Chapter 535: The Last Way Out
So what should I do!?" Tao Yaoyao was a little anxious.
She had thought that if she had asked her father to take action, the matter should be solved.
In the past, no matter what she encountered, Tao Qingchao could help her solve it, so she believed in Tao Qingchao's ability, but she underestimated the seriousness of the matter.
Chen Mubai himself didn't really want Tao Qingchao to intervene in this matter, not only because he couldn't solve this matter if he entered, but also because this was a major test for him.
If he can't pass this level, then he still can't assure Tao Qingchao that he has enough ability to protect Tao Yaoyao.
What if Tao Yaoyao encounters a similar situation in the future?
At least Tao Yaoyao is in the entertainment industry by herself, Tao Qingchao can protect her very well, and she doesn't have to be afraid of being dealt with, but she is with Chen Mubai, and she will have to withstand the attacks of Chen Mubai's opponents in the future.
Chen Mubai must have enough ability to protect her, if this incident passes, I am afraid that Tao Qingchao will also recognize Chen Mubai's ability to protect Tao Yao.
This matter is a grind, and once it can be solved, it will be a great improvement for him and Mubai Entertainment.
Especially this kind of thing, since it can appear once and it can appear twice, how to break the game is the key.
"I still have a way out, I just don't want to do that, it's a bit troublesome, but if I really can't do it, I can only do it. Chen Mubai groaned.
"What's the solution?" Tao Yaoyao said in surprise.
It's best if there's a solution, it's better than something you can't deal with.
"I had a relationship with Mr. Luo of Times Media before, if there is really no room for it, then I can only choose to sell it overseas, and then see if I can rely on the influence of the film to drive domestic demand. Chen Mubai said.
Relying on the low schedule of films in movie theaters, the box office is definitely not ideal, and it is too difficult to counterattack.
Chen Mubai doesn't want to put the treasure on this chance, he would rather open up from overseas markets, maybe he can solve the dilemma.
In his opinion, the success rate of this matter is higher than the probability of counterattacking at home.
This step was thought out by him at night, and it was also the last way out, all decisions had to wait for the scheduling rate given to them by the major theaters tomorrow before making a decision.
"It's good to have a solution. Tao Yaoyao comforted Chen Mubai and said, "Is there anything I can do to help you?"
Chen Mubai shook his head: "Not for the time being, now you need to wait for news." ”
Qian Hui is mobilizing his connections to investigate the truth of the matter, and he is also thinking of ways to clear this difficulty for Mubai Entertainment.
Lu Fang and Li Feng are also in contact with the theater chain, everyone is busy with this matter, and Chen Mubai needs to wait for the news from the front line to make a decision.
If only the Seven are to deal with him, and the rest of the entertainment companies that hold the theater chain are willing to give up dealing with them, then their road is still easy to take, although the Seven are very strong, but their influence is limited.
Besides, the biggest Huaying didn't deal with them, which is good news, once the blockade is not so strong, the turning point of things will come.
"If you need help, just let me know, and I'll definitely help you!" Tao Yaoyao said coquettishly.
"Good. ”
The two quickly hung up the phone, and Tao Yaoyao didn't want to disturb Chen Mubai more at this moment, so he stopped talking early.
Tao Yaoyao also sent a WeChat message in the evening, recommending the movie "Buried Alive" again.
There is not much she can do, she just wants to expand the influence of "Buried Alive", no matter where "Buried Alive" is released, as long as she can contribute a little bit and expand her influence, it will have an impact on "Buried Alive".
If it is released in overseas markets, it is basically the market in Southeast Asia, as well as Taiwan Island and Xiangjiang, the theater chains in these two places are not controlled by the seven major ones, and their hands cannot reach there.
Except for the ticket warehouse in the mainland, there is no problem in the rest of the places.
The problem is that the mainland is the largest box office and the most optimistic market for many filmmakers, and losing the opportunity here will really affect the box office of "Buried Alive".
Although there are Chinese movies in Southeast Asia, due to cultural reasons, these movies still have limitations, and the box office will naturally not be as high as the local one.
Moreover, there are a lot of people in the mainland of China, and the potential of the box office is huge, even higher than the potential of the Southeast Asian market!
If it weren't for the helplessness, Chen Mubai really didn't want to go to the overseas market, the overseas market still needed to be issued by Luo Fan on his behalf, and more money needed to be deducted.
......
Following.
Chen Mubai came to the company, and everyone was sitting in the conference room.
The backbone members of Mubai Entertainment are here, and everyone knows what happened yesterday, which is a big crisis.
Chen Mubai found that everyone's faces were tired, and their eyes were also very anxious, which showed that they didn't rest well last night and were worried about this matter.
"Mu Bai, this morning I contacted the theater I went to yesterday, and they gave a film schedule. ”
After Chen Mubai sat down, Lu Fang spoke.
"The film schedule given by each theater is basically 5%~%9, hovering between. ”
This is the seven major cinema chains, and it basically gives cannon fodder-level films.
Even some movies that have been released for 20 days have a higher schedule than this one, which shows that this is a naked target.
Yesterday's speculation has become a fact, coupled with Qian Hui's analysis, everyone knows that there is great worry about the prospects of Mubai Entertainment.
