422 How to Define Beauty

"Xiao, what do you think is the most important feature of the product launched by your Ninth Lab?"

"Whitening, anti-wrinkle, freckle removal, anti-aging... ”

"Haha, do you know that these features of your product are not only dreamed of by all cosmetics companies, but also by everyone, whether men or women, and tirelessly pursued. At present, it can be said that before the products of your ninth laboratory appeared, there was no cosmetics company that was able to launch a cosmetic product that covered all of the above characteristics. But your Lab 9 product does that, so how do you let people know what your product is about?"

Laura asked questions like a cannonball, and really stopped Xiao Feng, he really didn't have a clue about cosmetics marketing.

What are men and women afraid of? What are you afraid of is getting up every morning and looking in the mirror and suddenly finding a few more wrinkles on your face, or a few more spots on your body, but these are all things that your cosmetics can solve. ”

Laura began to explain to Xiao Feng, her marketing concept, Xiao Feng listened very carefully, this woman said the head of the way, the idea is very clear, the next thing is to see what kind of plan she will come up with, whether she can convince herself.

"Look at these guys I've found! Shafeir is 90 years old this year, but she has been a model since 1948, has been in this industry for 70 years, and now she still appears on the catwalk once a year, you don't look at her age, but she has a very high rank in this industry and has a very great influence. It can be said that it is the originator of our modeling industry, you see that although she has spent a lot of money on maintenance, but the wrinkles on her face are inevitable, as well as the age spots on her body, if she uses the products of the ninth laboratory, after the effect, when she appears on the stage, what kind of effect do you say?"

Hearing Laura say this, Xiao Feng gradually understood why she chose these models, and Laura was still talking eloquently, without meaning to stop.

"This Amina. Rosie, who is sixty years old, is the grandmother of two children. And she, like Daphne, is also a legend in the modeling industry, because she only started to enter the modeling industry at the age of 45, and before that, she had been a housewife. So she has a lot of influence on civilians, what kind of impact do you think he will have on the runway if he uses the products of Lab 9?"

Xiao Feng has been silent, the use of such models, the contrast effect is often the most obvious, such a show, if it is done, not only can these models be achieved, but also can definitely make the Ninth Laboratory famous.

"I see what you mean, Laura, you're trying to create the strongest visual contrast to market our Ninth Lab cosmetics, right?"

"That's right, that's what I wanted, the most intuitive visual contrast. If you are willing to hand over the agency of the Ninth Lab Cosmetics in Europe to me, I am willing to plan this show myself. ”

Laura said to Xiao Feng with a smile, and Xiao Feng asked Laura with a smile: "You revealed your hole cards so early, aren't you afraid that I will throw you off and do it alone?"

"No, of course I'm not afraid. First of all, you are a friend of Pierre, and I believe in your character. Secondly, even if you get rid of me and do it yourself, you can't contact these people, these models can't be done by spending money, in fact, many of them are not short of money!"

Laura said confidently, this woman has been very strong from the beginning, Xiao Feng doesn't want her to dominate the whole negotiation all the time, and then replied with a sneer.

"Yes, they may not be short of money, but aren't they afraid of old age?"

A sentence suddenly made Laura's back rise a chill, indeed he was still careless, revealing his hole cards too early.

Even if Xiao Feng didn't know those top models, if he took the products of the Ninth Laboratory to those people and showed them the actual results, how many of those people could refuse him?

If he really used his own ideas to operate, with his financial resources, there was really nothing impossible, then he could completely throw himself off and do it alone!

As soon as she thought of this, Laura's heart was cold, and she had a little pride before, but at this time she was completely gone.

At this time, Xiao Feng smiled: "But you are not wrong about one thing, that is, I am Pierre's friend, you can trust my character." Since you proposed this plan, of course I can't take it for myself, okay. Laura, you convinced me, then I wish us a happy cooperation. ”

Xiao Feng stood up after speaking, smiled and stretched out his hand, while Laura stood up with excitement on her face, held Xiao Feng's hand tightly, and shook it vigorously.

