Is it useful to advertise overwhelmingly at various traffic starting points and on highways?

It definitely works, and it's a lot more effective than before.

Because people who moved to Jingzhou from the major islands and coasts inevitably passed through these places.

Since the invasion of the mantle, how many families have settled in Jingzhou? Official data is more than 3 million, most of which are second-hand houses.

And there are more families who choose to rent because they can't afford to buy a house, and the business of real estate agencies is not only about buying and selling houses, but also about the handling fee of renting a house.

In addition, real estate agencies with a certain level of strength can also directly undertake the sales of new real estate directly on the side of real estate developers.

If it is really as Zhao Qingshan said, Anxin Housing is trying to seize the billboards of various places as much as possible, then Anxin Housing must be qualified to obtain the eyes of many real estate developers.

"Qingshan, is it convenient to talk about advertising spending?" Zheng Junqi thought for a moment and asked with a frown, obviously because he didn't find the answer to the doubts in his heart.

"More than forty percent of the total investment. Zhao Qingshan gave the answer directly.

The answer to this question is irrelevant, but the total investment amount must not be said, this belongs to the content of the confidentiality agreement, and the financial status is known by peers, so it is easy to be exploited, unless Zheng Junqi has the intention of investing in Anxin Real Estate.

About the advertising plan, it is written into the contract that I have a general outline before the establishment of the relief Listing.

Because it's about the direction of safe listings.

As for the specific operation, as long as Yang Jun and the others do not violate the terms of the contract, Zhao Qingshan will not ask lightly.

With Xu Zongyang's remote supervision, and Xu Runqiu staring at Jingzhou, he was too lazy to bother.

What's more, the total investment of Anxin Housing is less than 200 million, and he only accounts for 30% of the shares, plus the funds advanced by Honglang and several people, a total of more than 90 million yuan.

The investment of any store of Supreme Treasure is more than 100 million, these stores are in the magic capital, and he is too lazy to take a look at the opening day, and he really doesn't care much about the safe housing in Jingzhou.

"That's interesting. Zheng Junqi muttered.

There was a sudden silence in the living room.

Zheng Junqi actually didn't know much about the Anxin listing, and the source of information was just small talk between friends at the wine party, and he didn't deliberately pay attention to it.

He focuses on the macro market of the industry in several provinces such as Jingzhou, Sichuan and Shu, and Xiangnan.

After Zhao Qingshan said this, he found that the operation method of Anxin Housing was completely different from what he imagined.

According to his way, it must be to save costs, lay out more stores, and seek more than refinement.

Once you're open for business, cash flow will keep rolling up, and you will have the money to continue expanding.

However, the practice of reassuring housing is to spend a lot of money to do overwhelming advertising, and many stores have an area of more than 150 square meters, and the decoration is also more exquisite.

More than 40% of ad spend is unimaginable.

This means that with the same amount of money, the operation of the safe house will lead to a much smaller number of stores and a much slower expansion rate.

Why did Yang Jun do this?

After thinking about it, Zheng Junqi only thought of one possibility: the peace of mind housing is not to make a profit, but to build a brand and gain a foothold and do long-term trading.

From a long-term perspective, the operation method of Anxin Housing is naturally better, the brand value is burned by burning money, and if there is no large proportion of advertising spending, the real estate developer will not hand over the right to sell to you.

Anyway, there are pros and cons.

His idea is to pick up golden eggs, but Yang Jun wants to hatch a big hen that lays golden eggs.

The question is, does the safe property have enough funds to hatch eggs?

Secondly, why did Yang Jun conclude that he used the time of others to pick up golden eggs to hatch eggs, and he could still catch up?

It's clearly gambling.

"Qingshan, Yang Jun is in charge of the Jingzhou branch of Anxin Housing, right?"

After thinking about it again, Zheng Junqi already had a plan, but whether he could implement it or not depended on whether Zhao Qingshan was willing to help, or whether he was qualified to help.

If he had chosen an inland province to enter five months ago, he would have chosen to make a quick buck without hesitation.

But at that time, Lejia also had a financial crisis, how could he have the funds and extra energy to start entering the provincial market.

But now the competition is too fierce, and he will definitely be able to make money with his original plan, but after seeing the operation model of Anxin Housing, he tried to overturn his plan and think about the feasibility of the operation model of Anxin Housing.

If you can independently manage a provincial-level branch of Anxin Real Estate, will you also have the same kind of treatment as Yang Jun?

A very small percentage of the capital contribution can be obtained for management rights and management shares. 123 Literary Network

"That's right, the funds are limited, and it is impossible for multiple provinces to seize the market at the same time, so the strategy of peace of mind is to first make steady progress in Jingzhou, although Yang Jun is the head of the head office, in fact, the headquarters is an empty shelf, and the role is to register trademarks and patents. The shareholding I just mentioned also refers to the shareholding of other branches that have not yet been established, because the Jingzhou branch does not accept capital injection. ”

Zhao Qingshan said in detail without hesitation.

He believed that Zheng Junqi could understand the deeper intentions contained in these messages, and if Zheng Junqi could not understand them, then there would be no need to cooperate.

