Chapter 139: Inspecting Yida Mall
In addition to operating commercial housing, Yida Real Estate also has its own huge industrial chain, which is Yida Mall.
All over the country, Yida Mall can be said to be an iconic location. It is a super shopping mall whose property rights are completely owned by Longteng Group, and some of the stores are operated by Yida Real Estate's own brands, and some are leased out for other brands to settle in.
It can be said that you can search Yida Mall all over the country, even in the most remote northwest and northeast. Its business area is wide and covers a large area, almost catching up with Shaxian snacks.
Yida Mall has more than 500 stores all over the country, with a total value of more than 100 billion, and has been able to bring tens of billions of profits to Longteng Group every year. But in the past two years, the income has not been as good as a year.
The pillar industry of Longteng Group is Yida Real Estate, and one of the pillar industries of Yida Real Estate is commercial housing, and the other is Yida Mall.
Su Yunfan is not worried about the commercial housing, because the current domestic real estate market is relatively stable, and Yida Real Estate has a set of relatively mature business methods. As long as the house can be sold, it will definitely make money.
Therefore, Yida Mall, which takes large shopping malls as its business model, has become Su Yunfan's observation point.
He plans to start from here to see where the problem of Yida Real Estate's sharp decline in profits lies.
On this trip, he originally planned to bring only Gao Xingyue over, but after the assassination of Jinling, Ma Dongming said that he would not agree to let him act alone.
"I am on the orders of the master to be your personal bodyguard, if you have any accidents, then I have no face to live in the world. ”
For the incident in Jinling, Ma Dongming still feels very guilty. Although he said that he was following Su Yunfan's instructions and deliberately wanted to create opportunities for him and Gao Xingyue, in the final analysis, this was not what a personal bodyguard should do.
Su Yunfan's safety should always be the first element he considers!
Su Yunfan couldn't resist him, so he had to allow him to take a dozen bodyguards. However, he specially instructed that he should not be too conspicuous, and that he must wear civilian clothes and follow from behind.
Because they didn't want to be too eye-catching, Su Yunfan and Gao Xingyue were just wearing very ordinary casual clothes - the ordinary casual clothes of the Su family, you know.
If you weren't for people with very vicious eyes, you wouldn't be able to tell that their clothes didn't have a brand, and they were completely hand-sewn. This kind of clothing by top German designers is, to put it mildly, enough to change into an ordinary sports car.
Tianhai City, as the base camp of Longteng Group, has a total of three Yida Malls, which stand in the three corners of the city.
Su Yunfan chose Yida Mall in the south of the city, which was relatively close to them.
They parked their car in the garage and took the elevator to the first floor of the mall.
Today is Sunday, Su Yunfan feels that there should be more passenger flow, and he can see a lot of problems on the field.
But when I entered the mall, I found that it was not overcrowded. The flow of people is not particularly large, and even some shops have already evacuated their stores and labeled as subletting.
"The mall is so deserted today!" Gao Xingyue said.
Su Yunfan touched his chin, he couldn't understand why there were so few people here today. It stands to reason that weekends should be the best time for people to visit the mall.
"Don't worry about this, let's just go shopping today, let's just go around!"
Su Yunfan took Gao Xingyue's hand and walked around the square at will, inspecting the management and operation of the mall by the way.
Increasingly, they found that many of the shops selling general goods were not doing very well, but the traffic of luxury stores and high-end clothing and cosmetics stores was relatively good.
"It should be caused by the impact of e-commerce. Ordinary daily necessities, people can buy online can get their hands on it at a more affordable price. Therefore, the operation of these stores will not be particularly good. ”
Su Yunfan calmly analyzed the reasons for the cold business of the daily necessities store.
Gao Xingyue didn't understand this, she just looked at the shops selling cosmetics, bags and shoes with sparkling eyes, and ran around with Su Yunfan.
"You see, the stores that sell luxury goods are different! It seems that girls still like to go offline to consume!"
As she spoke, she took Su Yunfan's hand to a cosmetics store, and then began to experiment with lipstick in front of the mirror.
Su Yunfan shrugged his shoulders, "After all, shopping is a woman's nature!
Gao Xingyue didn't care about anything as soon as he saw the lipstick, and began to choose one color after another on the left, and asked Su Yunfan to help him see what color was suitable.
As long as it is a woman, no matter what her status, age, and posture are, she can't resist the allure of cosmetics.
Su Yunfan was also very helpless, the cosmetics she gave her were hundreds of thousands of sets, but when she saw this kind of lipstick of hundreds or thousands of yuan, she still couldn't help but want to try it, what can she do?
