On the morning of January 1, 1980, Hong Kong Central.

Ten stores were opened, and the automobile city, covering an area of nearly 1,000 square meters, was officially opened, and a red carpet was rolled into the store from the side of the road.

Two lion dancers were performing wonderfully at the entrance of the store, beating gongs and drums, attracting a large group of people to stop and watch.

Through the glass doors, onlookers could see that the store was filled with brand-new cars, and the cool appearance made some people's eyes straighten.

"Rolls-Royce 4S Motor City!"

A young man looked at the big signboard on the Motor City and read it word by word.

"Sure enough, it is worthy of selling luxury cars, the store is so big, when can we afford a Rolls-Royce car, I heard that the Queen of England has sat in this kind of car. ”

The young man's companion looked at the cool car in the store with longing and said enviously.

"yes......"

"Hey, light boy, look at it, is that the god of stocks and the king of ships?"

As soon as the young man nodded in agreement, he suddenly saw someone carrying a flower basket into the field, he subconsciously looked over, and was immediately stunned, shaking his companion and said excitedly.

His companion immediately looked over and immediately exclaimed: "It's really yes, it seems that which big guy opened this automobile city, could it be a god?"

"It's very likely, you see that the king of the ship has carried the flower basket, and the god of stocks has not mentioned it!"

The arrival of Bao Yugang and Xia Yu made the atmosphere as warm as a volcanic eruption, but fortunately, there were enough security forces to maintain order.

The arrival of the two seemed to be a signal of the beginning.

Next, one after another bigwigs who rarely appear in front of ordinary people arrived with flower baskets.

Huo Yingdong, Hu Yingxiang, Wang Dehui, Lin Baixin, Li Zhaoji, etc., are all first-class tycoons.

The presence of every tycoon made the onlookers commotion.

More and more people gathered around, and even passers-by stopped to watch, blocking the road.

Fortunately, the staff has informed the traffic police in advance, and many traffic police officers on this section of the road are constantly dredging the road.

After looking at the area of the Motor City, Zheng Yutong joked with Xia Yu: "Mr. Xia, your business is getting bigger and bigger, and you have opened such a big car shop quietly. ”

Founded in 1949, Dah Chong Commercial Bank is a veteran Chinese-funded firm in Hong Kong, established by He Tian, Ho Shanheng, Liang Kaoju and other bigwigs, with a wide range of business scope, including automobiles and automobile-related businesses, and is the largest automobile dealer in Xiangjiang.

Even the Renfu Bank that Xia Yu acquired from the Jardine Matheson Consortium was not as good as Dachang Commercial Bank.

Xia Yu said with a smile: "Mr. Zheng has won it, I want to catch up with Dachang Commercial Bank, but there is still a long way to go." ”

Feng Jingxi, who was on the side, suddenly interjected: "Mr. Xia, I heard that Rolls-Royce Motor Cars was acquired, could it be that the mysterious buyer is you?"

Feng Jingxi's words immediately attracted the attention of all the bigwigs around him, and they all stared at Xia Yu intently.

It's big news, and they didn't even know it before.

In fact, this is not difficult to understand, after all, the incident happened in the United Kingdom, and the hand of other newspapers is not so long, as long as the Jiuding newspapers do not report, other newspapers rarely report.

That is to say, Feng Jingxi is engaged in finance, and he pays close attention to the news in London.

Xia Yu said with a smile: "It's not me, I just followed the light, and I can barely be regarded as a small shareholder." ”

"Mr. Xia, even if it is only a small shareholder, Rolls-Royce Motor Cars is the crown of the British automotive field, and people like us are not qualified to meddle at all. ”

"Yes, yes, Mr. Xia's business is big enough to strengthen my Chinese popularity!"

“......”

A group of people immediately touted it, anyway, they don't need money to speak, and they can also have a good impression of Bo Xia Yu if they say something good, why not do it!

"Chairman, it's almost time, it's time to cut the ribbon!"

At this moment, a staff member came to Xia Yu's side and reminded him in a low voice.

Xia Yu bowed slightly, indicating that he knew.

After chatting with everyone, Xia Yu invited a group of bigwigs to help stand on the platform.

After going up and talking for a few minutes, in the sound of loud firecrackers, a red cloth was led by a group of bigwigs, and Xia Yu took a pair of scissors and "clicked" to cut the red cloth.

"Bang Bang Bang ......"

There was a burst of warm applause from the audience.

After the ribbon cutting, Xia Yu introduced the concept of car 4S, and then sent an invitation to everyone: "Please come in and take a look, the new car here is much better than the cars on the market, and it has a grade when you drive out!"

The group echoed one after another, and they were already curious about the new car in the house: "Since you are here, you must buy a few to go back, go in and have a look!"

Covering an area of nearly 1,000 square meters, there are dozens of cars on display, divided into Rolls-Royce and Bentley.

Among them, the new generation of Rolls-Royce Phantom is available in seven colors: black, dark blue, sky blue, red, brown, and white.

The Bentley Continental comes in six colors: silver grey, black, sky blue, dark gold, white, and reddish-brown.

In addition, there are old models of Rolls-Royce and Bentley in the venue.

