In an era of higher and higher social development, in an era of faster and faster urbanization.

More and more young people are moving from the countryside to the cities and are beginning to put down roots here.

And the large population brings high-intensity competition, which also brings a fast-paced life.

So how to provide these people with more convenient and healthier food has become an important issue.

At present, the food industry in our country has not yet entered the era of industrialization.

In other words, it has only entered the initial era of food industrialization.

But with the development of society, the pace of urban life is getting faster and faster, and sooner or later we will enter an era of food industrialization.

Speaking of which, many people may not understand what is called food industrialization.

If you have the opportunity to go abroad, then go to the United States to have a look, especially in the supermarkets of the United States.

You will understand what is called food industrialization.

In the large freezer of the supermarket in the United States, you can see fully processed or semi-processed food everywhere, which is the product of food industrialization.

For example, frozen pizzas, burgers, or soups that can be drunk with water, canned curry rice, pasta, etc.

Anyway, as long as you open it and put it in the microwave for a few minutes, you can take it out and eat it.

Even those who don't like Chinese food prepare quick-frozen fried rice and fried noodles.

Again, go back and use the microwave oven to 'ding' for a few minutes, and you can take it out and eat.

And semi-finished products, such as sliced fries, or dough blanks, semi-finished pizzas, and so on.

Once you buy them, you can bake them in the oven and eat them.

There is also a dough blank that is put in the oven and taken out to be baked bread.

Sprinkle your favorite side dish on top of the pizza crust and bake it to your favorite pizza.

After the marinated steak, you can fry it directly when you come back and eat it.

These are semi-processed foods.

Many people may say that these are industrialized junk food.

But in fact, from a nutritional point of view, it is really not.

Because other people's foods all adopt the standards of industrial unified sterilization, and they are also matched according to the requirements of nutrition.

So if you talk about health, it may be that there are a lot of preservatives added, as for other aspects.

It's not necessarily dirtier than the fast food you eat at a street stall.

And this can also be said to be a symbolic sign of developed countries, in fact, when it comes to the root, it is the service industry that has achieved the extreme.

If you don't believe it, you can go to our neighboring Japan and South Korea, but their supermarkets are also full of such industrial food.

Especially in Japan, almost every supermarket has a wide variety of bento boxes.

Almost all of them can be eaten at home with a 'ding'.

Koreans, on the other hand, prefer instant noodles.

In our country, because of the problem of eating habits, this kind of industrialized food has not yet been widely popularized in a large area.

However, with the increasing degree of urbanization, this kind of industrial food will inevitably become popular.

Because that's how industrialized societies are going.

Large-scale and extreme industrial production, replacing small workshops like services.

And what Xiao Feng wants to do now is to lay out in this field.

And to do it, then to be the best, to occupy the commanding heights of this industry.

Make the best-tasting, most affordable, industrialized food.

In this way, it is the most cost-effective to use turkey.

Land is scarce in China, and we want to raise poultry with the highest nutritional value in a limited amount of land.

At present, it seems that the most cost-effective is turkey, because both in terms of nutritional value and economic benefits, breeding turkeys is the most cost-effective.

A small snack of turkey jerky is the first step to test the market.

Turkey weight loss meal replacement is the second step, the product that really impacts the market.

Once more and more people understand the nutritional value of turkey meat, they know the benefits of eating turkey.

Then other industrial foods of turkey meat will flock to it.

This is Xiao Feng's backhand preparation.

And Xiao Feng is not only preparing for these, he also plans to let his celebrity chef group also participate in this project.

Now the competition in the domestic fast food industry can be said to have reached the point of white heat.

For ordinary consumers, if they want to eat something that is not too expensive, they can go to the Malatang chain store.

If you want to eat something slightly more upscale, you can go to the Golden Arches and Kaifeng dishes for Western food flavors.

Chinese food flavors, you can come to the celebrity chef to make.

And if you want to eat a little more upscale, you can only go to Pizza Hut.

Xiao Feng couldn't figure it out, how did Pizza Hut, an ordinary garbage bodhisattva shop in foreign countries, turn into a high-end foreign fast food in China?

This is like Reeves jeans, which are very popular among Chinese people, or foreign brands such as GAP, which often cost five or six hundred for a pair of pants and seven or eight hundred for a top in China.

But in the United States, this is the level of a 10-dollar store on the side of the road.

Reeves jeans, in the United States, are generally twenty or thirty dollars a piece, and during the discount season, you can even buy one for more than a dozen dollars, and nine dollars and nine dollars are not nothing.

