Early the next morning, Xia Yu finally came to the residence of the French branch of the Bright Fund, which is located near the Paris Stock Exchange in the 2nd arrondissement of Paris.

Leo Martin held a meeting of the company's executives with great interest, and solemnly introduced Xia Yu, the major shareholder and director from the British parent company, to all the executives, and announced that Xia Yu could mobilize all the company's resources and meddle in all affairs.

Although Leo Martin did not announce the identity of Xia Yu's boss, these statements alone are enough for all the company's executives to deeply remember Xia Yu's name and give Xia Yu enough respect.

After the meeting, Xia Yu, accompanied by Leo Martin, inspected the company, especially the company's investment and key businesses.

A morning passed in the hustle and bustle.

In the afternoon, Xia Yu called Leo Martin to his office alone and instructed him something.

"Leo, next, the company will build a pillar in each of the three fields of French fashion, wine and retail, and the short-term goal is only one, to be the first in France in these three fields!"

Seeing Xia Yu's expression and easily raise his fingers, Leo Martin was shocked, he had not been in contact with Xia Yu for a long time, so he was inevitably suppressed in the face of Xia Yu's style.

Xia Yu didn't have the heart to care about this, he continued: "I know that the funds of the French branch are not very sufficient, so I will directly allocate the funds to achieve these strategic goals into the company, and you just need to fully cooperate with me to complete these goals." ”

"Questions?"

Leo Martin was pleasantly surprised, shook his head violently and said loudly, "No problem!"

The boss is indeed the boss!

That's how domineering you are when you talk and act!

It seems that the French branch of the Bright Fund at his helm is about to rise strongly!

This opportunity must be seized and as much support as possible from the boss while he is still in France.

Xia Yu nodded with a little satisfaction, then threw a plan on the table and motioned for Leo Martin to pick it up.

"Leo, you put this away and look at it. ”

When he opened it, Xia Yu instructed: "This is my temporary plan, and the first task is two, the acquisition of Moët Hennessy and Louis Vuitton." ”

"You set up the acquisition team before tomorrow, collect the details of these two companies as quickly as possible, and make a preliminary acquisition plan for me, and I will personally check this acquisition. ”

"In addition, you also have to arrange for the department to investigate the market situation and company situation in the corresponding field according to the areas mentioned in the plan, and I hope that when I need relevant information, you can come up with it as soon as possible. ”

"Questions?"

Xia Yu's resolute attitude is undoubtedly revealed, and this is also the first thing the boss really does, of course, Leo Martin unconditionally agreed.

Besides, these things were not difficult last night, the key is to do them well and make a better impression on the boss.

He had a serious face and said without hesitation: "Boss, promise to complete the task!"

A smile appeared on Xia Yu's face, and he bowed his head slightly: "Well, I see how you behave!"

"Hurry up and get busy!"

"Okay, boss, I'll go down first!"

After speaking, Leo Martin slowly exited Xia Yu's office.

Five days went by in a flash......

When Xia Yu came to the company early in the morning, Leo Martin came to his office with a confident smile and a steady step to submit the task to him.

"Boss, here's all the information you need for Moët Hennessy and Louis Vuitton. ”

"This is a list of the members of the acquisition team, as well as the acquisition plan that has been made, please review. ”

Xia Yu glanced at the thicker information and realized that he had to read it for at least an hour.

He didn't intend to delay Leo Martin either.

He smiled at Leo Martin and praised: "The efficiency is good, I'll let you find you after reading it first, you can go to other work first!"

"Okay!"

After Leo Martin left, Xia Yu opened the information of the two companies.

The first choice is Moët Hennessy Wines, which is now one of the largest wine groups in France and ranks third in the French wine market.

After all, in the wine market, there are many classifications of champagne, brandy, red wine, ouzo, etc.

Moët & Chandon Hennessy is the dominant player in two of these areas: the champagne market and the brandy market.

This has to mention the previous situation of Moët Hennessy Wine Group.

The group of companies was formed in 1971 through the merger of Moët & Chando Champagne, the leader of the Champagne industry, and Hennessy, the world's leading brandy company.

Although the two companies have merged, they are mainly connected in terms of channel business and resources, and in fact, the two companies still have their own sake produced internally, so as to ensure that the production will not be chaotic and the quality of the liquor can be guaranteed.

As of last year, Moët & Chandon Champagne has a total of 664 hectares of vineyards, producing a quarter of the total champagne exported to France!