"The shareholding structure of the headquarters is different from that of the Jingzhou branch, or is there any special agreement in it?" Zheng Junqi naturally understood, but he still felt incredible.

Since the headquarters of Anxin Housing is an empty shelf, this means that the capital investment of the headquarters is very small, but it is this very small proportion of funds, but it controls the property rights such as trademarks and patents?

Why would the shareholders of the branch agree to such a plan?

If the peace of mind listing is just a small fight, these intellectual property rights may only be considered chicken.

However, it is clear that such an exaggerated advertising spend of Anxin Listing has shown that Anxin Listing is to gain a foothold and build brand influence.

When the time comes, it costs a lot of money to play out the brand influence of Anxin, but these original shareholders can't reap the corresponding results?

"Actually, it's not as complicated as Uncle Zheng thinks. As for why the shareholders of Jingzhou Branch agreed, it was because when they invested in Anxin Housing, Xu Zongyang and I helped them advance capital, and each shareholder's advance ratio exceeded 50%, in addition to giving them other guarantees to ensure that they only made money and did not lose. ”

Zhao Qingshan explained.

At the beginning, Yang Jun, Hong Lang and others were desperate, but Zhao Qingshan and Xu Zongyang helped them block their debts and helped them advance money to make money, which was undoubtedly a relief in the snow.

But the two of them are not completely unthinking about themselves, there is no reason for Yang Jun and others to take advantage of them, but they can't get any benefits, business is not like this.

Therefore, there is a plan for the head office to hold shares for Zhao Qingshan and Xu Zongyang.

This plan was proposed by Xu Zongyang, and Zhao Qingshan did not even attend that meeting.

"During this time, I have been pulling investment every day, and it turns out that the biggest God of Wealth is right in front of me. Zheng Junqi slapped his thigh fiercely, and he was called a mixed taste in his heart.

He knew the notorious Xu Zongyang, and they had met and chatted a few times, but they had no personal relationship, and neither of them left each other's contact information.

However, recently, there have been more and more topics about Xu Zongyang in my ears, and friends from all walks of life may talk about him.

I feel that guy's net worth status has gone up a few steps inexplicably.

First of all, I invested in Supreme Treasure, and I don't know who the boss behind Supreme Treasure is, and in just a few months, it has reached billions of assets, and those jewels that are often tens of millions and hundreds of millions of dollars are the same as those picked up.

Then he took the lead in making a reassuring house, and just when everyone was wondering where he got so much cash flow, the answer suddenly came out, the thousand-year-old wine was selling so hot, and no one knew how much money he could make with a bottle.

Almost everyone is scolding Xu Zongyang for being a black-hearted tiger, but who wouldn't buy a bottle to try in private?

The effect of this trial came out, and they all wished that they were worth tens of billions of dollars, and they had endless thousand-year-old wine.

"Uncle Zheng think about it again?" Zhao Qingshan handed over a cigarette and asked with a smile.

At this time, of course, he could see that Zheng Junqi had moved his mind.

"More than 50% of the advance funds, and other treatment is the same as Yang Jun?" Zheng Junqi took the cigarette and asked with a smile, obviously moved.

His idea was very simple, since Yang Jun and the others could nod, then under the same terms, why couldn't they nod?

"Of course, the treatment is a template, but Uncle Zheng, I don't have much money to advance, and the funds will be tight in the next few months. Zhao Qingshan hurriedly cried poorly.

Since Zheng Junqi has been preparing to enter other provinces, he must have a lot of funds on hand, if he takes out three or four hundred million, what will he do?

If you don't say it clearly, you will inevitably be dumb and eat Coptis chinensis when the time comes.

"Let's talk about this slowly. Zheng Junqi smiled lightly, and when it came to a critical time, he would naturally not speak rashly.

"This ...... If Uncle Zheng is really interested, he can talk to Xu Zongyang directly, I don't know much about the contract, it's not efficient to talk to me, and I won't be available tomorrow, and I have to go back to Xiangnan the day after tomorrow. Zhao Qingshan spread out his hand and said with a helpless look.

Zheng Junqi immediately grimaced, revealing a look of embarrassment.

Half of the reason why he and Xu Zongyang are not familiar is because Xu Zongyang doesn't like to take care of himself very much.

The other half of the reason is that he doesn't want to get too close to Xu Zongyang, Xu Zongyang's reputation is mixed, people who have not been cheated by him naturally have a high opinion of him, and those who have been cheated by him are difficult to find a field, and they can only say bad things about him everywhere.

At this time, I talked so happily with Zhao Qingshan, I turned my head to talk to Xu Zongyang, the gap must be very big, it is difficult to talk about it, and I have to be careful to guard against him.

However, since Zhao Qingshan has expressed his position like this, he is not easy to force.

"I'll call Xu Zongyang?" Zhao Qingshan asked with a smile.

"Please. Zheng Junqi said casually, but secretly praised this young man for being sensible.

Zhao Qingshan dialed Xu Zongyang's mobile phone, then turned on the amplification and put the phone on the coffee table.