"This really wronged me, dear Mr. Wang, I still want to make a fortune with you, if you don't come, the two of them don't say anything mysteriously, but I think the two of them must have a good project in their hands. Xu Handong hurriedly took a stand and narrowed the distance.

Our Mr. Zhao finally invited your major shareholder Wang to come over to talk about the project, if the chain falls off in my place, we Zhao can always give me a good look?

Didn't you see how dogleg Zheng Gongzi smiled at you?

"Yes, there must be, Mr. Xu, you go buy some melon seeds, bring a few bottles of Coke by the way, let's talk slowly with melon seeds, big projects, big projects that will be endless for a while." Zheng Dengke immediately said, pushing Wang Bing's shoulders and walking to the sofa.

"Yo, Mr. Zheng is trying to kick me out. Xu Handong sat still, yin and yang strange qi.

"Say, Zi Chouyin Mao said it thoroughly, isn't there still broad beans after eating melon seeds?" I really couldn't stand the exaggerated acting skills of these guys, Wang Bing sat down steadfastly, picked up a handful of melon seeds and swallowed them.

Anyway, no matter how fanciful these guys are, he won't believe a word.

Ahem, Zhao Qingshan cleared his throat and signaled that he was going to take a big project and started.

"Domestic gold and jewelry companies are uneven, and the regulatory authorities can find a large number of problematic products in various companies with a random random inspection, even if it is a first-class brand, this situation has happened repeatedly. Everyone knows that the gold content of pure gold is more than 99 percent, but their gold is mixed with 5 percent or even 10 percent iridium. ”

"There are obviously synthetic gemstones, but there is no indication, so that customers think that they are buying natural gemstones, customers go to trouble, people also say that we sell synthetic gemstones for money, if it is natural, how can it be so cheap. Isn't this flouting the Bureau of Commerce and treating customers as fools?"

A few people were confused, didn't you Zhao Qingshan already founded the largest luxury brand of gold jewelry in China?

No matter how dark the industry is, what does it have to do with you?

"You don't want to set up a private testing agency, right?" Zheng Dengke asked uncertainly, thinking that Zhao Qingshan could really do this kind of thing, anyway, what normal people wouldn't do, he was often very enthusiastic.

"Mr. Zheng's suggestion is very good, and it can be considered, but we won't talk about it today. "Zhao Qingshan deliberately sold a pass.

"Industry reshuffle?" Xu Handong guessed.

It was he who was the most uneducated, and because of this, this ridiculous speculation was born in his mind.

Wang Bing and Zheng Dengke laughed in unison.

Who is qualified to shuffle the trillions of gold and jewelry markets? Even if someone can come up with hundreds of billions of dollars in one go, how can they be washed?

Have you foreseen any other difficulties besides financial problems?

How much impact will this have on the relevant state-owned enterprises and the relevant large private enterprises? Who will dare to smash their jobs?

Zhao Qingshan also smiled, but at the same time, he also extended a thumbs up to Xu Handong.

Zheng Dengke and Wang Bing glanced at each other, and their expressions were clear

is saying: What did the surnamed Zhao go through that made him so inflated.

"To be precise, it's a reshuffle of the gold jewelry terminal sales industry, don't look at me with such surprised eyes, it will seem that you are very ignorant. ”

While solving the mystery, Zhao Qingshan did not forget to mock Zheng Dengke and Wang Bing, who had diplomas and experience.

As for Xu Handong, there is no need to praise it anymore, when a blind cat encounters a dead mouse, a thumbs up is already the greatest praise.

"I want to hear about it. Wang Bing pursed his lips, extremely unimpressed.

"The right time, the right place, and the right people. Zhao Qingshan didn't say anything, he directly summarized it.

"In this complex environment, many people for the first time are not so superficial to understand the role of gold, value preservation and hedging is not a concept, in the past, many aunts bought gold to preserve value, is to buy a house investment financial investment and a series of financial activities, will have a 'second-class' investment behavior. But now, they are reluctantly throwing away the non-performing assets in their hands and cashing out in time, and they dare not make other investments. ”

"But after realizing it, I am worried that the Qin and Tang coins will depreciate, and if I don't invest, I will not make a profit or a loss, and I am not willing to exist in the bank. In this case, does the rising gold highlight its role, and is the concept of hedging infinitely magnified in their minds?"

"This has nothing to do with your so-called 'industry reshuffle', right? It can only show that the sales terminal can use this to grab wealth. Wang Bing wondered.

Although he is not an industry insider, after Zhao Qingshan said that, he found the key point, and the jewelry industry, regardless of the size of the brand, has made a lot of money with the sharp rise in gold prices.