Next to each car, there is a beautiful and attractive car model.

"Ayu, don't say it, your car looks very atmospheric, and it feels much more upscale than Mercedes-Benz and BMW!"

After looking at a few cars, Bao Yugang said with emotion.

Xia Yu was not modest this time, and said with a smile: "It's not that I'm bragging, as far as the model is concerned, even if it is put in the world, it is first-class." “

Huo Yingdong leaned over and said: "Indeed, in March this year, if these models are brought to the Geneva Motor Show for sale, they will definitely be able to dominate." ”

After Wang Dehui walked around, he walked up to Xia Yu and asked suspiciously: "Mr. Xia, the price of the Rolls-Royce Phantom naked car is 1.42 million Hong Kong dollars, but the price of this Bentley Continental naked car is really 530,000 Hong Kong dollars?"

Wang Dehui is also a person who understands cars, and it is precisely because he understands cars that he will be confused.

In the past, for example, Bentley's cars cost at least 800,000 Hong Kong dollars, and the expensive ones were millions of dollars.

Why is this newly launched Bentley Continental, not to mention the atmosphere of the model, the configuration is not low, the price is only 530,000 Hong Kong dollars, it is really unbelievable to him.

In his opinion, this car is definitely qualified to sell for a high price of 1 million Hong Kong dollars, and the price of 530,000 Hong Kong dollars is too cheap!

Wang Dehui's words also attracted the attention of many people.

Looking at everyone's inquiring eyes, Xia Yu smiled and said: "It is indeed this price, Bentley has been repositioned, everyone can buy a luxury car grade car at a mid-to-high-end price, and the configuration will not be bad, it is definitely worth the money." ”

"It's really affordable at the price!"

"Then I'll buy two black ones, Mr. Xia, where can I place an order?"

"Sir, if you need to place an order, please come here!"

"Okay!"

This person seems to have made a start, many people immediately placed orders, and the salespeople who were already on call immediately docked.

In the process of introduction, the sales staff also promoted the concept of the 4S store, which surprised everyone and gave a thumbs up after thinking about it.

The people who came were all big guys who were not bad for money, and naturally knew the truth that the car was the façade, not to mention that this store was opened by Xia Yu.

So everybody placed an order.

Bao Yugang and Huo Yingdong were even more atmospheric, and directly bought five Rolls-Royce Phantoms and five Bentley Continental respectively.

The other rich people didn't say they would buy one car, the least they all bought two.

You have two cars and I have three, which doesn't seem like much, but it's terrifying when you count it.

The statistical results show that this group of rich people alone traded 125 cars on the spot, including 72 Rolls-Royce Phantoms and 53 Bentley Continental cars.

For example, the naked car of the Rolls-Royce Phantom is 160,000 pounds, equivalent to 1.42 million Hong Kong dollars, but the price of the top configuration is as high as 2 million Hong Kong dollars.

In total, these bigwigs alone have made a business of 1410 million Hong Kong dollars for Xia Yu.

Xia Yu fully grasped the essence of propaganda, every bigwig bought a car, firecrackers will be set off at the door, and there are staff read and recorded on the red paper outside the gate, the onlookers exclaimed after seeing it, attracting a large number of reporters.

Other wealthy people who got the news also rushed to join in the fun, and when they saw the car, they were not stingy with spending money, so that sales continued to rise.

When the store closed that night, the store manager counted the sales volume, and the cumulative sales volume of 158 vehicles that day reached 177 billion Hong Kong dollars.

Although there is a lot of moisture in this sales, after all, these bigwigs bought cars for Xia Yu's sake, but after all, they bought it.

In addition, Jiuding Insurance's full range of car insurance also sold 158 copies, with sales reaching HK$7.08 million.

In the evening, Global TV focused on the grand opening of the Rolls-Royce Motor City and its sales.

Early the next morning, news about Rolls-Royce Motor City slaughtered the pages of major news, and most of the citizens were gossiping about the relevant news on this day.

In a word, the Rolls-Royce Phantom and the Bentley Continental are on fire!

And it's a big fire!

Rolls-Royce Motor City is full of traffic.

On this side of the Xiangjiang River is the opening of the Xia Yu platform.

In London, it also opened on January 1, 1980.

And it was the opening of Rolls-Royce 4S stores all over Europe, and Duke Carter Howard personally stood on the platform to promote it.

Duke Carter Howard's face is no worse than Xia Yu's.

According to Elena who called Xia Yu afterwards, all the car 4S stores in Europe sold a total of 258 cars throughout the day, and the sales reached 33 million pounds, equivalent to more than 290 million Hong Kong dollars.

Counting the sales in Hong Kong, on January 1 alone, Rolls-Royce Motor Cars sold 416 cars, with sales reaching 53 million pounds, equivalent to about 470 million Hong Kong dollars.

This achievement has made the European automotive industry call Rolls-Royce Motor Cars a rise again.

And the Rolls-Royce 4S store model is also crazy in the automotive industry, and major automobile companies have conducted in-depth research.

As long as quality continues to be maintained, the rise of Rolls-Royce Motor Cars is a foregone conclusion!

Another automotive giant is about to rise!

PS: Two more 6,000 words, get a vote to praise me!

()