"Mr. Xiao, please rest assured, hand over the products of the Ninth Laboratory to me as an agent, and I will definitely not let you down. I will definitely make you a great success in Europe. ”

"No, it's what made us so successful in Europe. ”

Xiao Feng said with a smile, and Laura nodded excitedly: "That's right, it's for us to be successful in Europe." ”

"Okay, I'll take care of the rest, I'll have someone give you some samples when I get back, you can take them back and try them out." ”

"By the way, what are you going to call this big fashion show?"

"The name, I have already thought of it, it is called how to define beauty!"

Not to mention, the name given by Laura is really interesting, Xiao Feng nodded in agreement, Laura is a real expert in the field of fashion, and it is most reassuring to leave this aspect to the experts.

"Okay, Xiao, since the cooperation in the field of cosmetics has been negotiated, it is time for us to talk about business. The drinks from the Dynasty series I bought last time, as well as the caviar of the Eagle Brother Stone, have been sold out, and now you still have stock here, I need to restock, a lot of restock... ”

Laura and Xiao Feng have already negotiated the cosmetics business, and Pierre also took the opportunity to take over the conversation.

He brought Laura to Bencheng this time, of course, not specifically for cosmetics, in fact, they came to the dynasty series of drinks provided by Xiao Feng at the earliest, as well as the caviar.

Last time, he bought a total of more than 20 million euros of wine from Xiao Feng and returned to Europe with caviar, but he didn't expect that these products were very popular in France and Europe.

The acceptance and popularity of the market completely exceeded their expectations, and he was still thinking that he might need to warm up for a period of time and cultivate the market for a period of time, so that this new caviar and special flavors of wine would gradually be accepted by the market.

Without much temptation at all, the wine and caviar, after their first appearance on a high-end occasion in Paris, became a huge hit and conquered the taste buds of countless dignitaries.

Since then, their Saint Road Group has become the hottest high-end public relations company in France and even Europe, and the orders for various high-end cocktail parties are endless, and their family has made a lot of money.

And those otherworldly wines were even more popular once they were launched, especially the red fruit wine, which was widely praised by celebrities and dignitaries, and there was an endless stream of people who called his house every day to sell wine.

Although he had taken his hunger sales to the extreme, he ignored the enthusiasm of his customers, and now orders for the red fruit wine, as well as two other otherworldly wines, were already in the queue for a year later.

Their family's wine cellar had long been empty, which was the main reason why he came to Xiao Feng this time.

Anyway, they were old acquaintances before, not to mention that Xiao Feng had already prepared those supplies, just waiting for Pierre and them to come.

Now that Pierre asked, of course he didn't hide it, he directly negotiated the price and quantity with him, and then signed the contract.

Now that the Dynasty series of drinks and Eagle Brother Stone Caviar have become popular in Europe, and the Shenglu Group has made a lot of money, Xiao Feng naturally will not watch them earn all the benefits, and appropriately raise the offer, which is necessary.

And Pierre, who has already tasted the sweetness, naturally has no objection, anyway, the wool is out of the sheep, no matter how Xiao Feng raises the price, not which consumers will pay in the end.

They Shenglu Group will definitely leave enough profit margins for themselves, who makes which rich people like this wine and caviar so much!

A deal of 100 million euros was reached, and according to Pierre's prediction, the enthusiasm of the European market has been completely mobilized.

Because this is still the special taste of wine and caviar, and irreplaceable, it is estimated that these goods will last for a few months, and it is expected that around Christmas, he will come to Xiao Feng again to replenish the goods, so he repeatedly emphasized that he hopes that Xiao Feng can prepare enough supplies to avoid a shortage of goods when he gets them.

The two businesses were negotiated so lightly, and after the contract was signed, Pierre directly paid Xiao Feng 50% of the payment, and more than 50 million euros were in hand.

The remaining more than 50 million, after Xiao Feng sent the wine and caviar to Bincheng Wharf for loading, Pierre would call him, as a strong supplier, Pierre did not dare to bet on Xiao Feng's payment.

More than 100 million yuan, Xiao Feng roughly estimated, about 1 billion yuan, plus his own 1 billion, the gap in the purchase of the twin buildings is only 200 million.

And this gap of 200 million yuan, it seems that banks and financial institutions can only be counted on.

If the management committee is not in a hurry, it will be even more worrying when they hold the second investment promotion conference after the year.