Chapter 709: Shareholder Visit

I had a meeting in the morning to read the documents, took more than ten minutes to eat at noon, and then listened to Huang Ying report the current financial situation of the company alone. In the afternoon, Yang Dongxu drove to BMW Motor Company.

The share transfer agreement has been signed in Yanjing, so today is the first BMW shareholders' meeting, and he, the major shareholder, will definitely be present, not only his Wu Aibing.

At the time of the shareholders' meeting, clarify the development plan of the automobile company, listen to the opinions of these new shareholders in Tianqing, and take these new shareholders to see their own company's automobile production line, as well as understand the research and development of new cars.

The shareholders' meeting is actually just a formality, the company's planning has already been done and there has been no problem, come to Tianqing these shareholders who have just joined will naturally not point fingers, at least not now, and wait for a period of time only to understand whether there is their own opinion then another matter.

The main purpose of coming to the magic capital is to take a look at the production line of the automobile company, although it is not very tech-savvy. But take a look at the state-of-the-art production line and see how a car goes from screws and components to a car.

Then I saw what the car looked like on the production line, how the interior looked after coming down, and then looked at the rows of new cars that came off the assembly line after being tested and pulled onto trucks and shipped all over the country.

"The newly developed models are basically aimed at the mid-to-high-end market as the previous market positioning route. Government cars mainly reflect the atmosphere, which BMW A4 does very well.

So the new generation of cars is ready to be upgraded on top of the A4, and the general framework remains the same. However, the development of a new generation of A6 has already begun, but the A6 is a complete upgrade, so it will take a little more time.

The mid-range market is dominated by Mercedes-Benz series of business cars, the atmosphere and fashionable appearance is known as the boss car, the new model is divided into two, one is the mid-range 500,000 price code or so of the mid-price model, the other is the high-end million-level luxury car, followed by the high-end city there is a Maserati series of sports cars......"

Outside the R&D room, Yang Dongxu pointed to some concept drawings on display, as well as models that had been set up and ready to be produced, and sat down to introduce them to Lai Tianqing and others.

"I like this luxury business car, can I give an internal price when I buy it as a shareholder of the company?" Zhu Hengyi looked at the Mercedes-Benz luxury model and asked with a smile.

"If you order 10 of these models, you don't have to take the initiative to say that the sales department will take the initiative to reduce the price for you. Yang Dongxu shrugged his shoulders with a smile.

BMW AG is different from other car companies in terms of management, and other car companies are basically a general manager in charge of production and sales.

This is not the case with BMW AG, where production and sales are separated. To be precise, the management and sales of the company are also separated, and the current general manager of BMW AG is a foreigner transferred from Italy.

Looking for a foreigner to be the general manager, Yang Dongxu mainly absorbs the advanced management experience of foreign countries in the company. However, he, the general manager, manages the employees of the company and the employees on the production line, but he doesn't care about sales.

Sales is an independent department of BMW AG, they are directly linked to after-sales, only responsible for car sales and after-sales service, except for finance, the management part is not included in the company's overall management and operation.

In charge of the sales department is Yang Dongxu, a professional manager looking for in China, removing some bluffing names, as well as highly educated or something, in fact, it is more suitable to do sales in China, or Chinese, foreigners can't play the domestic relationship at all.

"I love this car. Qian Liang pointed to the silver-gray Maserati sports car and said.

3200GT This year's Maserati main new sports car, Maserati series of sports cars has always been the main line is low-key luxury, that is, it looks ordinary and not as exaggerated as other sports cars, but it always feels so noble when parked with other sports cars.

The GT series sports cars are the perfect combination of sporty elements and royal style, after combining excellent car performance. Yang Dongxu can be said to be full of expectations for this new sports car.

"It does look good. Lai Tianqing couldn't help but nod.

In fact, generally speaking, the main positioning of sports cars is still young people, of course, this is according to the habits of mainlanders, the rich generation in the mainland is not as showy as foreigners, and the old man likes to drive a sports car around.

Therefore, for business needs, the luxury Mercedes-Benz business car is the favorite of these rich generations, with a stable appearance and a luxurious and restrained design that is very in line with the aesthetics of successful people.

And the rich second generation naturally likes sports cars, in terms of publicity and visual impact, to be honest, Yang Dongxu really doesn't have a very good way to do Porsche and Ferrari, no way, Maserati is the queen of sports cars, and she is also a fashion queen and king, isn't it?

With the same historical heritage, the same advanced car design concept and technical reserves, people are better than you from the beginning, if you follow the trend and imitate, you will definitely be played to death.

