Chapter 197: Clever Marketing (Happy New Year and All the Best to All)
The results of the above scale made a group of Civic owners in front of the TV stunned: the "iron piece" rear anti-collision steel beam of the Honda Civic weighed 8.75 kilograms, and the rear anti-collision steel beam of the Chrysler "Family" weighed 17.8 kilograms, which was much double that of the Honda Civic rear anti-collision steel beam.
For consumers, the easiest way to judge whether a manufacturer has put effort into a certain product is whether it is full of materials, whether Chrysler is full of materials, but at least it is much more full of materials than Honda Civic.
What the?
You say that people's design is energy-absorbing design?
Okay, so you explain to me why those cars that are one or more levels higher than this class, why don't they "absorb energy"? Take a step back, it's a good thing that you absorb energy, when the impact happens, all the kinetic energy is absorbed by you, and it's safer on my side.
Although this kind of thinking is a bit selfish, when death is inevitable after an accident, who wants to die is themselves? If someone says that when an accident occurs and death is inevitable, I want the one who dies in the two cars is me...... Come on, come on, you stand up and let everyone applaud you.
But the guy who did the test wasn't done yet......
"Let's first look here, that is, the main structure of the anti-collision steel beam, not a monolithic iron structure like CIVIC, but a box structure with a rectangular cross-section, and there is a shaped reinforcing rib inside the box, what is the biggest advantage of this?
In addition, we have just measured the thickness of the Civic's rear impact beams, so it is obviously not fair to the Civic not to measure the thickness of the 'Family', although I know from my visual inspection that the thickness of the 'Family' rear impact beams is much thicker than the Civic...... 3mm, this thickness is really beyond my imagination...... I don't know if you have noticed the folds on this part of the connection between the two ends of the steel beam and the body?"
Don't talk about this buddy, the civic owners in front of the TV really didn't realize it, but now that I heard this buddy's words, I went to see the rear anti-collision steel beam removed from the Chrysler "family", and it was really, the part connected between the two ends of the steel beam and the body longitudinal beam, there was really a wave-like ""shaped structure on it, but there was obviously no rear anti-collision steel beam on the civic, but what happened?
According to Chrysler Motors, this part is called the energy absorbing box, which is specially designed to alleviate the damage of the accident to the body longitudinal beam in the event of an impact accident, and the basic principle is that after the impact, this part first absorbs energy, and the kinetic energy of the impact becomes the energy that makes this part deform, and the purpose of designing this part into this shape is also to make it better absorb energy...... I don't know if this design is scientific or not, but when you think about it, I think it makes a lot of sense. ”
Not only does this guy think it makes sense, even the Civic owners who are watching this video in front of the TV also think that this design is very reasonable, and the resentment of their Civic in their hearts is even deeper: Why does my car not have an energy-absorbing box when the rear anti-collision steel beam is so fragile?
On TV, this guy is still here and said: "Look at the workmanship and materials, you know, the overall cost of the rear anti-collision steel beam on the Chrysler 'family' will be higher than the overall cost of the rear anti-collision steel beam of the civic, and it is much higher, I don't understand the industrial cost of these things, but only by the difference in weight and processing difficulty, I think even if it is a conservative estimate, the procurement cost of the rear anti-collision steel beam of the Chrysler 'family' is at least 1 of the civic. 5 times more, maybe 2 times. ”
They don't understand industrial costs, manufacturing costs, or whatever, but they know a simple truth: even if the workmanship materials are the same, the weight of the rear anti-collision steel beam of the Chrysler "Family" is more than twice as heavy as that of the Civic, which means that at least the cost of raw materials is also twice as high, not to mention the Chrysler "Family" The main structure of the rear anti-collision steel beam is still the box-like structure with reinforcing ribs inside, and the design of the energy-absorbing box is obviously higher......
On the whole, although the Chrysler "family" is a little more expensive, but you get what you pay for, or the local automobile manufacturing companies in the United States are more conscientious, and the conscience of the damn little devils is much worse than the conscience of our American enterprises.
The guy on the TV continued: "In addition, although I don't have any evidence in my hand, but based on visual inspection and feeling alone, I think the main structure of the Civic's rear anti-collision steel beam is made of iron, and the main structure of the 'family' is made of steel, which one is better, steel or iron, I don't think I need to answer this question, everyone must know better than me......"
Nonsense!