"Some mid-level theaters give a higher schedule, about %15. ”
Generally, the scheduling rate of better movies is basically above 20%, there are several movies in a schedule that are evenly scheduled, and 15% of the films are scheduled to belong to the kind of movies that are not up or down, which is extremely rare for Mubai Entertainment.
Lu Fang continued: "The cinemas that gave 15% of the film schedule are all the credit of Mr. Qian, and it is he who changed the minds of those theaters, but few theaters do this to us, and some theaters are not aimed at us, but it is not helpful, and the film schedule is about 12%. ”
Qian Hui's help is very great, at least he has changed the attitude of many medium-sized theaters, but the impact is limited, in this case, the overall film schedule is still very low, the highest is only 15%, and only two or three companies give such a high film schedule, and the rest are even lower.
If this is released, I'm afraid that the box office will not be high, after all, there is still a lot of time for this film schedule to be garbage time, at least from the seven theaters there is basically no box office.
is supported by just one Chinese film, and the box office is limited.
Many theaters are based on the attitude of the Seven Majors, and their attitude towards Mubai Entertainment is not very good, even if Qian Hui's relationship has played a role, everyone has arranged the films according to the evaluation, and they have not given more preferential treatment.
The situation Lu Fang said is much better than yesterday, at least not so desperate.
"Why don't we gamble?" Chen Yunteng hesitated and said: "Compared with yesterday, at least the attitude of medium-sized theaters is much better, let's see if we can rely on word of mouth to save the box office." ”
The basis of all this depends on the quality of the film itself, although he has not seen the movie, but he believes in Chen Mubai's ability, and he also believes that the reputation of this movie will not be bad, so he wants to fight hard to see if he can counterattack.
"It's a bit difficult, but it's not without chance. Someone agreed.
"Taking advantage of this time, we can run to the theaters in county-level cities, hoping to strive for more high-ranking films in private theaters, and make the base number, it may not be bad!"
The scale of the seven major cinema chains is large, so there are many theaters, and there are not so many theaters in medium-sized and private theaters, and there are many fewer theaters in the city, and many of them are even focusing on third- and fourth-tier cities, so if you can handle this part of the market, the box office will still not be bad.
Even if it will have less box office impact than the Big Seven, it is better than nothing.
Everyone also agrees with this method, although it is very laborious to implement and requires city by city to run, but it is also a method.
Li Feng looked at Chen Mubai: "Mubai, what do you think?"
Chen Mubai said: "This is a method, but it is undeniable that the consumption level in third- and fourth-tier cities is not high, and even if you get the film schedule, the improvement of the box office is limited." ”
"The most important thing is the box office in big cities, and it is also the main consumer group of the box office, which is why the Seven Conferences are mainly deployed in theaters in big cities. ”
When everyone heard this, a glimmer of hope surged in their hearts, and they fell silent again.
Yes, the bigger the city, the more people enter the cinema, the film schedule is very important, but the consumer group is more important, and the gap between the consumption level of the third and fourth tier cities is still quite large, which is an undoubted fact.
Everyone doesn't know what to do, and they are a little confused.
I only heard Chen Mubai continue to speak: "I thought that I could start from overseas, Times Media has overseas distribution channels, if it is found overseas, it will radiate to China with word-of-mouth and box office, which will force domestic theaters to give a higher film schedule." ”
Everyone looked stunned, and there was a bit of thought in their eyes.
This does make sense, and it is a way out, in comparison, the prospects are better than the previous method, and it can even harvest a circle of overseas box office.
But it is also very difficult, after all, the cultures of various countries are different, and some things are not common, especially movies, which have the unique cultural charm of each country, and others may not pay for it.
But if it succeeds, it will be able to break the blockade of the seven major congresses and implement both domestic and foreign box office harvests!
The upper limit of this method is higher, which is the opposite of Chinese films, a bit like foreign films entering the Chinese market.
Foreign blockbusters are released abroad for a period of time before being released in China, and sometimes the word-of-mouth and box office of the movie will affect domestic theaters and audiences.
For blockbuster movies, they will definitely be introduced, because this is a movie that makes money steadily.
If "Buried Alive" is very high at the overseas box office and its impact will increase, then the demand for this movie in China will be relatively high, and everyone will want to watch it, then the theater chain will consider the needs of fans and release this film.
Originally, the theater chain was also based on profits, if "Buried Alive" could really make money, this blockade alliance would be self-defeating, and there would definitely be theaters that would eliminate the containment of Mubai Entertainment.
After all, everyone is not optimistic about "Buried Alive" at present, if it is successful in the overseas market, it means that the quality is guaranteed, then the possibility of making money is undoubted, and naturally there will be theaters that will recommend this movie.
"But in this way, it takes a long time and costs more money. Li Feng said.
If it is distributed from overseas, then the new round of publicity will have to start again from overseas, and it will take more time and money.
"However, it is also a solution, and there are pros and cons. ”
Everyone was frowning and thinking about the two options, which one was better, and for a while, the atmosphere was solemn again.
Chen Mubai said: "I'll ask Mr. Luo about it first." ”
After speaking, Chen Mubai left the conference room and came to his office.
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