He looked up at the brand, and it was a coincidence that this store was a brand of Longteng Group - Lanao. In recent years, it has also done a lot in China.
"You're right, you buy luxury goods just to show off. If you don't come to a physical store to buy, how can you experience the envious eyes of others and the thoughtful service of the clerk?" Su Yunfan walked over with a smile. He also wanted to see how his family's business was doing.
It's just that Gao Xingyue's lips are wearing top-of-the-line lipsticks worth tens of thousands of dollars, so of course she won't put the lipstick in the store on her lips to try. She just rubbed her fingers lightly, and then handed it to Su Yunfan with a smile.
"Does this color look good?"
"Isn't this all red?" Su Yunfan's eyelids jumped, and he really couldn't see any difference.
Gao Xingyue pursed her lips, "What a straight man." ”
The clerk's eyes lit up when he saw a customer coming, and he walked over to Gao Xingyue and sold the lipstick in the store.
"Miss, would you like to try this season's most popular lipstick? ”
Gao Xingyue took the lipstick, applied a layer on his fingers, shook his head and said, "I don't like the color very much." ”
The clerk hurriedly said, "It's okay, we still have many different shades here!" ”
Gao Xingyue took another look around the store, and soon lost interest. Although the cosmetics on the wall are indeed very attractive to the girls, they are indeed far worse than those given to her by Su Yunfan.
"Let's go, there's nothing to buy here. She took Su Yunfan's hand and was about to leave.
The clerk's face suddenly became a little ugly, and he whispered, "Another one that only looks at and doesn't buy." What kind of mall do you not buy anything!"
This sentence was heard by Su Yunfan, and his footsteps stopped in place.
"What did you just say?" he looked back at the clerk with a smirk.
The female clerk glanced at him and said impatiently: "It's nothing, let's leave without shopping!"
Gao Xingyue pulled Su Yunfan's hand, "These clerks are like this, don't pay attention to her." ”
Gao Xingyue usually likes to go to shopping malls, and after shopping in shopping malls a lot, such clerks are not strange at all.
Most of the clerks in the store are very polite, but there are always some clerks who greet you with a smile when you come to buy something, but when they find out that you are just here to take a look, they immediately put on a stinky face.
Gao Xingyue is a shopping expert among girls, and she has long been accustomed to this, she can even go to the mall for two or three hours every day for a week, and only buy a cup of milk tea before leaving. Therefore, she has seen a lot of white eyes, and she doesn't bother to pay attention to it at all.
But this does not mean that Su Yunfan can bear it. Being looked down upon in the mall, do you really think I'm a poor sling?
He strode towards the clerk, and the tall Su Yunfan suddenly startled the female clerk, "Don't mess around, I warn you! If you dare to mess around, I'll call the security guard!"
"What did you just say, do you say it again?"
The female clerk also stared at him with her neck stalked, "Is what I said wrong? You people, don't come to buy cosmetics if you don't have money! Try this and that in the store all day long, but we were busy for a long time, and you patted your ass and left." It's going to cause us trouble!"
Su Yunfan glanced at the work card on her chest, "Xu Qian." Very good, from now on you are fired from the company, go to the finance and get your salary!"
Xu Qian looked around him strangely, hugged her arms disdainfully and said, "Hehe, you have watched too many TV series, right? Just your poor dress, what kind of company executive are you pretending to be? I'm a fool!"
Su Yunfan's clothes are not branded, and at first glance, I thought they were stalls with exquisite workmanship. With the eyes of this clerk, of course, you can't see the provenance of those expensive handmade clothes.
Su Yunfan just glanced at her lightly, "Soon you will know if what I said is true." ”
He made a phone call to Wang Wenming and asked for the contact information of the general manager of the brand.
Soon, a group of people in suits in the mall rushed over, and hurriedly apologized after seeing Su Yunfan.
"I'm sorry, Mr. Su. We didn't know you were here to inspect the work!"
Xu Qian's face finally became ugly, "Mr. Su, I'm ...... I didn't know you were from the company!"
Su Yunfan didn't look at her either, but just said to the person in charge of these shopping malls: "The customer is God, I think you are all used to bullying customers by the store bosses, and you have forgotten this purpose." No wonder the performance is getting worse and worse, and no one comes to buy anything!"
He waved his hand coldly, "Get her away." ”
Xu Qian was stunned in place, and the whole person collapsed to the ground at once.
You know, it's an enviable thing to be a teller at Lanao. There are tens of thousands of commissions per month.
Because of this, she looks down more and more on those who have no money to buy cosmetics, and is used to smiling at rich people and sneering at customers who don't buy cosmetics.
She never thought that she couldn't afford to use the cosmetics here as a small teller, so why should she look down on others?