On July 13th, the first directly-operated store was officially opened, because it is located in West Lake Square, there is a lot of traffic, and summer is the peak season for summer tourism, and cold drink shops are very popular in this season, so on the opening day, a little bit of business is extremely hot.

In particular, the four small characters "50 Lan Tongyuan" in the lower right corner of the store signboard made some milk tea fans feel excited and had the urge to give it a try. "50 Arashi has the same origin" means that it has the same origin as the taste of 50 Lan.

On the opening day, of course, there will be discounts, and a little discount is the second half-price event.

Even under the scorching sun, there are still people queuing up with sun umbrellas in front of the door, and what is surprising and fresh is that every customer who has just taken the turn to order will hear the cashier girl shouting "Welcome", and then the staff who are busy inside will shout "Welcome" together, and when leaving with milk tea, you will hear the staff in the store shouting "Thank you for coming" It makes people feel an indescribable sense of respect, and everyone feels that buying a milk tea is more than going to a big hotel to receive a warm welcome, and the impression is much deeper all of a sudden.

If these are superficial jobs, then the milk tea that each customer gets is the inner work. On the basis of almost the same price, they drank handmade milk tea from Taiwan, which basically killed many small milk tea shops on the market now.

As a result, the people who have drunk it have advertised to the people around them that this one located in West Lake Square is a little delicious and authentic.

Dai Xiyan also made a little contribution to the opening of the first little bit on the same day, and he invited every employee of Yanxin Technology and Xiaoye Company to drink a cup of milk tea. After drinking it, many people think it tastes good, especially those girls who like to drink milk tea, and they ask where this store is.

In fact, this is also a kind of advertising, but the cost may be more expensive. After all, Hangcheng is indeed quite big, but it is also very small, and hundreds of people from Yanxin Technology and Xiaoye Company added up to casually mention it to their friends, and word of mouth spread, maybe a little bit of milk tea The brand will soon spread in this city.

At the end of the day, the first bubble tea shop had a good turnover, and with the hundreds of cups contributed by the endorsement, the number of milk tea cups sold was more than 3,000 cups.

As long as it can be stabilized according to today's results, it will be a matter of a few months to return to the cost.

It was as if he had seen a cow full of cash coming towards him!

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On July 18, 2011, Yanxin received $180 million in Series B financing, which was led by Weijing China and followed by GSR Fund and Lightspeed Fund.

On the day the financing was finalized, various media, newspapers, and news reported one after another, and for a while, the popularity of Yanxin was unprecedentedly high, and the number of users who registered by the way also increased a lot for a while, while QQ, which was backed by penguins, seemed much bleaker.

The reason why Yanxin is so sought after by the capital side is not without reason, its future growth prospects are the most important factor, and another reason is probably that there is finally a social software that can compete with QQ, and all kinds of capital want to eat a piece of meat in this field.

And the penguin now wants to suppress Yanxin, and it is no longer just something to do.

After the B round of financing, the market valuation of Yanxin has been as high as about 6 billion yuan, and the shares of Dai Xiyan have changed from the original 40% to the current 32%, and the net value has reached 2 billion yuan, which should be regarded as the richest generation of post-90s.

The company's market value has risen, and the value of the founding members has naturally risen sharply, and Lin Cheng, Zhang Yiming and others have almost entered the billions worth level.

For a while, the company's employees were in high spirits at work, because they knew that if they could get the equity rewarded by the company later, once the company was listed, maybe an ordinary employee could become a millionaire in an instant.

Once the company is famous, the media naturally wants to dig up some information about the company's founder, and many media also want to get the founder's first interview.

Dai Xiyan shirked them one by one, pushed Lin Cheng, a cheap brother-in-law, out, and let him go to the scenery in front of the stage, after all, Dai Xiyan doesn't want to pretend to be forced now, people are too famous and not very good, and many things will become less flavorful when they do a lot of things in the future...

At the end of July, a little bit of investment in 30 stores has been in Shanghai, Shenzhen, Beijing, Tianjin, Chengdu and other big cities have begun to open one after another, all matters are handed over to a little bit of catering management Co., Ltd. management, due to the limited energy of the summer night, can only hire a professional manager responsible for the daily management work.

A little bit is not open to join now, Dai Xiyan decided to let the bullets fly for a while, look at the effect of these months, make money is certain, if the profit is really objective, I am not afraid that no one will join behind.

And now a little bit to do is to accumulate word of mouth, train personnel, and be fully prepared for the follow-up joining work.

After being busy for more than a month, Dai Xiyan was finally able to have a few days to rest, and suddenly he felt that he was still relaxed at school。。。。。。

After being free, Dai Xiyan thought about taking advantage of the summer vacation to travel with Zhang Yi again, but Zhang Yi's parents had the experience of last year, and they had already given Zhang Yi a very serious warning, plus she was about to be in her third year of high school, and her parents hired a tutor for Zhang Yi, so there was no time to go out to play.

Dai Xiyan is a little lost, but there is no way, now only the winter and summer vacations can accompany Zhang Yi, this little girl, since he can't go far, he can only go out shopping when Zhang Yi has no class, Zhang Yi was occasionally deceived by the hooligan to go to the hotel is also expected.

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It's about to be the third year of high school.,Endorsement Yan naturally attaches great importance to it.,Looking forward to college life, I'm also a little nostalgic for my high school learning career.,Although there are few people worth remembering.,But this is also a memory of re-taking the road of youth.。

So, after not seeing Lin Ziwei's endorsement for a long time, I asked Lin Ziwei and Li Nian out together, and at the same time, I asked them for advice on the study plan and methods of the third year of high school.