"Mr. Wang is right, more specific is that the worse the brand, the more profitable the sales terminal, taking the brand of Jin Yufu as an example, three months ago, the international gold price of 360, Jin Yufu's franchise store if not directly from the headquarters to take the goods, but in the wholesale market purchase, then the purchase price of pure gold will not exceed 370 per gram, most stores will be sold at a price lower than 400, now the international gold price has exceeded 520, the seller sells a 540 is afraid that someone is crazy to rob it?

And big brands like Fu Ruisheng and Longfeng Chengxiang, which only open directly operated stores, or each store must be absolutely controlled by the headquarters, the official price of pure gold exceeded 500 three months ago, and occasionally there are discounts, and the final price is also hovering around 500, how much should they sell now?"

After Zhao Qingshan finished speaking, he gave a few people time to think, and he looked very patient with the melon seeds.

It's really not interesting for a person to talk to himself.

"It's not appropriate how much to sell, and if it sells high, no one cares, and it will also drag down the sales of other high-profit products, because of the loss of popularity. It is even more inappropriate to sell low, the operating cost of a large brand is originally a lot higher than that of a third-rate brand, and it is natural that it is more expensive than a third-rate brand, and the low price will not only give up a part of the profits, but also have a negative impact on the brand image. ”

Two minutes later, Zheng Dengke took the lead.

"Correct. ”

Zhao Qingshan said lightly: "The dilemma of big brands may not be particularly obvious at the moment, but over time, there are too many disadvantages, and it is difficult to find the middle point, and it is inevitable to sell profits to customers and be forced to accept the decline of brand influence." ”

"You

This means that the giants of the gold jewelry industry are about to meet the 'downshift' storm, but Supreme Treasure, as the only luxury jewelry brand with a slight recognition in China, is facing different customer groups, so there is no need to adjust the pricing at all. ”

Wang Bing pondered for a while, but his thinking was still not very clear, and he was not sure: "Do you want to attract funds to speed up the development of Supreme Treasure?"

"Will you invest in the Supreme Treasure?" Zhao Qingshan asked rhetorically.

"If there is extra money, I will naturally consider it. Wang Bing politely refused.

Its own Dongteng Industry is already in debt, how can there be funds to invest.

"So I'm definitely not asking you to invest in Supreme Treasure, you will definitely invest in the project I said. "Zhao Qingshan's mysterious secret path.

Indeed, as Wang Bing said, Supreme Treasure will not adjust the original pricing, because there is no need for that.

Supreme Treasure does not need to raise the price to maintain profitability, because even if the gold rises to 600 Qin and Tang coins per gram, even if the gold products of Supreme Treasure maintain the original price, they can achieve more than 50% profitability, and it is also beneficial to the reputation of Supreme Treasure.

Because the profit of the big brand is to transfer the original profit margin after the product increases with the rise of the international gold price.

For example, three months ago, the terminal price of Longfeng Chengxiang's gold was 510, the purchase price of the store from the headquarters was 450, and the gross profit of each gram of terminal sales was 60.

And now the purchase price of the store is 620, do you dare to sell it for 680 to achieve a gross profit of 60 Qin and Tang coins per gram?

At least a little.

Customers who buy gold with the purpose of investment hedging will never choose Longfeng Chengxiang.

In the face of an unclear future, if it is not for the wealth of the family, in the hearts of the general public, the influence of big brands will definitely show a weak trend.

"The location is advantageous, big brands should consider the brand image, but the franchisee is mercenary, whether low-end or high-end, it is the norm for franchisees to withdraw when they make money. Franchisees can make a lot of money, making money from the over-the-counter and inventory gold three months ago, like a random gold jewelry store in the magic capital, the total inventory of gold products is worth more than two million, the worse the business, the less it sells, the greater the profit margin for these goods to be left until now, if one gram is not sold, then it is equivalent to one hundred and six per gram. ”

"So those gold jewelry stores that are still in full swing in the environment of gold product sales are still cold, will they leave the market with a smile? If they don't withdraw when the gold price is 530, then what about 630? How many franchisees will gamble on it?"

"And those stores with good business, it is a small profit but quick turnover, the money must be earned, but the money earned has to be used to purchase, the final profit is only reflected in the price of gold, three months ago 3 kilograms of gold, worth more than 2 million, now it is still 3 kilograms of gold, but it is already worth more than 3 million. ”

"Franchisees or the shareholders of the store are reluctant to let this situation continue for a long time, and they are not doing business, what they are pursuing is not the increase of the store's 'assets', but the real dividends. So in the same way, only by selling all the gold and not buying it anymore can they really put the money in their pockets. ”

In the face of Zhao Qingshan's tirade, several people were engaged in thinking.