So Yang Dongxu has always insisted on following the style of the noble queen of Maserati, although it seems that it is not so flamboyant, and it will definitely lose some young users with flamboyant personalities, but it can definitely lock the girl's heart, fashion girls like it, but the king's domineering is not much of a girl, and the queen is definitely every girl's dream.

Therefore, the main target of this model is the somewhat restrained male rich second generation, as well as all young women who like luxury sports cars. In China, don't underestimate a woman's spending power and a woman's ability to make a man pay.

"The silver gray is made for men, the red and royal blue are aimed at women, in fact, the blue man is also good to drive, and the red is a bit burnt, but if you want to open it, it is actually okay. ”

"Speaking of red sports car burning bags, what is your Yanjing car?" Bai Feng said.

Yang Dongxu smiled and didn't pick up the stubble, this girl doesn't know why something is wrong recently, it always gives him a feeling of wanting to find fault.

"The government car is in accordance with our previous cooperation, but the commission or something must not be according to the previous standard, but if you get enough orders, I guarantee that the dividends and due commissions at the end of the year will definitely satisfy you."

In terms of business cars, my advice is to be present, give my boss and boss one each, if you change your own company's manager level or above the public car, or business reception car to a luxury version of Mercedes-Benz, it will be better.

In terms of sports cars, you have a way to help you run, and if you don't have a way, let the sales department make a sales plan. The main focus is still government cars and commercial vehicles. Yang Dongxu clapped his hands to attract everyone's attention and said.

Naturally, there is no opinion on what he said, as a shareholder of a car company, these things are indeed what they should do, but Bai Feng, who uses this luxury version of the public car, has some doubts.

"Isn't this a little too conspicuous?"

For example, telecommunications companies have not been actively engaged in technical cooperation with foreign telecommunications companies recently, and cooperation with these international companies must not be a bit of a card, right?" Yang Dongxu smiled and blinked.

Lai Tianqing smiled and scolded a slippery head, as long as the car is bought into the company, is it completely used for business reception, or the boss himself drives, this can obviously be used flexibly, after all, the car is bought back, you can't let him be idle and waste when there is no reception task, right?

And as soon as these big bosses with status and capital take the lead, the cars that domestic companies rush to the façade will definitely follow up to a higher level.

There is no way who makes China have a good face is a very important thing, if you want to do business with a façade, you must hold it up, you can drive a big run to negotiate a contract and start a bicycle?

As soon as this model starts to appear on the market, and it appears in the reception news that can be in the newspaper several times. If you don't use Tianqing and others to run relationships, there will be a lot of bosses who will come to buy a car, and those who can't afford the luxury version will also buy a mid-range support face.

After visiting the car company, it was already five o'clock in the afternoon, Yang Dongxu had a dinner in the evening, so he didn't invite a few people to Tianqing to dinner, all acquaintances also have their own work arrangements, come to the car company to see the rest assured that after the meeting, everyone also began to do their own things, and a few people left the magic capital that night.

Naturally, dinner at night will not be about the conspicuous Oriental Pearl TV Tower, but about the Yang family banquet, which has also become a habit of Yang Dongxu, as long as there is a Yang family banquet in the place when there is business dealings, he will definitely choose the Yang family banquet instead of choosing other places for dinner.

I haven't seen Qian Liangcai's position for a while, and if I remember correctly, it will be a few years before the government changes. The high-ranking official of the demon capital in front of him is a step forward into the center.

For such a feudal official, one of the people in charge of the highest power center in the future, since there are contacts, Yang Dongxu must have the greatest respect and the greatest goodwill to manage this relationship.

"I heard that your automobile company is going to build a branch factory in Shenzhen, why is the investment environment of the magic capital not good enough?" After sitting down, Qian Liangcai asked directly after eating a few bites of food.

"It has nothing to do with the favorable investment environment, the investment environment of Magic City and Shenzhen has its own merits, it is not good to say which is good and that is bad, and the successful development of the two cities also proves that you are taking the right route.

I went to Shenzhen to invest in a branch factory because of the transportation needs of automobile production and sales. At present, domestic land transportation is a big problem, although the sea loading and unloading ship has not gone abroad, but there are a lot of security checks.

It's better to build a branch over there. In this way, the cars produced by the factory on this side of the magic capital are transported to the north, and the radiation range over there can be saved a lot of trouble by handing it over to Shenzhen. ”

"Land transport is a problem and the cost is high, but the state is now improving it. And your market division has made the magic capital suffer a little, everyone knows that the consumption power of the south is stronger than that of the north. Qian Liangcai said half-jokingly.

"Haha, this is not necessarily, although the south is richer, but the northerners are not ambiguous about the consumption power of high-end cars. ”