Chapter 173: The Greedy Nature of Capitalists

Can you lift your legs?

Elson's words made Elson instinctively disbelief: Except for the elongated courtesy car, what car can have so much space in the back? Even if it was her own Ford sedan, which was nearly a meter longer than this car, Linda would not sit in the back seat, which in her own words was "only for children under the age of ten and dogs" - and of course there was no need to sit in the back.

But when he turned his head, Elson saw his wife leaning on the backrest, comfortably crossing her legs.

Of course, the wife can cross her legs because her height is only 168cm and her weight is only 120 pounds, if it is her height of 182cm and her weight of 210 pounds, it is impossible for her to lift her legs no matter what, but there is no doubt that even if it is herself, she can sit comfortably in the back seat.

Elson was surprised, and he asked Chen Geng curiously, "Fernandez, what is the wheelbase of your car?"

Men, most of them are more interested in machinery and automobiles, especially in the United States, a country with high labor costs, if you don't want to be interested, life will force you to be interested.

“2720mm。 Chen Geng said casually.

"How much?" Elson thought Chen Geng was wrong.

Chen Geng had to repeat again: "2720mm." ”

"God!"

Mrs. Elson didn't know what this wheelbase meant, but Elson did, and he was surprised: "Such an excellent performance of rear space, but the wheelbase is only 2720mm? ”

"This is our new design concept, the core purpose of this design concept is to minimize machine space and maximize ride space at the same time, referred to as 'MM concept'," Chen Geng unceremoniously copied Honda's "MM" concept: "Cars are for people, to be honest, I don't like the design concept of the rear space of those cars now, I seriously doubt that the brains of those designers are in the water: although we basically don't sit in the back, but who thinks that the rear space is large?"

"Hah......" Elson laughed, "yes, that's what I thought, too." ”

For the sake of the $200 shopping voucher, Elson decided that as long as the car wasn't too difficult to drive, he might as well say something nice and save Chrysler's face.

As soon as the car started, and before it had gone far, Elson let out a surprised "Huh?"

Chen Geng didn't speak, but Mrs. Elson asked strangely, "What?"

"I love this car," Elson said, patting the steering wheel, "and driving this car makes me feel like driving a European luxury sedan." ”

"Have you ever driven a European luxury car?" Chen Geng was a little surprised, he had just seen Elson get off a Ford sedan, it was just a very ordinary Ford Mercury, he didn't expect this Mr. Elson to have multiple European luxury sedan driving experience.

"I have a couple of Mercedes and BMs in my company," Elson said, "and of course, yours have a lot less texture in terms of chassis, in terms of suspension, compared to a real European premium sedan, I mean, I like how this car feels in terms of suspension and chassis, it's very comfortable, it's not like my damn Ford, it's like it's driving a boat, it feels like it's drunk......"

When Chen Geng asked them to evaluate the car, the couple gave an estimate of $13,000 to $14,000 and $12,000 to $13,000 respectively, and said that if the final price of the car was within this price range, they would carefully consider whether to replace the current car with this car.

But when the same car was replaced with the Chrysler version of the suspension scheme that had been altered without permission, the Elsons gave up......

"God! I can't believe it, this car is the same car as the one we drove just now, and compared to the car just now, this car is just a piece of shit!" When the car was changed, the car had only been driving for less than two minutes, and Elson asked Chen Geng angrily: "Mr. Fernandez, are you sure this car is the same car as the one I just drove?"

"This is indeed a car," Chen Geng nodded with a wry smile: "It's just that this car adopts another suspension and steering scheme." ”

"Shit!" Elson scolded angrily, "I can't believe you're still investigating such a shit scheme - hell, is there a need to investigate? Which bastard designed this hanging? Your boss should tell him to fuck off immediately!"

Chen Gengxin said, Can I say that this is the suspension design scheme determined by Lee Iacocca himself?

Mrs. Elson patted her chest and motioned to her husband to slow down: "Elson, I feel like throwing up, this car makes me very uncomfortable......"

..............................

"This is the investigation report that has been collected," Chen Geng unceremoniously threw a stack of reports in front of Lee Iacocca: "Among them, 60% of the respondents agreed to our request for video, which is a total of 1,000 respondents, and 87.5% liked the suspension setting I gave earlier." Mr. Iacoca, do you still insist on changing my suspension design?"

