Of course, Fang Fei hated the eye contact between Lin Jingyi and Yang Zijun very much, but for the sake of the two of them communicating because of business, she could only hold back the vinegar jar in her heart, and didn't look at Yang Zijun and them with a cold face.

"Director Yang, you are really smart. Lin Jingyi did not hesitate to praise Yang Zijun, "You are right, I have received a very bad news before I came, it can be said that if we do not deal with it properly, no matter how good the work we have done before, it will be difficult to win the final victory at the box office." ”

After hearing these words, the staff at the scene all nervously stopped their movements, and their eyes all looked at Lin Jingyi.

Zhang Yaowu's heart also rose to his throat, and he didn't know how bad the bad news Lin Jingyi received was, and whether there was room for maneuver.

Fang Fei's heart was also cold to freezing point all of a sudden, after all, this movie was too important to her, and whether she could turn over or not was all up to her.

"Oh, how bad is this news? Please let Chairman Lin speak out and hear about it. Yang Zijun's face did not change and his heart did not beat, as if he was discussing something that had nothing to do with him.

Yang Zijun's demeanor as a general immediately made Lin Jingyi appreciate it even more: "Okay, hearing me say it's bad news, you can still keep your composure, which really makes me admire." ”

Lin Jingyi praised Yang Zijun like this, which made Fang Fei feel extremely uncomfortable, but fortunately, she barely resisted the urge to erupt, and just sat on the seat and ate vigorously.

Yang Zijun immediately smiled: "I'm such a big person, don't praise me often, hurry up and talk about the point." ”

Lin Jingyi didn't feel embarrassed, but pondered for a while, and said directly: "Actually, when I didn't receive bad news before, I was mentally prepared, knowing that even if we did a good enough job in publicity this time, it would be difficult to win this box office war."

After all, Jiang Zhenya, the old fox, is not ordinary cunning, if he realizes that he will undoubtedly lose, he will definitely struggle to the death, and what kind of method he will use to turn things around, we can't imagine.

Just a few days ago, I received a rumor that Jiang Zhenya had borrowed a huge sum of money from the three major families in Laizhou in the name of his own entertainment company, and I felt that the situation was not good.

Later, I sent someone to investigate and see what the old fox wanted to do with the money.

After several twists and turns, the people sent finally found out the real purpose of the old fox's borrowing money. ”

The staff in the private room and Yang Zijun all listened attentively to what Lin Jingyi was saying, but except for Yang Zijun, everyone didn't have any ideas, and they didn't know what this old fox was going to do by borrowing so much money.

Zhang Yaowu scratched his head and said with a puzzled expression: "Is it a bit late for this old fox to borrow so much money now? Even if he wants to use this money to invest in publicity, there is no longer enough time.

It is simply impossible for him to use so much publicity funds to reverse public opinion and hot spots on the Internet in two days.

Even if he can reverse this, it will take time to make people like the movie, and it will take time for the people to receive information and digest it, and two days will not be enough at all. ”

The rest of the staff at the scene thought the same way.

"This old fox is also too slow, if you can do this a week in advance, maybe the final outcome of this propaganda war is still a little suspenseful. ”

"Could it be that this old fox still has some trump card in his hand?"

Yang Zijun thought for a long time, and suddenly his eyes lit up, and at the same time, a shadow appeared on his face, because he thought of a possibility.

Could it be that this old fox wants to use the money to make money at the box office? If he really wants to do so, it will be really troublesome.

Because no matter how well the publicity work is done in the early stage, when the movie is released, the box office is the hardest criterion for whether a movie is successful or not.

The box office index in the early stage can largely become the benchmark for the choice of movie audiences, two movies are released at the same time in the same schedule, when the audience does not understand the content of these two movies, the audience's first criterion for judging whether to watch this movie is not to look at the publicity work, but to see which movie has a higher box office.

Because the box office is higher, it proves that the movie is recognized by more people, and it also indirectly proves that the quality of this movie is very high, so the audience will definitely choose to watch this movie with a higher box office for the first time, and the movie that does not meet expectations at the box office, no matter how exciting the content is, will be ignored.

And this phenomenon will not change over time, but will become more disparity over time, because the movie with a high box office will continue to be high at the box office, and even the box office will be higher than people think.

And that movie with a low box office, when no one cares, the box office will only be outrageously low, so think about it with your toes and know that the box office gap has widened to such a huge extent, a normal person will know which movie to watch.

Yang Zijun suddenly raised his head, looked at Lin Jingyi with a nervous expression, and asked the worry in his heart: "Chairman Lin, is Jiang Zhenya, the old fox, trying to brush the box office?"

The staff at the scene and Zhang Yaowu didn't think of this idea, and everyone was stunned after hearing Yang Zijun's words, because if this situation once it appeared, it would be the most terrible situation.

Lin Jingyi smiled and nodded: "Director Yang, you are really amazing."

The results of the investigation I sent to the people were like this, Jiang Zhenya, an old fox, borrowed such a huge amount of money at the expense of high interest, just to wait for the box office after the movie was released.

Because they had already failed in the early propaganda work, and no amount of money invested could not redeem this defeat, so they simply broke the can.

You may have found out that later in Montenegro there were some TV programs on Ma Lulu, which were already some very unpopular programs, and they didn't cost a lot of publicity money at all.

They are just going through the motions, but in fact, their entire strategic focus to deal with this box office war has shifted to the box office.

If we let our guard down now and don't take countermeasures in advance, then once the film is released, the other party suddenly resorts to the box office, and then it will be too late for us to find a way to turn the tide of the war. ”