Not to mention brands like GAP, the price of nineteen yuan nine is often seen in the United States.

As for Pizza Hut, which is very popular in China, it is just an ordinary pizzeria on a bad street abroad.

The main product is pizza, and the largest one is the level of 5.99.

Ordinary smaller ones are 4.99, 3.99 are everywhere.

But in China, this garbage thing has been transformed into a high-end restaurant.

A small pizza can easily cost more than a hundred, the same fried chicken nuggets as Kaifeng dishes, and the snack platter costs eighty or ninety at every turn.

But there are still a group of whites who are willing to pay, which makes Xiao Feng feel very unhappy.

Now under the celebrity chef group, there are celebrity chefs who can make such a popular fast food that can compete with Golden Arches and Kaifeng dishes.

But in the high-end fast food segment, they still lack their own products.

In the field of fast food, it has actually begun to segment the market.

If you want to make it by a celebrity chef, it is a mid-range fast food restaurant with an average per capita consumption of 20 to 50 yuan.

In high-end fast food restaurants with an average per capita consumption of about 100 yuan, the domestic market is still very scarce.

At present, it is Pizza Hut because they entered this market early and have done a lot of advertising and marketing.

Therefore, the brand image of high-end fast food has been established in the hearts of consumers.

And now Xiao Feng plans to enter this market and grab it with them.

Not for anything else, just because it's not nice to watch Pizza Hut!

Damn, I made the money of our consumers in country H, go and subsidize your consumers in country M, I'll go to your grandma's!

Lao Tzu is bound to squeeze you out of this market.

And if you want to make high-end open meals, you must grasp the pulse of the market.

To put it bluntly, you have to know what consumers like.

And now, what is more concerned by consumers than the concept of health?

Therefore, Xiao Feng plans to set up a sub-brand under the celebrity chef group, which is specifically aimed at the high-end restaurant market in the 100-yuan consumption area.

And in this field, he intends to focus on the concept of health.

The product relied on is turkey meat products.

For example, he has asked the R&D personnel on Waiting Island to start developing various dumplings, steamed dumplings, wontons and other foods with turkey meat as the main ingredient.

That's right, what he plans to make is stuffing fast food.

Pies, dumplings, steamed dumplings, buns, and wontons, which are the most popular stuffing foods in the cuisine of H country, Xiao Feng feels that it is very necessary to promote them on a large scale.

Come to think of it, this pizza is actually not after Marco Polo came to China and ate our pies.

After returning to Italy, did you miss the pies of the East, so did you create the food?

Pizza can be popular all over the world, so why can't his ancestral pie?

And are our buns worse than hamburgers?

In the past, celebrity chefs made fast food mainly in the rice bowl type.

This time, his main high-end fast food restaurant is a classic Chinese food based on traditional foods such as dumplings, buns, wontons, and pies.

And in this regard, he has long asked the people on the island to start researching.

In fact, foods like pies, buns, wontons, and dumplings are actually very suitable for making fast food in H country and promoting it all over the world.

But there is a difficult problem, which is how to produce these foods industrially.

Because it is made into fast food, then there must be a fast word highlighted in it.

But as we all know, in fact, we make dumplings, buns, and pies, but it is not a happy life.

In fact, it is very time-consuming.

For example, making dumplings, the dumpling wrapper is very troublesome to make, you have to mix the dough, make the dough, and then use a rolling pin to make the dumpling wrapper.

Dumpling filling, which also needs to be chopped meat, is very cumbersome, and it is not easy to make.

There are many dumpling chain stores on the market now, but there are really not many that do well.

There used to be a popular Da Niang dumplings, but now they are gone.

On the contrary, in the northern region recently, there is a certain Guardian who has become a late-stage star.

Their positioning standards are very much in line with the standards of high-end Chinese fast food in Xiao Feng's heart.

First of all, the decoration of the store is very high-grade, and the production process is also a celebrity chef, so consumers can see the process of making dumplings.

But recently, their dumplings are getting more and more watery, and the taste is getting worse and worse.

If they continue to do this, sooner or later they will smash their signboards.

The reason for this, Xiao Feng's analysis, may be related to the recent pandemic and the downgrading of national consumption.

And because their dumplings are all made manually, the labor cost is also very high.

This brings them high operating costs.

Another point is that their dumplings need to be freshly cooked, so the waiting time for meals is relatively long.

This goes against the principle of fast food, so what Xiao Feng wants to do is the improved type of their family.