Regardless of the information that Chen Geng threw in front of him, Chrysler's team had already sent the report of this test to Lee Iacocca last night, and in addition to almost all the cooperating investigators who liked the suspension and steering settings set by Fernandez before, Lee Iacocca even knew that 19.42% of the price estimates given by the 1,000 respondents believed that the price range of the car was between $10,000 and $12,000 , 35.18% believe that it is between $11,000 and $13,000, 31.22% think it is between $12,000 and $14,000, 11.01% think it is between $9,000 and $11,500 (the rest is "other"), and more than 85.88% of the respondents believe that the price of this car is between $10,000 and $14,000, which is the price range of mid-to-high-end mid-level cars in the market.

In other words, Chrysler's previous price positioning of $11,500 for the "family" is far lower than the market's expectations, and in the face of this survey result, Chrysler can certainly increase the price of the "family", but if they continue to adhere to the price range of $9,000 to $11,500, it will be very likely to create a popular model.

"OK, OK, it's my fault, it's me who is too arrogant," facing Chen Geng's gaze, Lee Iacocca happily admitted defeat: "Fernandez, I want to thank you, if it weren't for you, maybe this model that could have been a hit would have been smashed in my hands." ”

After speaking, he pushed a check in front of Chen Geng.

Lee Iacocca is indeed in a state of reluctance.

After reading the analysis report submitted by the people below, Lee Iacocca was scared into a cold sweat at that time, he didn't dare to imagine that if Chen Geng didn't want to make this bet with himself, what kind of blow would this "family" that Chrysler and himself had high hopes for would bring to him, to some extent, it can be seen that Chen Geng helped him sit firmly on the throne of Chrysler Motors' president.

Lee Iacocca's sincere tone made Chen Geng feel a lot more comfortable, he was still a little worried about whether Lee Iacocca would ignore the investigation report and stubbornly insist on his choice, but it seems that he is too careful, before he has not led Chrysler Motors to glory and was named the "god of management" by the media, Lee Iacocca should still have enough awe of the market in his heart.

However, when Chen Geng saw the denomination on the check, Chen Geng was stunned: "That's not right." ”

I used to bet with Lee Iacocca that the jackpot was $100,000, but now the face value on this check is a little scary: $300,000.

"Just before you came, we just had a board meeting, and the directors agreed that you deserve it," Lee Iacocca said with emotion: "Fernandez, if it weren't for your insistence, Chrysler and I would most likely have turned a potentially popular model into a piece of shit, so please accept it, it's what you deserve." ”

"I've done you such a big favor, and you're only willing to pay $200,000?" Chen Geng honestly and unceremoniously put away the check, but his mouth was unforgiving: "Iacoca, believe it or not, I helped you earn at least a few hundred million dollars? ”

Lee Iacocca smiled wryly.

Of course, he admitted that what Chen Geng said did have some truth, and the $200,000 thank you fee was indeed less, but what could he do......?

"Oh, in that case, how about mentioning my design fee?"

Lee Iacocca refused with a very sharp refusal: "This can't be!"

"You guys......"

Chen Geng sighed a little disappointed, and he wondered if Chrysler would be grateful to give him an extra few dollars for the design fee of each car, but now it seems that he still underestimated the degree of stinginess and stinginess of the capitalists. Fortunately, Chen Geng didn't have much hope for the capitalists' discipline and gratitude, and after a little disappointment, Chen Geng asked Lee Iacoca: "Lee, it is said that in addition to design and parameter calibration, I am not qualified to dictate the 'family', but I still want to ask, do you plan to adjust the price?"

Why do you ask?

Because Chen Geng didn't believe that Chrysler's board of directors would not be impressed by the price range given by the respondent after reading the investigation report: if it can be sold for $12,000, why should it be sold for $9,000?

It's the same to earn $300 million, if you sell 100,000 yuan to that car, you can easily achieve this goal, why should I work so hard to sell 300,000 units.

The most important thing is that without selling a car, the commission paid to Fernandez is fixed, and the hard work of selling 300,000 cars will pay Fernandez more than $30 million in "design fees", and if only 100,000 cars are sold, according to the contract, only Fernandez needs to pay more than $10 million, which is equivalent to Chrysler Motors making more than $20 million invisibly.

Lee Iacocca does not hide this: "The board is also thinking about this ......"