Fools also know that steel is certainly better than iron!
..................
After watching the video, the expressions of all the car friends in the garage were a little heavy, there was no harm if there was no comparison, and after this comparison, they really realized that the gap between their Civic and Chrysler family was so big!
Before this, as the two most direct competitors, countless Civic owners used the words "Although the Chrysler Family is indeed better than my Civic, you can buy me two Civics with one Family, and you can take a year's fuel money with you" to comfort themselves, but after reading this comparison, they really realized that the distance between their Civic and the Chrysler Family is so large!
It can also be said that in addition to the fact that the fuel consumption of the Chrysler Family is a little higher than that of the Civic, other aspects include space, handling feel, and safety...... All of them are comprehensive crushing civic.
Even if it is fuel consumption, haven't some people compared, the fuel consumption of the Chrysler family is less than 50% higher than that of the Civic, staying at the level of fifteen or sixteen liters per 100 kilometers, compared with the fuel consumption of other American cars that are often twenty or thirty liters or even higher, the Chrysler family is really very fuel-efficient.
The garage was silent, no one was talking, and I didn't know what everyone was thinking.
Steven, whose face was pale, suddenly asked, "Why hasn't the media broken out of such a good video?"
"The devil knows. Tom shrugged.
Tom picked up: "I've heard that the Japanese have put a lot of effort into public relations for the media during this time, maybe someone sent this tape to the TV station, but the damn media was publicized by Toyota and Honda. ”
"Not really, right?" Steven was a little incredulous.
"Who can say for sure?" a car owner next to him spoke, and he said faintly: "Otherwise, how can you explain this situation and this situation?" I don't believe that no one handed this video to those media. ”
"......" Tom was speechless: not only did the owner of the car next to him not believe it, but in fact, he didn't believe it either.
"By the way, I've decided to get out of the car, what about you, buddy?" the owner of the car asked Tom.
"Me?" Tom hesitated, then nodded heavily: "I'll quit too!" After a pause, he said, "Of course it's good to be able to return, but if I can't return, I'll sell it." ”
"Yes, that's what I thought, too. Several car owners next to him immediately nodded.
Tom and Owen looked at each other and smiled, and Tom spoke first: "Since everyone thinks so, then I have a suggestion, our car friends will organize car friends who are willing to return the car, and then go to return the car together, so as to put more pressure on the dealer, what do you say?"
"Good. ”
"Count me in. ”
"Count me in ...... too"
............
For Tom's words, everyone agrees: how bold people are, after all, their cars have been driven for so long, as short as three or five months, and the long time is more than two years, at this time to ask for the return of the car, their hearts are also empty, but if you follow the car friends of the car club to return the car, then there are not so many problems: everyone goes together, the pressure on the dealer is definitely much greater than the pressure on the dealer - go alone, for the dealer then don't be pressured.
Owen continued: "I'll contact a few other car clubs in the city to see what they mean, and if other car clubs also plan to return the car, we will organize it and go together." ”
Hearing Owen's words, the riders who originally felt that there were few people on their side and their confidence was a little lacking, their confidence suddenly increased a lot.
........................
"Where did you get this tape?" Looking at the back of the last rider to leave, Owen couldn't help it, and asked Tom with an admiring face: "I think this marketing plan can be selected as a textbook for Harvard Business School." ”
"Hey, buddy, I promised others that I couldn't say it, I didn't want to lie to you, so...... I'm sorry. Tom was beaten to death and refused to reveal the source of the tape.
"Okay," Owen shrugged, "without saying it, I'm just wondering what else I can get besides the $1,000 shopping voucher you gave me? ”
Owen knew very well in his heart that this was a conspiracy against Civic, but what did it have to do with him, as long as he could get the benefits, he didn't bother to care whether Zhang San killed Li Si or Li Si killed Wang Ermazi.
"Next month, Chrysler's dealers in our city will hold a promotion, in which three Chrysler families will be selected for free use for two years, how about it, are you interested?"
Two years of free access to a Chrysler family?
Owen's eyes suddenly lit up: "Of course it's okay...... Do you have a spot too?"
"Me?" Tom shook his head frustratedly, "I didn't." ”
Why should I tell you about the benefits I can get?
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PS: It's the New Year, the millennium is here to greet all the brothers and sisters, I wish you all a happy New Year, all the best, a happy family, happiness and health in the new year.