it charters a theater chain, if the minimum fee is 2 million a week, and if the box office reaches exactly 2 million in a week, then the two million are all owned by the theater party, and the producer will not get a penny after paying the minimum fee.

If the box office exceeds 2 million in a week, the excess part is the film distribution company, and the distribution company deducts another part of it, which is the film producer's.

If the box office is less than two million in a week?

So I'm sorry, the producer can't get a penny of box office sharing, and not only that, but how much is missing must be made up, otherwise don't want to take away the movie copy.

It is precisely because of this system that the theater side has a very large right to speak, and the producers are generally low-voiced.

Not only that, after many movies are filmed, the producers have no confidence in the film, so they simply prefer the film to rot in the warehouse than to show it in the cinema, because there is a high probability that it will be even worse if it is screened, not only to pay for the production cost of the film, but also to pay for the theater guarantee fee.

Of course, because of this situation, the business of the cinema chain is also relatively cold, and sometimes some cinema chains have no business.

Although the cinema company basically makes a steady profit, it will not make much money.

Even some very remote independent theaters may even lose money because there is no foot traffic and no film distributors come to the door.

"Knock! knock......"

Xia Yu squinted, and his middle finger rhythmically tapped the table to make a sound.

"It seems that we still have to start from the theater chain and seize the right to speak first, otherwise if you venture into the film industry, it is very likely that you will be boycotted together, Shao Laoliu will definitely do this, and Jiahe is probably afraid that I will come in and use capital to stir up the situation, and I will also boycott me. ”

"That's right, start with the theater, with the theater, it's easy to say anything!"

There are three basic elements of the film industry: manufacturing, distribution, and cinemas.

Although the cinema chain is at the bottom of the film industry, it is the most important link in the film industry, and its weight and discourse power are many times heavier than production and distribution.

The cinema chain is an asset-heavy operation, and the threshold is very high, and if you want to make a scale, the investment is even larger, and not everyone can afford it.

However, for Xia Yu, who knows the Xiangjiang real estate industry market, entering the cinema market, in addition to increasing the right to speak, is also a good investment.

Buying the current cinemas and cinemas, together with the land, in the long run, will definitely make a steady profit, and it can also be used as a strong boost for your film career.

As for film production companies, it is enough to acquire or take a stake in one, how simple it is!

For example, this Siyuan Pictures is good!

Siyuan Film Company, founded by Wu Siyuan before 1973, has also made eight movies in the past five years, with high and low box office, but overall it is still profitable.

Excluding the company's liquidity, it is currently estimated in terms of volume and influence, and the value of Siyuan Pictures is about 5 million-6 million.

But if "Drunken Fist" becomes popular and sells well, the value of Siyuan Pictures will rise a lot.

There are two directors in Siyuan Pictures, namely Wu Siyuan himself, and his teacher Yuan Heping, in addition to their two most important core talents, the company has accumulated a group of talents after five years of operation, and the entire line of film production needs talents.

It may not be all fine, but it is complete!

After reading this information, Xia Yu had a plan to acquire it.

Wu Siyuan, who was the chairman of the later Academy Awards, and Yuan Heping, the eighth master who was the first action director and director of Xiangjiang, Siyuan Film Company has the value of being acquired by him.

When the time comes, it will depend on whether Wu Siyuan is willing to sell.

In this regard, Xia Yu still has a certain degree of confidence in Wu Siyuan's impression.

The film company has a goal, and the next thing is to think about how to build a theater chain.

Thinking of this, Xia Yu looked at the information again and looked at the cinema market in Xiangjiang seriously.

Today, the number of cinemas in Xiangjiang has shrunk dramatically, from more than 180 at its peak in 1969 to 80 in 1978.

Among them, there are five famous cinema chains, and the total number of cinemas is 55, and the remaining 25 are independent cinemas.

There are five cinema lines, from large to small: Shaw Brothers, Golden Harvest, Shuangnan, Lisheng and Anle.

The Shaw Brothers Cinemas Line belongs to the Shaw Family, which has a total of 16 theaters in Xiangjiang, with the largest number of screens in Xiangjiang, but almost exclusively plays movies produced by its own Shaw Brothers Pictures.

The Xiangjiang Shaw Brothers Cinema Line is a part of the entire Shaw Brothers Cinema Line, the entire Shaw Brothers Cinema Line covers the entire Southeast Asia and Hong Kong, Macao and Taiwan, the Shaw family has worked hard for decades, has more than 130 cinemas, plus the agency, the distribution network covers more than 200 cinemas, and it is properly the leading hegemon of Southeast Asian cinemas.

The second largest cinema chain in Hong Kong is Golden Harvest Cinemas, with 19 cinemas, although the number is more than that of Shaw Brothers Cinemas, many of them are small cinemas, and the total number of screens and seats is less than that of Shaw Brothers Cinemas.

The property rights of Golden Harvest Cinema Line do not only belong to Golden Harvest Film Company, because among the 19 cinemas, there are 11 franchised ones, and the entire Golden Harvest Cinema Line generally only plays movies produced by Golden Harvest Film Company.

The third largest is the Shuangnan Cinema Line, a leftist cinema line with a mainland background, consisting of 11 cinemas, which generally only show mainland and Xiangjiang leftist films, and the film review is very strict, and it is difficult for commercial entertainment films to be released in the Shuangnan Cinema Line.

Another point is that films released in Shuangnan Cinemas will not be able to enter the Taiwan provincial market, and will be blacklisted by the Taiwan authorities, and even affect companies, directors and actors.

The fourth largest is the Lisheng Cinema Line, which only has 4 cinemas, but because of these 4 cinemas, in addition to the leading Lisheng Cinema, the other three are also large and medium-sized cinemas, so the number of screens and seats ranks fourth.

In addition, the information is also specially marked that the owner of the Lisheng Cinema Line is the Kowloon Lui family, the controller of Kowloon Jianye and Kowloon Bus, and the owner of the Lisheng Cinema Line, Lei Jiekun, seems to be interested in entering the film market, but it is just some rumors, and there is no action yet.

The fifth largest cinema chain is Anle Cinema Line, which is a Western film theater line, specializing in European and American films, with a total of 5 cinemas, and the boss is Jiang Zhiqiang, who is also the boss of Anle Film Company.

However, Anle Film Company generally does not make films, and specializes in the distribution network, so Jiang Zhiqiang has established a good relationship in the European and American film industries.

The remaining 25 independent cinemas vary in size, from the Taiping Cinema, a leading cinema, to a small cinema with more than 200 seats, with good and bad locations.

After reading it, Xia Yu's gaze was fixed on the line of Anle Courtyard.

Judging by the information, this cinema chain is the easiest to acquire, the boss Jiang Zhiqiang, Xia Yu also heard the reputation in his previous life, Li Ammonium's "Crouching Tiger, Hidden Dragon" and the national teacher's "Hero" were all launched by him, and he was once rated as "the hero of Asian movies" by "Time Magazine".

If the Anle Cinema Line is brought under his command, with the help of Jiang Zhiqiang's connections, Xia Yu's large capital investment will soon be effective.

Based on the Anle Cinema Line, and then acquiring some large and medium-sized independent cinemas, it will soon be able to compete with the Shaw Brothers Cinemas and Golden Harvest Cinemas.

And has the strong distribution network of Anle Film Company and Jiang Zhiqiang's connections, which is also very beneficial to his future international strategy.

Don't think about it, it's him!