"Have you figured out how to shoot this commercial?"

In the office, Lu Yang was discussing with Chen Yin: "Which celebrity do you want to invite to endorse it, and which company will the design be outsourced to?"

In Lu Yang's impression, naturally, advertising is nothing more than that, find an advertising company to outsource, get a creative idea, and have a plan, and then after everything is ready, invite a few stars with appeal and fans, and then carry out endorsements and promotions.

So in Lu Yang's instinctive first reaction, he would think that Chen Yin was going to shoot this kind of advertisement, and he had also said hello to the finance side, and the funds had been adjusted, ready to let Chen Yin show his strength at any time.

But Chen Yin glanced at Lu Yang suspiciously, and his tone was a little strange: "It's not.... Who told you I'm looking for advertising agencies and celebrities?"

"Huh?" Lu Yang was stunned: "Then what are you going to do?"

No.... Isn't that what advertising all over the world does? Could it be that Chen Yin has any idea of manipulation?

"I plan to do it ourselves within our company, why do we have to outsource it to others to make money, right?" Chen Yin shook his head and said.

"But where is the heat and quality guaranteed, and our company has not learned from anyone in this area. Lu Yang frowned.

This is not an internal promotion, but an advertising plan that mainly faces external free traffic.

It is said that professional people do professional things, there is no doubt that advertising and promotion are naturally the same, and now the online advertising and promotion industry is also in full bloom, and there are all kinds of moths.

However, in order to attract more users, major advertising companies and promotion companies are also crazy to open various promotion creative brains.

But do it yourself.... Where does the idea come from? Where does the design come from?

Moreover, why Lu Yang would start to invite celebrities is nothing more than those two reasons, one is that there are indeed many fans of other celebrities, and they have a wide influence, which can easily cause popularity, and the support of the fan group.

The second reason is that it does look quite compelling, and it can also attract those external free traffic, forcing them to be interested in clicking in and taking a closer look.

"Then you just have to watch. Chen Yin smiled slightly.

Lu Yang was confused.

Of course, including some of the staff below, and the high-level executives, they also didn't understand what kind of medicine was sold in Chen Yin's gourd.

Soon, hundreds of employees throughout the CU received different instructions.

First of all, some female employees of the company, especially good-looking female employees, and even the front desk lady, who is not a formal employee, have received the news.

Chen Yin asked these female staff members to shock the Ministry of Culture.

Then there were the male staff, who picked a group of people with a good image and an outgoing personality, especially interested in photography and filming, and also received instructions to shock the Ministry of Culture.

The gods are mysterious, and no one knows what Chen Yin wants to do.

.......

On the other hand, in the headquarters of Shanghai Origin Network, a group of guests were also ushered in today.

Because today is set outside the origin network, the day of the bidding copyright sale every quarter, at this time, the origin network will take out its IP with good recent results, and show it to some companies that need to buy copyrights, at this time, if any company looks at the IP value of which book, you can bid to buy it.

At this moment, in a conference room of the Origin Copyright Department, a group of people gathered together, all of whom looked like business elites, and the person who came out to entertain the Origin Network was also the editor-in-chief Guo Quan.

"Guys, long time no see, we're all ready. Guo Quan politely shook hands with the representatives of the company who came.

"Oh, Editor-in-Chief Guo is polite, I haven't seen you for a long time, I miss it very much!"

"Mr. Wang's words. Guo Quanle handed over a cigarette: "What.... Mr. Wang, is there anything more pleasant about this quarter?"

"Editor-in-chief Guo, when it comes to this, there is a sentence I don't know whether to say it or not. Mr. Wang took the cigarette and frowned.

"Oh?" you say. Guo Quan's heart moved, and at the same time, he was a little nervous.

"Look, the copyright of your origin these quarters..... It doesn't seem to be ideal!" Mr. Wang sighed and said, "It's not a way to go on like this." ”

"......" Guo Quan did not speak, and fell silent.

Because what Mr. Wang said is indeed the case.

In fact, there is a part of the things that the empty dragon is really not wrong, that is, indeed, this period of time has indeed fallen into a copyright winter for the origin, and even for some other websites.

Investors who want to buy copyrights are not very optimistic about the various new styles and genres of Chen Yin style that are now popular, and everyone is reluctant to buy such copyrights into their own brands.

Therefore, when everyone is writing the same type of text, the copyright owner has indeed hesitated for a long time to grasp the standard.

Mr. Wang also pondered for a moment: "Actually...."Super Perspective Flower Protector King", if you can agree, 1.2 million full copyright, 15 years of use, I can be the master to buy it and try the waters, because the book is really good and has a wide audience. ”

"Mr. Wang, you have directly cut a zero, 1.2 million full copyrights, you..."Guo Quan frowned, and smiled a little bitterly: "You also know that the popularity of this IP is not low, on the contrary, this is still the head book, and our minimum estimated value is not less than 32 million." ”

"Then all I can say is, I'm sorry. Mr. Wang is going to the end: "We don't dare to take risks, and besides, this is also a new author, isn't it? ”

"But the popularity of this IP...."Guo Quan is definitely impossible to agree.

But Mr. Wang waved his hand impatiently: "All I can see is that he is a new author, believe me, he will definitely be very happy to agree, after all, he can sell the copyright, I don't believe that he can refuse this temptation as an author." ”

In Mr. Wang's opinion, he really didn't take the author called Chen Yin too seriously.

Because of the so-called "Super Perspective Flower Protector King", he hasn't read it, the writing is rough, the story lacks logic, and he doesn't even know how it became popular.

Although the company internally gave the expected psychological price that Mr. Wang used to acquire "Super Perspective Flower Protector King", it was 18 million.

But Mr. Wang personally believes that the IP of this book is not worth the price, and the new author must not have so much thought, and he must be the kind that can be happy to explode if he can sell a copyright.

If he can close the deal at a low price, then he will be able to ..... the remaining funds

As for whether this Chen Yin will react and tear them apart in the future, or regret it.

That's not something he has to think about, anyway, in black and white, as soon as the contract is signed, that's what you and I want.