Thinking about it, Xia Yu immediately took action and arranged for people to make every effort to collect relevant information about Xie Liyuan's gold shop.

Soon, all the information of Xie Liyuan's golden shop was presented to Xia Yu.

Xie Liyuan Jinfu is a company from Aomen and belongs to the Aomen Xie family.

In 1867, at the age of 17, Tse Yu Tong founded the brand in Ao Mun Kiu Tsai Tsai to make silver jewellery for the neighbourhood, and later entered the gold jewellery sector.

In 1944, the company was also the first gold firm to use the principle of electrolysis to purify gold and use carbon to dissolve platinum.

Because of the use of this technology to grab the first place, Xie Liyuan Gold Store expanded in a big way, constantly opening branches, assets and strength and brand awareness inflated like balloons, and became a well-known gold bank.

In 1967, the 100th anniversary of the opening of Xie Liyuan Golden Shop, it has a history of 112 years, and it has also been passed down to the third generation of the head Xie Zhixin, and the fourth generation of the family heir is also being cultivated.

Who knew that Xie Zhixin's management mistake in the business of gold coupons led to Xie Liyuan Gold Store having to close down.

In order not to drag down Xie Liyuan Jewelry Company, which also belongs to the Xie family, the Xie family tried to find someone to take over the gold bank, and the strong man got rid of this burden like a broken wrist, and then ran Xie Liyuan Jewelry Company wholeheartedly.

After all, Xie Liyuan Jinpu is a century-old store, and it has been operating so far, and its heritage is very profound.

Chow Tai Fook, the first brand in the Hong Kong jewelry industry, was founded in 1929, 62 years after Xie Liyuan's gold shop!

Because of the talent of the operator, the strength of Chow Tai Fook Jewellery & Gold is far greater than that of Tse Lee Yuen Gold Shop.

But in Xia Yu's view, Xie Liyuan Gold Shop has an advantage that makes him very tempted, that is, there are a lot of goldsmiths who make gold and silver jewelry, all of which are talents, and Xie Liyuan's three factories add up to a total of 285 goldsmiths, although the technical proficiency is different, but the comprehensive ability of this batch of goldsmiths can be regarded as the top in Hong Kong and Macao.

If Xia Yu establishes a jewelry brand by himself, he can spend a lot of money and resources to promote, but in the jewelry industry, design and quality are fundamental, and this kind of heritage is not easy to accumulate, and talents are not so easy to recruit.

But now, as long as Xie Liyuan Jindian is taken over, these goldsmiths will be able to get their hands on it, and with his strength, he will be able to easily build a jewelry brand.

With Jiuding Newspaper's existing two magazines, "Fashion Yiren" and "Esquire", as well as fashion magazines that will gradually appear later, it is completely cheating to jointly promote a jewelry brand.

Seeing some of the information below, Xia Yu frowned.

Not only he was interested in Xie Liyuan Gold Shop, but also Chow Tai Fook, Chow Sang Sang, Liu Liufu, Tse Sui Lun Jewelry and other companies in Xiangjiang were interested in the assets of Xie Liyuan Gold Store and wanted to annex and increase their own strength.

It's just that at present, several are still competing, and the Xie family is waiting to sell at the price.

"Time is of the essence, it looks like a surprise attack is necessary. ”

Xia Yu muttered to himself, and then made a phone call to Jiuding Securities Company and asked Wang Qi to come to his office.

Under his command, in addition to Jiuding Securities Company, Jiuding Bank is the best at acquiring business, and in order to win Xie Liyuan Jinfu quickly and steadily, Wang Qi has to go out.

Soon, Wang Qi came to Xia Yu's office gasping for breath.

"Wang Qi, take a sip of tea first, and then take a look at this. ”

"Thank you, Chairman!"

Wang Qi was not polite, took a sip of tea to straighten his breath, and then picked up Xie Liyuan's information and checked it carefully.

After a long time, he closed the information and asked, "Chairman, are you planning to acquire Xie Liyuan Jinshop?"

Xia Yu smiled and bowed: "That's right, your task is to buy Xie Liyuan Jindian, pay attention to those factories and goldsmiths, as well as the purchase channels and stores must be kept, and the brand can be noted." ”

"Okay!"

"Chairman, do you have any other requirements?"

Wang Qi nodded in response, and asked again.

"No, you can decide the rest! If you need help, you can go and say that I agree. ”

Xia Yu shook his head slightly and said.

"Okay, then I'll do it!"

After Wang Qi finished speaking, he drank the tea in the cup in one gulp and left resolutely.

In this regard, Xia Yu showed an appreciative look.

After going back, Wang Qi immediately set up an acquisition team, and when people collected more detailed information about Xie Liyuan's Jinpu, he made an acquisition plan overnight, and directly led the team to Aomen the next day.

