Chapter 265: Stained Light
Ning Weimin's meticulously planned "Dipping Light" operation was a great success.
But he himself didn't expect that his chicken thief idea would have such a wide and sensational publicity effect!
It turned out that since Pierre Carton was organizing a fashion show in Paris at this time entitled "Living Sculpture", the master himself had become a focal point in the European fashion industry and was receiving keen attention from the major media.
So reporters from such well-known European news agencies as Agence France-Presse, Reuters, and Ansa are very interested in anything about the masters.
Whether it is the "fashion dragon" itself, which combines French fabrics and Chinese wood carvings, or the remarks of the leaders to play with it, and the actions of the leaders to visit the Pierre Caton clothing franchise.
They were all very active in taking pictures and asking questions.
Needless to say, the more such a cheer, the better the mood of the leader, and the more energetic the scene will be.
In the end, I didn't pay attention, and I was delayed in this place for more than twenty minutes.
The result is good, and even the domestic media can't help but re-examine this additional visit process.
There are even some people who regret it because they didn't pay much attention to it at the beginning and didn't get enough materials.
So after all the official processes were over that day, these people came back and did a very detailed interview with the Pierre Caton clothing franchise.
Ning Weimin is such a shrewd person, how can such an opportunity be easily let go?
He not only accompanied him personally, but also explained enthusiastically and patiently.
also gave some consignment handicrafts to these "make-up" people as small gifts.
Since these things are not sold elsewhere, they are very flattering, and the reporters like them.
In short, Ning Weimin made a pretty good impression on the reporters.
After all, the business environment has just started in these years, and reporters have not yet regarded themselves as uncrowned kings, and it is a matter of course for them to be arrogant when they eat and take cards.
I am very satisfied to be able to participate in the banquet held by Jianguo Hotel and receive some unexpected small gifts while working.
In this way, on the evening of the same day, "News Network" broadcast the news of the opening ceremony of the Jianguo Hotel.
It was a great honor that as part of the highlights of the opening day, the image of the leader visiting the Pierre Caton franchise and praising the "fashion dragon" appeared in front of the national audience for a full five seconds.
The "Beijing Evening News" also made a detailed special report on the opening of the Jianguo Hotel in an important position on the first and second pages, with a long article of thousands of words, and actually 30% of the space was used to introduce the "PC" brand store.
Probably Ning Weimin was also in place.
The reporter not only fully adopted his statement, but also called Pierre Carton's entry into the Jianguo Hotel "a pioneer in the clothing retail industry", saying that the store was "an art gallery-like store".
At the same time, he also boasted that the locker room of the Pierre Karton franchise store was equipped with slippers, hooks, seats, mirrors and other facilities.
It is called "the most international and modern civilization in detail".
And to compare the shortcomings of domestic shopping malls in selling clothing.
In the end, the reporter also published a photo of Ning Weimin and several girls in the newspaper as a picture.
That's really a huge face-saving thing, and it's almost the Pierre Caton franchise to the sky.
Then, it's the next day.
The national People's Daily, Guangming Daily, and the local Youth Daily also published relevant reports.
And almost every newspaper, to a greater or lesser extent, has to mention the "Pierre Caton" franchise and boast about it.
So for this reason, Ning Weimin was simply happy, and he felt a little proud Tao Taoran in his heart.
You must know that Zou Guodong spent a lot of effort to open the airport franchise store, and how many friends and relationships he trusted.
Actors, models, media reporters.
The carriage and horse fares, fashion shows, banquets, and gifts are all added together, and I don't know how much it cost.
But because the place is too far away, don't look at the scene, it's very lively.
But the level of this advertisement is not high, and the social effect is very limited.
Most of the newspaper reporters who come here are local newspapers, or industry magazines such as "Fashion" and "Domestic Clothing".
Most of the articles published are unimportant pages, the size of tofu blocks.
How can it be compared with Ning Weimin, who is also a TV and a national newspaper, and the effect of thematic promotion.
said something else, just because of being on TV and newspapers, Ning Weimin himself became a celebrity in Fan'er Hutong overnight.
The neighbors in Courtyard 2 were thrilled to see him again, and everyone said they saw him on TV.
There are also many neighbors in other courtyards in the hutongs, saying that the photo of Ning Weimin in the "Beijing Evening News" is very handsome, like a big person.
Not only did Director Li of the street call Ning Weimin to congratulate him, but even Master Kang Shude said that he had come here in a different way.
I was very considerate and didn't hold him accountable for not touching antiquities recently, and relaxed the sin of studying.
What does this mean?
Doesn't it show that the exposure rate and publicity effect of multimedia are good, which is enough to show that Ning Weimin is right about this.
If there is a book that teaches people how to do big things with little money, presumably his hand should be regarded as a classic case.
Isn't this kid beautiful?
It would be nice if he didn't get sick and looked in the mirror again.
However, more is yet to come.
Ning Weimin couldn't believe it at all, in less than five days, the occupancy rate of Jianguo Hotel had reached 100 percent.
Originally, he thought that it would be good if such a soft advertisement could attract some people to watch the excitement.
Because not everyone has the courage, the time, and the leisure to come to a high-end place like Jianguo Hotel to see the world.
Those who can come must be people with a little bit of background in the family, otherwise they will look shabby, and they won't be able to enter the door.
So in the beginning, he was okay with these people's business.
But actually, it's just that sweet!
In a short period of time, 528 rooms were fully filled!
And the information that came out of the front desk is that there are no longer a few extra beds in the room, and those who book in advance are waiting until a month later.
Even the restaurants, bars, and cafes of Jianguo Hotel are almost running at full capacity, and they can't be more popular.
Why is this happening?
Actually, it's not surprising.
Because if Ning Weimin has a friend or acquaintance who works in the Tourism Administration, then as long as he understands a set of data, he will understand how difficult it is for foreign guests to come to Beijing these days.
It is also natural to understand why the Jianguo Hotel has become a project approved by great men, and it has been completed in less than two years and opened for guests.
PS: There's one more chapter after midnight
..。 m..