ERV's actions.

The impact doesn't stop at the epoch.

Coastal China.

Deep Market.

Zhihua Technology Headquarters.

There is also a discussion about ERV's global promotional practices.

"As you can see, ERV is menacing, it can be said that it is an indiscriminate attack, and all major brands will be impacted, and we are no exception, so we must stick to the corporate strategy. ”

"At least on low-to-mid-range smartphones, stand firm. ”

"Only when you stand firm can you have output. ”

"Fortunately, the major mobile phone manufacturers are fighting with the Epoch for high-end, and I don't think it's realistic to get their profit margins, so our second-generation low-end smartphones are about to go on the market. ”

“。。。 ”

Listen to the words of the president on stage.

Offstage.

Ren Zhengfei nodded from time to time.

Expressions of approval.

Huawei's previous strategy was price, and then continued to break through the high-end technology blockade in Europe and the United States, and now it can also be used to make mobile phones, first use the low-end to seize the market and accumulate popularity.

Seek high-end breakthroughs again.

Is it difficult?

Of course it's hard.

This road is possible for five or six years, or even ten years, but as long as he persists, he believes that it will work. First, I trust Huawei's technology, and secondly, I am also in awe of Zhihua Technology's largest shareholder.

That's right.

It's awe.

The two sides have been working together since the beginning of 4G equipment.

The results were encouraging.

Their 4G equipment has achieved the world's largest share, and the technological progress is rapid, often the two sides study together, but the other party can always achieve technological breakthroughs extremely quickly, and Huawei has only done more than half.

Again.

Break their nooks.

Technically.

Ren Zhengfei was convinced of this company.

Tech cows aren't scary.

It's scary to make rapid progress.

This is also the direct reason why Huawei has scared other communication giants over the years, and now, he also has the feeling of those giants. A powerful ally, but also terrifying.

In fact.

In Ren Zhengfei's opinion.

Zhihua Technology is not terrible.

Scary is the parent company behind it--- the Bank of Myanace Group.

This super-jumboum.

Staying by his side feels his heart beating faster, and after a long time of contact, Ren Zhengfei always has a feeling that --- it is hiding clumsy. You can see it in other things, Bimenya Environmental Technologies.

Filter the solution.

Fixation solution.

Oasis.

In addition to luck, these things also have to have a deep accumulation of skills.

Plus the transcription stock.

God knows how many hole cards this Big Mac still has. Even if he announces the maturity of 5G technology tomorrow, he will not be too surprised, because the speed of 5G cooperation between Zhihua Technology and Huawei is amazing.

Most of the technical and architectural breakthroughs.

Huawei is playing soy sauce.

"You can take a look, this is a prototype. The president's words brought Ren Zhengfei back to his senses.

The words fell.

The staff handed over a mobile phone.

Good looks.

Feel OK.

Boot.

Pretty fast.

Operate.

It's also pretty smooth.

Ren Zhengfei judged in his heart.

"This is our thousand-yuan smart phone series, all configurations, are lower than the mainstream models, however, the chip inside is our own design, which can make up for some performance deficiencies. ”

Self-designed chips.

Ren Zhengfei believed it.

This is one of the specialties of this company.

Learned about the architecture.

Many companies can design chips, it is not difficult, but the difficult thing is production. For this reason, even if many communication chips are designed by Huawei itself, it has no production equipment and can only be handed over to foreign companies for OEM.

You're welcome.

Some of them directly pasted their own LOGO.

"In terms of basic operation, it is relatively smooth, the only problem is that large-scale games can't be brought, this chip focuses on communication and video playback, as well as simple mobile games. ”

"The high-energy mode has been used for a long time, overheating, and stuttering, and it also exists. But after all, it is a thousand-yuan smart machine, which can achieve such an effect, and at this price, the world is just us. ”

One and only.

Ren Zhengfei played for a while and gained confidence.

Watch the video.

No, card.

Open the communication software.

No, card.

Played for a while.

Pixel.

Well, a little lower.

This is also normal.

Basically.

It has been able to meet the needs of the average consumer for smartphones.

"How much?" Ren Zhengfei said curiously.

"If it is mass production, we can keep the cost within 1,000 yuan. ”

"As for the final selling price, my opinion is that it is good to maintain 20% of the sales profit, and after deducting various taxes and fees, etc., our final profit is only 7%. ”

Per cent.

Ren Zhengfei took a breath.

This profit.

Is it really a small profit, and a mature smart machine has only appeared for more than a year, and it is about to enter the era of low profit? Tang Qing said at the beginning that the era of thousand-yuan machine will come soon, but he didn't expect it to be so soon.

It still starts here.

It's good.

Technological advancements.

This will bring about cost change.

"Yes, I agree with the company's decision. ”

Tall men are rushing forward.

Ren Zhengfei feels good.

After the meeting.

When I returned to the office, I studied it carefully and found that it was indeed relatively rough, but if it was used to seize the market and make the average person afford to use the smart phone, it was enough, and I was used to using the smart phone.

It's hard to go back to the days of the lollipop machine.

。。。

United States.

Apple Headquarters.

Looking at ERV's promotion, although it is in the same camp, Apple's electronics are also among them, but he is not happy at all, because many competitors and brands in the industry have come in.

It's equivalent to saying.

It's a promotion with few winners.

Everyone runs together.

Sales went up at the same time, the share remained the same in the end, and after the big promotion, the income statement looked even more worried, Jobs is now more and more confused, what is the future market?

Era.

In this way, it has created a 'resource integration' and innovated the brand of smartphones.

It's okay to be born out of nowhere.

It also brought a bad sign and gave everyone an 'illusion'--- I can also make mobile phones.

That's the thought.

Since last year, hundreds of such start-up companies have emerged around the world, discounting the banner of "resource integration" and "consumption innovation", and entered the smartphone market in one fell swoop.

Time.

The market is directly muddy, and it is still muddy to black.

Era.

Let Apple's original advantage be lost.

Now I have a starting line with you.

Aggrieved.

Tang Qing's dull stick was beaten, and Jobs was not in a good mood this year.

No.

It's been a while.

After curing his illness at the beginning of the year, the whole person was much more relaxed, but he couldn't see the world clearly.

"President, this time we expect to increase our sales by two million. ”

"Hmm. ”

"You don't seem to be happy?"

"If all brands go up by two million, this is in the overdraft market, and the overdraft could have been fought for, used to surpass the consumer market of other brands, what is there to be happy about?"

"ERV has directly pushed our competition to the most intense level. ”

“。。。 ”

What a basin of cold water!

。。。

Same as Jobs.

Increase in sales.

But the world's major mobile phone manufacturers are not happy.

Take a look.

What are you doing?

It is difficult to find a spring in market share, and you have to pay a lot of 'promotion fees' for ERV. People don't care if your market share increases or decreases, as long as your sales increase because of this, you have to give money.

Otherwise...