In just two days, Wang Qi beheaded Xie Liyuan's gold shop, and negotiated with the Xie family before Chow Tai Fook, Chow Shengsheng and other jewelry companies could react.

is also Xia Yu's office, Wang Qi sat on the sofa with a calm face and waited, Xia Yu took Xie Liyuan's contract and equity transfer certificate and other documents to flip through.

After a long time, Xia Yu put down the things in his hand and praised with a smile: "Wang Qi, you really didn't disappoint me, you did a good job!"

Wang Qi smiled and said modestly: "Thank you Chairman for the compliment!"

"You work harder, send someone to take over Xie Liyuan Gold Shop, stabilize people's hearts, and at the same time register an eternal jewelry company, Xie Liyuan Gold Store's lost gold coupons will be accepted by Jiuding Bank, and I will send someone to take over the company later." ”

Xia Yu thought about it and instructed Wang Qi.

"Understood!"

Changing the name to Eternal Jewelry Company is Xia Yu's decision after careful consideration, although Xie Liyuan's brand awareness is very high, but this has a drawback, that is, the Xie family also owns the brand of Xie Liyuan Jewelry Company, which blocks the possibility of Xie Liyuan Jindian getting involved in the jewelry industry.

Xia Yu didn't want to let the Xie family enjoy the success when he fully promoted the Xie Liyuan brand in the world in the future.

Moreover, Xie Liyuan Jinpu is famous again, it is only famous in Hong Kong, Macao and even Southeast Asia, and it is not well-known in the world, so it is not a pity to lose it, this brand name is too awkward for foreigners, and it is better to replace it.

......

"Knock knock!"

"Come in!"

"Chairman, the acquisition failed. ”

As soon as he entered the door, Xu Bin, who was in charge of tracking Xie Liyuan's acquisition of Jinpu, reported to Zheng Yutong with a face full of shame.

Zheng Yutong frowned slightly, and said in a deep voice: "What is the specific situation?"

Xu Bin immediately reported: "Originally, we competed with Zhou Shengsheng, Liuliufu and other companies, and the bottom line in everyone's hearts was about the same, so we have been entangled, who knows that Jiuding Securities Company sneak attack, when we know, Jiuding Securities Company has reached an agreement with the Xie family, and we don't know what conditions have been discussed." ”

Hearing the name Jiuding Securities, Zheng Yutong immediately attached great importance to it, and was not dissatisfied with what Xu Bin said about the unclear situation.

With Xia Yu's style of doing things, it is normal to hide from Xu Bin, as for why the Xie family is willing not to disclose the price increase to them, it must be the conditions of Jiuding Securities that the Xie family can't refuse.

At this point, there is no need to delve into these things, and now the key lies in the meaning behind Jiuding Securities' acquisition of Xie Liyuan Jinpu.

This means that Xia Yu intends to get involved in the jewelry industry, and as soon as he started, he directly copied Xie Liyuan Jindian, and completed the accumulation of heritage in one step, relying on Xia Yu's huge resources, it is conceivable that there will be a giant in the Xiangjiang jewelry industry.

And the potential threat to the industry boss Chow Tai Fook will be greater than the industry leader Chow Shengsheng.

"What a headache!"

Zheng Yutong took a breath of conversation, thought about it, picked up the phone, and dialed Xia Yu's phone number.

"Hey, Xia Sheng, I'm Zheng Yutong, congratulations, I heard that you acquired Xie Liyuan Jinpu...... No, no, I was curious, and I came to ask, wishing you a prosperous business......"

Hanging up the phone, Zheng Yutong pondered for a long time, and his eyes were bright: "Don't hide it at all, that's fine, everything is based on strength." ”

Soon after Zheng Yutong knew, Jiuding Securities Company acquired Xie Liyuan Gold Shop, and the news that users who bought Xie Liyuan Gold Shop's gold coupons that could not be exchanged could be exchanged in Jiuding Bank immediately spread all over Xiangjiang.

Many bigwigs realized the meaning behind this news and called Xia Yu to congratulate them.

The next day, many newspapers reported that the stock god acquired Xie Liyuan Jinpu, and the jewelry industry will be in turmoil again.

One day later, the registration of Eternal Jewelry Company was completed, and while the public opinion was still in the limelight, Xia Yu asked people to announce that Xie Liyuan Jindian would be renamed Eternal Jewelry Company, and all branches would be renamed at the same time.

In addition, Eternal Jewelry Company cooperates with Jiuding Bank, and customers can purchase Eternal Gold through Jiuding Bank.

In a few days, Xia Yu Hunting hired a talent who is proficient in the operation of the jewelry industry, named Zhou Hexuan, who was appointed by Xia Yu as the general manager of Eternal Jewelry Company.

Xia Yu talked to him for a long time, and according to the memories of later generations, he put forward many reasonable and effective suggestions, and then asked Zhou Hexuan to take over the management of Eternal Jewelry Company.

PS: New week, kneel and beg for a recommended ticket monthly pass, thank you!