As the old saying goes, "There is a golden house in the book, and there is Yan Ruyu in the book".

It can be seen that reading can make people gain something and bring value.

Ning Weimin reaffirmed this point with his own personal experience.

Don't look at this newspaper, it only provides him with an idea to make money, but the value is immeasurable.

You know, for a while, since he didn't plan to raise fish anymore, it wasn't that he didn't think about selling the method of hatching angelfish.

But the problem is that the flower, bird, fish and insect market is full of amateur vendors, and there are really few big owners.

Like Gu Si'er, even if he is shrewd and courageous.

But the strength is completely out of the stream.

This kid even struggled to buy his two nests of fish, and the price he could pay for the buyer was so pitiful that he was only willing to give out a mere 100 yuan.

Even if this kid is willing to find two more buddies to buy with him, each of them will pay a hundred yuan, how many children can there be?

For him, it's a drop in the bucket, and it's not much fun.

And what if he goes to other fishmongers and sells more?

It's not that no.

But first, Gu Si'er must be worried about doing monopoly business, and most of them are unhappy when they know it, and they are afraid that they will come to him to make trouble.

The second is that he can't make others believe him.

Gu Si'er saw him get the fish with his own eyes, so he was convinced of his ability and was willing to pay a lot of money to buy it.

Why for the others?

Everyone knows that if you don't see a rabbit, you don't scatter an eagle.

Wait for him to raise another nest of fish to prove it?

It's troublesome, it's unrealistic.

What's more, this trick of fish farming is just a layer of paper, and it's really nothing if it's pierced.

Gu Si'er, if they want to reduce costs, then they can sell them at a low price.

He peddled recipes to the fishmongers, and he could still outpace Gu Si'er and them?

So no matter how you look at it, this matter is not appropriate, he only pondered it for a while, and then he didn't think about it again.

But that's no longer the case.

He could have emulated the clever man who sold quail farming techniques and expanded the range of buyers infinitely through media advertising.

That's not for a few fishmongers, but for fishmongers across the country, and even for the vast number of fish farming enthusiasts.

If he does this, it is tantamount to taking the free ride of the official media and taking the route of information industrialization.

The dead resources that were supposed to be bought and sold with a hammer were suddenly revitalized.

You know, these days, the credibility of newspapers and periodicals is super strong.

There is a blind spot in people's thinking, and they often think that if a publication is run by the state, the advertisements on it are credible.

How much real money can be taken out of this has become an infinite matter.

But then again, although the method is good, if you really want to get this light, I'm afraid it's not that easy.

Because of this year, everyone still has different understandings of advertising.

In a situation where both a factory and a business advertise have to be carefully considered.

Individuals advertise, and a young man in his early twenties wants to advertise.

It's definitely a fascinating novelty.

Of course, advertisements cannot be posted casually, and the content of advertisements provided must be approved by the advertising department of the newspaper, which is a premise.

At the age of Chong Ning Weimin, he published such alternative advertising content.

I'm afraid that the other party must have a lot of concerns, and it is not so easy to pass the review.

Secondly, the advertisement must also be in the right place.

A national publication is certainly good.

But the big newspapers have little interest in publishing such substandard advertisements.

The tabloids are probably less rigid, and the prices are likely to be much cheaper.

But Ning Weimin also can't just be angry because of this.

For example, the Agricultural Economics Newspaper that inspired him is absolutely not good.

Because regardless of the fact that farmers are interested in making money, their lack of knowledge and insightful thinking determines their level.

They can see and understand things like food and clothing, and it is easy to believe and accept them.

But there will be no leisure to raise fish, and it is impossible to feel the value of wealth contained in it.

If Ning Weimin really invests his money in such a newspaper, it is estimated that it will be difficult to have any return.

That's why it's important to target your ads to the right customer segments.

So what kind of publication to advertise in is something he must carefully consider and choose.

If there is no suitable one, it is better not to vote.

Besides, the cost of advertising should not be a decimal.

If the advertisement is not effective, the money will be wasted.

Therefore, it is necessary to inquire about the cost standard first, and to control the cost within an affordable range.

Sun Tzu has a cloud in the Art of War, "think about defeat first and then think about victory".

Only by preparing for the worst first, and then striving for the best results, can we perform with peace of mind and not be surprised......

In this way, whether it is good or bad, as long as he can think of it, Ning Weimin basically goes through it in his mind.

As soon as the idea took shape, I immediately started to make preparations.

Undoubtedly, the first thing that needs to be done immediately is to design your own advertising content, and then you have to find a suitable publication for your advertisement.

The first thing is easy to say, Ning Weimin didn't spend much time getting it right.

He knows that there is no need to make false sales knowledge, and the more concise the advertising words, the better, and the more professional the better.

It mainly lists some technical items, and takes the key points of "fish selection", "related equipment", "breeding process", "hatchery process", "environmental preparation", "essential nutrition" and "special preparation" as the focus of publicity.

In addition, coupled with the ratings frenzy of the current hit American TV series "The Man from the Bottom of the Atlantic".

Put a big headline "Fish from the bottom of the Atlantic Ocean - five yuan to sell angelfish breeding technology".

This is a qualified and eye-catching advertising gimmick.

As for the second thing, it's a bit more troublesome.

It's because it's inconvenient to consult these days.

Even the people who work in newspapers and magazines don't know how many peers exist.

The planned economy model is also working, and not many people in the media industry really care about circulation and statistics.

Unless you know an acquaintance at the post office, and you have to have some official position, there is no way to get a general idea of the current circulation.

The only feasible way for Ning Weimin is to buy or borrow as much as possible to collect the publications that he can see around him.

Then, according to the specific situation of the advertisements in these publications, we will analyze and select.

Fortunately, it is precisely in this regard that he is far luckier than others, and he has a great advantage by nature.

Because at this time, the unit ordered a lot of newspapers and periodicals.

Every morning, the postman delivers more than a dozen different newspapers to the front desk, which is a "distribution hub," and then the people at the front desk distribute them to the various departments.

Don't forget, as a newcomer to the front desk, when Ning Weimin was on the day shift, this was also part of his work.

As long as he left a little later and waited a little longer for the postman, he would be able to read all the newspapers ordered by the unit.

What's more, Kangshude is also a dry mailroom.

When the old man was on the day shift, he could also go to the communication room by Ning Weimin to read it.

Moreover, the Beijing Jade Carving Factory, as a thousand-person factory, has ordered dozens of newspapers and publications.

In addition to the regular ones, there are many of them are industry-based, and many employees book them for personal interests and hobbies, so the coverage is more extensive.

It was precisely because of this unexpected convenience that Ning Weimin did not bother much and did not spend any cost.

I quickly set the goals that I thought were more appropriate, and I was ready to learn more about the situation.

However, even he did not expect that all newspapers would be excluded, and most of the magazines he chose were literary and artistic magazines.