The news that the Americans were going to participate in the WRC immediately became a hot topic in the European media in the next few days.

But these reports are basically not benevolent, almost without exception with sarcasm, and if you briefly describe the style of these media outlets, it probably looks like this......

"The Bun Yankees want to play something as high-end as the WRC......? Laughing to death. ”

Or is it something like this......

"Damn the Yankees, let's just go home and play your V8s, supercharging, and 0-400m acceleration, WRC isn't for you straight idiots. ”

Or is it something like this......

"Americans? Do Americans know what a car is, what a rally is? They only know how to desperately pile up the displacement of the engine, they only know how to play a real bumper car in an enclosed field, they only know how to spin around in an elliptical track, they only know how to stabilize the steering wheel and then press the accelerator to the bottom......

Oh God, Americans in the World Rally Championship......? Is this joke funny? It's really funny......."

And so on......

Across Europe, almost all of the media outlets that reported on AMC's intention to compete in the World Rally Championship were in this style, invariably full of ridicule, ridicule and ......

The deep envy, jealousy, and hatred that lies beneath these words.

This is understandable, we all know that Europe is the source of American culture, and how did the Americans and even the United States as a country come to be? Like Australia, for a long time, the Americas were places where Europeans exiled their own criminals and villains, and were the "barren lands" of the mainstream European society.

As for Ford, who won the World Rally Championship twice in three years, in 1979 and 1981?

Hehe......

The RS1800 racing car of the Ford team was developed and manufactured by Ford's European R&D Center!

The powertrain was tuned with the help of Cosworth!

So, the model developed by Ford's European R&D center, and the power tuned by the British powertrain company, can such a car still be considered an American car?

Of course not!

So the Ford RS1800 can only be considered a European car!

As for Jack Welch, he won't be annoyed by these media reports, it's nothing, as long as AMC's products sell better in Europe than before, in fact, it is true, as the European media ridiculed AMC's preparation to participate in the World Rally Championship, AMC's fairy, smart, smart travel version and urban nomad sales in European countries have risen again!

As a result, the executives of major European media and major automobile manufacturing companies were stunned by the big European media and the executives of major automobile manufacturers who put their hands in their sleeves, stretched their necks and waited to see AMC's jokes, and even wanted words that mocked AMC, Chen Geng, and Jack Welch!

it!

How so?

Why is this happening?

Shouldn't their sales be down? But why don't they go up instead of down?

The major media and major European local auto giants were all dumbfounded.

Dumbfounded, he hurriedly asked people to investigate, and the results of this investigation made everyone stunned......

"Those salespeople who tell their customers, 'How can AMC publicly commit to the WRC if they don't have confidence in the quality of their products?' is what they use to convince potential customers, sir, that is what they do. ”

For AMC's rhetoric and logic, the hearts of the European media and automotive giants are like thousands of alpacas rushing by: it!

Immediately, some people expressed their dissatisfaction with this answer: "Those bastards, are they all idiots? Don't they know that even if AMC participates in the WRC, they may not be able to win the championship, or even make it to the podium?"

"Yes, our people did ask, but the sales replied that no team dares to guarantee that it will win the Drivers' and Constructors' Championship at the beginning of the season, and that the WRC, as the most intense and exciting automobile event in the world, is a combination of the overall strength of the manufacturer, the competitive level of the drivers, the team's management ability and luck. When he said this, the gentleman in charge of the investigation looked like he had been given XX by a dog, and his meaning was clear: this answer was simply impeccable.

It is indeed impeccable, because anyone who does not understand even cars can find the same examples in other industries:

For job seekers, no matter how perfect and impeccable your resume is, will the HR of the target company definitely choose to hire you?

For startups, no matter how perfect and promising you package your project and your company, will the venture capital firm definitely invest in you?

For merchants, if you work hard to develop new products, manage the company, and maintain customer relationships, your business will definitely be able to thrive?

Everyone is an adult, this truth is understood, naturally, the AMC sales also recognize: although AMC may not be able to get a good result even if it participates, but one is that they have no experience in participating in WRC competitions, and the other is that luck is also a very important factor, but in any case, since AMC dares to participate in the competition, it means that they are very confident in the technical content of their products.

Since their cars are technically good, and the ride space and reliability are much larger than those of their competitors, what is there to hesitate about?

Buy it!

As a result, the sales of AMC's various products have further increased.

As a result, the major media and major OEMs in Europe and the United States became even more depressed: how could there be a feeling that they were being used by the damn AMC and Jack Welch, that bastard?

........................

"Last week's sales reached 1,658 units in a single week?"

When Chen Geng arrived in France, the European side happened to count the sales of the previous week and sent it to Jack Welch.

1658 vehicles in a single week, a simple set, monthly sales are almost 6500 or so, although this data is very inaccurate, there are many variables, but it is always a data with a certain reference, as a brand that has just landed in Europe for a few months, in the face of such sales data, what else does Chen Geng have to say? I can only feel that I really did not dig Jack Welch this god of management in vain.

"Well, the growth momentum is not bad," Jack Welch smiled happily, this guy has learned to be humble: "Actually, it is thanks to the help of our European colleagues and the European media, without their help, we want to achieve such sales, I estimate that it will take at least half a year." ”

"Haha......"

Chen Geng stretched out his hand and nodded Jack Welch twice, and said with a smile: "According to what you mean, do you want to send them a medal to thank you?"

Jack Welch said: "The medals are no longer needed, and I plan to increase my advertising efforts in the European media. ”

"Yes," Chen Geng nodded immediately: "No problem, if you need a special budget, it's no problem." ”

Why did Jack Welch increase his advertising efforts?

The reason is actually very simple, because no one is stupid, and those media may not have reacted to the fact that they were being used by AMC at first, but when it comes to this, fools should also react.

No one wants to be a fool, at this time the European media must be on fire, Jack Welch at this time to increase the intensity of advertising, in fact, it is equivalent to telling the European media: some time ago, we should be considered to have joined forces to hype, no, we should give the benefits we have sent.

"That's not necessary, I'm prepared," Jack Welch waved his hand, he just reported to his boss, and as soon as the topic changed, Jack Welch asked Chen Geng: "Boss, if we participate in next year's WRC, will the time be a little tight?"

The World Rally Championship is an almost "year-round" event, usually starting in January and ending in November, and the registration of teams and drivers is at least 4 months in advance, which means that for AMC, they have less than two months to build a team and recruit drivers, let alone develop and modify the car, which is too tight.

Chen Geng also frowned when he heard this, he thought for a while and asked, "So what do you mean, is it to participate in the WRC event the year after tomorrow?"

"Yes, that's what I thought," Jack Welch nodded, "It's safer that way, and you know, we don't have any experience in rallying......"

What Jack Welch said was indeed a problem, but Chen Geng was still a little unwilling, he pondered for a moment and said, "In this way, I'll ask Cosworth and Prodrive to see what suggestions they have from there." ”

Whether it's Cosworth or Prodrive, they have many years of experience in participating in F1 and WRC, and they are not only experienced in this circle, but also have a lot of connections, if they think this can be done, then do it, if even Cosworth and Prodrive think that this matter is too reluctant, Chen Geng will not be reluctant to make it difficult - if the final result is countdown, his face will be disgraced, right?

"That'...... It's good. ”

Jack Welch sighed: The boss is clearly unwilling, but it's okay to ask, and it's dead to ask.