The Hennessy Company did not compromise on the other hand, and although it owned only 585 hectares of vineyards, 25 vineyards had contracts with the Hennessy Company to supply it with all the grapes it produced.

In terms of production, Hennessy also has 28 distilleries and has an extremely strong industrial streamlined production capacity.

It is precisely because of this strategy of Hennessy that its production is very considerable, and last year's financial report showed that Hennessy sold 130 million bottles of brandy worldwide, accounting for 41% of the world cognac market, and Hennessy brandy is properly synonymous with brandy!

Therefore, after the merger of these two giants, the strength is even stronger!

In addition, Alain Chevalier, the professional manager who volunteered to become the general manager of Moët & Chandon Champagne more than a decade ago and who was instrumental in the merger of Hennessy, had great ambitions and did not want to tie Moët Hennessy into chains.

In 1978, he also led the acquisition of the perfume distribution business owned by the Busack Group, a large textile company with 30,000 employees, and operated the sales of perfume brands such as Dior, Labs and Roc.

The two companies were listed on the Paris Stock Exchange before the merger, and after the merger, they are also listed companies, and now the company has a market capitalization of more than 5.85 billion francs, which is equivalent to nearly 1.3 billion dollars!

The company has a total share capital of 24 million shares, and the price of a single share was 243.75 francs at the close of trading yesterday.

In terms of equity, the distribution structure is what Xia Yu wants to see.

Thanks to the merger of Moët Hennessy Wine Group, and after a series of mergers and acquisitions, the shareholding is relatively dispersed.

Among them, the Moët & Chando family is the largest shareholder, holding 21.4 percent of the shares, the Hennessy family is the second largest shareholder, holding 17.5 percent, and the rest are some banks, with a cumulative shareholding of 36.8 percent, followed by investment institutions, holding 15.4 percent, and the remaining 8.9 percent held by large and small retail investors.

Of course, the Moët and Chanët and Hennessy families are not fools, and of course they know how to guard against being acquired.

Although the two companies together hold only 38.9% of the shares, because these two families are the founding families of the original company, they have made a series of plans when they go public, among which the Moët family has 29% of the voting rights and the Hennessy family has 23% of the voting rights.

The two companies have a combined 52 percent voting power, so they are able to control the board of directors.

Then there is the Louis Vuitton Group, which mainly deals in handbags, travel goods, small leather goods, and personalized customized services.

The current Louis Vuitton company is not listed, so its strength is not as strong as that of later generations.

Without the financial backing, Louis Vuitton did not now get involved in the accessories, shoes, ready-to-wear, watches, fine jewelry and other businesses that would later become famous. The number of stores in the world is now far less than the more than 400 in later generations, only 64.

In terms of equity, because of the development of the past 140 years and the fact that the founder of the Vuitton family was only born as an apprentice, the Vuitton family's shareholding in Louis Vuitton is only 41.2%, which is not like those powerful old families, which can maintain 100% of the company's equity.

Now the president of Louis Vuitton is Henry Regia Mill, the son-in-law of Henry Vuitton, now the patriarch of the Vuitton family.

......

After reading the information of these two companies, Xia Yu looked relaxed and was in a very happy mood.

Even if you haven't looked at the acquisition plan formulated by Leo Martin and others, Xia Yu has many acquisition methods in his mind in response to this equity situation.

He picked the right acquisition target!

If it were Hermès and Chanel, he would have slammed his nose.

It is no wonder that Bernard Arnault, who later came to be called "the Napoleon of boutique" by the French, set his sights on these two companies, that is, because they were best acquired.

After a short rest, Xia Yu once again opened the acquisition plan made by Leo Martin and others, and after browsing it, he found that this acquisition plan was quite level.

However, it is not without changes.

The key is that the acquisition team does not know Xia Yu's determination and capital, so the seemingly bold acquisition plan still has some limitations.

In order to lay a foundation in the fashion field as quickly as possible, Xia Yu decided to fight a blitzkrieg in France, and also used this opportunity to make the Guangming Fund and his fame out.

Do what you think.

Xia Yu made some changes in the acquisition plan.

Then he called Leo Martin and told him to make a new plan immediately.

At three o'clock in the afternoon, Xia Yu convened the entire acquisition team and assigned tasks to everyone according to their responsibilities.

With his order, the entire Bright Fund began to operate rapidly.

n.